E-mail marketing is about getting many factors right. One of these variables is the subject line of your e-mail. The subject line can be compared to the headline of an article or book title. It makes you different from everyone else and also lets your readers know the main purpose of your e-mail. Besides that, if your e-mail messages are not going to be opened, there’s no use of it. In the following article we shall be looking into a few simple e-mail subject writing tips that you can use to get the most out of your e-mail marketing.

First tip: Create a sense of urgency or an atmosphere of scarcity in the subject line. Nobody wants to lose on a good offer and when you show your readers that it is there for a limited time, they won’t waste much time to open your e-mail and read. Ultimately, what you aim to achieve with your e-mail subject line is to get the reader to notice it and actually take action. So when you make it time-sensitive and when you show your readers that they have to take action right away, clicking on the subject line becomes a part of the action. Most of the copywriters know the value of scarcity and use it on a regular basis to create a demand in their target market. They know for a fact that if someone is interested in acting upon the offer, they won’t pass it on if they see that it’s not going to last forever. Remember that you don’t have to use this same sense of urgency in every one of your e-mails. If you do this all the time it will not have quite the same impact for your subscribers.

Second tip: Make sure you’re using swipe files to better your subject lines over time. As you run e-mail marketing campaigns and do your tests, you’ll see that some e-mail subject lines work better than the others and give you a higher response. Note these down into your swipe file so that you can use them in the future for your other e-mail marketing campaigns. This will make your overall job easier and almost guarantees success of your e-mail marketing campaigns in the long run. Apart from that, you can also create a swipe file of subject lines from other online marketers, so that you can adapt them for your own campaigns.

Finally, thought provoking questions are great subject lines that will literally compel your audience to read the e-mail. Most people are driven to find answers when their curiosity is struck. Offer the answers to the question inside and watch how effective it is to use this little bit of human nature for your benefit. You’ll greatly improve your open rate by doing this. Of course, for this to work, your question needs to be an open-ended question. Make your readers understand why the answer is necessary or why they need it. This method is very cool because it can be used many different times and the results can get better over time. All in all, the above article helps you to understand how important it is to create a response driven subject line. Even though success of your subject line mostly relies on what is good for you, these tips can help you to use different strategy to get the results that you need. Remember, the more you test your subject line, the more you will succeed.

No one really wants to walk away from a lot of money, but that is what is happening if you refuse to make e-mail marketing a part of your business. E-mail marketing has been long known to be one of the most effective ways to retain your customers and bring out their lifetime value. If you’re an Internet marketer then you know the importance of having an e-mail list to whom you can market whenever you want. The rest of this article contains 3 e-mail marketing ideas and principles that you need to know if you already do not.

1) We know there is some debate about this, but you should always take advantage of the double-optin feature for your e-mail campaigns. As you probably know, a double opt-in merely asks the person to confirm that they want to be on your list with a click through in an e-mail. This process allows you to prove that a person confirmed and gave consent to receive your e-mails. Whether or not you use a single or double opt-in is completely your call, but it does matter to some business owners because they take the opinion that if a person refuses to confirm an opt-in, then they are probably not worth the time and trouble.

2) When you send out e-mails, they will of course have links to your offers. One thing you have to be careful of is that your links aren’t invisible to your recipients. People will readily identify a link if it’s blue and bold, as this is the usual format. While this may not seem like a big issue, it can make a real difference in the number of people clicking on your links.

3) If you want better responses, address people by name! E-mail marketers too often don’t bother with this, but it’s an extremely effective strategy. With people getting so many e-mails, you should always use the recipient’s name (first name at least) when you address them, to give it a personal effect. People are more likely to open e-mails that are addressed to them personally, so you have to do this to improve your open rate and get better results from your campaigns. Don’t go overboard with it though, keep it simple. If the type of business you run can support an e-mail marketing campaign, then you are just turning your nose at money by not using e-mail list building. You will be able to make higher conversions and more profits. There are many powerful marketing methods, but e-mail marketing has qualities that nothing can compare with. Now that you know a lot more about the power of e-mail marketing, now is the time to get to work and start putting a campaign together.

Sometimes we get bombarded with so many “systems” and gimmicks we forget the basics…

Get back to basics…

Because it’s simple.

Because it works.

