We are taught to stress benefits in our copy, but Terry Dean suggests going one step above ordinary benefits and stressing the results your buyer will get using your product.

“It doesn’t matter whether you’re offering a product or a service, you have to deliver the results,” says Dean. “Your customers buy because of the end results and how those results make them feel.”

Dean advises marketers to make the biggest, boldest promise they can legally and ethically deliver.

“What kind of difference will these results make in your client’s life?” he asks. “How much are the results worth? Is there any way you can improve the results you’re delivering with an even more valuable offer?”

Source: Terry Dean newsletter, 2/3/15

 
 
 
 
Income SocietyHere’s my review on Income Society, the most advanced training platform available online today. Let’s find out what Income Society is all about.

What is Income Society

If you are novice in the field of Internet marketing, Income Society will be the best investment decision you will ever make. It is the most complete coaching program out there.

The Man Behind The System

It’s little wonder that Income Society is such a well-developed online training and coaching system when you hear about the man behind the concept. Adeel Chowdhry was not a silver-spoon child. He built his own spectacularly successful Internet business through hard work and years of experience. I’m impressed that Adeel has chosen to help others with his mission to bring online success to 10,000 people by giving them access to this system. And we’re not talking about small amounts of revenue here. No, Adeel is giving you potential access to tens of thousands of dollars per day by allowing you to leverage his system. He’s putting back into a market that has given him so much, and benefiting other genuine people.

Step-By-Step Training

The platform provides step-by-step instructions to unlimited online earnings, using a proven system starting from the basics of Internet marketing to identifying your target market and to developing your own assets. Simply follow the modules and replicate the secret formula to success.

The gurus don’t give you the full information on how they make money online. They do not want to share their trade secrets with anyone, even with their own members. Income Society is a very different in that it does reveal all of the secrets to all members. Everything is shared: the techniques, the methods and the strategies that truly grow your business.

This is not just another video course. There are 3 levels of interactive training in this coaching platform: Main training course, Special training course and the Vault training including Interactive videos, ‘live’ demonstration, online resources and a personal “My Projects” area.

Support

You’re never on your own; there is a total support system in place to ensure that, if you follow the steps of the programme, you’ll be impressed with the results. I particularly value the fact that it isn’t just about interacting with a machine, you actually have the assistance of a flesh-and-blood coach and mentor. What other online revenue opportunities provide that kind of five-star service?

Are You Ready?

Never become disillusioned about entrepreneurship! You don’t have to invest all that time and effort on your own trial-and-error. Learn more about Income Society now.

“When you provide a personalized service in exchange for money, you divide yourself,” said the late mail order info-marketer Jerry Buchanan. “You have only so many hours in a day, so you can take only a finite number of customers.

“When you write and publish a book of helpful nature to an infinite number of people, you are then multiplying yourself. Your sales are not limited by the number of hours in a day. Same applies to selling any mass-produced product.” He of course is referring to passive income—earning money independent of hours spent working.

Jerry was a pioneer in info-marketing in the pre-Internet era and much admired by so many of us. For me he was a kind mentor and friend. He got his start selling a short report on how to rid your yard of moles and gophers which he promoted with classified ads.

Source: Towers Club U.S.A. Newsletter, 11/77, p.1.

Affiliate Crusher 2.0

My good friend, Henry Gold is offering his new course called “Affiliate Crusher 2.0” where he shows you how to crush any affiliate contest in a shortest time possible. In addition, Henry will even show you what he did to sell 100 copies in THREE DAYS.

So if you want to significantly improve your affiliate marketing skills and get ranked in the leaderboards for record sales, this is the course you need.

Oscar Wilde said, “Be yourself; everyone else is already taken.”

But when writing copy or content for a client or employer, you may have to change your tone, or your language, or your format, or a million other things to make a piece of writing better. But none of that should inhibit the inherent “you-ness” of what you write, advises HubSpot.

“Don’t try to adopt someone else’s voice, even if it sounds really, really good,” they recommend. “They’re better at being them than you are, anyway.”

Source: Hubspot report, The Marketer’s Pocket Guide to Writing Well

12 Keys To Passive Facebook Income

Posted March 3rd, 2015 by Nelson Tan. Filed under Social Media

Social Post Pilot

Everyone knows by now that Facebook is about the most popular, if not easiest way to earn an income online.

And I’m not just talking any income. I’m talking sustainable and highly scalable businesses that feed your family, put your kids through college and give them a nice nest egg so they don’t needlessly start their lives in debt.

If only our parents had stuff like this, am I right?

