Get ‘lost’ customers back before they leave you.

Posted November 1st, 2014 by Nelson Tan. Filed under Uncategorized

Back in the day, subscription marketers, mainly magazine publishers, would send “expire” letters to customers who did not renew their subscriptions after receiving a series of renewal notices.

Likewise, online customers who haven’t ordered in 2 to 3 months should get the e-mail equivalent of an expire letter, advises Loren McDonald of Silverpop. The objective of these e-mails is to get attention and regain engagement. The messages can focus on surveys, special offers, “best of” offers, or new content.

Source: Silverpop Tip Sheet, “Top 10 Tips for 2014″

If you’re not 100% satisfied with your financial situation right now…

Did you know it could be because the WORDS you speak daily are sabotaging your “Prosperity DNA”?

I know this sounds like something out of a science fiction story, but studies by Russian molecular biologists have proven it: When you speak the right words, in the right way, your DNA rearranges itself for the better.

The traits that make you successful—like perseverance and self-confidence—become dramatically amplified…

While wealth-destroying habits like fear, procrastination and greed, disappear.

But when you speak the wrong words?

The opposite happens, and you’re robbed of the abundant experiences, adventures and successes you were born to savor.

This is just one of the many mind-bending truths you’ll find in Inc. 500 entrepreneur and “Reality Hacker” Amish Shah’s new training video.

It’s about a powerful Prosperity Formula that wealthy people harness to draw abundance into their lives (and how ANYONE can do this too).

The first part of the formula, as I’ve showed you, is words and sounds.

The second? You’ll never guess :-)

Watch the Prosperity Formula training video now.

1. The turnaround time is incredibly tight. Asking a lot of questions when you see a crazy deadline can help you make a better decision about taking the risk. Example: if it is due Friday, ask what would happen if they got it the following week instead.

2. The client is talking to a lot of other vendors. Although there are exceptions, as in the case of government contracts, a good rule of thumb is that a client looking at more than 3 vendors is probably price shopping. Run, don’t walk.

3. The client contact is tentative and inexperienced. Solution: Get a conversation with the most senior decision-maker from the client’s team as early as you can.

4. The budget is ridiculously low or ridiculously high. Unrealistic expectations are usually behind this situation.

5. If there is no budget, that is a red flag. Perhaps these are people who haven’t thought out what copy costs and should be educated before seeking proposals.

Source: Based on article in PR Daily Extra, 3/12/14

Profit Spring

How does making anywhere from $2000-5000 a month with Teespring sound?

Sounds unreal?

Profit Spring makes sure your very first Teespring campaign is a huge success.

Because it puts you 3 steps ahead of the “average Joe” Teespringer.

Here is how it literally triples or quadruples your profits.

1. PS lets you have complete control on the copy of your Teespring campaign page like a remote control robot.

You decide what you wanna display and when.

Imagine being able to put some scarcity/urgency in your Teespring campaign.

For instance, you could say something like “Price Increases After 45 Minutes”.

And PS automatically makes it like a counter decreasing the time as it passes.

Users feel urgency and instantly buy your shirt, making you reach your goals and giving you more profits fast.

2. PS lets you split test your Teespring page copy so you can instantly know which copy is converting better for you.

Test text, image, call-to-action etc. and make your Teespring copy so highly converting that every next visitor is going to buy your shirt.

3. Lets you build an e-mail list of buyers so you may re-market to them.

For instance, you have this new t-shirt campaign and you wanna reach the goal in a single day.

Why not send an e-mail to your buyers list (consisting of those who bought your shirt earlier), bringing you loads of traffic and making sales the very same day.

Plus lots more cool features.

Profit Spring is a must-have tool of great convenience.

It is now on introductory offer. Grab it fast and finally be the Teespring guy who ACTUALLY makes a killing.

Unbeatable 1-2 punch in multichannel marketing

Posted October 30th, 2014 by Nelson Tan. Filed under Uncategorized

If you’re only going to use 2 marketing channels in your next marketing campaign, combining e-mail with direct mail would be a smart choice, says Daniel Flamberg.

