When it comes to starting and running an Internet Marketing business, it’s useful to step back and evaluate your progress every now and then.
In my view, Internet businesses fall into one of the following 6 levels…
** The first level is the “getting ready to start” phase.
This is where you are spending an inordinate amount of time and money buying and studying Internet marketing courses…but you aren’t actually selling anything online yet.
** In level 2, you dip your toe in the water. You take some actions that let you generate a few sales online.
The volume and dollar amount of these sales is small—just a few extra dollars in your pocket each week.
** At level 3, you start making a modest number of sales on a steady basis, and your online revenues are a thousand dollars a month.
You’re not getting rich at this level. But to most of us, an extra twelve grand a year isn’t chickenfeed.
In essence, you have a highly profitable hobby. You are having fun and making money in your spare time.
** Your business builds until you reach level 4, which I define as a thousand dollars a week or more.
That translates into around $50,000 a year, a significant, though not life-changing, amount of money for most Americans.
At level 4, you can earn, working an hour or two a day, more than the average American makes in a year at a full-time job.
** At level 5, we go from a thousand dollars a week to a thousand dollars a day.
At level 5, your Internet business is making you well over $300,000 a year in passive income—in the ballpark of what the President of the United States makes.
And you have reached the enviable position of being able to quit your job if you so desire…because you make enough money on the Internet to support your family in a comfortable lifestyle.
** Level 6 is when your Internet marketing business grosses a million dollars a year or more.
At level 6, you are starting to become rich, not just “comfortable” or well off.
A few more comments about some of the levels…
The most common reason I see for people not making money on the Internet is staying “stuck” at level 1 for way too long.
They buy every Internet marketing course they see advertised, attend countless webinars and spend much of their spare time absorbing the material.
The danger is that you become the type of person who’d rather be reading about starting a home business than actually doing it.
To overcome inertia and break through to the next level, you need to stop reading and studying…and actually do something.
Take action now. Start with something small like reserving a domain name. Then set a deadline for creating your first info-product. Start writing your landing page copy. You get the idea.
Do something every day and within 2-3 months you’ll have your first product. As soon as your landing page is up, you’ll start getting a few orders—mostly from organic search if you haven’t done any other marketing yet.
It’s not a small thing. At level 2, making money on the Internet becomes a reality for you, not an abstract concept.
Once you get those first orders in your shopping cart, you’ll taste blood. You’ll be hooked. You’ll be a real Internet marketer, not just a wanna-be.
Once you reach level 5—a thousand dollars of online income a day—you can enjoy a degree of financial security and freedom most folks can only dream about.
You won’t be super-rich. But you’ll have the money to buy most of the things you want and quit your day job if that was your goal.
If you are at level 5, you have to decide whether you want to take the next step and grow to level 6.
You might not.
Reason: most Internet entrepreneurs who reach level 6 find themselves having to make the transition from small one-person business to a “real” company.
They get office and warehouse space, set up a studio for video production, hire salaried employees, get health care plans for them, have company picnics…in short, become a manager.
For me, the best part of being an Internet marketer is the serenity it brings me.
No meetings, no whining employees, no red tape, office politics, or management hierarchy.
Level 5 permits you to lead a simple, quiet life earning a handsome six-figure annual income working at home—without a boss.
For me, at least, that completes the dream. I am content. I would not give up the Internet marketing lifestyle—not even for a million dollars.
It’s just like being retired—steady money coming in from an annuity, while you are free to spend your days as you please.
Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.






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