Expert SEO System

The first thing I want to say is that SEO is not only alive and well, but after the recent Google changes that has killed of a hoard of poor content and badly linked websites, it is positively kicking.

There is now even more opportunity than ever to get your site ranked on Google’s first page.

Things are different now of course. Truth is SEO still has a lot of changes to come. Each time a new change comes it is another opportunity for a select few to rise to the top.

But how can you do that if Google keeps knocking you down? How can you be one of those select few that thrive while other go under?

It’s no secret. In fact it is so out in the open it just stuns me that everyone does not see it.

Google actually tells you exactly what it wants to rank at the top of search engines. Hell, they even give you a list of sites. It’s called Google Page One.

Yes, think about it! Everything that Google loves will be in the sites it gives that coveted page one ranking to. Everything it penalizes a site for will not be seen in the top ten search results.

Check that out and you will know exactly what you need to do to rank on page one.

OK, it’s not that easy! Google uses so many different ranking factors and makes sure the data is extremely hard to get hold of. A good analysis of the top search results could take days or even weeks or even not be able to do it at all.

You need an expert program to do all that work for you and that is what Expert SEO System does. It will analyze your web pages and the top page one results and run a comparison against them. It will tell you exactly what you don’t have that the top results do. And it will tell you what you do have that the top results don’t (things you need to get rid of).

Expert SEO System will put this into a 30+ page review of your site. Or anyone’s website. Why not sell the reports or use them to get new business?

Don’t be the one that does NOT have Expert SEO System. Get it now as a Warrior Special Offer now!

14-Year-Old’s Powerful New CPA System…

Posted September 28th, 2013 by Nelson Tan. Filed under Affiliate Marketing

CPA Tycoon

Everybody says there are no good methods left out there to earn real, consistent income online.

…or at least, the truly good ones are being closely guarded.

Well, this 14-year-old’s $200/day CPA method proves that premise dead wrong.

A mere kid who does this between the time he gets home from school and dinner makes triple figures a day.

For proof, check out the link above…

And see how he uses a CPA affiliate program that converts at 60% on cold traffic, in a $162-billion-a-year niche.

Chances are, if you’re like the millions of us there, you’ve probably made this kid money or someone like him.

But now the secret is out and you can grab your piece of the action.

But heed my warning. Although this is at a 75% discount now, it won’t be for long.

Why Working On Spec Jobs Is A Really Bad Idea by Bob Bly

Posted September 26th, 2013 by Nelson Tan. Filed under Uncategorized

If you are a “creative vendor”

WP Affiliate Builder

WP Affiliate Builder is now ‘LIVE’!

WP Affiliate Builder, designed by Omar Martin and his partners, gives you a complete arsenal of tools, software and training that is specifically designed to help you to recruit and equip your affiliate army!

This really is AWESOME, you get everything you could possibly need in order to start building a MASSIVE affiliate following.

You get the WordPress Affiliate Builder software plugin to enable you to INSTANTLY and SIMPLY build your affiliates page with all the tools needed in minutes.

Plus, you can also get a fantastic WordPress JV Leaderboard software plugin that automatically displays and updates your top affiliates.

THIS REALLY IS POWERFUL STUFF!

If that isn’t enough, you ALSO get top quality Affiliate Video Training, Affiliate eBook Training and Affiliate Audio Training from REAL EXPERTS!

So head on over there right NOW and grab yours…

Instant access to 3 years of Jimmy D. Brown’s online business archives.

Posted September 25th, 2013 by Nelson Tan. Filed under Uncategorized

13 years ago Jimmy D. Brown made his first sale from the Internet. It was $12.95 and he actually hand-keyed the credit card details into the processing machine from his small retail store.

His wife, Paula, was pregnant with their son Jacob. They had no idea if this whole “Internet business” thing would ever work and he was a bit overwhelmed with providing for his young family in this manner.

Jacob is almost a teenager now (will turn 13 in November) and has grown into a pretty cool young man. Jimmy ran a 100 mile race a few weeks ago (finished in 22 hours, 16 minutes…good for 10th place overall!) and Jacob ran with hiim the last 17 miles.

Since that first sale back in August 2000, they have shared LOTS of memories together as a family. The money they’ve been blessed to make over the course of those years has enabled them to enjoy a lifestyle that they never dreamed possible. God has been very, very good to them.

