Why I Won’t Look At Your Website by Bob Bly

Posted October 21st, 2014 by Nelson Tan. Filed under Business

As incredible as it sounds, a lot of my subscribers want—even expect—me to work for them for free.

I don’t think they are bad people. They mean well. But listen…asking me to work for you without offering to pay me is at best in bad taste, at worst extremely insulting.

For instance, TR recently sent me the URL to his new website and asked for my comments. And this isn’t an isolated incident. At least once a week, a subscriber sends me the URL to his site and asks if I can “take a look” and tell him what I think.

Unfortunately for them, critiquing websites is a paid service called a Copy Critique. I advertise it right on my website.

So why would TR think he should get a copy critique for free when dozens of others have paid $750 to $1,000 for the exact same service?

Doesn’t that seem unfair to my paying clients who, if they got wind of this, would rightly get upset with me?

Almost daily, I get requests: look at my website…look at my salesletter…look at my special report…look at my e-book…look at my infographic…and tell me what you think.

The very same day I heard from TR, I also got an e-mail from PH, who says he likes my guidelines on copywriting and has written three salesletters based on them.

Then he drops the bomb: “I put my best effort into those 3 letters…yet, I’d like to e-mail you those letters and have you comment on each letter as to whether it is written well enough to interest a buyer to purchase.”

Reading this, my immediate thought was: “And what’s my motivation?” In my office, our solution now is to e-mail a short, simple, standard refusal, sent by Ilise Benun, who is my copywriting agent. Here is exactly how we replied to PH: “Bob passed your message to me and asked me to let you know that he appreciates your admiration but simply does not have time to review your work (or anyone’s work) at no cost.

“His fee to review your 3 letters and provide a written critique and his specific recommendations for improvement would be $1,000. If that is of interest to you, just let me know.”

The objective of our boilerplate reply is not to get people to hire me for the copy critique. Rather, it is a polite way of telling people that I do not work for free.

I say polite, because if I told PH what I was really thinking of his request, it would offend him. Ilise has the ability to react in a reasoned and rational way, where I might not hide my irritation well.

But…PH, if you are reading this, watch this short video from Harlan Ellison; he explains my position on why writers should not work for free much better than I do.

Almost as bad as moochers like PH and TR are legitimate marketers—companies with the budget and knowledge to hire and work with professional copywriters—who ask you to write for them “on spec”. I’ll take this up in our next essay…

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

The World’s Worst Marketing Tactic by Bob Bly

Posted October 20th, 2014 by Nelson Tan. Filed under Business

The biggest waste of your time, and quite possibly the least effective marketing strategy for freelance copywriters and other self-employed creative services professionals, is to join local networking groups.

I define a networking group as a group that exists for no other purpose than for people to get together and attempt to get business or referrals from one another.

At the networking group in your area, you will find almost all the members to be local professionals serving your local market: the dentist, the real estate agent, the home inspector, the chiropractor, the owner of the local gym, the manager of the local restaurant or tavern, the HVAC contractor, the interior decorator, the home builder.

This is not a good audience for you for several reasons. These businesses are too small to be decent clients for creative services. They do not have any money, or if they do, most do not spend it on marketing.

The few who do spend money on marketing do not appreciate the kind of A-level marketing that you provide and are content to run amateurish, ineffective ads in the local paper, TV, billboards, and the like. They do not value what you do and are unwilling to pay professional rates for your services. They have no sense of graphic design and no appreciation for the skill of copywriting.

The worst thing about networking groups is all the members are there to sell, not to buy. My clients hire me to write copy because they want good copy. The dentist you meet at the networking group will promise to hire you to write a little ad or brochure for him if you make him your dentist. Business is done for the wrong reasons. And you and I should want no part of it.

A much better place than networking groups to network is at meetings of the local chapters of associations whose members are your target market. The national meetings are even better if you have the time and budget to go.

For instance, I am a member of the Specialized Information Publishers Association (SIPA), and most of the members are marketing directors for publishers of newsletters and other specialized information products—a prime market for my freelance copywriting services. I am also a member of the Business Marketing Association (BMA), the trade association for B2B marketers, and have been since 1979.

