All experienced marketers know and understand the immense value of effective copywriting. High response, converting copy is what sells anything and everything, and all businesses depend on that. However, it does take some time before you can actually write like a pro. It is not academic writing, not in any sense, so just remember that. You’ll need to have an understanding of copywriting principles and lots of practice before you’ll be doing it with any measure of competence. What follows is a discussion about on copywriting tips and suggestions to whet your appetite for the craft.

As you write your copy, almost all the time you want to discuss the product benefits, and do it as if talking just to one person. You will realize greater conversions through the use of social proof, and that means showing other satisfied customers in your sales material. Use testimonials as much as you can, and do be sure they are real because it’s illegal to use fake ones. Your readers will be full of doubts and suspicions to begin with, so you must build your case and establish trust. You need to be careful how you go about obtaining testimonials, and the best kind of all are unsolicited and real. You’ll have a greater impact with those that have some good and informative details on how the product helped them. Of course if you’re asking for an expert’s opinion, then you’ll need to furnish them with a copy or sample of your product. It’s not always possible, but if you’re lucky enough to get someone to send a video testimonial, then that’s pure gravy because they’re powerful and work well. Taking the risk off from the shoulder of your potential customer will increase the chances of getting sales. The most common method to do that is with an iron clad guarantee that removes the risk. So many newer marketers are scared of being taken by a customer and are intimidated to offer the guarantee. It’s certainly worth doing, though, because you’ll simply make more sales with it than you would without it. The thing to do is simply forget about that concern because the incidence of it happening is truly rare. Try to keep it all simple and uncomplicated. Here’s a small tip: the longer guarantee time you will have for your product, the less refund requests you will get.

Don’t keep your copy dry, try using a bit of humor to spice it up. People are busy and really tend to want the facts, so it’s a judgment call to be sure. There is a big difference between serious copy and stale copy. Learn the difference.

If your goal is to become a good copywriter, you can achieve this, but it will take time and dedication to get there. Some copywriters who are paid quite a bit for their services are actually self-taught, and had no special training or even a marketing background. If you want to get better, you have to practice and make progress at your own pace. If you want to be able to make money whenever you need it, copywriting is the skill that gives you this power.

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If you’re interested in collaborating in an affiliate program, you’ll be happy to know that it’s easier than it used to be as there is a heap of software on the market currently to hurry up the process. But, keeping your affiliates motivated and selling isn’t quite as straightforward to do. Because the success of your program contains a lot to do with how well your affiliates do, you’ll want to have some effective marketing tools at your disposal to pass onto these affiliates.

If you’re already running an affiliate program for your product, you ought to comprehend that a giant number of people who join up for your program will never be heard from again. You can, however, ensure that your affiliates will be more productive by staying in regular contact with them.

Remind them of their usernames and passwords, and tell them where to log in to test their stats or get creative. Whenever a brand new product becomes offered or the affiliate merchant changes its policy and procedures, make certain you let your downline affiliate members know.

The key to motivation is creating certain that you simply stay in touch. Keep an eye fixed on who your high performing affiliates are and contact them regularly. Concentrate to who your worst producers are, and make certain you stay in touch with them constantly as well.

The number one reason that inexperienced affiliates do poorly is because they’re not receiving any help or leadership from their sponsors. This may easily be changed by writing a selling course, which you’ll supply for sale to non affiliates, although you must make it available to your affiliates at no charge.

Make sure that you retain your banner ads and sales copy current. You should additionally provide new material for your affiliates to use on a daily basis. If you were to say, just offer your affiliates one banner ad and one text link, that wouldn’t really cut it in todays marketplace.

Provide your affiliates sales letters, reviews, ads, banners of different sizes and styles, and anything else that comes to mind. Make sure that your affiliates know that this material exists and that they know the way to access it. Continuously hear your affiliates, and acquire the proper feedback on your material.

You’ll be able to conjointly set up and run frequently scheduled virtual meetings. Set up chat rooms where your affiliates can attend virtual meetings on a weekly basis. There are lots of ways that you’ll use to keep your virtual conferences very fascinating like having guest speakers, for instance. Make certain that all of their queries get answered.

Giving your affiliates the credit they deserve is also terribly important. Each month, mention who your high performing affiliates are in your affiliate newsletter. Offer small bonuses to those who perform well, and you’ll be able to even set up a payment structure that rewards higher commissions and bigger volumes of sales.

