An unfortunate tendency I increasingly see in many business owners—and incredibly, in many copywriters—is an almost pathological avoidance, loathing, and even fear of selling.

This has been fostered by two myths that need to be dealt with.

The first, originally perpetuated by the clueless authors of the Cluetrain Manifesto, is that marketing is conversation.

I was discussing this with a successful salesman. He told me, “Each week my sales manager asks me how many sales I made.

“If I told him, ‘No sales, but I had a lot of good conversations,’ I’d soon become unemployed.”

The second myth is that content marketing and social media have made copywriting, traditional marketing, advertising, and selling obsolete.

Listen, I am a fan of content marketing and have been doing it for more than 3 decades.

Content is great for building both credibility and buyer interest.

But content is woefully inadequate for closing sales. For that, you need powerful copy or a skilled salesperson.

I think the reason so many young businesspeople buy into these two myths is that having conversations or writing content is safe, easy, and comfortable.

(Writing good content…content with real value…is actually hard. But the vast majority of the content published online today is crap cobbled together from a quick Google search on the topic of the article and it takes little skill to throw together.)

But selling—whether face-to-face, on the phone, or in copywriting—is gritty, hard work that fewer and fewer people seem willing or have the skill to do.

Both direct response copywriters and salespeople have their sales results measured down to the penny. There’s nowhere to hide. Your success or failure is out in the open for all to see.

Cluetrain-style salespeople and content writers live in a cozy, safe world where they are not held accountable for results.

Once in a while, I think that would make life easy. But mostly, to me it would be boring, unchallenging, and unsatisfying.

Social media is another area where many (not all) practitioners seem not to be held accountable for sales results.

They brag about having friends, followers, and connections. But getting those seems a lot easier than getting orders, which is what salespeople and copywriters do.

Maybe I’m jealous of marketers, writers, social media mavens, and salespeople who don’t have to make the cash register ring.

Or maybe I am contemptuous of them.

I dunno: Which do you think it is?

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Signature Business Funnel Blueprint

A major key component of a marketing website that works is the funnel system. It drives the end-to-end buyer’s journey by elevating a cold prospect into a warm lead which ultimately converts into a customer. Many marketers fall short in this area because they cannot fully conceptualize a satisfactory customer experience that their businesses or websites can provide.

If you know you can do better with a solid funnel design, this NEW blueprint is your surefire solution to COMPLETE your funnel-building efforts.

When you download your copy of the Signature Business Funnel Blueprint today, you’ll receive:

* The Fastest And Most Effective Way To Tap Into Your Signature Income Generating Funnel.

* Checklists for Each and Every Step In the Process Form Start to Finish.

* Sales Copy Templates, Squeeze Pages, E-mails, Articles, Graphics and More All Ready-to-Go

* Complete WordPress Video Tutorials and Which Free Plugins Give PROVEN Results

* How To Put Together A Highly-Converting Website

And much more.

By the time you finish this blueprint, you’ll have a website funnel that generates income for you.

This will change the way you create your website funnel from today.

Yaro Starak is now taking members for the January 2015 class of Blog Mastermind.

It has been 3 years since Yaro first launched the course and he considers the latest edition a significant improvement over the last run.

The main difference is an emphasis on focus.

In order to teach a system that works in today’s hyper-competitive online landscape, there has to be a clear, step-by-step formula.

This is why back in 2012 he committed to changing his own blogging business to focus on the Blog Sales Funnel model.

When you focus your blog on a very specific topic, which leads to a specific email course and a specific product you sell to help people solve the specific problem they have, the path is clear.

When you have this level of clarity, you know what content your blog needs and you know how to use your e-mail list as an automatic income machine.

The new Blog Mastermind 2.0 course is focused on teaching you how to create your first Blog Sales Funnel.

On top of the basic funnel, Yaro also trains you how to turn your blog into an authority site, a true platform you can use to make significant income selling your digital products and services, just like his previous graduates do today.

It’s the perfect model for teachers, coaches, experts, authors, speakers, writers, trainers, creatives or anyone who wants to earn a great living helping other people solve problems.

