Where should I ship your review copy?

Posted March 29th, 2015 by Nelson Tan. Filed under Internet Marketing

Dotcom Secrets

Russell Brunson just launched his new book called “DotCom Secrets: The Underground Playbook For Growing Your Company Online…

And I got you a FREE copy (you only cover shipping).

Let him know where to ship it. It’s a real hard book!

 
 
 
 
Why You Need These 4 Essential Headline Writing TipsWhen you’re running short of time, you instinctively scan instead of read an article. What do you scan? Significant pictures and keywords that capture your attention. Where are the keywords usually located? In the headline, of course. If the headline interests you, you will naturally feed your curiosity by reading the article further, and then it seems like you have some time to afford after all.

It has been said that the headline constitutes 80% of the first impression of a piece of content, therefore it is a critical element of written communication. Some marketers have a mistaken idea that headlines are restricted to advertising copy. No, headlines pervade everywhere including landing pages, social media posts and blog posts. In fact, the following 3 reasons are why we must adopt a “headline first” mentality in everything we write:

1) Readers are always short of time (I believe this is not a baseless presumption).
2) Readers must get interested before they read further.
3) Writers must not lose sight of what readers are looking out for.

Famous copywriters are known to earn millions out of writing words, or as business guru Rich Schefren said, “selling electrons.” But marketing through written communication (like copywriting) is an age-old skill that will always be in demand. For marketers who want to reach out to a wider audience, learning to write compelling, attention-grabbing headlines is a good starting point.

Today, you have 4 tips to writing a powerful headline.

1. Use Trigger Words (e.g. what, why, how, when)

Trigger words promise the reader that he or she should learn something after reading your article. Rather than your headline simply making a statement, trigger words make it sound more persuasive.

2. Use Numbers

It is no secret that the most successful headlines use numbers in order to sound specific, like “7 Tips To Lose Body Fat Fast!”

Numbers are a copywriter’s best friend, and they work like a charm.

3. Use Interesting Adjectives

Here are some examples:

Incredible
Fun
Free
Absolute
Best
Essential
Easy
Funny
Odd

Adjectives are what I call “sentence enhancers”. They add flavours to the written word so readers can feel good or have positive visualization of what is being said to them in their mind.

4. Create A Curiosity Gap

Peter Koechley, the co-founder of Upworthy, one of the most visited editorials on the Internet, says, “Tell people enough to get them interested but not so much they don’t need to click. Our goal is to create an itch you need to scratch.”

While you shouldn’t reveal too much in your headline, you have to include enough information that intrigues the reader to begin with, so find that balance.

Here’s a simple headline-writing formula:

Number + Trigger word + Adjective + Keyword(s)

For instance, if you were to write an article on “eating bananas”, you could phrase it as “Why You Should Eat Bananas”, or take it a step further and make it: “14 Unbelievable Reasons Why You Should Eat Bananas”.

Apply the formula and you get: Why You Need These X Essential Headline Writing Tips.

We practice what we preach.

So overpromise your readers with your powerful headlines, just remember to deliver too.

Nelson Tan is an Inbound Marketing consultant at iSmart Communications, an integrated marketing communications agency serving the Asia-Pacific region.

Google AdWords Made Easy

Google AdWords Made Easy” the new PLR package is ready for business!

You can:

– Sell it to your Subscribers for $9-97 a pop and Make Huge Profit
– Sell it to Businesses for $97 a pop
– Use it to Create a Private Membership
– Use it to Build your own List by Offering it as a Gift
– Use is as High Quality Bonus to your products
– Use it to Grow your Own Business Online
– Use it as High Quality Content for Your Seminar, Webinar, or Training
– Use it to Train Your Team
– Use it to Train your Clients & Charge them BIG Bucks
– Use it to Prospect your Client & close the deal
– Use it to Offer a Professional Internet Marketing Service for Thousands of Dollars

Or Anything Else that comes to Your Mind!

It is also:

– 100% Unique & has Latest Content on The Topic
– In A Hot and Evergreen Niche
– Proven and comes with Step-by-Step Training
– Packed with High-Converting Sales Copies, Sales Pages & Killer Graphics

All you have to do is:

1. Download it
2. Slightly customize it
3. Upload it
4. Send some traffic to it
5. Keep 100% of the profits (including the buyers list)

Here’s Exactly What You’ll Get Inside!