Since 2010 Jimmy has created a special PLR (private label rights) licensing package each anniversary to celebrate that special date. This year is no exception.

This year marks 13 years as a full-time Internet marketer for Jimmy and he has put together a “lucky 13” assembly of some of his best materials and never-before-released content.

You can get all the details at the Profits Vault.

In addition to the new stuff he’s put together, here’s what makes this year’s offer so cool…

It includes the 2010 edition, 2011 edition, and 2012 edition at no additional cost!

Over 1,000 pages of archived Internet marketing content is included in those 3 additional packages.

PLUS, there is another mega “fast action” bonus for the next 100 who order this year’s package.

Start making your mark. If he can do it, we all can.

 
 
 

iPageSeveral subscribers had asked me what web hosting service I use, with one noting that my blog actually loads fast. I’ve been using iPage for more than 2 years now and it is quite likely I’ll not be looking for the next one (after having moved from 2 previous hosting services over the years).

One really good thing about iPage is it has no limits on CPU usage. Here

5 Questions To Ask Before Doing A JV Deal by Bob Bly

Posted September 23rd, 2013 by Nelson Tan. Filed under Uncategorized

AR, the assistant to best-selling self-help author and motivational speaker ET, recently sent me an e-mail.

In it, she said: “I love the work that you do and would like to invite you to partner in a venture where we can both benefit and provide a real service to our customers at the same time.”

What AR wants me to promote to my subscriber list (i.e. you) is a free online seminar ET will be holding on how to achieve goals and break through one’s limitations.

AR informs me that by agreeing to do this promotion for ET’s teleseminar, “You will be introducing an incredible program/product that will make a powerful difference in the lives of your customers.”

Well, that sounds good. And there are also promised benefits in it for me, including increased traffic to my website, free publicity, building my subscriber list, and (says AR) the prestige of being associated with ET and the self-help luminaries who are helping him with this launch.

So why didn’t I jump on this and say “yes”?

Mainly because I have never heard of ET or of any of the other prominent names in self-help AR drops in her e-mail to me.

Now, to be fair, AR may have anticipated this objection, because in her e-mail, she offers to send me a PDF of ET’s latest book to review.

But here, the problem is that I am busier than a flashlight salesman during a power blackout and I already have a mile-high stack of books on the nightstand that I don’t know if I will ever get to.

So the last thing I want is to read yet another self-help book from an author I never heard of.

BTW, if AR really knew my work, she would know that my focus is on marketing, copywriting, and small business, not self-help or personal development. So her offer isn’t really a great fit for my list.

That being said, should I just go ahead and offer you the online seminar without knowing anything about ET or being familiar with his work?

In my opinion, no.

Why not?

Because I do not think it is ethical to recommend a book, seminar, or any other information product unless you have either reviewed the product or are intimately familiar with the author and his work.

(In the case of an online seminar, I can’t possibly review it before recommending it, because the event hasn’t taken place yet.)

I see Internet marketers violating this rule: for not being the least bit familiar with what they are promoting to their lists all the time.

And when their subscribers ask, “Why are you promoting this crap?” They have no defense.

On the other hand, when YOU ask me, “Why are you promoting this crap?” I can honestly answer that (a) is isn’t crap and (b) I know the author and can vouch for his expertise in the topic.

I have violated this rule once, maybe twice, very early in my Internet Marketing career and lived to regret it!

So if I am saying no to ET, how do I pick what products to offer my subscribers on an affiliate basis?

First, I have many friends and colleagues in the marketing world. And I give first preference to their products because I know them, admire their work, and can vouch for their expertise.

This saves me an enormous amount of time: I don’t have to familiarize myself with their work, because I already know their work.

Second, I turn to joint venture partners to find products on topics that I think you are interested in but that I do not have a product of my own covering it.

For this reason, I don’t usually promote products on topics already covered by one or more of my own books or audio courses unless it has a hook or angle my writings don’t.

Third, the product has to be a good value for the money, worth more than the price the marketer is asking. If it is a $300 DVD set with the same information you can get in someone else’s $29 e-book, I will pass and promote the e-book instead even though my commission is much less.

Fourth, the marketer must be reputable. If they appear iffy to me, I pass.

Fifth, the product must be sold with an unconditional money-back guarantee of satisfaction good for at least 30 days from date of purchase.

One more thing: If you have an info-product you want me to sell to my list as your affiliate, tell me that you are a subscriber to the Direct Response Letter when you reach out to me.