According to Daniel, a Harvard Business Review blog told of a retailer’s promotion targeting 105,000 loyalty card customers. Those who received both postal and e-mail had the highest response rates and average orders, yielding the most dollars per name mailed. For every e-mail sale, the retailer also got 3 in-store sales.

Source: The Magill Report, 3/11/14

Being an Amazon affiliate is a great way to make money online right?

• You can find products for any niche you care to name
• There are tons of niches to chose from
• They only stock things which people actually want to buy…Unlike most affiliate networks!!

There is massive potential in being an affiliate for Amazon.

That’s why I’m so excited about the re-launch of Fresh Store Builder 5.0.

They have really knocked it out of the park this time.

Fresh Store Builder 5.0 is easily the most powerful application for getting highly profitable Amazon affiliate stores online in just minutes.

Practically everything is done for you in a handful of easy steps…from the design, to the SEO.

Products, images, pictures and content will upload automatically while you sleep.

It couldn’t be simpler!

Click here to see why so many people are snapping this money-making software.

Why direct marketers know more than social media gurus

Posted October 29th, 2014 by Nelson Tan. Filed under Uncategorized

My experience is that experienced direct marketers simply know more about marketing than younger marketers, especially those focusing on social media. And according to Brian Kurtz, Executive VP of Boardroom, the reason why is: money.

“Paying for marketing makes better marketers, because consequences are great teachers,” Brian explains. “It’s great that some forms of digital marketing, like e-mail and social, have costs so intangible they don’t appear on the balance sheet.

“But marketing in a channel that you do pay for, where every message and every address adds to the cost and odds against success, makes you a better marketer. It forces you to push your offers, focus your list, hone your copy, and test until the campaign is perfect before you commit your full budget.”

Source: Today@TargetMarketing.com

Discover how to have a successful product launch within the next 2 weeks!

Posted October 29th, 2014 by Nelson Tan. Filed under Uncategorized

2 Week Product LaunchEvery so often a new product comes along that literally shakes the Internet marketing world. Well, it is happening again…for “2 Week Product Launch“. This new product by Clarke Hanna has created more of a groundswell than anything. I suppose it all makes sense, since Clarke is often hidden away in the background, pulling the strings on these huge launches.

In any case, I urge you to take a look at what Clarke is doing…the momentum he has built is just plain crazy. He has put together a complete home study course detailing ALL of his best Internet marketing methods presented in 10 step-by-step Videos, a 30-page e-book, daily checklist, mindmap, tools and resources.

It very simply maps out all the steps to take, from product idea to creation, setting up your sales pages, creating autopresponders, to finding JV partners and retargeting.

This course will effectively teach Internet marketers and web entrepreneurs of all skill levels, from those who are literally just beginning to learn IM to experienced marketers who want to launch their own products.

I highly suggest you take a look at his course and do it quickly because Clarke has a long history of making limited offers, and then pulling those offers down.

What are hashtags for?

Posted October 28th, 2014 by Nelson Tan. Filed under Social Media

In 2009, Twitter updated its system to make #hashtags clickable, returning a search for all tweets containing the term. Today hashtags connect conversations on Twitter, Facebook, Tumblr, Instagram, Google+, and Pinterest.

“Hashtags present a fantastic opportunity for content marketers to identify social media conversations relevant to their business and get their content in front of the right people,” writes content marketing expert Jonathan Crossfield.

Crossfield advises you to always check the hashtag first to see how much activity it receives, the sorts of content people share, and how well such content is received. Not every conversation is welcoming to marketers. Is brand content shared or ignored? Or criticized? It’s advisable to only use a couple of hashtags in a post, so choose wisely.

