Video Sales Theme For WordPress

Posted October 31st, 2011 by Nelson Tan. Filed under Blogging And RSS

WP Video Sales Machine

Launch your products like a guru with this amazing video sales theme for WordPress!

No HTML Coding, no need to be a techie! It’s Youtube compatible!

How To Create A Tablet-Friendly Website

Posted October 30th, 2011 by Nelson Tan. Filed under Website Development

Technology is always changing and as more and more people start using tablets to go online and search for information, it is important to know how to make your website more tablet-friendly so that your website could be easily accessed. I’ve listed here a couple of points to keep in mind when you design your site to help you achieve that goal. These tips are easy to follow and will help you retain visitors for any tablet users that happen to come across your site.

Avoid Using Flash on Your Site

Flash portals are not usually supported by tablets such as the iPad. Even Androids that do support Flash have very poor performance, so it’s better to avoid using Flash altogether and stick with either HTML5 and JavaScript.

Touch Interaction vs Mouse Interaction

Since tablet users are usually using fingers to navigate instead of a mouse, designers need to keep in mind the size difference between a fingertip and a cursor. You can try creating buttons a bit larger for easier touching, and make sure that links are not placed too closely together. Also, when designing a page, keep in mind that a mouse’s clicking and scrolling motions are instead replaced by touching and swiping motions.

Colours, Textures, and Fonts

The colour and texture of your site can have significant impact on the appearance of your site on a tablet. Using bright colours and patterns will help reduce any smudges and glares on an iPad or Blackberry Playbook. Avoid using solid blacks since that will be distracting for tablet users. Make sure to make the font easily readable for tablet users, as fonts that are too small or too large will make it hard for users to read your site.

Design Your Forms Accordingly

Forms are often necessary tools to get information and obtain inquiries from any visitor that lands on your site. By keeping your forms short and simple without too much to fill out, you’ll help reduce a lot of hassle for tablet users. In reality, you will most likely only need to know their email address in order to follow up, and by making the form short and simple, users will have a higher chance to use it to contact you or leave information.

Trick Or Treat: 15 Niche Markets

Posted October 30th, 2011 by Nelson Tan. Filed under Uncategorized

I was able to grab (right before Halloween) 15 niche markets for you to dominate as an affiliate online.

Howie Schwartz is giving away a FREE 59-page PDF report containing 15 niches you can profit from now and even the details on how to monetize them…

Here it is!

Should You Stop Sending E-Mail Marketing Messages? by Bob Bly

Posted October 29th, 2011 by Nelson Tan. Filed under Uncategorized

On more than one occasion, one of my readers has suggested to me that I publish two versions of my e-newsletter.

The first would be the regular edition I offer now—a monthly online newsletter with pure content, supplemented by additional e-mails mixing content and product offers.

The second would be an “advertising-free” edition. You’d get the monthly content e-newsletter, but none of the e-mail marketing messages between monthly issues.

Well, I’m never going to offer an option to get the e-zine only—advertising-free and without the supplemental e-mail marketing messages.

And if you’re an Internet marketer, neither should you.

Why not?

Think of it this way…

As an online information marketer—a “micro publisher”—you spend time and energy creating your e-zine.

Your time, ideas, and information are valuable to others. Or at least they should be. If your content isn’t valuable, why would you bother creating it…and why would your subscribers read it?

As with everyone else who works for a living, you—a content creator—need to earn money by charging for what you produce.

Electricians get paid to splice wires together. Plumbers bill you for fixing leaky pipes.

Why does the world seem to think content creators and owners of intellectual property should give away their creations for free?

As for me, I charge for my e-zine. Not money, mind you. But I do charge a fee.

And the “fee” I charge is that the subscribers agree to receive my e-mails. All my e-mails. Not necessarily to open or read them. But just to receive them.

Usually I send a 50/50 mix of sales messages and content messages.

But even the sales messages offer ideas, solutions, and resources I believe my readers will benefit from.

No one is forced to buy the information products I am recommending. You can go years without spending a dime with me…and still get my e-zine at no cost.

No one is forced to open or read the e-mails. If you are a subscriber to my e-zine, you can simply delete any or all of them.

No one is forced to receive my e-zine. I am not abusing anyone by sending it against their will.

The right to send my subscribers e-mail marketing messages is simply the price I charge for my publication.

If you wish to stop paying the subscription fee, you can unsubscribe with a single mouse click in about 3 seconds. No need to make a phone call or waste a stamp on a letter.

When you unsubscribe, you will no longer receive the e-mails.

But you won’t get my free e-zine either. You take all or none. That’s the deal—non-negotiable.

Amazingly, online subscribers argue with us Internet marketers about this issue from time to time—something they rarely do with a traditional publisher.

After all, if you called Newsweek and told them, “Send me the magazine, but take out the ads first,” what do you think they would do?

Yes, I could offer an “advertising-free” edition of my e-newsletter, but what would be the point? Or as we copywriters say, “What’s in it for me?”

Yes, as an Internet marketer, you can send too many e-mails or have a disproportionately high ratio of sales to content.

But your subscribers will tell you what they consider too much or just right.

For instance, I recently signed up for the e-list of an entertainer I like.

After I got 3 e-mails the first day, I decided his arrangement was not for me, and I opted out with a single click.

But I did not send him an e-mail with obscenities in it.

I did not petition him to put me on a special e-list…or change his publishing model.

I simply unsubscribed.

How do you know when you are sending too many e-mail marketing messages to your e-list?

Just pay attention to the opt-out rate, which is the percentage of subscribers who opt-out after you distribute an e-mail message to your list.

Each time you distribute your e-newsletter or an e-mail message to your subscriber list, a few will opt out. That’s okay.

But if too many are unsubscribing per e-mail—say, more than 2 out of every 1,000 subscribers on the list—you may be selling to your list too much, too hard, and too often.