Because it’s worked forever.

The fact is, the truly successful TOP Internet Marketers NEVER stopped doing what has always worked for them. The category of this post already gives you a clue.

Now click here to watch a short 10-minute video. It could be the wake-up reminder you need!

There are many mistakes inexperienced affiliates can make, but the result is likely to be the same for all of them: little traffic volume and little sales conversion. The good news is since we know these are the 2 results we must work on to improve, we can then think backwards and identify the few major aspects of our online business where we can rectify.

Here are the 3 biggest mistakes that affiliates make:

Mistake #1: Sending untargeted traffic. (oops!)

If you’re using “home page swaps” to sell dog training, that’s untargeted traffic. If you’re using a vague pay-per-click keyword like “dog training” to sell a dog agility course, that’s untargeted traffic. Or if you’re sending weight loss offers to your online marketing list, then you’re tapping into an untargeted traffic source.

Point is, you’ll get a much higher browser-to-buyer conversion rate if you send laser-targeted traffic. Example: If you’re trying to sell memberships to a weight loss site that’s designed for women, then find women who need to lose weight (brides-to-be, new moms, those who’ve experienced the “Freshman 15” or middle-aged spread, etc).

Mistake #2: Neglecting to presell the offer. (doh!)

You can’t just throw your affiliate link in front of your prospects and expect them to jump all over the offer. Instead, you need to tell them why they should buy it.

Once your prospects are “warmed up” and interested in the offer, then you can send them to the sales page to close the sale. They need to get comfortable with the seller first, which brings me to mistake #3.

Mistake #3: Not building a relationship with prospects. (yikes!!)

Let me ask you something: Whose advice do you trust more, your friend’s or that of a stranger you just met on the street?

Naturally, you trust your friends more. And so do your prospects. That’s why you’ll get more sales if you build relationships with your prospects before you start selling to them. You can do this by publishing a blog or newsletter and interacting with your readers.

Now you know the mistakes. So let’s talk about the RIGHT way to send traffic to your affiliate offers.

Step #1: Create a Mailing List.

For this step you’ll need:

• An autoresponder, such as through Aweber or GetResponse.

• A freebie to entice people to join your list, such as an e-course, report or video. This freebie should be directly related to the affiliate offer you’re promoting.

• A squeeze page. This is a mini-salesletter that gives your prospects all the reasons they should join your list.

NOTE: Aside from the autoresponder, 5iphon has this step COMPLETELY covered for you! Upgrade to 5iphon EXTREME and you can make money while building your own email list! (The 5iphon affiliate program pays RESIDUAL commissions and you can promote whatever you want on the “back end”!)

Now your goal is send traffic to your squeeze page to build your list (rather than sending traffic directly to your affiliate offer).

You can do this in a variety of ways, including:

• Forum marketing (using your signature).
• Writing and submitting articles to article directories.
• Guest blogging (getting your articles published on other people’s blogs).
• Using social media like Twitter and Facebook.
• Leveraging other peoples’ resources through joint ventures.

Step #2: Build Relationships With Your Subscribers.

Now that you have your prospects on your list, you need to start building trust.

The best way to do this is to send them useful content. In other words, solve at least part of their problems…for free.

Step #3: Give Your Subscribers a Reason to Buy.

The last step is for you to start telling your subscribers about the affiliate product or service you’re promoting. At a minimum, you need to tell them WHY they should buy. That is, what are the benefits of this product or service?

You can also sweeten the deal by tossing in your own bonus for those who purchase the offer through your link.

Example: If you’re selling memberships into a weight loss site, then offer a free low-calorie cookbook to everyone who joins.

And there you have it: The top 3 affiliate mistakes and the 3 easy steps to earning more money with recurring commission products.

Bryan Winters is the architect of the free list building website, 5iphon Hardcore, that gets you 5 *more* subscribers for every ONE you bring in.

Ask any successful successful Internet marketer and they will probably tell you that their most valuable marketing tool is their autoresponder.

I know you’ve heard it before…

“The Money is in the List!”

Well, your autoresponder is the key to unlocking extrordinary profits from your list with a system that puts money in your pocket like nothing else you have seen before.

So how do you build a list?

And more importantly…

How do you make money from your list?

Here’s the answer.