It’s also one of the highest leverage business models he knows. What other system can you use to make over a million dollars, with no full-time staff, sitting in cafes on your laptop anywhere in the world?

This is the model he teaches and the lifestyle he wants while helping as many people as he can to achieve.

If you want to be one of the next success stories, he would love to help you…

By the end of 2015 I don’t want you to feel it was another year spent treading water, wasting time jumping from idea to idea, or focusing your energy on projects you don’t care about.

If you have the desire to help other people and feel you have ideas in your head that the world needs to hear about, then Blog Mastermind 2.0 is the course for you.

Let’s unleash the spark inside you so other people can benefit from your ideas, and build a business that funds a great lifestyle for you and your loved ones.

Begin the year with a bang and acquire the knowledge you need to create a successful online business.

By now, you have likely seen “Buy Now”, “Order Now” or “Download Now” call-to-action buttons on landing pages and sales pages. Have you seen a “Book Now” button yet?

I’m telling you it is the next big thing!

You can help business owners by giving away these buttons for FREE! Even treat this free giveaway as part of your affiliate marketing business.

But first let me give you a big picture of the context…

What do all local service-based businesses have in common?

My guess is that 99% of them, at least the small- to medium-sized ones, wish they had a better Internet presence.

A lot of them look at the big corporate-based service businesses and envy their marketing capabilities. Those businesses have:

– Online Scheduling
– Good Search Engine Rank
– A Clear Sales Funnel
– Automated Service E-mail Responses
– SMS Notification

Now here is what I have to say: You could be the consultant that helps local serviced-based businesses get all of those things FOR FREE.

You can provide a valuable marketing solution to every local service-based business for FREE that will help them compete with the big boys and increase profits…simply by giving away these “Book Now” buttons.

At the same time, the market for online booking is lucrative because consumers want to search, book, and even pay for services online.

If you give 1000 of these buttons to business owners and close a fraction of them, you are going to see incredible growth this year.

These buttons are the door to a local marketing funnel so effective that clients are already closed before they talk to business owners, and there’s no challenging sales process, visiting the office, etc. Biz owners simply activate their accounts and you profit, so you can offer this service to any business in any country around the world from your home.

Give away these “Book Now” buttons and you’ll be ahead of the curve. You are going to be the one consultant that offers to solve business owners’ online sales challenges for free.

Sound Too Good To Be True? See the software in action here.

Affiliate Payout Machine

Are you tired of standing by the sidelines while watching other people ace the online marketing game?

For a change, how would you like to:

* Start making $200 – $500 paydays

* No product to create, no customer support, no inventory to keep

* And get started right about now?

I’ve been seeing this guy at it over and over again. He’s living proof that even ordinary folks can create streams of massive income from products you don’t have to create or sell.

For the first time ever, he’s breaking the silence and he reveals:

– How you can make a serious income from affiliate marketing

– Be it JVZoo, WarriorPlus, Clickbank, and even in-house affiliate programs

– How you can ace affiliate contests after another

– And win yourself extra cash prizes and bragging rights (part of the perks!)

If you’ve been struggling to make that breakthrough, look no further because it’s already here.

Check Out The All New Affiliate Payout Machine!

MASSIVE Marketers Graphics Package

Posted January 23rd, 2015 by Nelson Tan. Filed under Graphics

IM Elite Graphics

I have a new HUGE Graphics exclusive offer for my readers today.

If you’re serious about your online presence, professional graphics are one of the few crucial things that will have your site being taken seriously.

How much would it cost to have your own graphics designed by a professional?

ONE set of graphics alone could cost you anywhere from $100-500.

Here is a quick sample of the over 25 different sets of graphics to grab in this package:

* Sales and Landing Page Templates
* Buttons, Badges, Icons and Hand-drawn Arrows
* Banners and Headers for Marketers and eCommerce
* Facebook Cover, Youtube Cover, and Twitter Templates
* Sleek and Modern Social Media Icons
* Guarantee Badges and Certificates
* Stylish Opt-In Forms, Feature Boxes
* Video Template and Buttons
* Web Elements (dividers, navigation bars, 404 pages)
* Over a dozen other graphic sets…

Right now you can get the Internet Marketing Elite package of over 400 premium graphics at a discount exclusive to invited members and subscribers so jump on it while you can!