Solution: cut back on frequency…make the content more educational, less hard-sell…add more content and do less selling…until the opt-out rate drops to below 0.2%.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Is Your Business Ready For The Holidays? by Audrey Kerwood

Posted October 29th, 2011 by Nelson Tan. Filed under Uncategorized

“Tis the season” doesn’t have quite the same ring when you’re going on no sleep and trying to deal with stressed-out employees and/or customers. The holidays are a time to step up, not a time to slump to the ground at the end of each workday.

So what do you need to think about now to avoid this scenario? Two major things: little helpers and your workshops. We’ll start with the hard one.

Little Helpers, i.e. employees. If you have none, you might need some. And if you already have some, you might need more. Here are some questions to ask yourself to help you determine if you need another body or bodies to help you handle the season.

Are you ready for more calls?

If you take calls, have your employees keep track of the number of calls per day and duration of each for a week or two. Then ask yourself if your current employees can handle double that volume?

If the answer is either no or “but that’s all they will have time to do”, you want to think about getting help or set up with a call center for the season.

You do not have to continue using them once your business returns to normal volume if you don’t want.

If you currently use a call center…give them a call! Ask for more operators if you need them. Be sure to do this before things start to get busy. If you wait, the service center may not have as many operators available.

Do you run extended holiday hours?

I would recommend that you do!

Remember, this is a stressful time of year for shoppers. No one wants to be the one person whose present is still in the mail, and they typically get less friendly with each voice mail or e-mail they send that doesn’t get answered until the next day.

Angry customers around this time of year exponentially add to your stress levels. Offering more opportunities for them to contact you, gives you happier customers and employees.

If you can talk your current staff into extended hours, awesome. If not, getting another person or a call center to handle the extra time. Even if the call operators cannot answer specific order questions, your customers will be happier that they are leaving a message with a human rather than an automated message system.

Will you be open weekends?

As with extended hours, I recommend weekend hours during the holidays. If a customer has a product question on Saturday do you think they’ll patiently wait until Monday for an answer? No, they’ll go to whichever competitor can answer them first.

Rules change during this season. Whoever provides the best service not only wins the holiday sale, they will also have a higher chance of winning any repeat business that comes from that customer.

It is important to have someone who is knowledgeable enough about your products to be able to answer questions. So in this case I recommend having an actual employee working on the weekend, and not just a call center. Your need to available to your employees in case they get a question beyond their ability to answer.

After answering these you should have a good idea whether or not you need a new hire.

What should your new temp be able to do?

Your new temp needs to be able to do more than answer the phone and take orders; you can get a call center operator to do that for much less. Your temp should take more of the burden off your regular staff.

I require a basic knowledge of what my stores sell, the ability to quickly navigate the sites to find information, and a flexible schedule to work nights and/or weekends.

This is stuff I expect them to pick up and be fairly competent at within one week. They need to learn the basic skills it takes to service customers, my current employees can handle all the brainy stuff.

What about your workshop?

In other words, making sure your vendors are set to service you the best way they can. That means you need to get on the phone and talk to them.

Ask what products they have the better stock on and what stock is going to look like in the coming months. Add the products with a lot of stock to your gift and holiday pages and promote them. As long as you know it to be true, you can advertise “In stock and ready to ship!” Also find out what products have low or no stock. Don’t spend time advertising these since there is a good chance they won’t be available.

You could also pre-order extra quantities of your bestsellers. Every year I get a list of my top 5 to 10 bestsellers and buy them in bulk before the season hits. This way I can keep advertising them as in stock after my competitors use up the vendors’ stock. An added benefit to this is that buying bulk is cheaper than dropshipping single items so you’re making extra pro?t, which is always welcome. Before you do this, make sure it fits your budget.

If it comes down to buying stock or doing more paid advertising, go for the ads. You also have to think about storing the products. Some vendors may hold and ship the products, bulk orders. Not all vendors will do this and some will do it only for customers who bring them a certain amount of business.

Increased holiday business is awesome. Just make sure you have the people and resources in place to handle it…otherwise it can turn the best season of the year into a nightmare of stress and frustration. Luckily, some simple analysis and a few calls can keep the holiday ‘jolly’.

Holiday Preparation:

  • Tally your calls and their duration; factor the holiday rush into it to determine whether you need extra hands to handle calls.
  • Decide what your extended holiday hours are going to be and who is going to work those hours for you.
  • Determine your weekend hours and who is going to work those.
  • Hire a temp or a call center to ?ll in any holes in your holiday business plan.
  • Call your vendors and talk to them about stock.
  • Pre-order quantities of best sellers to make more profit.
  • Enjoy the holiday rush

Extracted from StomperNet SEO Intelligence Report, October 28, 2011.

A point to ponder: niche vs. forte

Posted October 28th, 2011 by Nelson Tan. Filed under Uncategorized

I was recently asked a question by a social network friend: “How do you start your business in a niche?”

At some earlier point in time, I could have grown envious of expert marketers who seem to be able to sell anything and everything, but the best way to get into business is to know the one area where you know you have the passion and skill set to solve its problems or fulfill a need, then expand your business into sub-niches. Of course, the other method is to do quantitative keyword research. A friend once told me another great way is to get at least 5 friends to tell you what they think you’re really good at.

It’s not so much a question about niche as it is about your forte.

Steal 3 Of His Courses (Be Fast)

Posted October 28th, 2011 by Nelson Tan. Filed under Uncategorized

Jump on this quick before this crazy Internet Millionaire changes his mind.

This is insane!

Marketing veteran Shawn Casey is basically giving away 3 top-notch online business and marketing courses.

Other people paid a combined value of $1,191 to attend these courses.

But not you.

Now get these same 3 courses for just $1!

How’s that for a sweeter deal!

Being popular vs. being successful…

Posted October 27th, 2011 by Nelson Tan. Filed under Uncategorized

Your website is the HUB of your business. You might be “Ms. Popular” on Facebook, Twitter, or your blog, but if you send people to your site, and it falls flat, people are going to move on and look for something better.