Continually strive to think of anything that you can do to help your affiliates along. Be proactive with assisting them. If they are making money, you’re succeeding and making cash as well. Their success directly translates to your success.

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Getting lots of people to follow you on Twitter sounds like the most boring undertaking in the world, but it’s not if you just know how to add some excitement to the process. You’ll find tons of information related to growing your follower count on the Internet but still many Twitter marketers struggle to increase their follower numbers. This typically occurs when someone tries to boost their Twitter account too quickly, and what ends up happening is they end up with hardly any followers at all. So in this article, we will be discussing some methods you can use right now to increase your followership on Twitter.

One of the first things that you should be doing in order to grow traffic to your Twitter page should be to embed your Twitter feed on your site and blog. When you embed the Twitter widget on your website, your website will be exposed so that your traffic can access your newest tweets. You need to adjust the widget and put in a bold title that suggests that the reader follows you to your Twitter page.

If you have the desire to do it, you can turn the idea into an interactive concept by placing a ‘live’ widget on your This will bring your Twitter updates to your blog the minute that you create them.

If you are looking for people who share similar hobbies and interests as you, then you shouldn’t hesitate to use Twitter directories to find them. Since people are grouped by interests, these directories offer an excellent opportunity to find new followers. Some example directories include Twellow and WeFollow. If you want to maximize the potential of these directories, then you will have to have a listing in them first. You will then need to find users you believe might be interested in your page by looking through all the categories. Jot these users down so that you can follow them as this is how they will follow you back.

If you want people to pay attention to you then you need to tweet about topics that are current and hot. So that you can send out tweets when the time is right, you need to make sure you are up to date with all these topics. Since people are inquisitive by nature, they tend to click on trending topics. Usually they go through all the tweets related to these topics, so it’s an effective way to grow your exposure and talk about things that are currently interesting to people. One of your principle aims should be to attract the interest of as many people as possible. Above all, it should now be apparent after that article that getting more Twitter followers is more about common sense than anything else. If you apply the above tips and learn from your experience, it won’t take you much time before you reach a high follower count. As long as you put in the required effort and you’re willing to keep plugging away even in the face of failure, you will slowly see your follower count rise until it’s amassed a number you can be happy with. And then after a while you’ll see that the speed of people following you will increase with time.

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There’s nothing anywhere that beats solid sales copy that gets the selling job done. Regardless of what you sell, you can’t do it without the help of sales copy that converts. Be prepared to spend some time and sweat if you want to learn how to do it. Copywriting is totally different, in so many ways, from any other form of writing. It takes a great deal of focus and understanding to create compelling copy. We want to share just a few copywriting tips with you, and we hope it sparks your desire to learn more.

The best sales copy is the kind that has an emotional impact on readers. You have to write words that can persuade your prospects that you have an answer or solution to their needs. You need emotionally compelling copy that will cause them to buy your product on the spot, without too much thought. You can’t write copy that’s monotonous, it has to be compelling and fascinating. Remember that you’re not writing a random piece of information here but content that is aimed at getting the prospect to take action. This doesn’t mean you should lie or exaggerate about your product; stay within ethical bounds. You have to appeal to their emotions, while remaining truthful. You should develop a connection with the reader by showing that you empathize with him or her. By doing this, you can get them to put aside their suspicions and feel comfortable with you. Taking the risk off from the shoulder of your potential customer will increase the chances of getting sales. A common way to do this is to offer them a risk free guarantee. The less experienced marketers tend to be afraid to offer a great guarantee by thinking they’ll get ripped-off. However that is really not very common in most markets, and the increased sales you will get by having the guarantee make any risk worth it. You will have very few people who will take advantage of the guarantee and misuse it, but this can be easily ignored. But the simply-stated guarantee works fine. Here’s a cool one to use, make your guarantee period long…like a year, no kidding, and the effect it has is to almost eliminate refunds.

Don’t forget to use lots of bullet points in your sales copy. When you write about the product benefits, not the features, then you’ll put them into bullet points. Bullets are great because they contribute to the easy readability of the copy, and they’re easy to digest and understand. Besides that, keeping your copy organized will give it a neat, professional look and make it easy for the prospect to reach to a buying decision.