Wow, I have some great news for you! Here’s a gift you can give YOURSELF (and it won’t cost you a penny).

It is the gift of living your greatest life in 2015!

Sonia Ricotti the “Bounce Back” expert, held a 6-hour long “Bounce Back BIG in 2015!” LiveCast last weekend with special guests Bob Proctor, Mary Morrissey, Dr. Steve G. Jones and Mark Romero.

The great news is that if you missed it or if you want to experience it again, she has posted the FULL replay for you (it is now broken down into 6 life-changing segments).

Each one builds on top of the other!

When you listen to this totally complimentary, life-changing replay event, get ready to:

– Bounce Back BIG in 2015 as Sonia Ricotti goes deep with her world-renowned teachings on how to overcome difficult times in ANY area of your life, as well as how to achieve great success, inner peace and happiness (yes, you can have it all).

– Re-program your mind for the most successful year ever with the legendary Bob Proctor!

– Achieve your dream life in 2015 as Mary Morrissey teaches her Dream Builder principles and how to make it really happen starting right now!

– Activate your manifesting abilities and clear yourself to “receive” all the magnificent things about to arrive in your life in 2015 with a ‘live’ group hypnosis session with world renowned Hypnotherapist, Dr. Steve G. Jones.

– Elevate your vibration to a super high frequency level as Mark Romero performs his powerful high-vibration sound healing musical mantras ‘LIVE’ in concert!

Go Here to Get Immediate Access to this Life-Changing Replay.

IM Biz In A Box

If you’re an Online Marketer, Offline Marketer, Affiliate Promoter, a Business Owner or Beginner of I.M., then this “IM Biz In A Box” Monster PLR is for YOU!

You can:

– Sell it to your Subscribers for $9-97 a pop and Make a Huge Profit
– Sell it to Businesses for $97 a pop
– Use it to Create a Private Membership
– Use it to Build your own List by Offering it as a Gift
– Use is as High Quality Bonus to your products
– Use it to Grow your Own Business Online
– Use it as High Quality Content for Your Seminar, Webinar, or Training
– Use it to Train Your Team
– Use it to Train your Clients & Charge them BIG Bucks
– Use it to Prospect your Client & close the deal
– Use it to Offer a Professional Internet Marketing Service for Thousands of Dollars

Or Anything Else that comes to Your Mind!

This Completely New “IM Biz In A Box” Monster PLR is:

– 100% Unique & has Latest Content on The Topic
– Hot and Evergreen Niche
– Proven and Step-by-Step Training
– Comes with High-Converting Sales Copies, Sales Pages & Killer Graphics
– Also Get Attractive Bonuses

Here’s Exactly What You’ll Get Inside!

Module #1: High Quality Training Guide (Valued at $720)
Module #2: Cheat Sheet (Valued at $20)
Module #3: Mind Map (Valued at $40)
Module #4: Top Resources Report (Valued at $20)
Module #5: High Converting Sales Copy (Valued at $320)
Module #6: 6 Professional Minisites (Valued at $160)
Module #7: Doodle Style Sales Video (Valued at $320)
Module #8: Swipe Emails for Affiliates (Valued at $20)
Module #9: Complete Set of Animated Banners (Valued at $160)
Module #10: Complete Set of Professional Graphics (Valued at $240)

All you have to do is:

1. Download it
2. Slightly customize it
3. Upload it
4. Send some traffic to it
5. Keep 100% of the profits (including the buyers list)

Grab Your Limited Copy of this Monster PLR before the Price Shoots Up!

What’s the fastest way to double your productivity, and start getting TWICE the results in your life and your business?

If you’re serious about doubling your results, and growing your business, then take this new class from Eben Pagan called “Wake Up Productive”: How To Double Your Productivity Guaranteed

It turns out that the key to doubling productivity isn’t to work more, and it’s not to work “harder”.

The key to doubling productivity isn’t doing more, it’s getting more DONE and particularly, getting more of the high-value work done in your life and business.

So how do you get more of the work done that actually pays you back the biggest returns in both results and money?

