Internet marketers know how important strong landing pages are for business. For many, the landing page is the key ingredient that decides success or failure. Both profits and conversions are likely to suffer when proper attention isn’t paid to creating solid landing pages. Learn 3 tips that are guaranteed to help you build a better landing page below.

The goal of a landing page is to get results from your audience. Now, you can do a number of things to boost the conversion rate of your landing page, but one of the growing trends these days is to use a video on your page, rather than a text copy. In fact, video is quickly rising to offer a better conversion rate than written text. Thanks to widespread usage of high speed or broadband Internet, people are turning to the Internet more and more for video entertainment. Besides that, watching and understanding a video is much easier than reading, which is why it converts better. Your audience is more engaged in watching videos than in reading text. In search of higher landing page conversions, more marketers are beginning to include videos.

You need to use big and noticeable buttons on your landing page so that your prospects don’t miss them. You want to use graphics text that will not turn off your readers, and again that all really depends on the market. Your conversions will definitely increase if you use the right call-to-action statements, and you won’t know what’s best until you test. You want people to opt in to your list with the landing page, so your graphics should also have a call-to-action word or two on them. Look at your site from the perspective of a surfer who just landed on it, how does it seem to you?

Keep your content focused on your audience. Let your visitors know what they can expect to get. If you’re giving away an e-book, make your copy about why your audience benefits from the e-book. They don’t care what you put into the e-book. Make your landing page about your audience and get rid of the “I”. Your whole aim should be to get your prospect feel comfortable about taking action, and that will only happen when you focus on the benefits of the offer, rather than the features. Small things can have a huge impact on the effectiveness of your landing page. The beginning requires a lot of testing to get it right but the results are worth the effort.

How To Forecast E-Mail Response by Bob Bly

Posted February 28th, 2012 by Nelson Tan. Filed under Uncategorized

In the “good old days” of direct mail, a useful metric for helping us forecast whether our DM campaigns would be successes or failures was “doubling day”.

Doubling day was the day on which you would have received half of the responses your mailing was going to produce.

Therefore, by multiplying the number of orders received by doubling day by 2, you could reliably forecast the total number of responses and orders the mailing was going to produce.

In e-mail marketing, we get our responses and orders much faster than with snail mail. So there is no “doubling day” but there is a “doubling hour”.

Doubling hour is the hour by which the orders received, multiplied by 2, is an accurate forecaster of the total number of orders your e-mail marketing message is going to produce.

The graph below represents sales of a $39 e-book on Internet marketing we were promoting to my subscriber list. The graph shows total number of units sold as a function of time.

If you look at the graph, you can see that I sent an e-mail marketing message to my subscriber list on September 8, 2009 at 10am EST. The total number of orders produced by this e-mail was 160 units sold in 11 days.

But half that total—80 orders—was generated by 4pm EST on September 8, 2009. I have found this rate of response fairly consistent in my e-mail marketing.

Therefore, “doubling hour” in my Internet marketing business is the 6th hour after distributing the e-mail marketing message to my list.

I normally send my e-mail marketing messages to my list twice weekly, one on Tuesday and a second on Friday.

The doubling hour lets me know that at 4pm on the same day I distributed the message to my list, I will have received half the total orders I am going to get from that e-mail.

Look at the graph and you see that it is steepest at the very beginning. That’s because you get a flood of early orders right away.

In this example, we got 40 orders—a quarter of the total—within the first 2 hours.

This pattern of getting a quarter of the orders within 2 hours also holds on a consistent basis.

Therefore, after 2 hours, I can multiply the number of orders received by 4 and, with pretty good accuracy, predict the total orders the e-mail will generate though it is not quite as reliable as the doubling hour.

All Internet marketers, whether novice or experienced, know this to be true: if you don’t get a bunch of orders early after you distribute your e-mail, the campaign is going to bomb.

I am often asked by Internet newbies, “What kind of results can I expect in terms of sales?”

In my business, we have a primary list of around 65,000 online subscribers who get all of the offers.

The e-list is regularly sent e-mails selling information products ranging in price from $29 to $100.