Since Facebook has turned into a goldmine, a flood of new tools and strategies have come out to take advantage but nothing quite like what you’ll find next.

Social Post Pilot is pure, world-class automation that turn building passive income streams on Facebook into child’s play.

You see, Facebook can turn out to be a bunch of grunt work if you let it.

Have you ever done any of these things manually?

– Search for the cutest viral cat videos
– Slog through posting them up with attention grabbing messages
– Created pages to capture leads
– Searched for products on Amazon to promote as affiliates

Or any of the other hundreds of things that you MUST do to make any money on Facebook?

Well today, the uphill battle turns into a downhill sled race for you.

This new app breaks the 12 essential profit pivot points of Facebook down and automates each and every one of them.

So if you want to:

+ Save hours a day in manual labor, executing your social media marketing strategy

+ Be able to discover the freshest and most viral content in any niche, with the click of a mouse

+ Feed the most engaging content to your Facebook properties, totally hands-off

+ Start building thousands of leads on autopilot

And much more, then you must check out Social Post Pilot.

This automation software has generated well over 150K in pure profit with simple set-and-forget campaigns that constantly turn out results while you enjoy the less annoying things in life.

Check out the demo and tell me that this won’t completely change the way you market on Facebook!

BTW, for a limited time, during the launch period there’s a huge discount. The “asking price” is so ridiculously low that you’ll more than earn back your investment the first day it runs by itself.

Online, there’s no limit to the space you have for copy, but in print, you are limited by the room on the paper. Here are approximate average word counts for common print promotions:

Tabloids: 400-600 words per page.

Magalogs: 500 words per page.

Digests: 250 words per page.

Non-fiction trade books: 400 words per page.

PDF e-books: 300 words per page.

Long-copy full-page mail order ads: 500-750 words.

Sales letters: 300 words per page.

Standard-size postcards: 100-150 words.

These are the maximum words counts, and using them results in a page fairly dense with copy, which is a common practice in direct response. In brand advertising and B2B, advertisers use far fewer words because they like white space, not understanding that white space is wasted and does not sell.

As for tabloids, word count is variable. If you filled the page solid with text like a newspaper, you could fit a thousand words. But most tabloids are designed with plenty of graphics, so word count is variable.

LaunchShark

Attention all OptimizePress users!

“The Designer To The Gurus” Chris Andres has FINALLY released his much anticipated one-step upload OptimizePress templates.

This is the same guy releasing the SAME templates that he built for his 6-figure launch clients.

If you have ever:

– Cursed out loud while fiddling with OptimizePress to no avail,

– Accidentally headbutted your computer while trying to get OptimizePress to look exactly how you want,

– Secretly plotted to quit IM because your OptimizePress pages just weren’t converting,

Then you need to check these templates out at LaunchShark.

They are stupid easy to use, and they were built to convert by a guy who knows what that actually means.

Honestly, even if you don’t use OptimizePress, once you see how impressive these templates are (and how solid their conversion potential is) you might just change your mind about using OP in your marketing efforts.

Grab your copy of the templates before he pulls the sales page down.

ProStyler ThemeIt’s so important to have an updated, fresh, clean website that functions seamlessly with your WordPress install.

However, we all know it’s not so simple. It’s a battle that is too time-consuming to do, or impossible due to technical ability.

But the ProStyler Theme is going to change all that. Along with easy one-click installs, ProStyler comes with its own internal page builder plugin to help you create ANY website design you like the look of and within no time at all.

The ProStyler Theme Team has tried and tested the theme to ensure it works flawlessly and is easy to use.

Yet ProStyler Theme has a lot more features like:

1. Easily Insert Galleries: it’s point-and-click easy, just pick your pictures and drop them in the page ready to open up in lightbox!

2. Responsive On All Devices: Never lose a mobile customer again! The theme works on ALL devices right out of the box!

3. Shortcode Magic: If you want to make your web pages sparkle then you can choose from hundreds of different shortcodes to give your pages the ‘wow’ factor.

4. The Best Admin Panel: comfortably work your way around the admin panel & quickly customize your theme to your exact requirements.

5. FOUR Instant Presets: with just two clicks you can completely transform ProStyler with one of the four ready-made presets giving you a foundation to customize further!

6. Header Customization: 3 different header layout options are ready to go. From there you can quickly re-adjust your logo, add social icons and much more!

7. Endless Color: change the color scheme throughout the whole theme with our advanced color selectors found in the powerful options panel.