A successful website keeps the conversation going. In today’s online world, it’s the ONLY way to effectively connect and convert potential clients into customers.

And improving your content is your LEAST expensive, MOST effective way to do this.

So why not get started with a step-by-step program created by not just one, but TWO, pro-copywriters turned highly successful online entrepreneurs. It’s called “24-7 Web Sales: Get More Leads and Clients Online at Little to No Cost” featuring entrepreneur mentor (and ABC’s “Secret Millionaire”) Ali Brown, and web content strategist Lisa Manyon. In FOUR detailed modules, these two experts walk you through your website, step-by-step, sharing all their BEST strategies, so you can quickly and easily transform it into a 24-7 SALES machine!

Do You Believe This B.S.? by Bob Bly

Posted October 27th, 2011 by Nelson Tan. Filed under Uncategorized

I recently read an online promotion from one of the big Internet marketing gurus.

In it, this gentleman—whom I consider a personal friend—stated that “Anything is possible.”

He also said he had a new Web site that would help you “find your super powers”.

That’s hype to a high degree.

And frankly, I don’t believe it.

I could never write something like that for one of my own products and still sleep at night.

Yet I don’t have a problem with this guy, what he is selling, or how he is selling it.

Why not?

Because he believes in what he is saying and selling—even if I do not.

And that’s the key to making hype work in your copy today: believing in what you say.

There are a lot of complaints today about the incredible level of hype in copy, particularly online.

As an example, take a look at: www.thecopygod.com—a humorous spoof site that pokes gentle fun at the hype style of copywriting.

A lot of copywriters and marketers see hype-filled promotions and have one of two reactions.

Either they hate it and make a deliberate decision to avoid it in their own copy…probably a good decision for them.

Or they think, “These guys wouldn’t write all this hype if it wasn’t working”—and emulate it in their own promotions, usually with disastrous results.

You see, a key to writing successful copy—copy that fills your mail box or shopping cart with orders—is enthusiasm.

Enthusiasm for the ideas…enthusiasm for the product…enthusiasm for what you are writing about…enthusiasm for the wonderful ways in which the product will improve the buyers’ lives.

The masters of hype can be genuinely sincere and enthusiastic in their hyperbolic copy, because they absolutely believe 100% in what they are saying and selling.

Therefore, if you too believe in something outrageous or seemingly impossible…and are sincerely convinced it can help others…you can write hype copy that comes across as energetic, enthusiastic, positive, and even sincere!

On the other hand, if you don’t believe the superlatives and outrageous claims you are making in your copy, the hype will backfire on you.

Your copy will have all the sincerity of a three-dollar bill—and readers will be able to sense your disingenuousness and B.S. a mile away.

Result: your copy will fall flat…and your promotion will generate minimal orders and revenues.

“How can some of these hard-sell marketers believe the hype they write, particularly about money making, business opportunities, investments, self help, and alternative medicine?” I have been asked many times.

It’s simple: each of us has different experiences and belief systems.

What sounds like baloney to you and me may be absolute gospel to our colleagues and competitors.

A year or so ago, two well-known direct mail copywriters, DH and PL, got into an argument in print about the ethics of writing for nutritional supplements.

DH called dietary supplements “snake oil”. PL countered that the pill he was promoting in his copy had worked wonders for those who had taken it.

The bottom line is: market and write about only those products, services, and ideas you think deliver an honest and fair value to the consumer.

Another copywriting friend, RS, often said he would work on any offer that wasn’t “illegal, immoral, or fattening.”

Good advice, but I also think you should avoid working on any product you don’t believe in and aren’t enthusiastic about.

After all, if you aren’t enthusiastic about the product when you write your copy, the prospect is likely to be equally unenthusiastic when he reads it.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

4 Reasons Why Sales Stall

Posted October 26th, 2011 by Nelson Tan. Filed under Uncategorized

If your prospect says “I want to think it over,” it’s likely for one of these 4 reasons:

1) He’s not convinced he wants what you are offering.

2) The prospect has not been completely honest with you or doesn’t want to reveal the real reason he’s not buying.

3) The prospect wants to shop around first.

4) The prospect is afraid he may be overlooking something.

Source: Harry Browne, “The Secret of Selling Anything”

Transform Today: Mega Summit Details

Posted October 26th, 2011 by Nelson Tan. Filed under Uncategorized

What’s the one thing that brought together over 40 of the world’s top thought leaders in business, coaching and education?

Believe it or not, it’s just one word:

Yes!

Loral Langemeier, four-time bestselling author and world-renowned coach, has brought together top leaders from across a variety of different industries to share what helped them become who they are today.

During her “Yes! Energy Summit”, Loral and a team of over 40 thought leaders have committed to help change your conversation about finances, spirituality, love, life and possibility.

As with all of her books and events, Loral will share specific steps and actions that will help you find new energy and inspiration to create the life you’ve always wanted.

You will also receive a complete five day “Yes! Energy Bootcamp”, created and hosted by Loral to help you get daily support as you start your new conversation.

But first, you have to say “Yes!

Mobile phone advertising will soon become as critical to the small business owner’s marketing campaign as Internet marketing is now. More than 5 out of 6 households have at least one mobile phone, and recent studies have found that mobile advertising is 3-5 time more effective than online advertising.

But, many people find it hard to understand how mobile advertising works. Articles and reports in the media usually focus on the ways that very large businesses use mobile advertising, which can be irrelevant to a smaller company. Below is a brief explanation of the 2 major types of phone ads available today.

SMS Advertising

With this type of mobile phone advertising, your customers or prospects ask to get text message advertisements from you. You ask them to text a special keyword that you have used in your other marketing efforts, and by doing so they opt in to your mobile advertising list. There are third party vendors that can manage your text message advertising campaigns, the cost can be paid either on an as you go basis or through special pre-paid packages.