I will be more likely to give serious consideration to your joint venture proposal if you are one of my readers, because in my online business, my subscribers are my top priority.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Engage Your Perfect Audience, Ignite Your Business!

Posted September 23rd, 2013 by Nelson Tan. Filed under Uncategorized

Marketing is all about understanding your perfect target audience, standing in their shoes, knowing their needs, wants, desires, pain points…

Market knowledge coupled with some very simple marketing principles can essentially make selling superfluous.

But how do you get that insight into your niche or market?

Well, you listen and watch Mark Wallace deliver the exact step by step blueprint on how it’s done in.

Mark cuts through all the usual fluffy BS and delivers an in-depth yet simple-to-follow course on how you can start making $100 a day within 30 days!

It’s tried and tested, so all you need to do is watch & implement what Mark teaches, if you can do that you could be seeing $100 a day flow into your bank account with relative ease!

Take up the Smart Recurring Course on your $1 trial no-risk offer now!

Those Who Can, Do, But They Also Teach by Bob Bly

Posted September 20th, 2013 by Nelson Tan. Filed under Uncategorized

Subscriber LB objects to my promoting information products on Internet marketing and other money-making topics.

His reasoning: If the guru selling the course really made money in Internet marketing (or whatever scheme he was pushing), he wouldn’t waste his time teaching it to others…because he’d be so rich and busy from just doing it.

This is not a unique objection. On the contrary, I have heard it more times than I can count.

Says LB: “I always wonder about these programs that make great promises. If they make so much money selling stuff on the Internet…why do they need to sell it to others? Why not just keep making your millions? How much money do you need? Or, is it really that they’re making millions by selling other people their system?”

He continues: “If you’re making a lot of money doing something, there’s no need to do something else that makes more money. Volunteer, spend time with family, or get a hobby. Pretty simple.”

What LB says makes sense on the surface. But when you drill deeper, you will see that his conclusions are simply wrong.

In my reply to LB I told him the following:

“Your logic is faulty. We teach what we know because it is a strong human compulsion to do so…AND because we can make a lot of money doing so.”

You see, LB, I love what I do. And I make decent money doing it. Not a fortune. But I make a good living.

As for how much money one needs: I don’t know about you, but as for me, however much I have in the bank at any given time, it seems that I can always use more money.

Reason: Life is expensive. And expenses are never-ending.

Everything costs more today: my parents bought their first and only home in 1967 for $23,000. My car, a 2008 Prius, cost more than that when I bought it new!

In 1977, when I was 20 and a junior at the University of Rochester in 1977, the combined cost for tuition, room, and board was around $4,000.

Now my 20-year-old son is a junior at Carnegie-Mellon and the annual check I write is around $60,000. So yes, LB, I can always use more money.

Anyway, I love teaching others what I do. Why wouldn’t I? When you teach something, you as the teacher often learn as much or more than the students. You immerse yourself in the subject. What fun!

I do not wish to volunteer or get a hobby. You see, when you love your work, it IS your hobby. I suppose LB would feel better if I were on the PTA, or on the golf course, or built model ships in bottles.

Of course, I do not work 24/7

WSO: Cool plugin creates awesome tooltip.

Posted September 20th, 2013 by Nelson Tan. Filed under Blogging And RSS

wpToolTipWizard

Ken Sar just launch a new plugin called wpToolTipWizard.

wpToolTipWizard is an advanced tooltip plugin that let you have a variety of options to display your tooltip.

It can be triggered by mouseover or a click on a link.

It can display a full range of web content, from HTML, image, CSS, javascript, hyperlink to video.

You can practically put your optin form inside the tooltip area to build your list.

wpToolTipWizard allows you to have full control of displays and advanced editing to suit your needs.

Plus wpToolTipWizard also has the in-built features such as Automatic Positioning, Fast Loading Quicktips, Flexible Placement and Inline Tooltips.

Get the developer license at Warrior Special price if you hurry!

Get help with your marketing on a special call…

Posted September 20th, 2013 by Nelson Tan. Filed under Uncategorized

After years of keeping her trademark methods for success “close to the vest”, entrepreneur mentor Ali Brown is ready to show you what happens behind-the-scenes in her own business. Get ready for real examples and key strategies YOU can use right away…

Ali says, “So much has shifted for me over the past year

The Importance Of September 23rd

Posted September 19th, 2013 by Nelson Tan. Filed under Uncategorized

September 23rd may very well prove to be the most important day of your life.