Copywriting is a difficult art that takes regular study and practice if you want to excel at it. If you want to get better, you have to practice and make progress at your own pace. Being able to write good copy is the most important skill you can have in the world of Internet Marketing.

All experienced marketers know and understand the immense value of effective copywriting. Regardless of what you sell, you can’t do it without the help of sales copy that converts. If you’re interested to learn how to write good copy, then you need to know it takes time to learn. It’s not the kind of writing you did in high school or college. It takes a great deal of focus and understanding to create compelling copy. So we’ll get you started with just a handful of copywriting tips you can learn.

One of the oldest tricks that copywriters use to convince the prospect is to tell a compelling story. Think about the movie industry. Just in the US alone, it’s a “multi-billion dollar a year” industry, and it’s based on telling stories, right? People read stories for all sorts of reasons, but one thing is the ability to see themselves in the plot and form a connection with the characters. People connect with story characters in all kinds of ways, both for good and not-so-good reasons. Obviously, stories in copywriting are highly condensed, but you can incorporate the same emotion tugging words that make people respond in a certain way. If you search hard enough, it’s easy to pinpoint some kind of story in any business selling a product or service. Whatever you find or come up with, take a good look at it and see how you may be able to use it. A well-written and integrated story always has some positive effect on people.

If your product warrants writing long copy, try not to cause your reader to become confused about anything. In other words, it has to be easily scanned. This needs to be done because most online readers and surfers will scan and skip around, first, before anything else. Break up your copy by writing in shorter paragraphs and shorter sentences. Use lots of white space when writing the content for your copy so that the prospect is able to read it easily. Always use well-written subheading because they’re useful for organization, plus they’re another tool for creating white space. Keep your sub-headings short and relevant to the next few paragraphs. They should go from one step to another of your sales letter’s content.

You always want to stick to words with a positive impact on readers, such as incredible, happy, money, you (rather than “I”) or wealthy. Remember to focus on how your product will actually help people, don’t just list its features. And when you use such strong words in your copy, you make your prospects feel happy and special. If some of your language sounds like hype, that’s okay, as long as you don’t go overboard with it.

Copywriting is a difficult art that takes regular study and practice if you want to excel at it. Some copywriters who are paid quite a bit for their services are actually self-taught, and had no special training or even a marketing background. So don’t lose your focus and keep improving if you want to make a mark. If you want to be able to make money whenever you need it, copywriting is the skill that gives you this power.

Looking for ways to build a strong income online? You’ve probably guessed that selling things is the best way by far but there are few limits about what you can sell. How about creating a membership site of your very own and selling other people membership to that site? This will be the place where you’ll be delivering value to your members for a price. You must make every effort to keep your members happy every month by delivering consistent content of the highest quality. Follow these 3 tips to make sure your membership site is top notch.

The most important thing you need to do and always keep in mind is give your membership subscribers exactly what they want. People generally will not have any reasons for leaving if they’re always getting what they want. Lend your ear to your customers and ask them what kind of content they are looking for. For example, if your find a few of your members asking you to write an article on a certain topic, then go ahead and do it. This approach can be powerful because they’ll only feel good about it, and then they will be inclined to stay with you. This kind of approach is tremendous due to it being what your target audience wants. A good way to engage your members is to run a private forum in the members area. Your subscribers will appreciate having a special place only for them. This way they would get in touch with other members and create a network. Your membership site will become much stronger as a result of these friendships. The stronger the bonding, the better it is for everyone including you. If your subscribers and forum members can easily communicate with each other, like private messages, then of course that only strengthens the bond. It’s quite possible to think of creative ways to engage your subscribers in the forum.

Last but not the least; the information you provide in your membership site shouldn’t be hard to find. Think about a year from now and how much content you’ll add in that year, and then you’ll see why you cannot make navigating your site a pain to do. If your members find your site easy to use, then they will want to be a part of it for a long time. Giving them a good user experience should your topmost priority. The word of mouth advertising you start getting will really help you to build. Running a membership site requires a lot of work but there is a lot of profit potential too. Launch your site the right way by following these insightful tips.