Module #1: High Quality Training Guide (Valued at $720)
Module #2: Cheat Sheet (Valued at $20)
Module #3: Mind Map (Valued at $40)
Module #4: Top Resources Report (Valued at $20)
Module #5: High Converting Sales Copy (Valued at $320)
Module #6: 6 Professional Minisites (Valued at $160)
Module #7: Doodle Style Sales Video (Valued at $320)
Module #8: Swipe Emails for Affiliates (Valued at $20)
Module #9: Complete Set of Animated Banners (Valued at $160)
Module #10: Complete Set of Professional Graphics (Valued at $240)

That means, if You Buy Now then You will Get a Product of $2020 value at less than $10.

The quality of this product is fabulous and it’s completely ready to sell. Don’t waste any bit of time & start selling it with your own name on it for BIG Profit today.

Engagifire

If you have a website, you should know that getting your traffic to CONVERT to subscribers and buyers is the Golden Ticket to success…

But did you know that on average 70% of your visitors leave your site without taking ANY action?

I know! What a waste, right? 70% of your profits flushed straight down the drain…

But this is about to change…

With Engagifire, you can create eye-popping push-notifications, slide-ins, opt-in forms and exit offers on ANY website.

Your visitors will be bowled over by them and simply won’t be able to resist the urge to TAKE ACTION…

So I’m convinced this will completely transform your websites.

Bold claim, I know, but I just can’t get over how much this software can do! With EngagiFire, you’ll be able to:

  • Get more E-mail Subscribers with stunning mobile-responsive popups & slide-ins…
  • Sell more products with Full Amazon, TeeSpring & PayPal Integration…
  • Recover abandoning visitors using Smart Exit Offers…
  • Boost your site’s SEO by reducing your bounce rate…
  • Get more video views by engaging your visitors at exactly the right time…

And the best part is how intuitive (and FUN!) it is to use. In fact I’ve truly not seen anything as polished as this.

Pure, “free from” drag-and-drop magic—this really raises the bar for intuitive design. Watch Engagifire in action!

WP She's Viral Pro

Anton & Albert’s new plugin, “WP She’s Viral Pro” has gone ‘live’.

For today only, you can get up to a 60% discount on the hot new plugin that’s going to basically force your traffic to grow exponentially.

Many say that traffic is the “life blood” of any online business.

And it really is true.

You can have the best content. Best articles. Best videos. Best .pdf files. Best products. Best services. Best coaching.

Best ANYTHING.

But if nobody ever sees it, then your content, offer, and even your website might as well not even exist.

Sure, you can offer new products and maximize customer value and all that.

However, if you have no traffic, then your online business has no “life blood”.

SEO can get you traffic…but it’s very slow & Google can penalize your site out to page nowhere at the drop of a hat.

PPC can scale your traffic quickly…if you’re master at running ads, testing campaigns, and using all the right tracking tools…or else you’re throwing away money on ads that don’t work.

Content marketing can get highly targeted traffic…if you don’t mind writing endless articles and can convince enough blog owners (whom you probably don’t know) to publish you.

Viral traffic on the other hand:

– Grows quickly & exponentially

– Is “warmed up” because new visitors are being referred by friends they already know, like, and trust

– Costs you zilch, zero, nada

– Can end up bringing people from corners of the Internet you didn’t even know existed, much less how to get to

If you want to make more money in 2015, one of the absolute best ways is to combine top notch, valuable, engaging content with viral traffic.

Now viral traffic USED to be like catching lightning in a bottle…you had to get extremely
lucky.

But with “WP She’s Viral Pro“, you can create your own luck…

…as well as your own traffic.

And if you go now, you also get a serious discount.

You have less than 24 hours before the price starts going up…so go ASAP.

4 Steps To Designing A Digital Marketing Plan

Posted March 21st, 2015 by Nelson Tan. Filed under Business

Increasingly, more companies are recognizing the benefits a corporate digital marketing plan can bring in, but a few obstacles stand in the way:

1) There is no proper procedure or the know-how to design one
2) Not knowing where to look for resources or advice
3) Having a negative assumption of uncontrollable word-of-mouth over the Net that may jeopardize a smooth plan
4) Over-expectation of concrete results in the short term

thinking

And of course, having a digital marketing plan does not mean businesses must ditch traditional marketing channels altogether. Every marketing channel can be coordinated together in an effective mix. The trend towards going digital is undeniable though; as more consumers do their research online before arriving at a purchasing decision, it becomes more cost-effective to meet them where they are online and drive the marketing in their direction.

Advancement made in analytics is also making ad campaigns that much more easier to test and track, thus providing the necessary performance metrics that marketers can appreciate and know where they can improve for better results.