Jerry Iannucci’s Autoresponder Profit System book gives you everything you need to start earning a full-time income building a list while exploding your sales in any online business you are currently promoting.

I have been given special permission from Jerry Iannucci to allow you to download his APS book for FREE if you go to this link now.

Read it all the way through.

Read it twice.

If you are ready to take your online business up to the next level then Autoresponder Profit System is your roadmap to get you there.

Grab your copy now!

I thought you might like this free trick of mine for creating additional splash (list building) pages for virtually ANY online niche…

After you’ve found a hot affiliate product that you want to promote, such as a Clickbank product, use the headline (and possibly the sub heading) from the product owner’s main sales page, as the ad copy to almost instantly create YOUR splash page!

Just MAKE SURE to get permission from the site owner before using their headline (ad copy). If you mention you’re an affiliate of theirs, they are almost *certain* to let you go ahead and grab their headline for use with your splash page since you’re promoting their product!

It’s been well proven that some of the most effective splash pages are little more than:

1) A headline offering a compelling benefit.

2) An optional subheading support the main headline.

3) An opt-in box (and privacy notice).

You’re getting both 1 and 2 above “done for you” by using the ad copy from the product owner’s sales page. Sound simple? It is! But like I said, it’s PROVEN to work, and that’s what’s important.

On the “backend”, after people have signed up for your list, it’s very easy to automatically
direct them to the corresponding product that you’re promoting as an affiliate (ie, the page
you “stole” your headline/ad copy from to create your splash page).

To build your page, I recommend an HTML editor such as Frontpage (which you can get for $20 on eBay), Dreamweaver, or the FREE Kompozer software.

And you’ll need an FTP software such as FileZilla (also FREE!) to upload your finished splash page.

Your autoresponder service (such as Aweber or GetResponse) will provide the opt in form code, that you simply copy and paste into your splash page to capture the e-mail addresses of your subscribers.

Of course you’ll need a good web host, and domain name as well, but these days you can hosting for $5 a month, and a “.info” domain for $2 per YEAR.

What I love about this trick is the simplicity of it – being able to set up splash pages in ANY niche in as little as 10 minutes each!

A good headline can take hours or even DAYS to write, and even longer to test for conversions. It’s said that a good headline can account for up to 80% of the success of a sales letter…

So by applying a proven headline from the product owner’s sales page to your own splash page, you’re ETHICALLY “piggy backing” on their hard work and testing, and using it to further build *your* e-mail list.

By the way, just as you should focus on multiple streams of *income*, you should also be focused on building your list in *multiple* ways. The more subscribers you have “funneling” into your autoresponder account from various methods, channels, and websites, the better!

Bryan Winters is the architect of the free list building website, 5iphon Hardcore, that gets you 5 *more* subscribers for every ONE you bring in.

Does your list give a damn what you say?

If you have a mailing list (or you’re about to start one), then you must read this before sending out another e-mail.

I can’t stress enough how important to your business this is and how crucial to your finances e-mail marketing can be (the big problem is most folks get it WRONG!).

This has just gone ‘live’ and right now you can grab a bargain like you wouldn’t believe. Make sure you take a look today!

P.S. Get the very cool “Funnel Spy” software script guaranteed to help boost your sign-ups and 3 more e-mail marketing tactics reports as bonuses!

DT, one of my subscribers, recently wrote to tell me how much he enjoys my e-mails.

“They are fun to read, and you do supply positive answers and details,” write DT. “So I buy from you when a topic you have fits my paradigms.”

But he was less enamored with the e-mails he is receiving from some of my fellow Internet marketers.

“They come across in a way that literally chases away their customers,” he complained.

DT said of one Internet marketer: “I have bought all of his books in the past so I joyfully joined his list just to get more of his great information.

“Unfortunately I found that most of his posts do not have good information but instead have him ranting about this and that.”

Of another famous Internet marketer, DT complained: “I have been on his list for 3 weeks, and about every day I get a sales letter, and that’s it. I do love sales letters, but not all the time.”

So what did DT do?

“I’ve quit both of their lists and I’ll probably never buy from either of them again,” he told me.

DT’s complaint is not unusual, by the way.

If you send sales messages too frequently…or if too many of your e-mails are pure product pitches vs. useful content…you are going to get complaints.