Once a customer has opted into your mobile advertisements, you send phone ads to them through text messages (SMS). Those vendors who send coupons and notice of limited time discounts find great success with this form of mobile advertising. Restaurants, retail stores and entertainment type businesses have experienced good success.

Search Engine Mobile Advertising

The other major type of mobile advertising has its roots in the standard search engine you use on the Internet. Basically, a potential customer is looking for something in particular and does a mobile search for the information. Your mobile advertisement appears if it is relevant to the customers search.

Search engine databases are typically made up of merchants who are subscribers to the mobile search engine. There may be a per-click charge, but most just charge a monthly fee, which is a great way to have an online mobile advertising presence while staying on a budget.

Whether you prefer SMS advertising or in-page advertising, there are affordable options available to you for mobile phone advertising.

Are you looking for a web analytics service that features heatmapping? You got one at ClickTale. Heatmaps monitor which parts or pages your audience clicks on the most. This could play a major role in determining the placement of your ads or “call to action” area.

ClickTale offers a variety of heatmapping techniques, going as far as presenting data about how far a user scrolls down a website and which pages get the most attention. Clickstream tracking is also a great feature that lets you see the clicking flows of users. This helps marketers determine where users drop off on their way to conversions. This allows for the identification and calibration of weak pages.

ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual reports. This is essential for understanding your customers’ online behavior and increasing conversion rates.

Click here to see how ClickTale, trusted by more than 60,000 companies, can benefit your needs.

How To Write Headlines That Sell

Posted October 24th, 2011 by Nelson Tan. Filed under Uncategorized

When it comes to selling a product, nothing is more important than the quality of the product itself. If you have a good product, pitching it and attracting word-of-mouth advertising will be easy. Customers will recognize that it has intrinsic value as a product; and they will purchase it and spread the word to their friends.

However, when it comes to selling that same product, the next most important thing is the quality of your sales pitch. Even if your product is excellent, you won‟t get a lot of word-of-mouth advertising unless at least a few brave souls are willing to purchase the product initially to kick things off. And the only way that will happen is if you persuade them to. And that‟s where copywriting comes in.

Copywriting, for the uninitiated, is the art of using sales copy to persuade readers to become buyers. In the remainder of this guide, we will focus on the most important part of any piece of sales copy: the headline. In chapter 1, we will briefly consider what should go into a good headline. And in chapter 2, I will give you an exhaustive list of “fill-in-the-blanks” headlines for all occasions.

There are 5 important components of any winning headline. We will consider each of them.

Speak To Your Audience

If you ever hire a top-notch copywriter (i.e. the ones who charge hundreds or even thousands of dollars per page), one of the first things they’ll ask you to do is to procure some market research about your segment—or to help them to conduct that research.

The purpose of this research is simple. In order to write good copy, a copywriter needs to speak directly to her readers—not to “readers in general”. This means you must know something about your prospective buyers: their ages, their tastes and preferences, and their nationalities, for instance.

You will want to know where they come from, what they want, and—most importantly—why your product would be a good solution to a problem or problems they have. Without having this information, your chances of writing compelling copy are poor.

With this in mind, think hard before you start hammering out your first headline. Think about your target group, their desires, and the particular problem that your product solves. Make sure you address it succinctly and clearly in your headline.

Use Psychological Trigger Words

When it comes to writing a winning headline, few things are more important than psychological triggers. These are words that evoke a positive psychological response in your readers, independently of whatever is said about your product.

As an example, “free” is a psychological trigger word. So, if you’re planning to give a product or service for free, include the actual word in your headline. It will catch visitors’ eyes and lure them to read further.

Another powerful trigger word is “tested”. For instance, you might say something like “This book contains dozens of tested and proven strategies that I have used for years.” This will convey to the reader that your product isn‟t just any product; it is one that has been evaluated—tested—by many trials over time.

Other powerful triggers include words like pioneering, surefire, crammed, soar, growth, explosive, secret, scientific, research, breakthrough, truth, unlimited, and special.

So, next time to you write a headline—or even fill in a headline template—remember to employ some of these psychological trigger words, so you can be sure to draw the greatest possible emotional response from your readers.

Read News Headlines For Inspiration

At first, you might not see a clear analogy between salesletter headlines and news headlines, but in fact, it is there. Many of the greatest copywriters use elements of news headlines in their copy; and sometimes even write headlines as if they were news headlines.

To get a better idea of how this works, go to http://www.cnn.com or http://www.bbc.com, where you can find hundreds of different news headlines each day. What you‟ll find is that the “newsworthy” portion of the story is always captured in the headline.

Why is this important? And how does it reflect on your own efforts? It suggests that if you want your headlines to have a newsworthy appeal, then you should craft them in the same way.

For instance, instead of citing a good feature of your product in the headline, cite the thing that is most different. For instance, if a blogger were to announce that your product was finally released, they might say something like “Internet marketer revolutionizes the net with product that optimizes a site for search engine traffic in ways never seen previously.”

In general, focus on the most important benefit—the one that is newsworthy.

Use A Good Headline Formula

It might sound formulaic and trite, but it works. Start your headline with something like “Who Else Wants to Make $700 in the next 3 days?” or “Who Else Wants to Learn the Secrets of a Reclusive Millionaire?” or “Who Else Wants to Become Wealthy Beyond Your Wildest Dreams?” All of these different approaches will work; and they will work because you started with “Who Else Wants to…”

Alternatively, consider starting with something like “What Everyone Should Know About…” This will draw readers in by playing upon their lack of knowledge about what you are going to say. They will think “Well, I don‟t know that secret, so maybe I should read on.”

When it comes to headline formulas, you have a lot of options. Pick a good one and put it to use.

State A Major Benefit Or Propose A Puzzling Question

When writing headlines, your goal should always be to hook the reader. You don’t have to provide useful information, tell them something new, or offer them the world. All you have to do is to give them a very, very good reason to keep reading. And if they stick around to do that, they might just learn something about your product—and could even buy it as a result.