But my go-to strategy for getting business from associations and other professional groups is not to go as an ordinary attendee and network like all the other business-grubbing schlubs there shoving their business cards at potential clients who don’t want them.

My networking tactic is to volunteer to speak at a meeting. Reason: the speaker stands out from the crowd, doesn’t have to actively network, and gets more attention and inquiries from all the other vendors in the room combined.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

When it comes to selling Internet Marketing products, the one critical mistake that I have seen time and time again is people don’t pick the right products to promote and don’t do ANY research at all to figure out what their customers really want.

The answer to this problem can be found in Reed Floren’s new WSO: How to Find Affiliate Programs to Promote for BIG PROFITS!

Reed has been in the Internet marketing industry since 1999 and he is a super affiliate. Not only does he generate money online, he also has taught thousands of marketers at ‘live’ seminars in 8 different countries across 4 different continents his Internet marketing strategies.

Inside Reed’s new course you’ll find 1.5 hours of training which is actually an excerpt from one of his $997 coaching programs for a FRACTION of the price.

You will learn…

· Why affiliate marketing is the ultimate lifestyle business—have the geographic, financial and scheduling freedom that you desire and DESERVE!

· What is an information product affiliate marketing?

· The 8 places Reed goes to find affiliate programs to promote

· How to use “marketing math” to determine what to promote

· Popular affiliate networks that have a history of paying on time

· How to crank out money on demand—with one hand tied behind your back, blindfolded!

· Reed’s 14 point checklist on how to evaluate a product for promotion

· How to find best-selling products in ANY niche

· Generate money while spending time with friends or family!

· The TOP 3 affiliate networks that have a long history of paying on time

· How you can get started with an extremely small budget

· How to WIN COOL prizes

· Become an authority or celebrity in your niche!

· It’s Easy to understand & newbie friendly (i.e. jargon explained, cut through the hype)

And a lot more!

Plus you’ll also receive:

Bonus #1: 15 Minute 1-on-1 Business Accelerator Session

Bonus #2: Webinar—”Now That I Have Picked An Affiliate Offer What Next?”

Bonus #3: How to Find Affiliate Programs to Promote for BIG PROFITS PowerPoint Presentation Slides (PDF)

Bonus #4: Affiliate Marketing Mindmap

Bonus #5: Affiliate Marketing Checklist/Cheatsheet

Bonus #6: Transcript

>> Grab Your Copy Now The Price is Rising Fast <<

Instagram Marketing Made Easy

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There’s huge business potential in the topic of Instagram and you can expect more related info-products from marketers who “get it”.

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Sell unlimited copies for life! Build your list by offering it as a gift or offer it as a bonus to other products. Do almost anything you want with it!

Don’t waste time and grab it now on a dime sale today!

Why I Hate Fiverr by Bob Bly

Posted October 19th, 2014 by Nelson Tan. Filed under Outsourcing

There’s a site, fiverr, that promises they can find you a freelancer or service provider to do lots of things you need—from online sketch videos to voiceover narration for commercials to designing a marketing postcard or e-book cover.

And the hook is you pay only $5 to get your project done.

BK, an old friend and a successful mail order entrepreneur, recently asked me what my objection to fiverr is after he read that I loathe the site.

Well, here’s why fiverr repulses me…

The main reason is that it seeks to turn professional and creative services into low-priced commodities.

In doing so, it purports to help customers by bringing them needed services and skills at bargain-basement prices.

In the process, it degrades professionals who might not be as successful as you and I, encouraging them to accommodate bottom-feeders for ridiculously low pay.

In most cases, I believe fiverr is not doing the buyer any favor either.

I mean, if you pressure a $75-an-hour website designer into designing your new home page for five bucks, how much care and attention do you think she will give that project?

Once I hired a writer on a site that competes with fiverr to write an e-book for a very low fee, which I felt guilty about.

His work was shoddy and when I asked for revisions, he went nuts, cursed me out, and told me go to f–k myself.