Why?

1. It marks the final 100 days of the year.

2. It provides you with an opportunity to redeem yourself by finishing the year strong.

3. It represents the turning point in your life and will come to symbolize, the day you took full control of your destiny.

Since you’ve read this far, consider a few questions:

How many of your goals have you accomplished so far this year?

Have your current strategies made you healthier, wealthier and happier?

If you continue doing what you’ve done these past 265 days where will you be, and what will you be doing on Jan 1, 2014?

Will you be struggling, spinning your wheels in the same place you are now?

Why would you want that?

Especially when you could be confidently executing the plan that launches your new online business…Or, completing the manuscript that makes you a best selling author…OR finishing the year strong and exceeding your annual sales quota.

I’d like to show you how, and here’s a great video series and special report for you to check out.

Finish Strong!

The Difference Between The Rich And The Broke by Marco Moeschter

Posted September 18th, 2013 by Nelson Tan. Filed under Uncategorized

Something that made all the difference between going from broke to absolutely transforming my life was learning the difference between the rich and the broke.

You see, broke people do things completely different than the rich do.

1. Broke people always think everything is to good to be true, but rich people think getting a job sounds too bad to be true.

2. Broke people always makes excuses. Rich people accept it was their fault and refuse to make excuses.

3. Broke people give up when things get hard. They make excuses like it wasn’t for me or it’s a scam. Rich people get motivated and even more determined to succeed when they things don’t work out. They understand that not everything works out how you planned and you have to take the good with the bad.

4. Broke people settle and think it’s OK to not get everything they want in life. Rich people can’t stand the thought of not getting everything they want and will do whatever it takes to change it.

5. Broke people seek justification from others. Rich people could careless what others think.

6. Broke people aren’t coachable. They think they know everything and aren’t willing to learn from one more successful than themselves. Rich people never stop learning and are always seeking to learn from someone who has achieved the results they desire.

7. Broke people can’t wait for the work day to end. Rich people can’t wait to wake up in the morning to work on their business.

8. Broke people prefer to think about it, read about it and dream about it, but always find a way to procrastinate and never do a thing. Rich people can’t stand the thought of wasting time because time is your most valuable asset.

9. Broke people think rich people are lucky or had it easy. Rich people believe in creating their own luck and positioning themselves in a way so luck is always in their favour.

10. Broke people traded hours for dollars. Broke people put in 1 hour of work and expect something in return. Rich people make their money work for them by hiring people just like this.

11. Broke people complain about their job, their work and anything that doesn’t go their way. Rich people are excited about life, the unlimited opportunities and that they don’t have a job.

12. Rich people believe everyone should be able to do what they want to do, live wherever they want to live and drive their dream car. Broke people are fine with not being able to do these types of things.

13. Broke people are OK with being average. Rich people can’t stand the thought of being average.

14. Broke people think other peoples opinions matter. Rich people know their dreams and goals are more important than other peoples opinions.

15. Broke people think that if a few thousand people are involved in a business it must be saturated. Rich people think broke people think small and don’t know how to spot an opportunity even if a thousand dollars was put in their hand.

You see, if you ever want to be RICH you need to watch and learn what the BROKE do and do the opposite.

You need to learn from other rich people and ignore the broke people.

Surround yourself with other broke people will end up breaking you in the end.

Is There Too Much To Know About Marketing? by Bob Bly

Posted September 15th, 2013 by Nelson Tan. Filed under Uncategorized

When it comes to your study of marketing, are you suffering from “information overload”?

Do you find there are simply way too many marketing webinars, conferences, seminars, books, e-newsletters, articles, podcasts, blogs, e-books, videos, and audio programs for you to ever keep up with?

No wonder. As one Yale librarian pointed out, “We are drowning in information and starved for knowledge.”

Buckminster Fuller observed that until 1900, human knowledge doubled approximately every century. Today, human knowledge is doubling every 13 months.

To protect yourself against this avalanche of data, here are my suggestions for coping with marketing information overload:

1) Pick one area of marketing to specialize in. This specialization could be by media or channel (e.g., e-mail marketing, social media), by product (e.g., software, vitamins), or by target market (e.g., Hispanics, single parents).