So how can you do this? There are several ways.

1. State a Benefit that Your Product Provides that None Others Can. When it comes to drawing a reader in, few things work better than clearly differentiating your products from all others. If you do this successfully, your readers will have an “ah-ha” moment, where they realize why your product is so much better than the other options available. If you can get them to do this while they‟re reading the headline—rather than later—this is always good.

2. Suggest a Benefit by Issuing a Brash Order. Rather than asking a question or softly stating a benefit, forcefully order your reader to do something. For instance “Become a millionaire in just two years!” or “Live an extra 20 years by applying these 7 secrets of longevity.” By commanding your readers to do something, rather than suggesting it, you will subconsciously push them to take action.

3. Propose a Question. For instance, ask your readers what they would do if they suddenly became rich overnight. How would they spend that money? What charities would they donate to? Use this as a way to make them think about how their lives will change after using your product. And then specifically say that your product will make it happen.

4. Frame Your Product’s Primary Benefit as a Newsworthy Item. As mentioned earlier, an excellent way to hook people with your headline is to make it newsworthy. Consider writing it in the third person, talking about the newsworthy features of your product, and framing it as an important development in your niche. If your product is indeed innovative and good, then there’s nothing wrong with using this method.

In short, use your headline to communicate at least one major benefit of your product; or to propose at least one thought-provoking question.

We now consider some “fill-in-the-blanks” headlines. All you have to do is pick a headline from the correct category, fill in the blanks, and add it to the top of your newsletter or squeeze page. Shape the rest of your copy around your chosen headline.

News-Style Headlines

1. Reclusive Internet Tycoon Finally Reveals Secret to Success in [Name of Niche] Niche

2. [Your Business] Launches Powerful New Product that Promises to Change the Market for [Product Niche]

3. After [# of Years] Years, [Product Niche] Will Finally Witness a Major Innovation

4. New Product Shakes Up Market for [Product Niche]

5. Age-Old Secret Helps People to Become More Successful in Their [Profession/Hobby]

6. Getting Rich Doesn‟t Always Have to be Hard, Says [Your Name]

7. Pioneer, [Your Business Name], Offers Solutions Where Other Businesses Cannot

8. Shocking Developments are on the Horizon, says Internet Mogul

9. [Your Business] Unveils Master Plan to Revolutionize the Market for [Product Niche]

10. Internet Mogul Claims that She Knows Why You‟ll Never Succeed at [Task/Hobby/Profession]

11. News Flash: This Innovative New Idea Might Just Change How You Do Business…for Good

Question-Style Headlines

1. Are You Ready to Get Serious About [Job/Product/Task]?

2. What Would You Do If You Became a Millionaire in Just One Year? If You Get [Your Product], You Might Just Have to Answer that Question.

3. Do You Know the Secrets to [Hobby/Profession/Task]? Find Out What You‟ve Been Missing.

4. Your Co-Workers Know Something You Don‟t. Are You Ready to Learn the Truth?

5. Is Your Business Living Up to Its Potential? Find Out Why It Might Not Be.

6. Are You Ready to Transform Your Hum-Drum Life into a More Positive, Successful, Worthwhile One?

7. Are You Sick and Tired of [Problem #1] and [Problem #2] Preventing You From Achieving [Goal]?

8. Do You Feel Like Progress is Elusive? Like You‟re Running on a Hamster‟s Wheel? Find Out How to Move Forward in [Profession/Business/Hobby].

9. Are You Prepared to Take Your Future into Your Own Hands?

10. Do You Know that Two Tiny Problems Could Be Killing Your [Business/Love-Life/Career]?

Benefit-Style Headlines

1. Learn the Top Five Things that Science Suggests You Should Do to Become Successful at [Career/Business].

2. Use My Tested Methods for [Achieving Goal #1] and [Achieving Goal #2] in Just Days!

3. Finally Experience the Benefits of Using a Real, Effective, Authentic [Type of Product].

4. There‟s an Important Difference Between [Your Product] and All Others: [State Biggest Benefit of Your Product].

5. Change Your Life Overnight with [Name of Your Product]!

6. Improve Your Energy-Levels, Get Healthier, and Enjoy Your Life to its Fullest Using My Proven Strategies

7. Steal My Ideas to Make Your Business More Powerful, Effective, and Better-Monetized

8. It Took Me [# of Years] Years to Learn This. But You Can Learn It In as Little as [# of Days] Days.

9. Sick of the Rat Race? Find Out How to Get Out of Your Cage Using My Patented Strategies for Being Successful in [Name of Niche].

10. Tired of Your Lackluster Ability to [What Product Does]? Make the Switch to [Your Product] and Change Everything in Just Days!

How-To Style Headlines

1. Learn How to Change Your Life and Your Career in Just [# of Days] Days Using My Proven System.

2. Don’t Despair. Find Out How to Explode Your Profits in Just [# of Steps] Simple Steps.

3. Find Out How Other, Ordinary People Just Like You Become Wildly Successful at [Career/Hobby/Task].

4. Learn How to Triple The Amount of Traffic That Comes to Your Site in Just [# of Days] Days.

5. Learn How to Transform Your [Career/Hobby/Relationship] in Just [# of Days] Days and [# of Steps] Steps!

6. Learn How the Experts Do Things. Adopt My Proven System to Change How You Do [Whatever Your Product Promises].

7. How to Build an Empire from the Ashes of Your Failed Business Venture

8. How to Improve Your Relationship with Your [Spouse/Kids/Family] without Hurting Your [Career/Other Goal]

Trigger Word Style Headlines

1. Seven Explosive Secrets that are Guaranteed to [Product’s Promise]

2. Sick of Paying Outrageous Amounts for [Niche Product]? Download Your Copy for Free.

3. You Might Be Shocked to Learn What Science Has to Say About [Niche]

4. Warning: If You Think Your Business Practices Are “Good Enough”, You Might be in For an Unpleasant Surprise

5. The Fast Win Big and the Slow Fade Over Time. Learn Why The Coming Revolution in [Your Niche] Might Render Your Business [Slow].