I kinda understood that: he felt grossly underpaid, so for me to ask for more work for the measly fee I was paying sent him over the edge.

Jesse Ventura of all people said recently that anyone who works a 40-hour week should earn enough to feed his or her family.

I like Jesse’s take on paying a fair wage for a day’s work, and clearly fiverr is in gross violation of it.

Yes, I know no one is holding a gun to the heads of vendors who take on fiverr projects.

Clearly these people are for whatever reason at the bottom of their profession, and by that I don’t necessarily mean they do bad work, although I suspect many are beginners and not experienced enough to do A-level work.

But other fiverr vendors may just not know how to market themselves and thereby command good fees.

So fiverr users are in the driver’s seat and can buy these services for five dollars a pop.

But I won’t and never will. Why not? Well, just because you can do something to someone doesn’t mean you should do it. Just because you are in a position of wealth and power doesn’t mean you should bully or treat poorly those who are not.

For instance, I am one of the only info-marketers I know who pays his writers a royalty on e-books they write for me.

I know I don’t have to. But I believe vendors do better work when they feel they are being paid a decent wage. And, it’s just the right thing to do.

I am not telling you to avoid fiverr either as a buyer or a vendor. I am simply telling you that I avoid fiverr and giving you the reasons why. I know you will make your own decision.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Selling physical products through Amazon is a great way to build a business IF you know how to find the right products to sell.

And a big part of that is knowing how to VALIDATE a product before you spend a bunch of money on inventory.

This is one topic, I never hear anyone talk about mainly because 99% of people don’t know how to do it (even the big guys).

Well that’s about to change, because I just found out that Tanner Larsson, Los Silva and Michael Young are going to show you exactly how they validate potential Amazon FBA products for as little as $10.

Think about this for a second. First, you buy a $3500 course teaching you how to sell on Amazon.

Then, you follow their training and have to invest another $500 to $3000 to buy inventory (without knowing it will sell).

No joke, that is how they teach.

Now, wouldn’t it be nice to know before you spend all that money on inventory that the product would actually sell?

I think so.

And I also know for a fact, that you don’t need to spend $3500 to learn how to sell on amazon either!

It will all be explained here.

I for one will be soaking up these guys’ wisdom.

A warning sign that perhaps you should not take on a client is when you have to work really hard to win the job. They make you jump through all sorts of hoops. You have endless meetings. At the end of all this, you are rewarded with a tiny job. Was it really worth all that hard work for such a small paycheck?

Source: Matthew Parker, Printing Impressions, 3/14, p. 14

The call to action (CTA) is arguably the most important part of your web page. Yet a shocking number of sites play hide-and-seek with their call-to-action buttons, making them “blend in” with the color scheme of the page or burying them so far down on the page that the likelihood of a visitor scrolling that far is nil.

You can increase CTA response with copy that specifies what the call to action is, e.g. Amazon gives visitors the option to “Add to Cart” or “Add to Wishlist”. Good CTA copy has the instruction (click here, download now), a description of the offer (free report, free demo), and a benefit. For example, the main call to action might say, “Download your FREE Selection Guide to saving money now.”

Source: Tim Ash, Clickz, 4/15/14

What Are Your Money-Making Goals?

Posted October 16th, 2014 by Nelson Tan. Filed under Affiliate Marketing

Affiliate Profit MasterclassWhether you love money, or just love what type of lifestyle it provides for you, chances are you’ve thought about what you need to feel comfortable, and what you need to feel “rich”. Whatever numbers you’ve come up with, there are a variety of ways to reach your goals. One of them is to slave away at a dead end job and keep wishing for more. A better way is to create a profitable affiliate marketing income that also allows you to have plenty of free time.

I wanted to share this new course with you that my friend JP Schoeffel designed. It’s called Affiliate Profit Masterclass and it teaches everything you need to know to make the big bucks with affiliate marketing. It offers never-before-released information that the most successful affiliate marketers are using to make 6-figure income. It even comes with a valuable free bonus!