8. Responsive Image Slider: create stunning slides for your website that work on every device. Add images, video and animation to really keep your audience hooked!

9. One-Page Website: if you’re an Internet marketer that only requires one-page sites to make money then add a section element, add it to your menu and you’re done!

I could go on and on and on, but it’s better you see the demo templates. Plus ProStyler is currently sold at over 50% off with bonuses!

You’ll definitely want to check them out ASAP!

How would you like to raid the keyword coffers of the Internet’s SIX biggest search engines? I mean, pull the actual buyer keywords right out of them?

Now you can…and a whole lot more!

Imagine getting real-world user-generated keywords directly from:

— Google

— Youtube

— Bing

— Amazon

— Yahoo!

— eBay

Imagine drilling deeper and deeper into each keyword to see all the possibilities that are available…

And then having direct access to ClickBank and Amazon to find relevant products to promote…

It’s possible, finally, with a brand new web-based application called KeywordTapp.

KeywordTapp is a true best-of-breed solution.

You can use it for keyword research, to brainstorm new blog post ideas, to strategize a local search, to drill into brands and products…ANYTHING you can think of!

This is way easier (and more accurate) than Google AdWords Keyword Planner (which is designed for people buying AdWords campaigns).

And with SIX search engines at your fingertips, you’ll pull thousands of legitimate keywords in seconds!

 
 
 
 
lead nurturingThere are at least 2 scenarios that come to mind as to why leads are not closed for the sale:

1) Some marketers presume that it is alright to start promoting their products and services barely days after new subscribers enter their lists.

2) In larger organizations, the corporate ‘tradition’ goes that the marketing team generates and passes the leads to the sales team which handles the promotion, but the sales conversion remains consistently low. The sales team may simply cancel the leads that it considers ‘cold’, whereas the marketing team feels ‘hands-off’ since the leads are already passed on. Neither team knows how to rekindle the leads’ interest.

In both cases, there is a gap in the marketing cycle that fails to make the leads feel eager in looking forward to hear more from the marketers. It is what lead nurturing precisely does: to invest in a little more time to build a long-term relationship between the marketer and his/her leads.

For the reason that lead generation is only one side of the coin, now discover how to build trust and loyalty that paves the way to an easy sale in 5 stages:

1) The Handshake: This is the first point of contact whereby a visitor gets acquainted with the marketer’s website and registers for an e-newsletter, an e-book or a webinar. When the visitor sends a message using the contact form, s/he is also initiating a handshake.

2) The Conversation: The purpose of the conversation is to inform and educate subscribers about the challenges related to the general topic they registered for. In the Information Age, readers like to learn more, so it is an opportunity to address details not initially included in the first set of downloaded material, or to delve deeper into the issues.

This being a conversation, the marketer can also seek feedback and start a dialogue with subscribers to build trust and loyalty. The marketer has to take note and take advantage of the various content delivery channels—email, mobile, ezines, blogs, article directories, whitepapers, social media etc.—to grow his/her reach.

3) The Contact: This is the stage where more marketers probably fall short. Insofar where the ‘Conversation’ is concerned, the same information is dispensed to all subscribers. Now having felt encouraged by what they have read, the subscribers will reach out to marketers for more information specific to their needs. Marketers must offer personalized content and even a proposal to turn them into true business prospects.

4) The Qualification: It is time for marketers to consider whether their solutions are a good fit for prospects’ needs. Now that content distribution and communications have steered the conversation in a certain direction, marketers must step up to address the likely problems each prospect is facing and state why and how they can be solved. A problem analysis can be conducted by asking prospects a series of questions that break down the details, thus giving marketers a well-rounded understanding of each case they are facing.

5) The Close: Finally, marketers submit a formal proposal that calls for prospects to take up the offer. There is no denying that as marketers and prospects move through each lead nurturing stage, chances are higher that prospects feel more comfortable to continue the work with marketers they are familiar with. Beyond the ‘Close’, marketers must continue to do what they have set out to begin with: deliver on their promises and instill loyalty and confidence before prospects look elsewhere for competitors.

The 5 stages of the lead nurturing process is key to creating a strong, happy business relationship that naturally encourages further business. It’s about being “systematic in activity, dynamic in response”. Now that’s an easy slogan for marketers to remember.

Nelson Tan is an Inbound Marketing consultant at iSmart Communications, an integrated marketing communications agency serving the Asia-Pacific region.

8 Simple Steps To Page 1 Rankings

Posted February 27th, 2015 by Nelson Tan. Filed under Search Engine Strategies

Are you tired of fighting Google?