6. The World is Changing Around You. Adjust to the Times or Face Extinction. Read On to Learn How [Your Business/Your Career/Your Family Life] Will Change… Forever.

7. Learn the 10 Dangerous Secrets that Every Successful Person in [Your Niche/Career] Knows, But You Don’t

8. Generate a Hurricane of Revenue in [Niche] Using These Secret Strategies that Even Some of the Best [People in Your Niche/Business] Don’t Know

Conclusion

Writing good copy is never an easy task. And perhaps hardest of all is writing a good headline. Striking the right balance between enticing the reader with language and hooking them with a benefit or a question can often be very difficult. Fortunately for you, this guide takes much of the hard work out of the process.

From here, you determine your own path. You might start by using the advice I’ve given for writing headlines. Craft a few of your own, think about how you would react to them, and ask a friend, neighbor, or fellow marketer to evaluate the quality of your copy.

Once you have gotten the hang of writing headlines in general, think harder about your niche in particular. Do market research if needed; and think long and hard about what the average buyer thinks like—and what that average buyer wants from a product like yours.

Last week I went traveling on a month long vacation. Part of what enabled me to do this for a whole month was knowing that my business is in the good capable hands of my two project managers!

Most business owners only require a few staff members to execute their online marketing. It usually begins with a writer. A link builder or publisher soon follows. And eventually a full-time webmaster and graphic designer come in handy. It is much easier to get things done quickly when your virtual staff is on-demand to your projects and you don’t have to continually look for and train new people.

Pretty soon five or more virtual workers are reporting to you and all looking for their next assignment! This soon becomes a full-time job for you! Instead of outsourcing or out-tasking becoming an easy thing that frees up your time, your virtual staff require new projects, feedback about their current assignments, or help resolving roadblocks on their current tasks.

It is time for a project manager!

A project manager can usually not be hired, but rather someone that you can train from within your company. One tip here: When looking to hire a project manager or to train someone to eventually become your project manager, look for someone that knows English and Excel. The workers that are experienced in SEO, link building, and writing, are not necessarily the best for the position of project manager. A project manager does not even have to know a lot about SEO in the beginning. Their job is to follow up with your staff and make sure the work is being completed on time. They also act as an intermediary and trouble shoot any problems that arise.

When your team grows to sufficient size to warrant it, you will soon find that there are not enough hours in the day for your project managers to get things done! When that happens it is time to teach them to delegate! Developing leaders within your organization is not as easy as it sounds. Not all people can delegate easily and not all workers can supervise effectively other workers. Just because your project manager can supervise and manage five people does not mean they can supervise and manage 30. Also the team that you build in the beginning of your business may not be the team you need to build your business further.

Time to Develop Team Leaders

Just as you took the time to develop your project manager, it is now time to develop your team leaders! A team leader has a variety of responsibilities including hiring and firing new workers. This is tricky as this is something even your project manager may not have done before!

Once your organization reaches a certain level, spending time hiring, interviewing, and training new workers is not the best of the business owner’s time. You can have a team leader for writers, a team leader for web assistants or publishers, and a team leader for your webmasters and graphic designers. The team leader should be a member of the team also. In other words, your team leader for writers should also be a writer themselves so that they understand all of the procedures that need to be followed.

When you are looking for new team leaders look for workers with initiative. Workers you can trust. On the day I left for my month long vacation my project manager and a web assistant organized a meeting with 14 of our writers.

The web assistant was getting frustrated with the writers not following procedures and she asked permission to organize a meeting to talk to all of them about exactly what the web assistants needed from the writers so that they could more easily do their jobs. The meeting was a huge success with a lot of participation from all and the best part about it was that I did not have to do anything. My participation was not needed or required!

If you are ready to take your business to the next level, the next step is usually to get systems and procedures in place so that you can outsource or out-task some of your routine duties. Remember, if you can pay someone x amount of dollars to do that task, and you choose to do that task, then you are earning that x amount of dollars!

If you are on the fence about outsourcing, now is the time to get off! Make a decision that you will build your virtual dream team of workers so that you can get more done faster!

Extracted from StomperNet SEO Intelligence Report, October 14, 2011.

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Learn How To Become Kindle Publisher

Posted October 23rd, 2011 by Nelson Tan. Filed under Kindle Marketing

The Kindle Publishing System

Kindle is hot.

And this holiday season, there will be thousands of people going to grab Kindle either as a gift to friend or for themselves.

When they have Kindle, they need e-books that are Kindle-ready.

Now is your chance to cash on this huge market and learn how to become a Kindle publisher.

This video series with Master Resell Rights reveals all about you need to know to be a Kindle publisher…

Guide To An Info-Product Startup

Posted October 22nd, 2011 by Nelson Tan. Filed under Uncategorized

Introduction

Traditional businesses require a lot of overhead to effectively run and manage. You generally have to pay for office space, warehouse space, inventory, and a storefront. You have employees who require a paycheck and benefits. You have to pay for products, or create your own from expensive raw materials. You also have to deal with packaging and shipping.

The info-product business actually has many great benefits over selling physical products:

  • Once created, you can sell a digital product again and again without having to create something new.
  • Digital products require no raw resources as physical products do.
  • Digital products don’t require you to keep stock, package items, or ship anything.
  • Selling digital products can be done from home very easily, so you don’t need a physical location.
  • You won’t need to hire any employees until your sales volume requires the extra support.
  • Once you hire employees, your business can operate mostly on autopilot for passive income.

These are just a few of the many benefits of selling digital products over physical products, and there are definitely many more!

In this report, you are going to learn how to get started with your own info-product business. We’re going to concentrate on marketing online, because the overhead is much lower than trying to market your products offline. In fact, many online marketing methods are free!

