The Power Of Print

Posted October 13th, 2011 by Nelson Tan. Filed under Business

According to a brochure from Appleton Coated, a paper company:

1) Consumers receiving a printed catalog are 2X more likely to buy online than consumers who do not receive a catalog.

2) 67% of online action is driven by offline messages.

3) 80% of Americans read or skim direct mail, and 38% find direct mail interesting.

4) 75% of consumers say they have made a purchase as a result of direct mail.

5) Consumers rate direct mail as 3.9 on a scale of 1 to 5 for the acceptability of various communications channels above all other channels.