As an affiliate marketer/reseller, you should be.
Christmas is like 2 months away, but you never know how time flies at the bat of an eyelid!
Before I forget, look out for major Christmas giveaway events like Mark Hendrick’s “12 Days Of Christmas” and “30 Days of Christmas” in mid-November, but this is besides the main issue today.
The festive season is also ‘merchandize’ season. Your spider senses must tingle over the hot goods that sell at year-end. From today, there should be enough time for you to do your market research and prepare your sales campaign.
Here are some personal suggestions:
1. Electronics (iThis, iThat…)
2. Christmas recipes
3. Christmas trees and other decors
4. Christmas-themed or New Year-themed DVDs and albums, e-books, PLR articles etc.
5. Goal-setting materials
6. Gaming consoles (PlayStation 3, X360, Wii)
8. New clothes for the New Year.
9. For men: watches
10. For women: jewelry
11. Season greetings cards
12. 2008 diaries/calendars
13. Corporate gifts (it’s peak market season now actually)
What’s so special about point 13? You can understand the market situation for corporate gifts by going to Google Trends and type in “corporate gifts”! You’ll find that it hits a low throughout December; likely that companies are doing stock-taking on performance, inventories etc. in preparation for the New Year.
Likewise you can research on watches and jewelry to check out its year-on-year patterns. Google Trends does not tell you what to sell…well, if only! You’ll have to consolidate your best keywords and type them in Trends to get a rough idea whether they’re worth selling in the next 2 months or not.
So Google Trends is particularly great for sniffing out seasonal patterns, like checking for spikes in search volume during Christmas/year-end period, mid-year, Halloween, other ethnic festivals etc. You can spot sellable niches this way.
Other things you can do in December is run your annual year-end garage sale or offer year-end discounts for your products and services.
Starting mid-December, start selling weight loss products! People will want to get rid of tummy flab from consuming too much meat. Serious!
It’s no secret watches, jewelry and iPods sell very well over eBay, and there are other items that consistently sell well throughout the year. Now you may think selling hard products is too much work, too much logistics etc. At the end of the day, the profit you can gain from selling high-ticket luxury items certainly outweighs whatever disadvantages you may perceive as part of the setup/learning process, or else so many PowerSellers wouldn’t be doing it.
You will need to find wholesale products you can sell, and there’s one place where you can buy them up to 90% off. You also get a list of trustworthy wholesalers and merchants who want to work with you and mingle in a forum with other marketers to gain tips and opportunities. This place is none other SaleHoo.
I hope today’s ideas will keep your neurons firing. Merry Christmas!!! (huh…)