A successful webinar can not only boost the visitors to your site but it can get you many more sales, too. You can reach out to your target market in various ways, but a webinar is extremely effective. Nothing works better than being able to talk face to face with your target audience as you give them instructions or advice. Don’t worry about how they will receive your delivery, because with your webinar, you will have prepared everything so that there will be no room for error. Given below are 3 simple yet effective webinar creation tips that you should keep in mind if you’re planning on running your own webinar.

To get the most out of your webinar, really use the registration process to its utmost potential.

To put it another way, when people register, you can use that opportunity to find out who they are, what they’re about, and what exactly they’re looking for. This will give you a clear cut understanding of what their needs are. It’s also possible to ask pertinent questions of them at this time to find out even more about them. When you deliver registration e-mails, be sure to always include something valuable, like a demo. You will also want to make sure you are automating the registration process as much as possible and that you are keeping an eye on the metrics. When you are discussing things with your audience, always be aware of how you’re speaking and acting. This is the reason you will only want to get speakers for your webinar that have screen presence and who will make your information interesting. Your presentation should be professional in every sense of the word. When you are conducting your webinar, never answer your phone, read an e-mail or answer an instant message. You and your speakers should always concentrate on the fact that you’re delivering high quality material in a professional way.

Last but not least, make sure you are focusing on letting your viewers interact with you so that you aren’t just using slide show software. Look beyond it and try to use multimedia such as flash, animation, photographs or anything else that will make your webinar more visually appealing. This will give your listeners a gratifying feeling that the content they’re getting is clear, understandable and well structured. In closing, the article you just read should prove to you that you must concentrate on all aspects of your webinar if you hope for it to be successful. There are a number of factors that you need to keep in mind if you really want to make it a grand success and get the most out of the experience. There is no reason whatsoever why a webinar won’t be successful at bringing in tons of new customers and prospective customers if you follow the tips above.

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When it comes to starting and running an Internet Marketing business, it’s useful to step back and evaluate your progress every now and then.

In my view, Internet businesses fall into one of the following 6 levels…

** The first level is the “getting ready to start” phase.

This is where you are spending an inordinate amount of time and money buying and studying Internet marketing courses…but you aren’t actually selling anything online yet.

** In level 2, you dip your toe in the water. You take some actions that let you generate a few sales online.

The volume and dollar amount of these sales is small—just a few extra dollars in your pocket each week.

** At level 3, you start making a modest number of sales on a steady basis, and your online revenues are a thousand dollars a month.

You’re not getting rich at this level. But to most of us, an extra twelve grand a year isn’t chickenfeed.

In essence, you have a highly profitable hobby. You are having fun and making money in your spare time.

** Your business builds until you reach level 4, which I define as a thousand dollars a week or more.

That translates into around $50,000 a year, a significant, though not life-changing, amount of money for most Americans.

At level 4, you can earn, working an hour or two a day, more than the average American makes in a year at a full-time job.

** At level 5, we go from a thousand dollars a week to a thousand dollars a day.

At level 5, your Internet business is making you well over $300,000 a year in passive income—in the ballpark of what the President of the United States makes.

And you have reached the enviable position of being able to quit your job if you so desire…because you make enough money on the Internet to support your family in a comfortable lifestyle.

** Level 6 is when your Internet marketing business grosses a million dollars a year or more.

At level 6, you are starting to become rich, not just “comfortable” or well off.

A few more comments about some of the levels…

The most common reason I see for people not making money on the Internet is staying “stuck” at level 1 for way too long.

They buy every Internet marketing course they see advertised, attend countless webinars and spend much of their spare time absorbing the material.

The danger is that you become the type of person who’d rather be reading about starting a home business than actually doing it.

To overcome inertia and break through to the next level, you need to stop reading and studying…and actually do something.

Take action now. Start with something small like reserving a domain name. Then set a deadline for creating your first info-product. Start writing your landing page copy. You get the idea.

Do something every day and within 2-3 months you’ll have your first product. As soon as your landing page is up, you’ll start getting a few orders—mostly from organic search if you haven’t done any other marketing yet.

It’s not a small thing. At level 2, making money on the Internet becomes a reality for you, not an abstract concept.

Once you get those first orders in your shopping cart, you’ll taste blood. You’ll be hooked. You’ll be a real Internet marketer, not just a wanna-be.

Once you reach level 5—a thousand dollars of online income a day—you can enjoy a degree of financial security and freedom most folks can only dream about.

