Facebook Advertising Tip

When advertising on Facebook, send the clicks to a Facebook page and not to your website, advise Perry Marshall and Thomas Meloche in their new book “The Ultimate Guide to Facebook Advertising” (Entrepreneur Press).

Reason: If you send your clicks to a Facebook page, then the visitors land in known and comfortable surroundings.

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In addition, visitors don’t have to worry that you’re about to install a virus on their computer, post offensive material, or assault them with popups and ads.

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