The solution is to put two new habits in place—one to increase your personal productivity, and one to increase your business success and profit.

In Wake Up Productive, you’ll learn these two new habits, and you’ll actually install them in your life and business so you automatically do the most valuable thing in your life each day and start getting the growth and success you want.

Because Eben created this program while he was building his business empire, he is offering a “Business Growth” version of the course, that also includes his best training on marketing, and his best training on creating a winning product.

(And Eben has sold a couple of hundred million dollars worth of products and services online, so his marketing and business trainings are the best you can get.)

In this new class, you’ll learn:

> How to eliminate distractions and interruptions, so you can focus on the high-value actions that bring you the big returns personally and financially

> How to put habits in place (instead of just trying to do more), so you wake up and AUTOMATICALLY start doing the things that bring you big results

> How to grow your business a lot faster, by focusing on the few things that actually lead to growth and profit rather than wasting time on “busywork”

…and much, much more.

Watch this new video from Eben. You’ll learn a lot about productivity and marketing by watching it, and you’ll also get the details about the course.

Eben actually guarantees that you will double your productivity by taking this course. But watch his video, and I think you’ll agree that this is the real deal and that it can help you actually get twice the results that you’re getting right now.

#1 in Google or Bust!

Posted January 20th, 2015 by Nelson Tan. Filed under Audio/Video Marketing

Video Marketing Scholars

Anybody can teach you how to make a marketing video.

Nobody teaches how to get that video ranked #1 in Google.

Scott Morris and Ray Reichert do!

You have 2 choices with Video Marketing:

* Your video can be buried under the BILLIONS of other videos being uploaded every minute
* Your video can be #1 in Google and YouTube where it will be seen by your customers

Get your FREE Video Marketing Course now and rank all your videos #1.

My subscriber DS, whom I mentioned in a recent issue of this e-letter, shared a curious and important experience with me: For his low-priced info-products, the refund rate was about 5%, and the application rate—the number of buyers who implemented his system—was also about 5%.

When he started marketing more expensive systems, both the refund rate and the application rate shot up to 30%.

There are 3 reasons I find these results both interesting and instructive.

First, the refund rate moved in tandem with the implementation rate, with the numbers matching almost exactly.

I don’t think it’s a universal law that the refund rate and the application rate will be the same, but they are in fact often very close.

Second, for DS’s low-priced products, both the application rate and refund rate were low.

Here’s the reason: When the price is low, many customers who are on the fence about the product, and even some who don’t like it, don’t bother to ask for a refund, because the dollars are so insignificant.

Also because the price is low, the buyers haven’t invested much in the product, and therefore don’t feel a strong motivation to read and apply the instructions. Many put it aside and just never get to it.

Third, for his expensive info-products, DS found that both the application rate and refund rate were about 6 times higher than for his inexpensive products.

Why? Well, as far as the refund rate, people who spend a lot on an info-product don’t want to waste or lose the significant investment they have made.

So if it looks too difficult or doesn’t quickly grab their interest, they return it before the guarantee expires. Also, because of the big bucks, some of the buyers get cold feet or buyer’s remorse, triggering more refund requests.

At the same time, the application rate goes up, because the buyers have made a significant investment in the course—and they want it to pay off.

I have said repeatedly in this e-letter that when people get free advice, they do not value it.

Conversely, the more your customers pay for your information and advice, the more they will value it and listen to what you tell them.

Action step: if you are stuck in a rut of selling $29 e-books, recreate the content in the form of a $100 audio or video product and test it.

If that works out, create and test a $500 to $1,000 ‘live’ webinar or tele-class series.

Being a cheapskate, I unintelligently superimpose my stinginess on my buyers…and as a result too many of my products are e-books selling in the $19 to $49 range.

I continually underestimate how much money my customers are willing to spend for unique and valuable content they cannot get elsewhere. And that has probably cost me a small fortune.

Last year, my most profitable product was a ‘live’ 2-day seminar selling for $2,500. It earned me in a couple of days more money than the average American makes working an entire year.