I know you are going to be thrilled with how easy and effective this course makes affiliate marketing for anyone—from beginners to advanced markers! The Affiliate Profit Masterclass will teach give you a ton of resources to take your affiliate marketing efforts to new levels of success, including the best affordable ways to market.

Get Brendon Burchard’s new physical book.

Posted October 15th, 2014 by Nelson Tan. Filed under Self Development

The Motivation Manifesto

#1 New York Times bestselling author Brendon Burchard is giving away his new book, along with a $297 online personal development course.

The book is called “The Motivation Manifesto: 9 Declarations To Claim Your Personal Power“.

It is a fiery call-to-arms to create the life we deserve. It’s about overcoming self-limitations and social pressures in order to achieve what Brendon calls Personal Freedom—the full expression of our true selves, the unabashed and courageous pursuit of our dreams.

Here’s a review from Paulo Coelho, author of The Alchemist and the most followed living writer in the world: “The Motivation Manifesto is a poetic and powerful call to reclaim our lives and find our own personal freedom. It’s a triumphant work that transcends the title, lifting the reader from mere motivation into a soaringly purposeful and meaningful life. I love this book.”

You probably know Brendon. Beyond his multiple New York Times bestsellers, he’s the host of the most watched personal development show on YouTube, and he’s followed by over 1.9 million fans on Facebook. Larry King calls him “one of the top motivation and marketing trainers in the world.”

This giveaway won’t last long. Get your copy now.

Freelance copywriter Rich Armstrong has a policy for handling client revisions which he got from John Nicksic. Richard explains, “On the first draft, I give the client the copy he needs. On the second draft, I give the client the copy he wants. On the third draft, I give the client the copy he deserves.”

TTS Video Studio

I hardly have words to express what I was able to do with the new “Text-To-Speech Video Studio“.

I installed the software and before creating any video I started playing with the voices.

What a fantastic set of high quality voices! those were the most natural voices that I have ever heard in my life! you can’t tell the difference between one of those voices and a real human voice…that’s not all.

I started adding a few video clips and images to create my first video I was able to add background music, a watermark with my logo, special effects like fade-in and fade-out, a BACKGROUND IMAGE behind my video, captions (subtitles)…I clicked on create video, waited a few minutes and I got the most amazing video that I have ever seen and HEARD in a long time.

This software will change Internet marketing forever! It will allow you to create review and promotional videos in minutes, and I’ll save time and money in voice overs!

I highly recommend you to get this text-to-voice software and video editor, you can create amazing videos and let me say it one more time, you will be impressed with the high-quality voices.

Market yourself with article writing

Posted October 14th, 2014 by Nelson Tan. Filed under Article Marketing

One effective and inexpensive way to get traffic and visibility is to write articles for other people’s websites.

Many websites operate on a limited budget and appreciate articles written by experts. You can offer to swap articles for consideration. Many sites that accept articles will feature “Submission Guidelines” somewhere within the site. If you can’t locate guidelines, contact the site owner or editor and ask if he or she is interested in reviewing your article for possible
inclusion.

There are also numerous content sites that allow you to post articles that others can reprint on their websites and in their newsletters. This is a great opportunity to showcase your business. Following are some of my favorite article content sites:

http://www.ezinearticles.com

http://www.goarticles.com

http://www.articlesbase.com

A word of caution about article marketing: Ideally, you should limit the number of times the same article appears online. If it’s picked up by multiple websites, Google will not display all instances of the article. For best results, modify parts of the article and title when distributing to various websites. Regardless, you will still gain great exposure by distributing content when it is picked up across many sites.

Source: Stephanie Chandler, “Own Your Niche”, Authority Publishing

Brand New, Never Seen Before 50 PLR MEGA Package…

Posted October 14th, 2014 by Nelson Tan. Filed under MRR/PLR

Have you ever wanted to join the big guns (the gurus) and have a list of online products as long as your arm? Do you ask yourself, just how do those guys do it? Product launch after product launch, pumping product out after product earning huge revenue for basically very little work!

That’s the online lifestyle we all want to have, right?