Are you tired of trying to beat Google by buying tons of new “plugins and themes” only to get absolutely nowhere?

What if I told you there was a way to put Page 1 Rankings on autopilot and that you can do it by following 8 very simple steps?

No gimmicks, No B.S.

This isn’t a tool, it’s not a plugin, it is a very simple roadmap to building a successful SEO hub of your own where you can literally pick and choose what and how you want to rank your money sites.

Are you ready?

Take a look at the PBN Blueprint.

P1 RankMe

Peter Garety has released a breakthrough WordPress plugin for securing top search engine rankings and attract a flood of free traffic from Google.

Introducing P1 RankMe, the 1-click SEO software.

Just install the P1 RankMe plugin on your site…

Provide a few basic settings to activate it…

And with just a single CLICK, start to generate high-value links to any page or post…

To get rankings and traffic from hundreds or even thousands of keywords in Google.

Sounds good to be true?

Watch this short P1 RankMe demo video…

The Commission Machine

You don’t have to be a genius to recognize that life as an affiliate has been getting tougher and tougher.

The deadly tell-tale signs are there for all to see.

They’re known as the 4 horsemen of the affiliate marketing apocalypse:

#1. Conversion rates, EPCs and profits per promo are dying a slow death

#2. E-mail delivery rates, open rates and clickthrough rates are down the toilet

#3. Market maturity has led to reluctance, skepticism and even downright negativity in the market

#4. More and more affiliates are joining the battlefield every single day

So how can you rise above all this and continue to survive and thrive?

Easy.

You need to follow a proven process that works.

A way to get noticed, to stand out from the crowd, to differentiate yourself from all the other affiliates.

A way that’s been used by super affiliates and newbies alike to rake in serious commissions and dominate leaderboards.

This is special.

Even no-name affiliates are reporting great results with this and you can even do it without a list.

Start multiplying your commissions today: The Commission Machine

Social Media Quoter

When it comes to social media, whenever you possess something GREAT, you immediately want to SHARE it for sure. I love to share inspirational quotes on Facebook, and from my experience, they get shared and liked much.

The problem is it takes manual work to search for quotes and nice image backgrounds to put your quotes on…and you want to space out your graphics at a regular interval (social connections can become expectant of your posting habit) but sometimes forget to post on time.

Your solution software, Social Media Quoter, is a ready database of quotes and images AND is also a posting scheduler! It’s going to make your social media engagements a lot easier.

Here are some features of Social Media Quoter:

– It has stored all famous quote from all popular authors and categories.

– It includes many professional backgrounds but also supports any kind of background or image.

– It includes a scheduler to set the date and time of each submission.

– It watermarks images included, the quote, author and any URL you want to promote.

– It creates social media memes automatically.

– It supports unlimited images and quotes using a very powerful multi-threaded system.

– It fixes all contents in the image automatically no matter if the quote is short or long.

– It supports font color change, size of quote, author and URL.

– It supports unlimited Facebook accounts.

– The user can save, edit or delete the projects.

– It supports two distinct ways of posting quoted images on Facebook: posts the quoted images in selected (unlimited) fan pages and groups or posts the quoted images in timeline of personal account and shares this post in all selected pages and groups.

This software will be a great tool for you to mix up a variety of content if you are a regular Facebook user, and even if you are not, it’s a great way to get started posting quotes, get them shared and win more social connections (leads) as a result.

WP List Magnet

Let me ask you a quick question, how much time, money and effort have you put in to getting visitors to your site?

Think about that one for a moment, because I’ll bet (even if you only have one website) that you’ve put in rather a lot, right?

And yet you’re probably losing 70% of your visitors without them ever taking action on your site…

It’s a bit like having one of those big barrels to catch rain water in, but then ignoring the huge big holes in it where the water is pouring out!

Matt had the same problem…and he has a LOT of sites, like hundreds!!!

Most of them are designed to “gather leads” i.e. build his e-mail lists, as he knows e-mail marketing is a very effective and profitable part of any business, online, offline, big or small.

In fact he says if you took away his websites, his products, even his PayPal account, he could still run his business as long as he’s got his e-mail lists!

Now the opportunity cost of not capturing more leads whenever possible can get under Matt’s skin, and it irritates him a LOT that so many visitors were just hitting exit without opting in…

He knew he had to find a way of changing that!

Well, Matt’s also more than a little persistent (“bloody-minded stubbornness” according to his mum) and he wasn’t going to give up until he had a solution…

It did take a few months, but with the help of his super smart ‘techie’ partner, they got it sorted!!!