The first step in planning out a DMP is to define the vision. What does such a plan aim to achieve? Perhaps it is to drive online sales of your products. If your products are not appropriate to be sold online, the final goal may be to encourage a target number of fans and followers to set foot into your shop. It is important to define the goals as clearly as possible because they determine how subsequent marketing actions will be carried out accurately.

The second step is to define the various strategies and objectives that bring followers closer to your goals. The questions below can act as a guide:

– How many articles are you going to write in a month?
– How many clicks to drive to each article?
– How many social shares should each article reach for?
– What is the call-to-action (CTA) at the end of each web page?
– How many CTAs are needed before a visitor reach a goal?
– How is the visitor’s experience navigating around your website?
– What is the conversion rate for each call-to-action?
– What is target size of the follower base on each social network?
– What is the target size of the e-mail subscriber base?
– What offers do you propose to differentiate the privileges of different subscriber/follower bases?
– What is the best buyer demographic for your products or services?
– Which social networks are these potential buyers predominantly found in?
– What are the signals that indicate a prospect is ready to buy?
– How to provide post sales support or customer service?
– What are the segments that separate different types of customers?
– What motivates each set of customers differently?
– How long and what are the stages of a buyer’s lifecycle?
– What are your best keywords for website optimization?
– How many free offers do you need to come up with each month?
– How do the free offers determine the landing page design?
– How do you position yourself differently from your competitors?
– How do you project yourself as a knowledgeable expert in your niche?
– Where are the best forums for online conversations?
– Who can you collaborate with as joint venture partners?

These are but only a sample of questions out of many more that need to be asked, like:

– What would be a good frequency for social postings? Is it too much or too little now?
– What type of social media posting are your followers most likely to share?
– Which social networks tend to contribute better towards your DMP goals and how much more time should be spent in them?
– When is an appropriate time to directly promote a product?
– What new marketing channels can be further explored? Mobile messaging? Instant messaging?
– How to nurture regular customers into long-term evangelists?

I should stop for now. As you can tell, the devil is in the details and answers are never-ending, more so when nothing is set in stone and new digital trends can take over without warning. Your DMP must be dynamic and adaptable, subject to review for minor details over 3 months and for major ones over 6 months.

The most common mistake of a DMP is for digital marketers to confuse between the larger goals and objectives and mix up their priorities. Success is in the sales, not the clicks nor the number of subscribers or followers. Therefore it is imperative to use analytics software like Google Analytics or Piwik to break down the measurements into hard numbers because they tell the hard truth.

The third step is to define a role for each of the staff in the business. This is especially true for small businesses without a marketing team. When there are so many ‘devils’ in a DMP, you can be sure there is plenty of work to do every day.

Digital marketing has to be a collective effort for productivity to increase and it does not necessarily require in-depth expertise. A business can start small, posting one piece of valuable content at a time, then figure out how to ramp up the volume, frequency and quality of the content over time.

It is also helpful for all staff to get involved so they can learn to market online during the process and stay relevant within various digital trends.

If this step is not applicable within your business environment, you can consider outsourcing to a digital marketing agency. It is exactly what we do at iSmart Communications. Take a look at the home page and “Inbound Marketing” section of our website to better understand how we can add more value to the digital aspect of your marketing work.

The fourth step is to set aside time for training. Now this does not seem to relate directly to the work, but you would do well to remember a Chinese saying, “Rest is to prepare for the long journey ahead.” Training is not exactly rest, but still it is to prepare for the long marketing journey ahead. It is also a time to take stock of the work done, of results measured, to discuss what is done well and what can be done better.

For training and research resources, you can visit these recommended websites:

1) Entrepreneur.com: Click on the ‘list’ icon beside the logo for the topics
2) SelfGrowth.com: Access “All Topics” section and look for “Internet Marketing” and “Social Networking and Social Media”
3) MarketingProfs.com
4) Linkedin groups pertaining to relevant keywords and topics
5) Quora.com and similar Q&A websites
6) Article directories like Ezine Articles
7) Pinterest: Search for infographics by keywords
8) Blogengage.com
9) Marketingland.com

These are exciting times we live in and consumers and merchants are converging online like never before. Establishing additional marketing channels via social media and e-mail automation can only help you open up a plethora of new business opportunities. Your marketing efforts are further leveraged as your online business presence remains active 24/7. The 4 major steps of crafting a digital marketing plan would be a great starting point. Act on them today and usher a better tomorrow.

The 4 Steps Of A Digital Marketing Plan

First step: Define the vision or goals.
Second step: Define strategies and objectives that score goals.
Third step: Define digital marketing roles for staff.
Fourth step: Prepare for continuous training.