Lesson: Don’t be a cheapskate like me. Learn from my mistakes, and start creating and testing more expensive info-products more often.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Open Rate ExplosionAs we go into a new year I know many marketers are looking to get their message across to more people and get more eyes on their offers.

The past few months Kevin Fahey has been testing a few systems to increase engagement with his customers and subscribers. Of courses this in return has led to more profits and a stronger long-term business model. He’s sharing all the juicy details.

Open Rate Explosion” covers 6 ninja method you can use to crush e-mail marketing in 2015.

What if you could increase your e-mail open rates by 400%?

What type of effect would that have on your online business?

For most marketers, the effect would be HUGE.

If you have 4 times as many e-mail opens, your clicks would increase too…

This means MORE SALES!

Kevin went from struggling marketer to a consistent 5 figures per month with e-mail marketing.

He knows what works and he’s doing it day-in and day-out.

To see how he’s doing it and how you can do it too, click here to find out.

How To “Cure” Procrastination

Posted January 19th, 2015 by Nelson Tan. Filed under Personal Development

The key to ending procrastination isn’t to “just do it” or to get yourself “psyched up”.

In fact, the answer is something that most people would never even guess.

If you’d like to cure your procrastination, and get more of the important things DONE in your life, then watch this new video from Eben Pagan.

Inside, you’ll learn:

> How to cure and overcome procrastination for the LONG-TERM

> How to create a habit of taking action, so you have less and less procrastination in your life automatically

> The place to invest your attention and energy to get the HIGHEST return (in both your personal and business lives)

> Why it’s critical to understand how willpower works, and how to use it for maximum results and productivity

> How to design and create habits that last, and that keep “paying you back” for the long-term

There’s also a couple of downloads on the page with the video, including an exercise and a list of tips for curing procrastination and building lasting habits, so make sure to get those while you’re there.

Apex For Life

Click Here to Discover How to Explode Your Results plus get a hold of some Absolutely FREE Success Gifts for You…some nice gifts for the struggling small business owner:

* The Top *10* Billionaire EXTREME Customer Service Phrases & Words (70-minute Audio)

* 31 Attitudes of a Self-Made Millionaire (eBook & Audio Book)

* 7 Serious Decisions You Must Make To Conquer Fear, Procrastination, and the Poverty Mindset (70 Minute Audio and Video)

* 177 Motivational Success Quotes to Live a Championship Life (eBook and Audio Book)

Plus Discover How John Di Lemme’s “Apex For Life” Money-Making, Fear-Demolishing Program can Change Your Life!

Massive Buyer List 2.0

My good friend, Henry Gold has launched his new course called “Massive Buyer List 2.0” where he will show you how to turn freebie seekers into potential buyers. You will see all the details on what Henry does to turn any COLD leads to become strong followers for your business, making sales at any price points from $10 all the way to $1,500. It is that powerful. “Massive Buyer List 2.0″ comes with 10 step-by-step video tutorials, e-mail templates, Q&A strategy, roadmap, relationship building strategy and much more.

Do you need a personal coach?

Posted January 15th, 2015 by Nelson Tan. Filed under Internet Marketing

Let’s face it, it’s difficult to make money online. Not just because I say it. Statistics are telling us more than 97% of Internet Marketers never make a dollar online.

Why’s that?

If you would ask any successful Internet Marketer what was *THE THING* that skyrocketed their career all of them would say: having a personal coach or mentor.

Someone who shows what you need to be doing, and more important, HOW you need to be doing it.

Usually personal coaches are thousands of dollars PER HOUR, however you can have your own coach for tiny fraction of that!

When you’re all alone it’s easy to get distracted, it’s easy to keep chasing another biggest and greatest system…

It’s called shiny object syndrome.

However, when you have someone guiding you that doesn’t happen because you are accountable.

If you want to have your own personal coach who happened to be a 6-figure earner, who will work with you for 21 days and give you assignments, click here.

Would you believe that there are activities in your life and business that can make you two times…or five times…or even TEN times as productive?

In this new video, Eben Pagan explains why it’s so important to identify and do those activities (just opt in to watch it free).