2) As you study marketing, devote 80% of your reading to your area of specialization. As a direct marketer, I devote most of my study to direct marketing including direct mail, e-mail marketing, advertising, and other direct response techniques. I am interested in SEO and social media, but to allocate my learning time properly, I can only scratch the surface of those topics, not immerse myself in them. I am forced by time limitations to leave that to others.

3) The goal is to become and maintain yourself as an up-to-date expert in your specialty, which again, in my case, is direct marketing. So I study content on direct marketing in depth. I read in the field endlessly.

4) While you don’t have to be an expert on all the other marketing topics outside your specialty, you should at least be conversant in them, especially the hot trends like online video, Google+, infographics, memes, and SEO. So when clients and colleagues talk about them, you can at least keep up with the discussion. I study direct marketing content, but I only peruse other marketing content.

5) Don’t go insane buying tons of information products that will cost you thousands of dollars and you will likely never even read or watch. When you buy an information product, study it. Then you can go on to the next one. Yes, I know what I just told you will hurt my sales, but I put your best interests first, and mine second.

6) Do not feel obligated to read everything ever written on your topic because you are afraid that if you don’t, you will miss something vital. You should “bone up” on a topic until you are at the point where you can stop reading about it and actually start doing it. And then you should do it. You will then start learning not just from study, but from experience.

7) Thomas Edison said we don’t know one-millionth of one percent about anything. Even in your area of specialization, you aren’t going to know everything there is to know about the subject…not even close. So quit trying.

8) If you spend an 8-hour day working in your field, here’s how I would divide the time, at least at the start of your career: 5-6 hours practicing your skill or craft; 1-2 hours studying through reading (and listening to audios and watching videos); and 1-2 hours managing the administrative side of your business or activity (e.g. answering e-mails, paying bills, social media, writing on your blog).

9) Don’t agonize over what to read and save vs. what to skip and trash. When in doubt, throw it out. There is always more coming your way every day to take its place.

Of course there is so much information out there that you could read and study 16 hours a day, not 2 hours a day. But if you do, you won’t have a life, and besides, it is not necessary.

Study 1-2 hours a day…practice or do your specialty 5-6 hours a day…and you will master your craft or topic at a rate that makes you successful and profitable.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Want more open rates, clickthrough rates and sales with your marketing e-mails?

Posted September 15th, 2013 by Nelson Tan. Filed under Uncategorized

Email Marketing Roadmap

I gotta share something with you that I

Do You Have What It Takes To Do $1000/mth Online?

Posted September 14th, 2013 by Nelson Tan. Filed under Uncategorized

$1000 Per Month Blueprint

One of the hardest things to achieve online is a CONSISTENT and PREDICTABLE source of income.

Many have made small sales and commissions here and there, but if you want to be able to log into your PayPal or ClickBank account and see a continuous bombardment of sales then you need a solid business blueprint.

The “$1000 Per Month Blueprint” is the end-all of bootcamps.

Inside you’ll get access to the “nuts and bolts” of Internet marketing.

Sure it’s easy to know how to setup a blog, how to get an affiliate link etc.

But knowing these technical stuff won’t bring home the money. How you market and sell to customers is what creates the income!

Inside the “$1000 Per Month Blueprint”, you’ll get access to 13 modules, and each module goes deep into explaining aspects of the business:

Module 1 – Know The Plan Before You Start

Module 2 – Your Mind Your Strongest Weapon

Module 3 – Finding Your Place Online

Module 4 – Creating Lifetime Customers

Module 5 – Keeping Your Business Running Smoothly

Module 6 – Positioning Your Product

Module 7 – Transfer Of Power And Credibility

Module 8 – From Scratch To Riches

Module 9 – Traffic Secrets Revealed

Module 10 – Emails That Get Results

Module 11 – Joint Venture Profits

Module 12 – Affiliate Marketing Survival

Module 13 – Product Launch Ignition

Each module is packed full with vital information that enables you to persist in your online business and make it work for you.

There’s a total of over 22 hours worth of intensive training in this program that will piece every part of the puzzle for you.

10 Ways To Get Traffic For Free

Posted September 14th, 2013 by Nelson Tan. Filed under Uncategorized

Getting traffic is one of the most important tasks for any webmaster. What is more, you can’t get traffic once and then just reap the benefits. Getting traffic is an ongoing task and you must be constantly doing it, if you want to get traffic and keep it.