Well now you can have all those products done for you. Yes, you to can join the ranks of the product developers and create your own profit pulling niche products within minutes from now.

How can you do this?

PLR experts Dave Nicholson and Dan Sumner, the guys at Instant Product Publisher have put together a “not to be missed”, only available for 4 days, 50 PLR MEGA package which gives you your very own INSTANT online cash generating machine!

These guys have taken all the hard work from product creation, so you don’t have to. This is insane value right here. Don’t miss this one.

5 great tips for handling customer complaints

Posted October 13th, 2014 by Nelson Tan. Filed under Business

1. Provide FAQs: half of customer complaints are from confusion and not an actual problem.

2. Listen to what the customer wants and not what you think they should want.

3. Get your team working together: 80% of complaints are because the original request was not dealt with adequately.

4. Fix the source: assign one person to uncover the root cause of a common complaint.

5. Notify the customer when the problem has been resolved.

Source: QSCC, 4/15/14

PLR Health WizardJust to let you know about a great new resource I found. If you are in the health and wellness niche, or if you even think you might want to be, you have to check it out!

This PLR membership called PLR Health Wizard is run by a nurse practitioner who really knows her stuff. Not only are her articles right on target with accurate information but they also have links back to medical research studies and journal articles that back up the content. This transfers an incredible amount of credibility to YOU!

Gail gives you the articles, graphics, keyword research, e-books, sales pages and squeeze pages. Inside the membership are resources and video tutorials to help you build your business.

There is so much more I can’t get into it all right here, but one thing you will appreciate most is how much time you could have saved by outsourcing content writing to the passionate suppliers who can provide it at affordable prices.

There’s an old saying that’s very true: if you win the argument you lose the sale. Yes, you feel passionately about your product or service, and your potential customer has said something completely ridiculous.

But, warns superstar entrepreneur Gurbaksh Chahal, it doesn’t serve any useful purpose to get into an argument about it. “Sometimes, I have to bite my tongue,” he says. “But, I never lose my cool. I try to educate, I remain calm and never argue or become controversial. Keep it light. Another approach is to move on to discuss an area where you can agree on something.”

Source, Early to Rise, 4/17/14

Instant Niche Marketing Biz In A Box

Lots of aspiring niche marketers are searching the Internet for ways to make some much-needed extra cash, but you know how they are generally clueless about niche research and waste their time and money doing “shotgun marketing”, spraying everyone they can find with the same offers and selling nothing.

Here’s how you can help them: teach how to find hungry, low-competition niches where they can sell their products fast, cheap and easy. It’s like the old saying, give a man a fish and he’ll eat for a day, show a man how to find barrels of fish to shoot and he’ll be buying ammunition from you forever.

Instant Niche Marketing Biz In A Box” is a ready-to-roll product you can sell today, and it comes with PLR. This could be the beginning of your niche coaching business.

No-Cost Affiliate Training Webinar

Posted October 11th, 2014 by Nelson Tan. Filed under Affiliate Marketing

I’ve got some great news for you. JP is holding a training section you can join at NO COST! In this 1-hour ‘live’ webinar, he will share with you some of his best tactics.

He’s been among the top affiliates for now 10 years. Here is what he will cover during this free session:

– The biggest mistakes affiliate marketers are making that could cost you a fortune
– How to avoid these mistakes to profit significantly while others hemorrhage money non-stop
– Battle-tested advice from decades of affiliate marketing success
– How to make sure people buy through your link
– and much more…

5 “don’ts” for presenters

Posted October 11th, 2014 by Nelson Tan. Filed under Other Stuff

The popular online lecture series TED offers these 5 common speaking mistakes that you should avoid:

– Don’t use lots of unexplained technical jargon to make yourself sound smart.

– Don’t refer to your book repeatedly.

– Don’t let everyone know how important you are.

– Don’t recite your talk from memory or sound as if you are.

– Don’t cram your slides with numerous text bullet points in multiple fonts.

Source: Chris Anderson, “How to Give a Killer Presentation,” Harvard Business Review, 6/13, p. 6


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