You won’t be super-rich. But you’ll have the money to buy most of the things you want and quit your day job if that was your goal.

If you are at level 5, you have to decide whether you want to take the next step and grow to level 6.

You might not.

Reason: most Internet entrepreneurs who reach level 6 find themselves having to make the transition from small one-person business to a “real” company.

They get office and warehouse space, set up a studio for video production, hire salaried employees, get health care plans for them, have company picnics…in short, become a manager.

For me, the best part of being an Internet marketer is the serenity it brings me.

No meetings, no whining employees, no red tape, office politics, or management hierarchy.

Level 5 permits you to lead a simple, quiet life earning a handsome six-figure annual income working at home—without a boss.

For me, at least, that completes the dream. I am content. I would not give up the Internet marketing lifestyle—not even for a million dollars.

It’s just like being retired—steady money coming in from an annuity, while you are free to spend your days as you please.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

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Membership websites have become very profitable and there are actually many reasons why you should consider starting a membership site. This is because members pay you a continuous fee whether it’s monthly, bi-monthly, bi-yearly, or annually. There are membership sites that offer items like music, movies, programs, information, and the like. Network site or places to meet people are also membership sites, but the most profitable membership sites are those that are selling information. By utilizing membership marketing, you can create for yourself a nice steady stream of monthly income.

This type of site is one of the top means to make profits online. People want valuable information and to access that information people search for it online.

If you continue to add quality information to the website these people will continue to be members to your site thereby producing passive and recurring revenue for you. This is why membership sites are so hot among Internet entrepreneurs.

What specifically are Membership Sites?

It is a website like other sites but differs in that it caters to a certain set of people or niche and offer quality information as regards to that particular topic and will permit to readers have access to that subject for a certain membership fee.

To find a niche start researching for what readers are searching for and how you can address this need. The best place to start is by making keyword searches and identifying what exactly people are looking for.

Why do people prefer Membership Sites?

A membership site provides a win-win solution for both members and owners. For the members, this site provide a convenient way to access information that they want without having to spend hours online looking for one. For the owner, the chief and beneficial reason would be the recurring income. These sites provide specifics and information that has been assessed and examined for its members.

Two Types of Membership Sites

There are paid and free membership sites. The paid membership site obviously earns money through fees made by the members whereas the free membership site makes money through ads.

Both paid and free membership sites can make money in a variety of ways, however, paid memberships have a limited number of members and free sites have an unlimited number of members.

How do Membership Sites Make Their Money?

A good relationship will be created between the owner and the readers especially if these membership sites continually offers useful information to its members. This relationship develops trust which is what every Internet marketer wants. When your members begins to see you as the expert in your field, these members are more willing to buy other products from you.

This is when you can begin promote affiliate marketing programs, which is where you offer items from other companies that relate to your site and in return get commissions. There are many ways that you can use membership sites to increase your earnings. You can sell e-books, audio files, movie clips, and other products in the field that relates to your website.

This is a great way to begin your home business and produce money online especially because membership sites have become the latest growing trend on the Internet nowadays. If used in the right way there is an unending list of ways to make a profit from a membership site, and these sites take on all forms from dog lover sites, to teacher information related sites.

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Whether you are looking for money-making ideas, or a second income or just fast easy money, you owe it to yourself to take a look at info-products with Master Resale Rights or Private Label Rights. Below are the top reasons PLR/MRR is a viable web business solution, and why it needs to be something every web marketer should take into consideration.

1. You don’t have to make up any content.

To be sure, it is better to rewrite PLR content such that potential customers can’t get a hint that there’s an earlier version before. But the fact that content is already produced means that you don’t have to write from scratch and you can start selling it straight away.

Please note: Nearly every resale rights packages provide you free control over pricing; nonetheless, some packages have a minimum package price. This is needed so as not to undervalue the package itself. As a business owner, it is vital to have a competitive price, but you do not want to make the price so low that it makes the package appear worthless. Placing minimum prices puts the package value high so it does not become “just another rubbish e-book with resale rights”. It is wise to adhere to the pricing set by the original content authors.

2. The PLR/MRR products can be repackaged.

By combining 2 or more e-books together one can produce a totally new resale rights package that is exclusive for you and your site. By making your packages unique, you create the advantage over other sites which offer similar stuffs. For that reason, the consumers are more likely to buy from you than from others offering the same stuff.