Here are some of the ways to get traffic for free:

1. Optimize your site for search engines.

Search engines have always been a major way to get traffic for free. That is why you need to do your homework and optimize your site so that it ranks well for the keywords you target. SEO is still the most powerful way to get traffic for free and you really need to invest some time and efforts in the optimization of your site. SEO is not that difficult and if you want to get familiar with it in a nutshell, search for basic to advanced SEO tutorials on the Net.

2. Frequently update the contents of your site.

If you expected some shocking secrets revealed, you might be a bit disappointed. One of the first steps in getting traffic for free is trivial but vital: get great content and frequently update it. In terms of SEO, content is king. If your content is good and frequently updated you will not only build a loyal audience of recurring visitors, who will often come to see what is new, but search engines will also love your site.

3. Take advantage of social bookmarking sites.

Social bookmarking sites (especially the most popular among them) are another powerful way to get traffic for free. If you want to learn how to do it, check the How to get Traffic from Social Bookmarking sites article, where we have explained what to do if you want to get free traffic from sites such as Digg, Delicious, etc.

4. Use your Twitter and Facebook accounts.

Social networks are also a way to get traffic for free. If you are popular on networks, such as Twitter or Facebook, the traffic you get from there can easily surpass the traffic from Google and the other search engines. It is true that building a large network of targeted followers on Twitter and supporters on Facebook takes a lot of time and effort but generally the result is worth.

5. Get links with other sites in your niche.

Another way to get traffic for free is from other sites in your niche. Getting links with other sites in your niche is also good for SEO, especially if you manage to get links without the famous nofollow attribute. But even if the links are ‘nofollow’ (i.e. they are useless for SEO), they still help to get traffic to your site. If you manage to put your link in a visible place on a site with high volumes of traffic, you can get thousands of hits from this link alone. If you need list of sites within your niche where you could get backlinks from, check the Backlink Builder tool. However, e careful if you exchange links because linking to bad neighbors can do you a lot of harm.

6. Use any chance to promote your site for free.

Free promotion is always welcome, so don’t neglect it. There are many ways to promote your site for free and some of the most popular ones include free classified ads, submissions to directories, inclusion in various listings, etc. It is true that not all free ways to promote your site work well but if you select the right places to promote your site for free, this can also result in tons of traffic.

7. Create a free product or service.

Content drives most traffic when you offer something useful. There are many types of useful content you can create and they largely depend on the niche of your site. You can have articles with tons of advice, or short tips but one of the most powerful ways to get traffic is to create a free product or service. When this product or service gets popular and people start visiting your site, chances are that they will visit the other sections of the site as well.

8. Use viral content.

Free products and services are great for getting free traffic to your site and one of the best varieties in this aspect is viral content. Viral content is called so because it distributes like a virus, i.e. when users like your content, they send it to their friends, post it on various sites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular sites. After that users pick it and distribute it for you. Viral content can be a hot video or a presentation but it can also be a good old article or an image.

9. Use offline promotion.

Offline promotion is frequently forgotten but it is also a way to get traffic for free. Yes, computers are everywhere and many people spend more time online than offline but still life hasn’t moved completely on the Web. Offline promotion is also very powerful and if you know how to use it, this can also bring you many visitors. Some of the traditional offline ways to promote your site include printing its URL on your company’s business cards and souvenirs or sticking it on your company vehicles. You can also start selling T-shirts and other merchandise with your logo and this way make your brand more popular.

10. Include your URL in your signature.

URLs in forum signatures are also a way to get traffic for free. There are forums, which get millions of visitors a day and if you are a popular user on such a forum, you can use this to get traffic to your site. When you post on forums and people like your posts, they tend to click the link to your site on your signature to learn more about you. In rare cases you might be able to post a deep link (i.e. a link to an internal page of the site) rather than a link to your homepage and this is also a way to focus attention to a particular page. Unfortunately, deep links are rarely allowed.

Getting traffic for free is a vast topic and it is not possible to list all the ways to do it. However, if you know the most important ways, i.e. the ways we discussed in this post and you apply them properly, it is guaranteed that you will be able to get lots of traffic for free.

The 4Rs Of Content Management by Bob Bly

Posted September 13th, 2013 by Nelson Tan. Filed under Content Publishing

Subscriber DK asks, “Bob, do you fear duplication? Triplication of your work? 30+ years and mountains of books, articles etc. How do you keep it fresh without dusting off and repackaging old efforts? Perpetual originality is very impressive.”