So how do you find the right frequency and balance between sales and content?

The number of e-mail marketing messages you can send to your list per month depends on several factors.

These factors include the timeliness of your content…value of your content…and the frequency with which you publish your e-newsletter.

Here’s a useful rule of thumb…

If your e-newsletter is published monthly, you can send e-mail marketing messages to the subscribers 2 or 3 times a week.

As an Internet marketer, the more e-mail marketing messages you broadcast to your subscriber list, the more money you make.

Say each time you send an e-mail marketing message to your list, it brings in (on average) $3,000 in revenues.

You send two e-mail marketing messages each week, making $6,000 a week in sales.

If your subscribers tolerate it, and you increase the frequency from 2 to 3 times a week, you’d make $9,000 instead of $6,000 a week and earn an extra $150,000 a year.

How do you know whether your subscribers are OK with the increased frequency or if you are ticking them off?

Keep an eye on your opt-out rate.

Each time you send an e-mail to your list, a small number of subscribers will opt out, asking to be removed from your e-list.

As a rule of thumb, aim for an opt-out rate of 0.1% or less, and certainly no more than 0.2% per e-mail.

If you have a list of 50,000 subscribers and your opt-out rate is 0.1%, you lose 50 subscribers every time you distribute another e-mail to your list.

Measure your opt-out rate so you know the average.

Then, when you increase your e-mail frequency, watch what happens to the opt-out rate.

If it stays the same, you know your subscribers don’t have a problem getting an extra e-mail from you each week.

So send those extra e-mails, and make more money from your Internet business.

Consultant Amy Africa says, “Most online marketers do not mail often enough to their e-list.”

But what if increasing frequency causes your opt-out rate to spike higher?

It means subscribers are telling you they don’t want to hear from you that often…and you should cut back to the old schedule.

What about the ratio of content to sales pitch?

In my monthly e-newsletter, I aim for 80/20—80% or more is pure content, and 20% or less is recommended products.

In my twice-weekly supplemental e-mails, approximately 50% are pure content, and the rest are sales promotions.

To shift the balance more in favor of content, which is what many subscribers prefer, here’s a little trick I use:

When possible, I write my e-mail marketing messages so they read like content e-mails.

Often I actually include content (ideas, tips) in the e-mail marketing message.

When you write your e-mail marketing messages with an educational tone, the reader perceives it as content—even though it is ultimately selling a product.

They are happy. And you make more sales.

One other suggestion…

When you get a complaint from a subscriber about too many e-mail marketing messages, look up the complainer in your shopping cart software.

99 out of 100 times you’ll find this is a person who has never bought a thing from you…and therefore, why do you care what he thinks—or whether he leaves you?

By the way, if your info-publishing niche is marketing, like mine is, your e-mail marketing messages themselves are educational for your readers—showing them how to write e-mail that sell.

In fact, one of my best-selling e-books, “The E-Mail Swipe File“, is a collection of about five dozen of my e-mail marketing messages.

Each chapter includes the full text of the e-mail message, the results it generated and my analysis of why it worked.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

According to an article in Target Marketing (12/11, p. 7), 56% of e-mail is sent Tuesday, Wednesday, and Thursday, distributed almost evenly among those 3 days.

Participants at a 12/8/11 Specialized Information Publishers Association (SIPA) Roundtable reported some success e-mailing on other days, most notably Friday and Saturday.

I send 4 e-mails to my list weekly. Monday and Thursday are content messages. Tuesday and Friday are promotions.

As a rule of thumb, at least 50% of your e-mail messages should be content. If not, people unsubscribe.

If you’re looking for an EASY way to get floods of traffic to virtually any website or affiliate offer, I highly recommend you check out running solo ads.

A “solo ad” is where you pay a fee to have your e-mail ad sent out to somebody else’s opt in e-mail list (often called “e-zines” or online newsletters). Not all list owners offer solo advertising, but there are plenty that do—in virtually every niche you can imagine.

I’d like to share a few simple tricks to having success and making good (and quick!) money with solo ads:

1. Get references! When you’re checking out an e-mail list to potentially run your ad in, do a little background research before spending your hard-earned money. Ask for references—those who’ve recently run ads to that particular list—to see how the ad performed.

