How many times have you been consistently generating leads from a source and then it disappears…almost like magic? In this quick write-up I’m going to share some strategies so you never have to worry about losing your traffic overnight or having all of your eggs in one basket.
Traffic is the lifeblood of your business. Without it, you can’t build a list, you can’t build relationships with your prospects online, you can’t introduce your offers online…essentially, without traffic, one really doesn’t have a business.
For example, we’ve all seen what’s been taking place at Google for the past few years and Microsoft has done their darnest to keep pace and put in same many of the same policies that the big G has.
Over the past few weeks alone Google has de-indexed several thousand blogs. Yes, they’ve been completely REMOVED from search results.
Over the past 12+ years of being online I’ve seen traffic sources come and go—they seem to change like the seasons. Not only do specific traffic sources change frequently, but “how” you get traffic from a source is likely different today than it was a year ago.
This message is about protecting yourself so they’re EXPECTED. Playing “catch up” is a lot more challenging than being proactive and anticipating changes that are taking place.
I wanted to share some nuggets that I’ve applied over the years that specifically relate to lead generation that I believe you can benefit and learn from. This is intentionally designed to be more broad in nature so you can view traffic differently and approach this topic with a different mindset.
These are in no particular order. I’d recommend printing these out.
1. Don’t send all of your traffic to the same landing page. Each traffic source has a unique fingerprint and you should be using a specific capture page based upon that source of traffic. For example, if you’re writing articles, have the article link to a page that’s short in nature…no more than say 150 words—tops. If you’re blogging and looking for organic traffic, place the capture form at the base of the blog post so they don’t have to click on anything or leave your blog to get your report.
2. Don’t put all of your eggs in one basket. As a general rule, one traffic source should never account for more than 30% of your total leads. For example, if you’re getting 80% of your traffic from Facebook Advertising and you wake up one day to an email stating “Delete all of your campaigns because you’re violating our TOS agreement…”, what happens next? You’ve just lost 80% of your data.
3. Always anticipate change. Assume there will be changes, regardless of traffic source or how you’re generating leads. Things are always changing…whether it’s government regulation, change in the terms of service agreement, etc.
4. Experiment. Don’t be afraid to try new things or new sources. This is the best ways to discover breakthroughs. This is one of the key reasons Internet Traffic class is live, every Tuesday, to bring you what’s working now and discussing relevant changes that are taking place. If you’re not joining these calls, you should be.
5. The Traffic Octopus. Start with one specific lead generation approach and don’t stop until you master it. Once you’ve mastered that form of traffic, do the same with another traffic technique. Eventually, you want to have at least 4-5 traffic sources that are consistently bringing you fresh leads every day.
It’s my hope that this message helps you avoid some of the many pitfalls that are out there pertaining to lead generation.