 
Nelson Tan is an Inbound Marketing consultant at iSmart Communications, an integrated marketing communications agency serving the Asia-Pacific region.

How much do you spend on designers for your social media campaign?

And how long do you have to wait for it to be delivered to you?

What if you could stop outsourcing now and get all you need in a huge social graphics bundle?

If you are an offline business owner, then this is perfect for ya!

What Maghfur has created here is fantastic!

He provides a HUGE, completes set of graphic templates for your social media campaign.

Social Marketing Graphics v2

Social Marketing Graphics v2 contains Facebook cover, Twitter cover, Youtube channel cover, Google+ cover, Flyers, Business Cards, and Special Gift Banner Ads.

With these graphics you can do social media branding for your business, or easily make HUGE profit by offering a social media makeover to offline clients.

All of these templates are easy to edit. If you know how to use Photoshop, I guarantee that you can use all these templates as well.

He offers an Early-Bird discount price, but only available for 3 Days only!

As all of us entrepreneurs know, Amazon is a gold mine right now. Whether you are interested in selling products on Amazon or want to make an healthy income as an affiliate, there is money to be had with Amazon.

However, it seems like most people are missing the target when it comes to actually succeeding with Amazon and creating the life of wealth and freedom that working online can provide you.

It appears that there is a root to this problem, and thankfully the solution is surprisingly simple.

The root of the problem is a lack of research and knowledge of what to sell and promote. Whether that is from the massive amount of time proper research takes or the lack of confidence in the shaky data that has been thrown together, lack or research and information has always been one of the gaping holes in unprofitable Amazon businesses.

Luckily, 2 successful entrepreneurs have not only noticed this problem, but have come together to create the easiest solution possible.

Chris Guthrie and Dave Guindon have worked together to create the ultimate toolkit for Amazon sellers and affiliates that will guide, step by step to running the successful Amazon-based business you dreamt of when starting out.

Amasuite

This toolkit is called AmaSuite and you’ll be kicking yourself down the road if you don’t check this out today!

You see, Dave is a software wiz, and Chris knows a thing or two about Amazon (#1 Best Selling Kindle book author, over $1.5 Million sold as an Amazon affiliate, and a 6-figure private labeled business selling exclusively on Amazon).

The product they put together didn’t start as something to sell, but rather tools they personally wanted to dominate Amazon.

AmaSuite consists of 4 different pieces of software, each of which will give you cutting edge research on which products to sell or promote to take your income to the next level.

This software was built specifically to be easy to use through precise filtering to zero in on hidden money makers on Amazon.

With AmaSuite, you get:

Azon Top 100 Analyzer
*Find hidden profitable niches to avoid the worry to launching unsuccessful products
*Find hot selling items that you know will convert well when people click over to Amazon

Azon Product Inspector
*Go beyond the top 100 & take advantage of competitive info, like massively discounted products

Azon Keyword Generator
*Out do the competition by finding what people are actually searching for when wanting to buy
*Find the perfect keywords for your product listing to show up & sell more

Azon Review Finder
*Find the best reviewers to work with to get amazing reviews for your product (reviews are the biggest factor for a successful Amazon business)
*See who is saying what about the products you are looking to promote, sell, or compete against.

That isn’t even including the 5 FREE bonuses you’ll have to see to believe!

If you are really serious about starting a successful Amazon business, AmaSuite is the toolkit you need to use to get the data that will guide you to that “making money while you sleep” level we all want.

Click here now to avoid missing out on this launch pricing. It ends very soon.

WP Heat Map TycoonThe WP Heat Map Tycoon plugin is now ‘live’ at a crazy enormous discount!

In contrast, similar services with LIMITATIONS like CrazyEgg and ClickTale are charging customers thousands every year.

We give you amazing instant access to the same exact features at a massive discount price such as…

– Heat maps by clicks.
– Mouse-Tracking.
– Scrolling.
– Great Analytics.
– Self-Hosted with no limits giving you the freedom you deserve.
– For a one-time, discounted whole lifetime investment.

Now you have the power in your hands, and you can now ethically see every and all moves your visitors make now on your site. View how they interact and engage with your website at all times.

Take advantage of this limited-time discount of 85% off normal price. Giving you no limitations, no restrictions and no rules.

Go check out WP Heat Map Tycoon now!

TTS Sketch Maker

Do you know that whiteboard videos are catching up to be the best marketing tool for almost any business?

There are a few whiteboard animation video maker (software) on the market but all of them are missing something: VOICES.