Want to see how? Check out WP List Magnet.

Optin List FormulaI know there are many list building solutions out there, but as long as they work as testified by other users, you should give it a shot.

Raj has got a unique twist on building a list, because he uses something called the P.O.P. strategy.

And if you are already a list builder, you need to use his Optin List Formula to multiply your list building efforts easily.

The Ultimate Traffic Guide

Daniel Craig has just released a brand new product called “The Ultimate Traffic Guide“.

Daniel has discovered and perfected traffic sources and systems that most marketers don’t even know about.

And he breaks down each strategy step-by-step so all you have to do is copy his systems exactly.

He has crazily decided to practically give this product away at a very low price but the offer ends very soon.

So, for instructions on how to drive thousands of 100% human, laser-targeted prospects in just a few simple steps, get The Ultimate Traffic Guide on offer now.

 
 
 
 
Guy Kawasaki's The Essential Guide to Entrepreneurship!Udemy Deal: The Essential Guide to Entrepreneurship, $49 (75% off)!

Learn from an expert how to launch a company with confidence and avoid common pitfalls. Discover how to build a business and a brand identity that wows investors and attracts a devoted following!

· Master the essential steps for creating your own company.

· View your startup through the eyes of marketing evangelist Guy Kawasaki.

· Improve the efficiency of your business plan by learning what steps to avoid.

· Experience a ‘live’ pitch by an entrepreneur and hear uncensored feedback.

Read full course description.

The Value Of Some Things Old by Bob Bly

Posted February 20th, 2015 by Nelson Tan. Filed under Copywriting

In an online post, KN, a young copywriter, writes: “Can anyone recommend some up-to-date books on copywriting?

“The books by Joe Sugarman and Bob Bly are woefully out of date. I’d prefer to find a good copywriting reference that doesn’t use anecdotes from 30 years ago.”

I wonder if Joe Sugarman saw that. If so, it probably gave him a good laugh.

But I didn’t laugh. I was fuming, which is always my response to ignorance and idiocy.

One of the dumbest things I see in the marketing world today is people like KN who think marketing books published years or even decades ago have no value because digital technology has completely changed advertising.

What they do not understand is that while the channels have expanded—we now have blogs, pay-per-click ads, YouTube, Facebook, Pinterest, and more—human psychology has remained unchanged for centuries.

Therefore the best marketing education you can get is to read books by Ogilvy, Caples, Hopkins, Schwab, Stone, Schwartz, Sugarman, Nicholas, Hatch, Kennedy, and other acknowledged masters of marketing.

If anything, their work is even more valuable today in an era where so many practitioners lack an understanding of the fundamentals of persuasion.

As my subscriber DL recently wrote: “I learned from the great Clyde Bedell and many others. I’m currently reading Robert Collier’s Letter Book. Long overdue. Believe it or not, the strategies he talked about for letters, all those many years ago, work in retail ads, letters, postcards, flyers, etc. of today as well.

“Whodda thunk it; virtually all prospective clients I talk with say the methods Bedell and Collier taught will never work today. But as Clyde used to say, products change, attitudes change, situations change, media changes, but principles are abiding.”

When I was starting out as a freelance copywriter in the early 1980s, all serious practitioners read the same books, which were considered absolutely essential to learning the craft of copywriting.

Now these are, in my opinion, 10 of the greatest marketing books ever written—still totally relevant today and must-reads for any serious marketer.

If your marketing is not getting the results you want…and you have not read these books…then, in the words of the late, great mail order marketer Jerry Buchanan, “You are starving to death with a loaf of bread under each arm.”

Interestingly, many of those books were out of print, even back then, and you had to search the used bookstores in the hopes of finding them (no Amazon in those days).

I remember being in the famed Strand bookstore in Manhattan and stumbling upon an original 1920 hardcover edition of Scientific Advertising by Claude Hopkins. I bought it for a few bucks, hurried back to my apartment, and read it that day in one sitting. I felt like I had won the lottery!

I get pretty good reviews at my talks, but after my last webinar, one viewer complained: “More up to date examples would make the viewers feel more confident about these techniques and lessons.”

More the fool him: The best examples to study are the ones that have produced the best results, not the ones that are most recent. If you want to learn car advertising, read Ogilvy’s Rolls Royce ad rather than watch the Lincoln commercial with Matthew McConaughey.

“I would like to see more recent examples instead of so many things from Bob’s history file,” another attendee kvetched. Only a few of the many slides were from my work, and I use them because I know the response rates to the second decimal point.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.


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