3. Online payment systems are automated.

In an info-product business, there are no physical items to deliver or store. All is done online – the products are stored online and can be sent via e-mail or downloaded from the website. This allows you to have more time for other things.

4. Pre-made sales page is already done.

A majority of PLR/MRR e-books and software have a pre-made sales page. This alone could save you tons of time. Copywriting takes time to master, but almost all resale rights packages have already made a sales page available for you. Most of the sales pages are written by professionals and are written well. For this reason, nearly all sales pages do not allow much changes and won’t give the option of editing the sales page to your liking if you feel it needs some changes.

5. 100% profits!

Unlike affiliate programs where you get only a percentage of each sale, with PLR/MRR you get to keep all of your profits. With the same amount of marketing effort, why join an affiliate program that offers only 30% commissions, when you can have 100% of all profits with PLR/MRR?

Indeed, PLR/MRR is a money-spinning business solution for any online business, and it can be a priceless addition to any existing site looking to branch out. With billions of dollars in annual sales for e-books, software and information products, there is no easier way to make money than this.

There are tons of ways to generate quality traffic to your blog, but if you don’t take action on it then you’ll obviously see no results. Whatever route you choose the get visitors to your blog, it’s important to be consistent in your efforts. In this article we will be looking into a few traffic generation tips for blogs that are easy to apply.

One of the traffic tips that works the best is to write in a manner that people like and keep it updated regularly. You should write as much as you can. When you frequently update the content of your blog you’ll start on your path to building a targeted audience. Write articles so that you readers will find them useful and want to remain loyal and come back often.

In addition, the way blog posts are structured will make the search engine spiders thrilled. You will be acknowledged by the big search engines such as Google and Technorati. When your blog becomes uncovered in the eyes of the search engines, you will instantly get the exposure that you have been seeking.

Nominating yourself for blog awards is another option. A quick Internet search will reveal that there are lots of awards being handed out to quality blogs all year. You will attract other bloggers by nominating your blog for such an award and they can help increase the number of visitors to your site. It is simply another method to increase exposure. As a blogger, it is imperative that you regularly look for alternative methods to increase the readership of your site. Thinking out of the box and doing new things will help you get in front of a larger audience. You don’t have to re-invent the wheel but at least improve on what you already know.

Submitting your blog posts to social bookmarking sites like Reddit, Digg, StumbleUpon and Delicious is also something you should try to do. It might not seem that important but these sites can provide a large traffic boost. Sites such as Digg have been proven to drive massive numbers of visitors if the content you provide is top notch. You can use automated online tools to make the submission process faster and easier as these tools are designed to submit to multiple social bookmarking sites. To conclude, if you wish to increase the popularity of your blog then you need to implement techniques like the ones discussed in the above article. You will find plenty of unique methods to drive traffic in time as your business grows and moves forward. You need to stay one step ahead and always offer new content delivery methods and innovation on your blog. Your goal should be to increase the number of visitors to your site on a daily basis.

DT, one of my subscribers, recently wrote to tell me how much he enjoys my e-mails.

“They are fun to read, and you do supply positive answers and details,” write DT. “So I buy from you when a topic you have fits my paradigms.”

But he was less enamored with the e-mails he is receiving from some of my fellow Internet marketers.

“They come across in a way that literally chases away their customers,” he complained.

DT said of one Internet marketer: “I have bought all of his books in the past so I joyfully joined his list just to get more of his great information.

“Unfortunately I found that most of his posts do not have good information but instead have him ranting about this and that.”

Of another famous Internet marketer, DT complained: “I have been on his list for 3 weeks, and about every day I get a sales letter, and that’s it. I do love sales letters, but not all the time.”

So what did DT do?

“I’ve quit both of their lists and I’ll probably never buy from either of them again,” he told me.

DT’s complaint is not unusual, by the way.

If you send sales messages too frequently…or if too many of your e-mails are pure product pitches vs. useful content…you are going to get complaints.

So how do you find the right frequency and balance between sales and content?

The number of e-mail marketing messages you can send to your list per month depends on several factors.

These factors include the timeliness of your content…value of your content…and the frequency with which you publish your e-newsletter.

Here’s a useful rule of thumb…

If your e-newsletter is published monthly, you can send e-mail marketing messages to the subscribers 2 or 3 times a week.