What DK really is talking about is the shelf life of content and whether (and how much) you have to continually come out with new stuff.

I think the solution to managing and “curating” your content lies in the 4 R’s of content management: recycle, refurbish, reject, and replace.

1. Recycle: DK is partially incorrect in suggesting that you should not dust off and repackage old efforts. On the contrary, you should.

It takes a lot of time and effort to create good content. If you only use it once, you are wasting it. Why not get maximum usage out of your investment? You should look to repackage your content in multiple media and forums. I know of one writer who made thousands of dollars selling and reselling the same short article on travel to India to 37 different magazines and newspapers!

One of my mentors, the late Howard Shenson, was a consultant, speaker, and information marketer. Howard told me a secret: customers will buy the same information in a variety of formats: speech, seminar, audio CD, special report, article, etc.

In the 1980s, I wrote numerous articles on marketing for a trade publication called Business Marketing. When the articles were published, I shoved them into a file cabinet and there they sat, ignored and unused.

Many years later, when I put up my first website, I learned that websites should have a lot of content. So I dusted off those articles, scanned them, and posted them on the articles page of my website.

Result: an instant library of content for my site with no additional effort on my part. No one has ever said anything about the articles being recycled.

2. Refurbish: this means to make significant updates to your writings so that they are current. For instance, I wrote a book on copywriting, The Copywriter’s Handbook, around 1985. Of course, it had nothing in it about online marketing.

Fortunately the publisher asked me to update it for the 21st century. So I added sections on e-mail marketing, websites, and other online marketing for a revised 3rd edition that now sells on Amazon.

There are 2 categories of updates for content: (1) cosmetic (e.g. the original Copywriter’s Handbook referred to typewriters, which we have changed to PCs, and we had to update the price of a postage stamp for the new edition) and (2) substantial.

Make both when updating content. If a reader finds even one dated reference in your writing, they will assume the entire document is out of date.

When you update, indicate the current year for the copyright date of the new edition. And note that it is a revised edition on the cover.

Today’s Internet-spoiled readers assume anything with a copyright date older than 24 months is out of date. Ridiculous, but that’s what they believe. Dale Carnegie’s “How to Win Friends and Influence People” was published in 1936 and still sells well today.

3. Reject: alas, some things you write become so dated and stale that they cannot be saved and should be discarded.

An example is a book I wrote decades ago on producing brochures called Create the Perfect Sales Piece.

It was written before the advent of desktop publishing, so the production methods are obsolete.

But more important, so few marketers use print brochures today that the subject isn’t important enough to justify a new edition. So the publisher and I have let it quietly die.

4. Replace: I also wrote a book on direct mail, but when e-mail marketing began to replace direct mail as a preferred outbound marketing tactic, I wrote a book on e-mail (one of the first) called Internet Direct Mail. So rather than refurbish my direct mail book I replaced it with an e-mail marketing book.

3 key pieces of advice for managing your content:

1. Have a good filing system for all your content on your hard drive. Use descriptive subdirectories so you can quickly locate the files you are looking for.

2. Look at the content you already have every now and then. You’ll find gems you’d forgotten that deserve to be recycled or refurbished.

3. Create some regular mechanism that requires you to constantly write new content. That way, you’ll always have an ample surplus of content for products and promotions. Be sure to retain all rights to content you have written.

My content-creation mechanism is this e-newsletter and my column in Target Marketing magazine. For you, it might be a blog, articles for the business section of your local newspaper, or updated content for your website.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Theme MatcherIt has always been a dilemma for most webmasters to either conform website design to a WordPress theme or simply accept 2 different designs for what they are. Designing a WordPress theme from scratch is out of the question for me, and so the incongruency between 2 designs sticks out like a sore thumb…until I stumble upon this page that tells you how to convert your existing web design into a blog theme in seconds!

It’s very simple to use the Theme Matcher. All you do is select the blog post area and the position for your sidebar column and let the web-based program process the original coding into WordPress language. I am truly amazed at how exact the theme looks.

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Promote your own scarcity offers with Easy Deal Builder!

Posted September 12th, 2013 by Nelson Tan. Filed under Uncategorized

Easy Deal BuilderNo matter what you may think about discounted offers based on scarcity, the fact is they still work and they work very well.

Groupon did not revolutionize scarcity firesales, but you know the graphical layout it designs around the “Add To Cart” button