In this video, you’ll learn:

> The places to work in your business that generate ten TIMES the return in growth, profit and income

> The one activity you must do that has nothing to do with business but that multiplies the productivity of the work you do IN business

> How to organize your time into “60 60 30” blocks, to maximize what you accomplish each day

> How to eliminate distractions and interruptions, so you can focus on only those activities that grow your business and make you the most money

Again, you can watch the video and get the free download PDFs he’s offering, by opting in this page.

EasyVSLDid you know that a whopping 92% of the top 50 Clickbank products have something in common?

Weight Loss, Personal Development, Internet Marketing, Financial/Investment, Offline/Local, Home & Garden…you name an industry, and regardless of any one of them, the products that are consistently delivering the highest sales conversions are all using VIDEO SALES LETTERS to sell.

Watch this free presentation from the founder of Digital Kickstart, an 8-figure-a-year digital publishing company and to see exactly how you can start seeing consistent 3-5x increasing in your conversions OVERNIGHT.

Inside this free presentation, you’ll learn:

– The ONE simple trick that 46 out of the top 50 Clickbank products are using.

– How and why the top Clickbank merchants spend 5-6 figures DAILY on advertising, knowing they will see consistent double or triple ROI each time.

– How you can copy this EXACT formula that 7 and 8-figure online businesses & entrepreneurs are using to outperform ‘old-school’ static sales pages.

– A new piece of software that will replace having to pay thousands to a professional to create these types of conversion-boosting videos.

Watch this video now. Each day that you wait to watch this, you are losing money by not leveraging this ONE simple trick that will skyrocket conversion and maximize revenue!

Many tools I’ve introduced you to in the past couple of months allow you to make a GREAT dent in Affiliate, Video, Facebook and TeeSpring Marketing.

Here’s one more trick in the book to ensure that you not only succeed, but leave your competitors behind!

Retargeting has only ever been possible if you own the site you’re selling from…so what about sites like TeeSpring and Amazon? Since you set up YOUR ad campaigns on 3rd-party sites, of course you want to be in control of making sure your ads get seen over and over again by past visitors to get hot leads and buyers to your offers FAST…

Social Spy Agent takes on the effectiveness of utilizing the spy feature that sites like Adroll and Google use, but for just a fraction of the price and you will have your ads literally follow your campaign viewers around as they browse the web until they make a conscious decision to buy!

What are the features of “Social Spy Agent”, also known as “The Ad Campaign Software on Steroids”?

1. It is NOT a WordPress plugin

2. It can be used on BOTH Mac and PC!

3. It is NOT an app, but instead a web-based software (THIS IS IMPORTANT SO YOUR CAMPAIGNS & CONTENT NEVER DISAPPEARS)

4. You will be able to actually spend LESS on your ads. Just let this software do the hard yards for you so you can see QUICK RESULTS (and SALES!)

5. The cost is super-low compared to the other alternatives (1-time charge)

The price for trial-and-error of ad campaigns has always been costly, and only a small percentage of any campaigns are likely to succeed. You need a way to run profitable campaigns and bring results without timely trial-and-error (and be affordable). Social Spy Agent can solve your problem of under-performance with retargeting marketing. Watch the video for a demo of the software and get it at a discount in today’s launch special!

Here’s a new video from Eben Pagan that explains the one most important key to increasing your productivity, success and profit in your business and personal life (just opt in to watch it free).

Make sure to get the PDF download, and the 1-page summary sheet download as well, and do the exercise to identify the ultra high-value “money-making activities” in your business.

In the video, Eben explains how he transformed and dramatically increased his productivity with one simple mindset and action change.

He also shares:

> How to use the little bit of willpower that you get each day to leverage UP your productivity for the long-term

> How to identify the activities in your business and work that make you the most money so you can do more of them every day (and make more profit)

> The one consideration that richest and most successful investor of all time uses to decide where to invest his attention, time and money

> The exercise that he uses to discover where he is wasting time so he can re-allocate it to doing things that create success, growth and profit

> And much, much more!

This video is about 18 minutes long, and will change the way you think about time management and productivity.

The best part is that you can watch it for free, by just opting in here.

Watch it now, and don’t forget to download the PDF exercise and summary tip sheet!

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