Perhaps one of the largest hurdles that marketers need to jump today is the promotion of their Facebook fan pages. Getting new fans to your page is critical for your success because having a large fan base can help you in more than one way. One good way to get your page in front of large numbers of people in your chosen niche is to make sure your page is search engine optimized. That’s right: you can quickly and easily use SEO effectively on your fan page which will ensure that you get fresh search engine traffic on a regular basis. The best part about this is that people who visit your fan page via the search engines are actually interested in what you’re offering. This article will talk about 3 simple tips that you can use when you work on your Facebook page’s SEO to ensure that you’ll get a good sized traffic boost.
An important aspect is ensuring that you choose a good username for your fan page and Facebook account. You should understand that the Facebook user name you get (or the vanity URL) is like a domain name. If you don’t get yours, then another person might. It is critical that, as soon as you get started, you register the URL of your fan page. You should be careful not to make your URL look spammy, even if you are using generic keywords, because Facebook has been known to blacklist usernames before. Your best option is to opt for a URL based on the name of your business.
When you create your fan page, you’ll notice a few default tabs where you can have your visitors land. One issue, though, is that these areas don’t offer too many alternatives other than links, information and the wall. You can overcome this issue by installing FBML which is an application that will allow you to add more boxes that can be filled with optimized content. By adding in more boxes, you will be able to insert more links, text and images. Your general content score will increase, which is an advantage. What benefits can you see from an SEO point of view? It will increase your chances of having your fan page noticed by Google.
Last but not the least; show a little gratitude and thank your new fans. When somebody visits your page through the search engines and becomes your fan, thank them right there and then. You can also make your gesture even better by giving your fans something of value in return, such as a free coupon or an e-book. It doesn’t take anything to send a small thank you message and yet it will take you far. To sum up: properly optimizing your page for the search engines is not that difficult and it doesn’t take a whole lot of time to see the results you want. It is also important to remember that getting properly targeted search engine traffic to your Facebook fan page is just one step toward success. You need to keep putting in this same effort to get more search engine traffic by working on your SEO. While there are lots of things that go into making a fan page successful, it is how you build upon this traffic and leverage it for future successes that really matters in the long run.