That is a big problem because 2 bad things are happening:

1) The sketch video created has background music only and viewers get bored of following
the animation or tired of the music.

2) Conversions are lower because the lack of a voice-over. One more problem is that after creating an outstanding sketch video you still have to pay for a voice-over, and that becomes an extra cost.

The new TTS Sketch Maker is all what you need to create amazing text-to-voice whiteboard animated videos in minutes! The voices included on the software are so real!

TTS Sketch Maker is easy to use and it comes with several images and allows you to add your own images and music but the best part is that you can choose from 25 different voices (both male and female) and languages.

The text-to-speech voices are so real and are synchronized with the text and images. You can get a more fantastic tool than TTS Sketch Maker for creating high-quality animated sketch videos super-fast!

Social Lead ChiefYou can finally capture leads in a new innovative way DIRECTLY from the Facebook newsfeed. You can do this by using any of the 4 approaches: LeadQuiz, LeadPoll, LeadSurvey, or LeadBuzz.

With these micro commitment style quizzes, surveys, and polls, you can easily transform any kind of traffic, free or paid, into scorching hot leads!

It includes:

– The ability to segment leads based on the answers they give to you. This is HUGE! This translates in highly targeted e-mail lists with sky-high open rates and clicks! Just ask any top marketer, and they’ll say that segmenting your list is one of the most IMPORTANT things you need to do!

– Fully customize your quiz, poll, or survey to your liking. You can choose one of the ready-made templates, but you can also choose to brand it however you want! Ever seen those “Which Game of Thrones, Lord of The Rings character are you?” or “With which Chakra do you resonate most?” type of quizzes? Well you can do that too! The virability is sooooo big!

– You can sell this innovative lead generation technology, using it for any client. Earn money by easily increasing your client’s traffic and have them thank your for the longevity their lead stays on!

And that’s just scratching the the tip…

I don’t know about you, but I have picked up just about every damn guide there is to “making VIRAL content” that ‘connects’ with my audience and still, when I sit down to write something, my mind goes blank.

A lead generating software that produces highly interactive and attractive questionnaires for Facebook is everything you need to make a BIG impact immediately for both yourself, and even the clients you work with!

Get Social Lead Chief for a one-time investment before it is charged by monthly fees!

Video landing pages convert better than any other landing page designs, and the reason is simple: people just rather watch something than having to read it.

Soon it’ll be really hard to sell anything without video.

I have something here for the greenest of video-making newbies. You don’t have to learn how to create videos for now if time is of essence. Stealth Video Profits is a collection of 5 Super Hot Explainer Videos, Video Optin Page Template, call-to-actions and Unlimited Website & Commercial License that makes your job so much easier and has proven to give results.

There is no high learning curve, complex animation tools and no fretting over graphic editing.

It doesn’t even require you to bother with script-writing, story boarding or character creation.

These are ready-to-use, instant videos that will blow your customers away and force them to opt-in! Within minutes of your purchase, your uploaded video landing page will give you a huge edge over your competition.

Make sure to go through the entire presentation…you’ll be glad you did.

Webinar Fusion ProFor the past years, GoToWebinar has been dominating the webinar market but their HUGE monthly fees are honestly a rip-off.

Think about it. That’s almost $3,500 per year in fees just to be able to host webinars on their platform.

Plus their technology is outdated and rigid.

Why keep using it when there’s a more robust and cheaper solution like Webinar Fusion PRO?

If you’ve always been dreaming of a more powerful platform where you can literally point, click and customize almost ANYTHING about your webinar, then today I’m glad to tell you that it’s now
possible.

You can now host unlimited webinars, with unlimited attendees, and more engaging features than GoToWebinar with NO Monthly Fees (can’t beat that seriously!).

Yep…incredible as it may seem. It’s true.

Webinar Fusion PRO is THE platform you need to deliver outstanding ‘LIVE’ presentations that will provoke your attendees to take action and buy your products and services with a great smile on their face.

Why?

In two simple words: “Personal Interaction”

Not only you can interact with them individually using the “Infinity Technology” module but there’s so many more features that will allow you to captivate your audience, far better than GoToWebinar, to really make the people feel really at home.