Choosing A Topic

The first step is to choose a topic for your information product. If you’re an expert in a particular topic, you might want to consider creating your first info-product in that area. This will make it faster and easier to create the product.

There are two types of markets you will want to consider:

  • Desperate markets
  • Passionate markets

Desperate markets are those in which the typical user has a problem that he is desperate to solve. These niches include things like acne, weight loss, headaches, back pain, insomnia, and other such niches.

These niches are great for creating information products, because people will often do almost anything to solve their problems, including buying information products.

Passionate niches are those in which the typical user has some type of passion or hobby that they really care about. Examples include niches like golf, baseball card collecting, gaming, fishing, and other similar sports and hobbies.

Choosing A Format

Most digital products are available in e-book format, which is a type of book that is downloadable and read on a computer or other electronic device. But there are other formats for digital products, too.

Video is a very popular format. Some people prefer their information in video format because it is more entertaining, but you have to keep in mind that not everyone enjoys video content.

There are also people on slow Internet connections that cannot view online videos, so you should be sure to offer written content for those who can’t download videos.

Audio is another possibility. You could read your e-book and put it into audio format, hire a voiceover artist to do it for you, or you could offer add on audio files that enhance your product. For example, if you have a meditation product, you could offer soothing music or nature sounds.

You could also use a combination of these formats and create a package deal. This would make your offer more appealing to a wider audience, and it would also make it appear to be more valuable than it might if it were only a single book.

Creating The Product

If you have the ability, you can create the product yourself. Some people can write a 40-50-page e-book in a couple of days to a week, but others need much longer than that.

If you’re not a fast writer or you don’t feel confident with your writing ability, you can always hire someone to write your book for you. You can have a decent e-book written for as little as $200, or you can get a really great book for $500.

If you aren’t very good with technical stuff, you might need to hire someone to create videos for you. You can have a very simple video created for as little as $50, or a longer video for $100-$200, including voice talent.

If you want extremely high-quality, lengthy videos, you may have to pay a bit more, but remember—you can sell these videos over and over again without any printing or shipping costs!

You can also outsource the creation of audio products in the same way you can video. Find someone who has a great speaking voice and have them read your e-book or read a script that you’ve written. This should be fairly inexpensive, costing around $50-$200 depending on the length of the script.

Here are the top freelance marketplaces where you can create a listing based on your requirements:

http://www.Guru.com

http://www.ScriptLance.com

http://www.eLance.com

http://www.RentACoder.com

If you need to take a more affordable route to creating your information product, you can purchase resale rights or private label rights (PLR) to products that have already been created and simply re-brand them as your own.

If you create the product yourself, the only fees you will incur in product development will typically be the cost of the domain (about $10) and the cost of hosting (usually about $10 to $20 per month).

Creating A Sales Page

It’s best to hire a professional to create your sales page unless you know you’re a good copywriter. If your sales page is poorly written, your product probably isn’t going to convert very well.

You may also want to hire someone to create professional graphics for your sales page. This may also increase conversions by increasing trust and confidence.

In addition to the sales page itself, you will have to create a page you can send buyers to in order to download their products after they buy.

You may also want to have a page to send affiliates to so they can get banners and other promotional material to promote your product. Having affiliates is a great way to get traffic and sales without spending money up front for marketing.

You can also use a free template for the design and save money that way, and you can write the sales copy yourself by emulating other products in your niche. Don’t copy, just look at them for inspiration.

Taking Payments

If you want money instantly and aren’t interested in paying a commission to affiliates, you could take payments with PayPal. They charge a very reasonable fee, and they are extremely easy to use.

You can also have affiliates with PayPal if you use a special script. There are many PayPal affiliate scripts available, but most are fairly expensive, and many affiliates won’t trust you to pay them unless they know and trust you already.

If you want to have affiliates, it’s a better idea to use a system like ClickBank. They have an affiliate system built in, and they already have thousands of active affiliates available to promote quality products.

It’s a good idea to pay affiliates at least 50% commission. If there are other products in your niche, you will need to offer a competitive commission rate in order to get affiliates to choose to promote your product over others. You may have to pay as much as 75% if there is a lot of commission.

Still, you pay nothing up front, and if affiliates make no sales, they won’t get paid anything. You may think it’s not good to lose 75% of your money to an affiliate, plus the fees ClickBank charges to process payments, but those are sales you wouldn’t have gotten anyway if the affiliate didn’t send them.

Marketing The Product

Marketing the product is probably the hardest part, but if you have affiliates they can do most of the work for you! This is one reason why it’s such a great idea to have affiliates!

There are many different ways to promote your products. We’re going to take a look at some of the best ways to promote information products.

Article Marketing

This is a great way to get traffic and sales for free. Just write articles of 300-500 words on topics in your niche and submit them to article directories.

Some good directories to submit to include:

http://www.ezinearticles.com

http://www.buzzle.com

http://www.goarticles.com

PPC

Pay-per-click marketing can be tricky and expensive to learn, but once you have mastered it, the traffic usually converts quite well.

The major player in the PPC market is Google AdWords. The ads run on the Google search engine, and can also appear on the “Content Network” if you choose.

The Content Network is comprised of all of the sites that run Google AdSense ads in exchange for a percentage of the revenue earned for clicks that come from the ads on their sites.

This can bring in thousands of clicks practically overnight, but you have to work hard to make sure you write ads that convert well and have a sales page that will maximize conversions. Otherwise you won’t be profitable with PPC.

Forum Marketing

When you post on a forum, you are often allowed to have a “signature” at the end of every post you make.

In this signature file, you can add a link to your sales page. Just keep in mind that some forums do not allow links in signatures, and others don’t allow commercial links.

Before posting, check the forum rules to be sure you’re allowed to post commercial links in your signature. Also, never ask people to click the link in your signature. This could get you banned from most forums.

Conclusion

Creating information products is quick and easy, and it’s much cheaper than starting your typical physical product based business.

You can have your own information product up and running in as little as 72 hours. In fact, you could have one up in just a couple of hours if you use PLR!