Source: Content Marketing Institute, 3/7/14

4 tips for raising money with crowdfunding

Posted October 27th, 2014 by Nelson Tan. Filed under Uncategorized

If you have a project idea and want to try financing it with crowdfunding, here are some tips to making it happen:

1. Set a goal. Decide how much money you’ll need to raise and how you want to raise the funds.

2. Tell people your story and why they should consider funding your campaign.

3. Offer incentives to contribute; e.g., a woman offered guitar lessons for a certain contribution level.

4. Don’t give up. Many crowdfunding campaigns do not reach their goal the first time around. But if there is enough interest, getting there the second time is much easier.

Source: Jim Daniels, Biz Web E-Gazette, 3/7/14

Want your direct mail piece to stand out in the recipient’s mailbox? Test using a stamp vs. an indicia or meter.

“Consumers can tell when something has been mass-mailed,” says Sarah Schupp, UniversityParent. “If you make the envelope look like it came from a person rather than a machine, then the piece will more likely get opened. Try using stamps instead of metered mail, and use a font that looks like handwriting instead of typed text.”

Source: Today@TargetMarketing, 3/4/14

Brendon Burchard’s 5 steps to gaining greater confidence

Posted October 25th, 2014 by Nelson Tan. Filed under Uncategorized

1. Decide to have it. Make it an intention. You don’t need to achieve anything more, you simply need to decide to feel and generate confidence on a more consistent and conscious basis.

2. Live with integrity for who you are and what you believe. When you are being fully alive and authentic and true to yourself, you feel confident.

3. Get more competent. Go gather more knowledge, skill, and abilities in the areas that you are passionate about and need to perform well in. More competence = more confidence.

4. Get momentum. Take more action. Life isn’t about perfection it’s about progress. The more action you take the more progress you’ll sense and the more confident you’ll feel that you are on path.

5. Surround yourself with positive, supportive people. If you don’t have a supportive community, go create one. No excuses. A positive peer set will help you feel more confident.

According to David Bell of the Wharton School, free shipping offers can be more compelling than price discounts for online shoppers. He says a free shipping offer that saves a customer $6.99 is more appealing to many than a discount that cuts the purchase by $10.

So it may be worth an A/B split test of percentage discounts vs. free shipping offers. Macy’s offers free shipping every day for orders over $99.

In my info marketing business, however, I find customers more willing to buy something for “$29 plus $5.95 shipping and handling” than “$34.95″. They respond better to a lower base price and seem insensitive to the extra charge for shipping.

Source: Copy Blogger, 3/4/14

Tired of zero Kindle sales? This software changes everything.

Posted October 24th, 2014 by Nelson Tan. Filed under Uncategorized

Just as it is for any other types of sales, I know what it’s like to publish a book on Kindle only to watch the tumbleweeds blow through your account. Week after week, no sales. No reviews. No nothing.

It gets frustrating when you found yourself asking, “Should I publish another book? Should I just give up? What am I doing wrong?”

Now I trust that given the quality of your writings is not in doubt, there is one more thing you need to do…

If you want to make bank on Kindle, you need to get on the first page of Kindle e-book listings for high paying keywords.

You can actually rank your books within Kindle and get HUGE organic sales. No more need for PPC. No more need for begging for reviews.

Just set it and forget it. Go write the next one.

But there is a catch. You have to be smart about ranking your books. It takes a lot of work and it can be tedious to find the right keywords and determine if your book will even rank.

Luckily, someone has coded the software that can take care of all of that for you!

In just moments you’ll discover:

• A surprisingly simple solution to getting all the information you need to craft a bestselling strategy with a piece of software that will give you recommendations!

• A neat trick that virtually guarantees you’ll be able to tap into the powerful organic traffic of Kindle

• A quick and easy method for analyzing hundreds of Kindle page one results—you’ll be amazed when you see what insights you will gain with the click of a button!

And much, much more. By the time you finish running through Kindle Samurai for the first time you’ll know exactly how to optimize your book for maximum organic exposure—guaranteed!

But don’t take my word for it. Check out the testimonials from people just like you. You’ll be amazed at how much they are loving this software—and best of all, you can do it too!

Listen, you don’t need to struggle with Kindle books that don’t sell any more.

Go ahead, imagine what life will be like when you finally have that bestseller making sales for you all day and night.