Take a look at a few of these IMPRESSIVE features that are inexistant in GoToWebinar BUT available in Webinar Fusion PRO:

* Ability to Ban Undesirable Attendees
* Control and Filter Chatrooms
* Push Real-Time Offers and Call-To-Action
* Mass Redirect the Audience
* Pay-Per-Attend Webinars
* Social Media Integration
* Browser Based Viewing (No Software Need)
* ‘Live’ Chat for All Attendees (Unlimited)
* Posting Of Links and Offers to Attendees
* Viral “Thank You” Pages
* Attend Webinar on Mobile Device
* Does Not Purge Attendee Contact Information
* Option for Guest Non Registered Attendees
* V-Merge Technology: Realistic Slide Presentation
* A-Merge Technology: Audio Delivery Option
* Operate the Webinar without an Admin Panel

And so MUCH MORE.

Get an EDGE over your competitors TODAY…

And you’ll be SHOCK…

The price is INSANELY LOW…

Get it.

As the marketplace moves online, the majority of leads are not going to do business with you in the first instances. Lead nurturing becomes a key component of one-to-many marketing automation. The whole experience of the way leads interact with marketers and receive input from them becomes more process-based and systematic. Marketers can now collate a complete set of data based on the leads’ history of interaction to qualify them further down the marketing funnel.

This ‘input’ that marketers offer to leads is valuable content that educates, keeps them engaged and warms them up. A consistent and automated dissemination of content establishes a strong brand presence at the top of prospects’ minds even as leads and marketers do not meet, until the leads send a strong signal like filling in a telephone number in a form or agreeing to a product demonstration. When online lead nurturing can produce such revealing data, that’s how powerful and effective the marketing process can become.

Consider the following factors in setting up a proper lead nurturing campaign:

1) Set your goals.

In popular understanding, there are 3 parts to a marketing funnel:

a) ToFU (Top Of The Funnel or Awareness stage): The prospect is experiencing a problem and requires knowledge to better understand what he is going through and why.

b) MoFU (Middle Of The Funnel or Consideration stage): Having understood and defined the problem, the prospect is considering the various options to solving it.

c) BoFU (Bottom of The Funnel or Decision stage): The prospect has shortlisted possible solutions to his/her problem and will finalize his purchase decision.

The goals of each part of your funnel is to prepare your leads with the necessary information and usher them to the next part. They always have a choice to opt out, thereby disqualifying themselves out of the funnel, but you want to focus on the leads that remain in the funnel.

2) Define your market persona.

Before the marketing process begins, you must first define the type of prospects to target. Instead of spending important advertising dollars on drawing in the wrong set of prospects, construct a market persona based on the majority of your customers and concentrated around their needs and wants. By creating a buyer persona and nailing down your clients’ needs, lifestyles and even apprehensions, you will have the capacity to think of a ready answer to address your clients’ challenges. By placing ourselves in the shoes of our prospects, we can better preempt their purchasing decision. It’s so much more effective to zero in on the right leads this way because it is very difficult to measure the degree of favorable response to mass marketing.

To give you a hint, you can start by asking current customers or prospects the following questions:

Role:

  • What is your job role? Your job title?
  • How is your job measured?
  • What is a typical day?
  • What skills are required?
  • What knowledge and tools do you use?
  • Who do you report to? Who reports to you?

Goals:

  • What are you responsible for?
  • What does it mean to be successful in your role?

Challenges:

  • What are your biggest challenges?
  • How do you overcome these challenges?

Company:

  • What industry or industries does your company work in?
  • What is the size of your company (revenue, employees)?

Watering Holes:

  • How do you learn about new information for your job?
  • What publications or blogs do you read?
  • What associations and social networks do you belong to?

Personal Background:

  • Age
  • Family (single, married, children)
  • Education

Shopping Preferences:

  • How to you prefer to interact with vendors (email, phone, in person?)
  • Do you use the Internet to research vendors or products? If yes, how do you search for information? What types of websites do you use?

As your leads answer these questions, you will find it easy to segment them in order to present to them the most appropriate content in their context. It also demonstrates your perfect understanding of their needs and challenges at any particular point in time, thereby maximizing the impact of your marketing messages.

3) Design your content

As you are already aware, the content in your emails plays a major part in lead nurturing by influencing the thinking process of your readers to be in line with your goals. The mindset behind your writing is to identify a problem and the need to solve it, impart knowledge and benefits, and emphasize action and accompanying results on the readers’ part. The regularity of messages queued and released on schedule within a workflow enables you to build ongoing relationships with your prospects/clients while keeping them engaged.

Although the content may be carried within emails, the content itself can take many forms, like a whitepaper, blog post, video, webinar, infographic etc. You could start with offering general advice that reflects the depth of expertise your company has. Instead of mentioning your products or services straight away, write some tips that your readers can easily apply themselves to solve low-level problems when they are in the ToFU or BoFU stage.

