7 Steps To A Winning Advertising Strategy

Posted August 31st, 2010. Filed under Business

1. Plant Your Flag! Ask yourself, “What is the one great thing I can say about my product that none of my competitors can say about theirs?”

2. Dig Your Trench! Ask yourself, “How can I find a place for my product in my customer’s mind by relating it to what’s already in there?”

3. Take Dead Aim! Ask yourself, “What does my best prospect already believe that will make her want to buy my product without persuasion?”

4. Take Your Best Shot! Ask yourself, “What is the most I can afford to give away to get a new customer?”

5. Take a Risk! Ask yourself, “How can I make buying from me as easy, safe, and convenient as possible?”

6. Make an Impact! Ask yourself, “How can I break through the clutter?”

7. Make it Count! Ask yourself, “How can I move my customer from awareness to action?”

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7 ways to get free PR

Posted August 30th, 2010. Filed under Business

“The cleverly expressed opposite of any generally accepted idea is worth a fortune to somebody,” said F. Scott Fitzgerald.

But how can you use this principle in your PR to get media attention? My colleague, marketing expert Marcia Yudkin, says you can do it by:

1. Taking issue with a survey result.

2. Disagreeing with a common belief or counteract a stereotype.

3. Championing an underdog.

4. Revealing common misconceptions.

5. Making surprising predictions.

6. Exposing flaws in something assumed to be beneficial.

7. Describing the underside of something popular.

Example: Bob Baker and 3 colleagues in the music business collaborated on a press release titled “What’s Wrong with American Idol?”

Their press release criticized the popular U.S. talent show for misleading aspiring musicians and the public about what it takes to succeed in music. Baker’s reward for stirring up controversy: 5 radio interviews that highlighted his status as an expert on careers in music.

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3 ways to create a sense of urgency

Posted August 29th, 2010. Filed under Copywriting

When you encourage prospects to act now instead of later, response rates increase.

1. One way to do this is to put a deadline on your offer.

Since 3rd-class mail takes an average of 2½ weeks to be delivered nationwide, make the deadline at least 8 to 12 weeks from the mail drop date. Alternatively, for any mailing that goes out September or later, a good deadline date is December 21.

Copywriter David Yale recommends emphasizing that the deadline date is final by adding the phrase “it’s too late” as follows: “This offer expires December 21, 2010. After that, it’s too late.”

For e-mail marketing, you can say the offer is good only if the recipient replies “today” or “this week”.

2. If you are not comfortable putting a deadline date on your mail piece, specify a time frame within which the reader must reply, e.g., “reply within the next 10 days”.

3. Or at least make it clear that this is a time-limited offer. Copywriter Milt Pierce suggests this wording: “But I urge you to hurry. This offer is for a limited time only. And once it expires, it may never be repeated again.”

Get ClickBank approved!

Posted August 29th, 2010. Filed under Other Stuff

ClickBank Approved!

Do you agree “the faster you get approved with your new ClickBank product, the faster that you will start making money?”

The ClickBank marketplace is a great way to sell your products with an instant army of affiliates promoting for you, the problem is it can be hard to get your product approved to sell on their website.

If you agree that time is money then you’re going to want to make sure that you know all the secrets to getting your product approved fast, so that you can get to selling your product sooner rather than later.

Brian Dew have just finished a step-by-step video that will allow you to look over his shoulder as he sets up one of his products for the ClickBank marketplace, and share with you all the secrets on how he gets approved so fast over and over again.

Of course you could spend days or weeks trying to figure out on your own, but if you’re one of the kind of person that knows time is money then you really should access “ClickBank Approved!” now.

Should you write your own copy?

Posted August 28th, 2010. Filed under Copywriting

My answer may surprise you, but it’s enthusiastically “yes” IF these 3 conditions exist:

1. You are an excellent copywriter.
2. You enjoy writing copy.
3. You have the time to write copy.

Business owners and marketing managers who fit these criteria often produce copy that’s better and more successful than the pros. Why?

They know the product and the market intimately, because they live with it full-time. Half the battle in copywriting is really knowing the customer and the product, so the business owner or manager has the edge…IF he can write.

On the other hand, marketers who can’t write, don’t like to write, or don’t have time to write copy are better off farming it out to an agency or freelancer.

(Video Presentation) $27,874 In 10 days

Posted August 28th, 2010. Filed under Affiliate Marketing

Check out this presentation from my buddy Anthony Jones. It’s really short but well worth watching!

In the presentation Anthony reveals how he made over $27,000 in the past 10 days alone using 100% free traffic…he didn’t pay one dime!

Scarsdale Diet author's writing secret

Posted August 27th, 2010. Filed under Copywriting

When you write with a clear picture of your reader in mind, your copy is much more effective.

Samm Sinclair Baker, author of many best-selling books (including “The Scarsdale Diet” with Dr. Herman Tarnower), had an interesting way of picturing his reader as he wrote:

Baker looked through magazines until he found a picture of a person he imagined was a typical reader for what he was writing.

He then cut out the picture and taped it to the edge of his PC monitor.

As a result, he was constantly looking at his reader while he wrote.

Baker says this helped him write more conversationally, because he was “talking” to the person in the picture as he typed.

It’s Social Anarchy!

Posted August 27th, 2010. Filed under Web 2.0

A new Software is literally turning so called “social media experts” on their heads…

Never before has it been so easy to use social media to get traffic to your sites.

This software was on the “hush-hush” until now. I am getting all GIDDY just thinking about how much time and money it will save you.

It will:

- Create over 10,000 social media accounts at the push of a button
- Use these accounts to get 10s of thousands of backlinks to your sites
- Create “link pools”, spin posts titles, message and profile descriptions

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