Feels good, doesn’t it?

Best of all, you don’t have to dream about it anymore. Because when you claim your copy of Kindle Samurai, you’ll finally have the tool you need to capitalize big on the Kindle self-publishing revolution!

Brendon’s invite

Posted October 23rd, 2014 by Nelson Tan. Filed under Uncategorized

If you’ve been frustrated with the speed at which you’re moving toward your dreams, or you’ve struggled to succeed with real joy and momentum, then this is a must-watch.

It’s about the 8 reasons people fail, and how to accelerate faster in achieving your goals and potential.

This is a new program by Brendon Burchard, author of The Motivation Manifesto.

Brendon is going to start mentoring people…for an entire year.

Details are in the video. I recommend you watch this right now!

This might just be the transformational experience you’ve been waiting for.

The most important success secret in the world

Posted October 23rd, 2014 by Nelson Tan. Filed under Uncategorized

The most important success secret in the world is that you can make a great living and live a happy life by doing something you are good at and passionate about.

Says psychologist Dr. Richard Reichel: “No one is good at everything, but everyone is good at something. In order to get what you want in life, you simply need to do what you’re good at.”

An easy way to increase survey response

Posted October 22nd, 2014 by Nelson Tan. Filed under Other Stuff

To increase survey completion, tell the recipient why the company wants the feedback, how it will be used, and how long the survey will take to finish. Intuit found that setting expectations about survey length increase response rates almost 10%.

Source: Forrester white paper, “Top 10 Ways to Improve Digital Experiences,” 7/31/12

Linkedin Marketing Secrets Step-By-Step Guide 2.0

Henry Gold is back with a brand new PLR product called “Linkedin Marketing Secrets Step-By-Step Guide 2.0” where it gives your audience blueprint how to build their businesses around LinkedIn.

You can slap in your name.
You can become an author.
You can rebrand yourself as a product creator.
You can resell it for 100% cash profit.
You can sell it online and offline.

Basically, it is completely up to YOU. :-)

The LinkedIn Marketing course includes:

Feature #1: Training Guide 2.0 (Value: $600)
Feature #2: Cheat-Sheet (Value: $100)
Feature #3: Mind-Map (Value: $75)
Feature #4: Professional Minisite and HTML (Value: $400)
Feature #5: Sales Copy (Value: $500)
Feature #6: Professional Graphics (Value: $200)
Feature #7: Squeeze Page + Thank You Page (Value: $400)
Feature #8: Nine Follow-up Messages (Value: $100)
Feature #9: Customer List Page (Value: $200)
Feature #10: Set-Up Everything Tutorial (Value: $100)

In addition, you are provided with a step-by-step tutorials on how to edit, slap your name, and upload the PLR course in just MINUTES.

To spice things up, here is what you are also going to receive:

Bonus #1: Uncovering Google Plus ($27 Value)
Bonus #2: Fan Page Ad Secrets ($37 Value)
Bonus #3: Viral Marketing Tactics($27 Value)
Bonus #4: Mobile Marketing Made Easy ($37 Value)
Bonus #5: PLR Tweets ($97 Value)
Bonus #6: The PLR Rockstar ($47 Value)
Bonus #7: 120 Social Media Tips ($47 Value)
Bonus #8: Social Cash Secrets ($17 Value)
Bonus #9: Dominate Social Marketing ($47 Value)

You will receive everything that I mentioned above starting at $7. However, as Henry is utilizing the dime sale method, you need to make sure you download the package right now!

Why I Won’t Look At Your Website by Bob Bly

Posted October 21st, 2014 by Nelson Tan. Filed under Uncategorized

As incredible as it sounds, a lot of my subscribers want—even expect—me to work for them for free.

I don’t think they are bad people. They mean well. But listen…asking me to work for you without offering to pay me is at best in bad taste, at worst extremely insulting.

For instance, TR recently sent me the URL to his new website and asked for my comments. And this isn’t an isolated incident. At least once a week, a subscriber sends me the URL to his site and asks if I can “take a look” and tell him what I think.