Overdeliver in this aspect of content marketing to the point when you have no choice but to propose a commercial solution to a larger or high-level problem. By then, your leads should also feel comfortable and find you trustworthy as a solutions provider. Even so, there is yet another way to qualify different types of buyers according to low-ticket, mid-ticket and high-ticket purchases. It is not very often that prospects will buy big-ticket items if they can’t perceive such a value. You can “whet their appetite” for future purchase by offering a cheap product like a more exclusive e-book, a recorded video tutorial, a 2-hour solutions-based coaching session etc. And only when they are ready that you can invite them for a free demonstration or trial use to orientate them for your flagship product.

Therefore consider how your emails are designed to deliver content that guide your leads along a well-defined buyer’s journey.

4) Set a timeline for your marketing funnel

This correlates with point 3 regarding the length of time by which you can afford to overdeliver on free content to nurture your leads. Although there is no fixed rule of thumb to how long the time could be, it is said that 75% of your leads buy within 18-24 months. It also depends on the degree of sophistication of the product or service you are selling. How you come to settle down on a definite timeline depends on how much content you have come up with and how you space them out at regular intervals. Be free to experiment with the way you sequence your content delivery, but it is of utmost importance that you must trust yourself that you did all you can to win over your prospects with your selling proposition, and thereafter you must discard the leads whom you perceive as remaining disinterested.

5) Define metrics for marketing campaign performance

Testing and tracking for results remains to be an integral business practice for all forms of marketing, therefore you must define the result metrics of your lead nurturing campaign or sales cycle, such as email open and click-through rates, social media reach (retweets, Facebook likes, fan/follower growth rates, impressions, shares etc.) and lead conversion rate. Metrics are the details that tie in with the goals mentioned in point 1.

As time goes, you will begin to discern and separate the non-performing marketing strategies from the good ones, and you want to improve or filter out the non-performers and concentrate more energy on the ones that work. Results will influence your future decisions on how to tweak the offers you send, the email subject lines, calls-to-action, content, landing page design etc. As the saying goes, “the biggest room in the world is the room for improvement.”

There you have it: the 5 major aspects of a successful lead nurturing campaign. In summary, you first determine your goals and metrics and how long you expect to reach them, know who you are targeting and identify what content to disseminate. The setup process can be time-consuming, but in the spirit of Inbound Marketing*, ultimately it will be beneficial to improving your lead quality at lower cost and your bottom line.

Are you generating enough leads for your business? Not satisfied with the quality of your leads as you hoped for? If you like us to examine your lead nurturing process, call us or write to us for a free consultation so we can give you a FREE website assessment and take your business to the next level!

Nelson Tan is an Inbound Marketing consultant at iSmart Communications, an integrated marketing communications agency serving the Asia-Pacific region.

Weapons Of Mass Commission

My friend Matthew Neer has just released his new system for making money from home.

What’s crazy is that you get to see him make money ‘LIVE’ on camera.

You’ll discover the 3 secrets to creating wealth online and how you can create cash flow on demand using a few simple tools.

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Words have power.

Posted March 13th, 2015 by Nelson Tan. Filed under E-Mail Marketing

Email Boosters

Certain words produce amazing results, as if by magic.

All you desire in life, including everlasting wealth can be yours, depending on the words with which you express yourself.

Words have power.

They can make you laugh. Or cry.

Build a cathedral or skyscraper.

Fight for your country.

Who can ever forget the speeches of Winston Churchill, which stirred a nation.

March for peace.

Back your ideas with a million dollars.

Or flock to buy your product!

That’s why I wanted to share with you this.

Email Boosters: Discover the proven words that give your sales a boost in your e-mail marketing campaigns!

MM, a famous and wealthy entrepreneur, once surprised me in a speech to a group of copywriters by saying, “I think everyone should have kids.”

Here’s why I think MM said that…

As a copywriter, you have to write copy that sells products and services to people in a wide variety of situations.

These may include parents of newborns, parents of teens, parents struggling to pay their kids’ college tuition, and first-time grandparents.

If you don’t have kids, you haven’t experienced these situations and the emotions they entail first-hand.

And please don’t tell me you have nieces and nephews or friends with kids. It’s not even close.

Therefore it follows that the more experience you have, the more powerful and genuine your copy will be because you know more. This is why older copywriters have an advantage over younger: we have simply experienced more.

You will write better copy about dealing with a parent who has Alzheimer’s or Parkinson’s if your mother or father is in that unfortunate situation, which is far less likely if you are 22 than 62.