Also be sure to *sign up* for the e-zine to see what kind of content they send out to their subscribers. If they’re sending nothing but ads, your results probably aren’t going to be as good as with a list owner that sends *quality content* to his or her subscribers.

Ideally, do business with e-zine owners that send *value* out to their subscribers (not *just* ads).

2. Negotiate, and ask for special deals! Often, just by contacting a list owner and *asking*, you can get big discounts on running your solo ad to their list.

If not a discount, ask if and when they have special offers running…2 for 1 deals, etc.

3. Ask the list owner if they’ve run an ad for the product or service you’re promoting in the past couple months. If so, it probably means the product is popular (which can be a *good* sign), BUT, you’ll want to move on and find other lists that have not run the same offer recently There are *always* going to be solo ad opportunities, no matter how popular a product—there’s simply too many lists for this NOT to be true.

4. If you can’t afford a solo ad, consider running what is called a “top sponsor” ad if available. A top sponsor ad is typically a 6-10 line classified style ad that runs toward the top of an article or similar content being sent out to the list.

Solo ads are more expensive, because they’re sent out *alone*, without any accompanying content. But top sponsor ads can still bring in some great results on virtually any budget!

5. Consider promoting an e-mail capture page or website to build your *list* vs. promoting a product *directly*. Set up your page to automatically direct your new subscribers to your affiliate offer (or your own product) right after they subscribe. This way, as you send out solo ads to other peoples’ lists, you’re not only promoting products, you’re also building your OWN list in the process. This is an *ideal* way to take advantage of solo e-zine advertising.

6. Ask the list owner if they’re willing to write a *personal* endorsement of your product for you in exchange for a free copy. Subscribers on a given list have built a relationship with the list owner, and as a result place more value on their recommendation than an ad from an “outsider”. You could even write the endorsement style e-mail ad yourself, and simply have the list owner approve it if they’re willing to endorse your offer.

7. Test small! Don’t go out and spend $500 on a solo ad until you’ve learned the ropes. Often times, smaller lists are fresher and will perform better anyhow. Big lists aren’t always where it’s at, for a variety of reasons.

8. Keep a RECORD of which solo ads perform, and which do not. Also track details such as what particular product you promoted to each list, what ad was used, etc. This is a HUGE KEY to success with solo ads. As you’re starting out, you’ll essentially be testing solo ad providers (various lists) as you go along.

You’ll make a LOT more money in the long run by logging your results.

9. Well-targeted offers are key. Don’t be afraid to get the opinion of the list owner as to whether he or she thinks your product (and solo ad!) will perform well with their list.

Ask what other offers have done well, and use that as a basic guideline as well.

10. Don’t try to “sell the product” in your solo ad. Sign up for other e-zines in your target market and study the solo ads. Keep a “swipe file” of the ads that made YOU want to click the link to learn more. That’s the whole point of a solo ad—getting the CLICK.

The point of the subject line is getting the e-mail *opened*. Use the element of curiosity in BOTH cases to get subscribers to take action!

And don’t forget, a good FREE offer is hard to resist. If you’re capturing e-mails, offer an irresistible free offer in exchange for subscribing.

11. Ask for a *guaranteed* number of clicks. That way, you’ll minimally know that “x” amount of subscribers have clicked on the link in your e-mail ad for “x” amount of ad dollars paid. You can calculate your expense that way and use it to figure your expected profit.

Keep in mind that *residual income* offers are something to strongly consider, since instead of a one time commission, you could be paid month after month—meaning your ad dollars could go a long way!

12. To get started, here are some places where you can find e-zines to run solo ads in (no affiliate links used):

1) Google search results for solo ads

2) Directory Of Ezines

3) Solo ad requests at Warrior Forum

4) Safe-Swaps

5) Reed Floren’s Solo Ad Directory

13. Don’t let excitement get the best of you! It’s very tempting to take the “emotional” route and NOT follow the tips above. But trust me, there’s a *lot* of money to be made when you DO follow them diligently, and money to be LOST if you don’t.

Is it possible to make $1,000+ per month JUST running solo ads (if done right)? You bet it is!

I hope you’ve enjoyed this free guide and Happy New Year to all of you!

Bryan Winters is the architect of the free list building website, 5iphon Hardcore, that gets you 5 *more* subscribers for every ONE you bring in.