The Internet changes fast. Very fast.
Business models that are having success one day can be gone the next.
So let’s talk about what’s still working as of December 2011…
E-books, How-To videos, membership sites. Whether it’s teaching someone how to learn karate, build their own organic garden, or trade the Forex markets, people will always be willing to pay for information especially if it saves them the time to try and find it themselves and/or presents the information in a unique way.
The “Publishing” industry has been around for a very long time, and it’s not going anywhere anytime soon. It will simply evolve.
We’re seeing a major ‘shift’ away from physical info-products (DVDs, printed manuals, etc.) and more products moving towards ALL DIGITAL—downloadable PDF reports, online streaming videos, and MP3 audio files.
In the world of “instant gratification” the digital-delivery model solves that urge and provides lower costs for the business owner selling information products, since there is practically zero cost of goods in providing downloadable products, aside from any server bandwidth costs which are incredibly cheap.
The entire book industry is also going through a major shift with what Amazon is doing with the Kindle. More people are buying and downloading e-book copies of real books than ever, and this trend is only going to continue its explosive growth.
A powerful element of building a business around info-products is that it can be outsourced and you can simply hire someone else to not only write an e-book or special reports for you, but even to shoot video content.
Our entire world now runs on software. There are many opportunities to develop software for a variety of niche markets and needs.
We’re now seeing software in different formats (all of them are having degrees of success):
- Mac or PC desktop software
- Web-based applications
- Mobile & Tablet applications
Software fortunes are being built every year by entrepreneurs that cannot program a single line of code. So it’s another great business model that can be outsourced.
A software business essentially has TWO primary roles: Programmer and Designer.
User Interface design is critical for success today. A good-looking, user-friendly piece of software will often out-sell a more complicated, more robust competing piece of software.
CONTENT-ONLY WEB SITES
This is what I used to call “virtual real estate” sites. These are websites that are created to targeted certain keywords and niches and usually contain product reviews and articles.
These sites are monetized from AdSense, affiliate programs, and other advertising.
Since “content” is what the Internet is made up of, this model will always be around in one form or another. And it’s not just for “the little guy”.
Massive companies like Demand Media, AOL, Huffington Post, and many others are essentially a content-only website network. They’re just making MILLIONS from it while most small entrepreneurs are generating thousands.
Another business that can be completely outsourced and SCALED.
E-commerce is still thriving if not continuing to grow. Lots of opportunities to sell REAL products to people across a wide range of niche markets.
There are, however, many product categories that are being commoditized with lower and lower prices (and margins). So you’ll want to pick a market that has a higher margins and the products aren’t necessarily readily available at every WalMart and Target in the world, otherwise you might have a hard time generating much revenue.
Amazon.com has created some amazing opportunities for e-commerce store owners. Did you know you can now not only list your products for sale within Amazon’s website but they will store and ship your products AND collect payments and everything?
Lots of e-commerce store owners are having great success by having Amazon handle everything—they just focus on marketing and have their inventory shipped to Amazon’s warehouses. Amazon even handles customer support!
Definitely something you might want to look into.
This is an area that’s often overlooked, yet can be a GOLDMINE for those willing to venture into this area.
There are millions of businesses that need a certain set of services:
- Content Writing
- Graphic Design; logos or websites
- Market Research
- Data Entry
- SEO & PPC Management
- Lead Generation & Cold-Calling
- Social Media Management
- Customer Support
And much more…
There are companies out there making MILLIONS just by offer PPC Management services to other businesses. They manage campaigns and doing the keyword research for other businesses and take a percentage of everything they spend in AdWords. That alone is a great business that’s only going to get bigger.
The beauty of a Professional Services business is that almost every skill that you would offer to other businesses can be outsourced. Meaning you would just market the services (and you could even have others do that too) while others do the actual work for the clients. This is a tried and true model that’s been around for a long time.
There is still a lot of money to be made as an affiliate marketer, but for 99% of affiliates, you’re not going to build much of a business only focused on being an affiliate marketer unless you build a huge network of Content sites.
Affiliate marketing is a great source of income when combined with other business models like information products, software, and professional services.
There are obviously other business models that are still working, but the above ones are some of the biggest right now. Each one of those models continues to evolve but the core business is still the same.
You’ll notice a repeating theme for many of those…
I mentioned the model mostly runs on Outsourcing.
I cannot stress enough how much you MUST master Outsourcing if you’re going to build a successful business online. I honestly believe it’s THE single greatest factor in building and growing a successful online business.
LABOR has always been the critical component of leverage that has built fortunes. You show me a big successful company and I’ll show you one with 1,000s of employees.
Now that doesn’t mean YOU need to hire 1,000s of employees but you need to have people doing work for you if you want to have a great level of success. And it’s not something that’s scary or anything. In fact, you can hire ONE person (I’ll show you exactly how) to be a “Team Leader” that can manage others; whether it’s to manage 3 other people or 300. You’ll just deal with that one Team Leader person.
WEALTH HAS ALWAYS BEEN BUILT THE SAME WAY…
Step #1: Write a check.
Step #2: Cash a larger check in return.
THAT’S IT. That’s the ‘secret’ to all wealth building.
There’s no better way to do that than to leverage the work of others. Write a small check for their work and get back a larger check for what their work made for your business.
If you’re one of my customers or long-time subscribers that hasn’t yet gone through my “Outsource Force” course, you really NEED IT for your online business success.
Once you complete the course you’ll be 100 TIMES ahead of your competitors online when it comes to Outsourcing. And it’s funny so many marketers think they know how to outsource just by posting a job on eLance or oDesk or another site…well, that’s hardly Outsourcing.
Outsourcing is about building a WORKING, REPEATABLE MODEL THAT WILL SCALE YOUR BUSINESS FOR YOU.
It’s not just about having a task done for you to save you some time or some other one-off project. And those freelance sites are often 2-3 TIMES more expensive to have work done than what it costs if you learn the secrets of how to find workers that only want to work for you directly.
How would you like to have BETTER, FASTER WORK done by 3 PEOPLE for the cost of ONE? That’s exactly what you can learn to do…
And once you learn how to build and ‘run’ this scalable model you can take nearly ANY online business model and make it grow for you—Information Products, Software, Content Sites, Professional Services, Affiliate Marketing, and more.
If you want to make 2012 your best year yet, I strongly challenge you to MASTER OUTSOURCING. See how much you can get done in the New Year by not actually doing the work yourself! You’ll be surprised how FAST your business can really start growing. That’s when it becomes a lot of FUN and really just lets you spend more time on coming up with new ideas.
And let’s face it, that’s all we want to do anyway…just come up with new ideas.
Go get my “Outsource Force” complete course here.
It will be the best investment you ever make in yourself and in ANY future business idea.