Unfortunately for them, critiquing websites is a paid service called a Copy Critique. I advertise it right on my website.

So why would TR think he should get a copy critique for free when dozens of others have paid $750 to $1,000 for the exact same service?

Doesn’t that seem unfair to my paying clients who, if they got wind of this, would rightly get upset with me?

Almost daily, I get requests: look at my website…look at my salesletter…look at my special report…look at my e-book…look at my infographic…and tell me what you think.

The very same day I heard from TR, I also got an e-mail from PH, who says he likes my guidelines on copywriting and has written three salesletters based on them.

Then he drops the bomb: “I put my best effort into those 3 letters…yet, I’d like to e-mail you those letters and have you comment on each letter as to whether it is written well enough to interest a buyer to purchase.”

Reading this, my immediate thought was: “And what’s my motivation?” In my office, our solution now is to e-mail a short, simple, standard refusal, sent by Ilise Benun, who is my copywriting agent. Here is exactly how we replied to PH: “Bob passed your message to me and asked me to let you know that he appreciates your admiration but simply does not have time to review your work (or anyone’s work) at no cost.

“His fee to review your 3 letters and provide a written critique and his specific recommendations for improvement would be $1,000. If that is of interest to you, just let me know.”

The objective of our boilerplate reply is not to get people to hire me for the copy critique. Rather, it is a polite way of telling people that I do not work for free.

I say polite, because if I told PH what I was really thinking of his request, it would offend him. Ilise has the ability to react in a reasoned and rational way, where I might not hide my irritation well.

But…PH, if you are reading this, watch this short video from Harlan Ellison; he explains my position on why writers should not work for free much better than I do.

Almost as bad as moochers like PH and TR are legitimate marketers—companies with the budget and knowledge to hire and work with professional copywriters—who ask you to write for them “on spec”. I’ll take this up in our next essay…

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

The World’s Worst Marketing Tactic by Bob Bly

Posted October 20th, 2014 by Nelson Tan. Filed under Uncategorized

The biggest waste of your time, and quite possibly the least effective marketing strategy for freelance copywriters and other self-employed creative services professionals, is to join local networking groups.

I define a networking group as a group that exists for no other purpose than for people to get together and attempt to get business or referrals from one another.

At the networking group in your area, you will find almost all the members to be local professionals serving your local market: the dentist, the real estate agent, the home inspector, the chiropractor, the owner of the local gym, the manager of the local restaurant or tavern, the HVAC contractor, the interior decorator, the home builder.

This is not a good audience for you for several reasons. These businesses are too small to be decent clients for creative services. They do not have any money, or if they do, most do not spend it on marketing.

The few who do spend money on marketing do not appreciate the kind of A-level marketing that you provide and are content to run amateurish, ineffective ads in the local paper, TV, billboards, and the like. They do not value what you do and are unwilling to pay professional rates for your services. They have no sense of graphic design and no appreciation for the skill of copywriting.

The worst thing about networking groups is all the members are there to sell, not to buy. My clients hire me to write copy because they want good copy. The dentist you meet at the networking group will promise to hire you to write a little ad or brochure for him if you make him your dentist. Business is done for the wrong reasons. And you and I should want no part of it.

A much better place than networking groups to network is at meetings of the local chapters of associations whose members are your target market. The national meetings are even better if you have the time and budget to go.

For instance, I am a member of the Specialized Information Publishers Association (SIPA), and most of the members are marketing directors for publishers of newsletters and other specialized information products—a prime market for my freelance copywriting services. I am also a member of the Business Marketing Association (BMA), the trade association for B2B marketers, and have been since 1979.

But my go-to strategy for getting business from associations and other professional groups is not to go as an ordinary attendee and network like all the other business-grubbing schlubs there shoving their business cards at potential clients who don’t want them.

My networking tactic is to volunteer to speak at a meeting. Reason: the speaker stands out from the crowd, doesn’t have to actively network, and gets more attention and inquiries from all the other vendors in the room combined.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.


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