DP, a young entrepreneur who has made a lot of money selling information products on how to deal with bipolar disorder, can write such great copy for his business because he grew up with a bipolar mother.

Kurt Vonnegut said of the young students in the college writing classes he taught: “They are damned if they will tell a story simply and directly, and I have discovered the reason for this: they have no stories to tell.”

Yes, everybody young and old has a storehouse of unique experiences that can be raw material for their writing. But if you are 70, you likely have more experience in more areas in your storehouse than when you were 20.

And that’s the edge older copywriters have today over the younger ones.

Einstein: “The only source of knowledge is experience.”

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

WP LocalhostWP Localhost is a completely new & rapid way of installing a fully configured WordPress Test Server on a PC + There’s a MAC version too!

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2. You can take a working backup of any ‘live’ site, deploy it to localhost, know the backup will work + make changes safely offline.

3. You can test themes & plugins offline.

4. You can test anything including major updates before you apply to a ‘live’ site.

5. If you break a test site, you can reset it in 2 clicks.

WHAT’S COOL?

+ It’s the only localhost that’s IONCUBE-ready so you can use any theme you like including commercial themes from Themeforest & JVZoo.

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+ You get a fully populated test site for theme & plugin testing.

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As far as I’m aware no one in the world has ever installed 1 fully configured WordPress test site on a localhost server in under 3 minutes let alone 23 sites all ready to go.

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The cure for shiny object syndrome

Posted March 11th, 2015 by Nelson Tan. Filed under Internet Marketing

Five-Figure Funnel ProfitsHands up…

Do you suffer from the dreaded S.O.S?

Shiny Object Syndrome is a recognized online disease that eats away at your bank account.

I’ve suffered from it, Thomas has and I’m guessing you probably has as well.

Thomas blew $5k whilst suffering from it!

He knows people who have done close to $60k!

Scary, huh?

Anyway, Thomas did something extraordinary.

He took a look at all the successful Internet marketers and noticed something they all had in common and followed suit.

Wise move, as he found the cure!

Thomas broke free of the S.O.S grip and went on to bank $11,638 in just 7 days!

Incredible, right?

And he’s gone one better…

He’s put the exact steps he took into a product and is pretty much giving it away!

If you’re suffering from the dreaded S.O.S then you need this!

There’s been a lot of talk lately about companies developing software that can write copy.

Naturally copywriters are both a bit skeptical and a bit nervous that, if the software works, it will put them out of a job.

The copywriting software company getting the most PR is Persado. A recent Wall Street Journal headline boldly proclaimed: “Persado Raises $21 Million to Replace Human Copywriters with Computers.”

But as it turns out, the media misinterprets what Persado’s software is really doing. So let me set the record straight, based on a recent interview I conducted with Persado CMO David Atlas.

First, the software does not write copy in the sense that you or I might write a sales letter, ad, landing page, or brochure. It cannot do what we copywriters do…yet.

David explained to me that the Persado algorithm is limited to creating persuasive sentences with a maximum length of 600 characters. So far it is used mostly to write e-mail subject lines and text messaging for mobile marketing.

It is not true artificial intelligence in that it cannot think like a human copywriter or feel emotion.

What happens is the software sends e-mails with thousands of different subject lines to a marketer’s e-list. A lot of Persado customers are large online retailers. They include Neiman Marcus, Overstock.com, and American Express.

Within these many versions and permutations of a subject line or mobile message, the software is able to measure response and test short phrases and even single words.

Then the algorithm composes new subject lines incorporating the winning words and phrases.

Armed with this tested database of results, the Persado software can indeed compose or “write” subject lines and other persuasive sentences, such as calls-to-action, that beat copy written by humans.

Rather than competing with human copywriters, which Persado does not do, it is a tool that we copywriters could actually use to our advantage—if we could afford it, which we can’t.

Just as Taguchi and multivariate testing helped us learn which words are most persuasive and increase response, Persado can too. It’s like Taguchi testing on steroids!

However, David did stress that Persado is not a testing platform. It is truly machine-generated messaging: the software actually composes persuasive sentences. Just nothing more than 600 characters. Yet.

The WSJ article notes that Persado’s sales force wins deals from big companies by offering to match its software against human writers.

I do think that either already or if not then very soon, software will equal or better the performance of human writers in both simple content and short copy.

Computers may someday beat human direct response copywriters in long form copy, just as Big Blue beat Kasparov in chess…and Watson clobbered Ken Kennings in Jeopardy…but I believe I will be long dead by the time that happens, if ever.

Of course, I’ve been known to be wrong before. Many times.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.


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