As an Internet marketer, the more e-mail marketing messages you broadcast to your subscriber list, the more money you make.

Say each time you send an e-mail marketing message to your list, it brings in (on average) $3,000 in revenues.

You send two e-mail marketing messages each week, making $6,000 a week in sales.

If your subscribers tolerate it, and you increase the frequency from 2 to 3 times a week, you’d make $9,000 instead of $6,000 a week and earn an extra $150,000 a year.

How do you know whether your subscribers are OK with the increased frequency or if you are ticking them off?

Keep an eye on your opt-out rate.

Each time you send an e-mail to your list, a small number of subscribers will opt out, asking to be removed from your e-list.

As a rule of thumb, aim for an opt-out rate of 0.1% or less, and certainly no more than 0.2% per e-mail.

If you have a list of 50,000 subscribers and your opt-out rate is 0.1%, you lose 50 subscribers every time you distribute another e-mail to your list.

Measure your opt-out rate so you know the average.

Then, when you increase your e-mail frequency, watch what happens to the opt-out rate.

If it stays the same, you know your subscribers don’t have a problem getting an extra e-mail from you each week.

So send those extra e-mails, and make more money from your Internet business.

Consultant Amy Africa says, “Most online marketers do not mail often enough to their e-list.”

But what if increasing frequency causes your opt-out rate to spike higher?

It means subscribers are telling you they don’t want to hear from you that often…and you should cut back to the old schedule.

What about the ratio of content to sales pitch?

In my monthly e-newsletter, I aim for 80/20—80% or more is pure content, and 20% or less is recommended products.

In my twice-weekly supplemental e-mails, approximately 50% are pure content, and the rest are sales promotions.

To shift the balance more in favor of content, which is what many subscribers prefer, here’s a little trick I use:

When possible, I write my e-mail marketing messages so they read like content e-mails.

Often I actually include content (ideas, tips) in the e-mail marketing message.

When you write your e-mail marketing messages with an educational tone, the reader perceives it as content—even though it is ultimately selling a product.

They are happy. And you make more sales.

One other suggestion…

When you get a complaint from a subscriber about too many e-mail marketing messages, look up the complainer in your shopping cart software.

99 out of 100 times you’ll find this is a person who has never bought a thing from you…and therefore, why do you care what he thinks—or whether he leaves you?

By the way, if your info-publishing niche is marketing, like mine is, your e-mail marketing messages themselves are educational for your readers—showing them how to write e-mail that sell.

In fact, one of my best-selling e-books, “The E-Mail Swipe File“, is a collection of about five dozen of my e-mail marketing messages.

Each chapter includes the full text of the e-mail message, the results it generated and my analysis of why it worked.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Banner marketing can generate immense returns on your investment since it is one of the few marketing mediums that doesn’t need to prove itself. Lots of companies, both big and small are using banner advertising successfully. These banners can generate an incredible response when they are positioned on the right sites in the right way. But getting to that stage won’t happen overnight, since you’ll have to learn the ins and outs of running a successful banner ad campaign. This article will offer you three easy banner suggestions that will skyrocket the profitability of your campaigns.

The first and the most important tip that you need to remember with banner advertising is to research the already successful ads so that you have a fair idea of how it should be done. You can find high traffic websites, check out their ad rates, and then look at their banners. Those are expensive banner spaces, so there is no doubt that marketers put a lot into their banner designs and copy.

Be sure to always test out your ad links. Whatever the destination URL, just give a quick check to make sure it goes there. Sometimes graphics and images can render differently across browsers, so that is another important item to verify. It’s just a little common sense and so easy to check and take care of before problems happen. If there are problems with image rendering, then you’ll have to figure out what the issue is and take care of it.

You never know how all the people find your ad, and the page your ad is on could pop up in the search engines after they perform a search. For best conversions, you must only advertise on sites that are related to the subject of your offer. One thing you can do to help is use your keyword in the banner copy or the banner ad name. If you are constantly striving to tweak and improve your campaigns, then there is no way you cannot succeed with banner advertising. You’ll have to do a lot of testing but eventually what matters is how well your efforts are paying off and with banner advertising, there’s no doubt that you’ll get a good response in the long run. One of the most effective ways to grow an online business is by leveraging banner ads to send targeted visitors to your site.