If you’re looking for a simple business that can run practically on autopilot, this is exactly what you’ve been looking for.

Get started now and you could be making money in no time!

Online Success And Time Freedom

Posted October 21st, 2011 by Nelson Tan. Filed under Affiliate Marketing

Can you turn your life around in 14 days with a FAT 6-figure earnings?

I don’t believe it until I saw how this guy Mike Auton took the meaning of super affiliate to a whole new level.

Click here and watch his video.

How To Write Great Bullets by Bob Bly

Posted October 21st, 2011 by Nelson Tan. Filed under Uncategorized

A successful copywriting technique is to use lots of “bullets” in your copy—short sales points presented in bulleted lists.

But have you ever sat down to write copy for one of your products, only to find it difficult to pull out of the product the salient sales points you need to write strong bullets?

If you’re a marketer, there’s an easy way to avoid this problem…and write kick-butt bullets that generate more orders and sales from every promotion you mail or e-mail.

And it starts way before you write a word of your copy. In fact, for maximum results, this step should be performed during creation of the actual product itself.

The method is to “build bullets” into your product. By that, I mean come up with a list of features you think would really convince your prospects to buy the product.

Or write a list of bullets you’d love to be able to use in your copy. And then, design all those features and bullets into the products as you are developing them.

Let’s say you are hiring a writer to create a how-to e-book you want to sell on the Internet on growing a vegetable garden in your backyard.

You have a section on growing bigger tomatoes. Make a list of the specific steps you take to make your tomatoes large and juicy. If the list has 5 items, give it to your e-book writer so he can write a few paragraphs on each.

Now, when you write the sales copy for the e-book, you can write a bullet that says, “5 ways to grow tomatoes so big, you can make a dinner out of them”.

I had a client who was an industrial manufacturer who used this technique with great success. They manufactured “spectrophotometers” which are instruments used to measure color.

Their competitors had all come out with a new generation of instruments, and my client was late to the game. But they used this to their advantage.

They carefully studied the other brands, made a list of flaws, and designed their new spectrophotometer to provide superior performance in each area where their competitors were weak.

In their product launch, they showed a picture of their new instrument. Call-outs highlighted every feature that made their device superior to their competition.

The launch was their most successful ever, because the “bullets” for their sales copy had been carefully built into the product. And they clearly distinguished the company’s products as superior in many ways to all others in that field.

As a copywriter you rarely have any control, but as a marketer, you often do. If you are an information marketer, it’s easy to design products with great sales bullets built in.

Just make the list of bullets your table of contents, and write or record an info-product that covers all the points listed there. The more transparent the sales points in the product, the happier the buyer will be.

Avoid writing bullet points that sound great but aren’t really covered in the product. Info-product buyers often compare the product to the promotion. If they can’t find content reflecting the bullets that caused them to buy, they will complain or ask for a refund.

My mentor, the great copywriter Milt Pierce, tells the story of when he was hired to write a direct mail package on a book on decorating by a famous author in that field.

He brought in his copy. The publisher and author read it. When they were finished, the publisher said to Milt, “This is incredibly strong promotional copy. The only problem is that it’s not what is in the book.”

Milt replied, “It should be.” And according to him, the author and publisher agreed to rewrite the book so it reflected in the letter copy. When mailed, the package worked like gangbusters and the book sold like hotcakes.

The old-time mail order guru Melvin Powers did it a better way: when he wanted to publish a new book, he would write and run the ad first.

Of course, he wrote the strongest ad possible. If it pulled, he then quickly wrote and printed a book that delivered all the content promised in the ad copy. If the ad bombed, he never wrote the book and just refunded the money to those few readers who had ordered.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

5 Secrets Of Viral Marketing Campaigns For E-Books by Fabian Tan

Posted October 20th, 2011 by Nelson Tan. Filed under Uncategorized

The important thing about viral e-book marketing is that it takes on a life of its own. As people start spreading your e-book virally around the Internet, more and more people become aware of you, your company and your brand. More people get to know more about your e-books and other products, and hence you make more sales. It’s free publicity and free sales, a marketer’s dream combination. So how do you get viral e-book marketing right?

Here are 5 secrets of viral marketing campaigns for e-books:

Secret #1: Make Your E-Book Free

The most important component for getting your e-book to become incredibly viral is that it has to be free. If it’s free, more people will be able to get their hands on it. If more people are able to acquire your e-book, the faster it is likely to be passed on to others, through email, social media sites, or even through word-of-mouth.

Secret #2: Have A Shocking Title

Write a title that grabs them by the eyeballs (figuratively of course) and include a very attractive ecover of your e-book as well. They say ‘don’t judge a book by its cover’, but well, the title and the cover are the only things we can judge on the first time we lay eyes on a book or e-book. A shocking title goes some way to making your e-book viral.

Secret #3: Include Giveaway Rights

Other than making your e-book free and having a shocking title plus attractive cover, including a written statement in your e-book that states it comes with giveaway rights also helps greatly. Giveaway rights basically gives your reader the right to give it away to others without seeking information from the author. This quells any doubts in people’s minds as to whether they can give away the e-book, which goes a long way to making it viral.

Secret #4: Write Jaw-Dropping Content

Without high quality content, your viral e-book marketing campaign is likely to collapse like a house of cards. This is the ‘meat’ behind your campaign, so to speak. You need to write content that is fresh or refreshing. You need to put together information that will make people go ‘wow, this e-book is really good.’ The content will be the push factor as to whether people recommend your e-book to their friends.

Secret #5: Make It Short

This is optional, but since people are so time-starved today, a short and snappy e-book (often called a report as well) may be more suitable for viral promotional purposes. Since your e-book is free, you don’t have to cram so much information into it as well. A short e-book is consumed faster, which makes it more likely that people will send it to others.

A free, quality e-book can easily go viral with the right viral e-book marketing campaign. Create your masterpiece now, and reap the rewards!


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