There’s a site, fiverr, that promises they can find you a freelancer or service provider to do lots of things you need—from online sketch videos to voiceover narration for commercials to designing a marketing postcard or e-book cover.
And the hook is you pay only $5 to get your project done.
BK, an old friend and a successful mail order entrepreneur, recently asked me what my objection to fiverr is after he read that I loathe the site.
Well, here’s why fiverr repulses me…
The main reason is that it seeks to turn professional and creative services into low-priced commodities.
In doing so, it purports to help customers by bringing them needed services and skills at bargain-basement prices.
In the process, it degrades professionals who might not be as successful as you and I, encouraging them to accommodate bottom-feeders for ridiculously low pay.
In most cases, I believe fiverr is not doing the buyer any favor either.
I mean, if you pressure a $75-an-hour website designer into designing your new home page for five bucks, how much care and attention do you think she will give that project?
Once I hired a writer on a site that competes with fiverr to write an e-book for a very low fee, which I felt guilty about.
His work was shoddy and when I asked for revisions, he went nuts, cursed me out, and told me go to f–k myself.
I kinda understood that: he felt grossly underpaid, so for me to ask for more work for the measly fee I was paying sent him over the edge.
Jesse Ventura of all people said recently that anyone who works a 40-hour week should earn enough to feed his or her family.
I like Jesse’s take on paying a fair wage for a day’s work, and clearly fiverr is in gross violation of it.
Yes, I know no one is holding a gun to the heads of vendors who take on fiverr projects.
Clearly these people are for whatever reason at the bottom of their profession, and by that I don’t necessarily mean they do bad work, although I suspect many are beginners and not experienced enough to do A-level work.
But other fiverr vendors may just not know how to market themselves and thereby command good fees.
So fiverr users are in the driver’s seat and can buy these services for five dollars a pop.
But I won’t and never will. Why not? Well, just because you can do something to someone doesn’t mean you should do it. Just because you are in a position of wealth and power doesn’t mean you should bully or treat poorly those who are not.
For instance, I am one of the only info-marketers I know who pays his writers a royalty on e-books they write for me.
I know I don’t have to. But I believe vendors do better work when they feel they are being paid a decent wage. And, it’s just the right thing to do.
I am not telling you to avoid fiverr either as a buyer or a vendor. I am simply telling you that I avoid fiverr and giving you the reasons why. I know you will make your own decision.
Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.