For an e-book or other electronic information product in the $29 to $59 price range, here’s how we evaluate the success of our campaigns:

>> 25 orders is a dud—a bomb.

>> 50 orders is a decent response.

>> 100 orders is a very good response.

>> 150 orders is an excellent response.

>> 200 orders is a home run.

Notice that the decent response of 50 orders is less than a 0.1% response rate for orders.

Outsiders are surprised that the numbers are so small.

“How do you make any money this way?” they ask.

They forget what the late Gary Halbert said: the Internet is the least effective marketing medium but the most efficient.

What he meant was that e-mail marketing is not very powerful, so the response rates are much lower than direct mail, which generates (when it works) 1% to 2%, and not a tenth of a percent.

But direct mail is very expensive, with a #10 envelope package costing on average $700 per thousand – 70 cents each.

E-mail marketing, by comparison, costs less than a tenth of a penny per prospect when sent to your own opt-in subscriber list (you still have to pay a small charge to your e-mail distribution service or software provider).

If I sell 100 units of a $39 e-book, my gross for that e-mail marketing blast is $3,900.

Do that twice a week, and you are making $7,800 in sales every week.

And for an Internet marketer selling e-books and other electronic products, there is no manufacturing, inventory, fulfillment, or shipping cost, so the profit margin is close to 100%.

Also, the e-mail messages go only to my own list, so my marketing costs are also close to zero.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

End Disorganization And Procrastination Forever!

Posted February 28th, 2012 by Nelson Tan. Filed under Uncategorized

Unleash Your Greatness System

Let me ask you a question.

How much money has procrastination, disorganization, and indecision stolen from your bank account in the last 3 years?

Are you ready to end these bad habits once and for all and start earning the income you truly deserve?

Here’s a proven and shocking way to do just that.

#1 best-selling author and top success coach Mike Litman is giving away his renowned “Unleash Your Greatness Live System” at a 95% discount for the next 48 hours.

Normally $197, for the next 48 hours you can grab it for $9 bucks! (yes and you can download it immediately)

Inside this life transforming program, you’ll discover how to:

– End procrastination in 3 simple steps
– Reduce perfectionism at least 73%
– Develop the millionaire mindset
– Create multiple streams of income
– and much, much more

Normally $197, you save 95% and grab it for $9. (immediate download)

Go here now and change your life before this incredible offers ends.

[DIMESALE] Swipe This, Earn More!

Posted February 27th, 2012 by Nelson Tan. Filed under Uncategorized

Swipe File Chamber

If you’ve been looking for a “secret weapon” that will help you sell more products, here it is.

This new swipe file package contains thousands of words and phrases used by TOP copywriters…

Just copy and paste them into your sales letters, squeeze pages, promo e-mails, blog posts etc.

You’ll never be at a loss for words again, and your sales copy, e-mails and blog posts will look like a million bucks…

And rake in bigger profits than you’ve ever seen before.

Oh, and it’s running as a Wacky Weekend DIMESALE, so head over and get yours now, before the price goes up!

How To Quickly Build Your Online Credibility by Pam Lawhorne

Posted February 27th, 2012 by Nelson Tan. Filed under Uncategorized

Having online credibility is one of the rarest, yet most powerful commodities you can have.

If you have credibility, you’ll be able to get people on email lists, get joint venture partners and get others to buy your products with ease.

But without online credibility, nobody will even give you their credit card!

So how do you go about establishing your online credibility? Well here’s some tips to help you quickly build your online credibility.

Tip #1: Come Up With Your Story

You need to have a compelling “where I came from” story.

Have you ever noticed how just about every product ever invented has a story?

Weight loss products tell the story of someone who was perpetually overweight finally losing the fat.

Real estate gurus talk about how they went from rags to riches.

Stories are compelling so first figure out an attention-catching, respect-inspiring story to base your online identity around.

Tip #2: Show What Results You’ve Personally Gotten

Don’t be afraid to share the results that you’ve personally gotten.

If you’re giving advice about how to make money, share exactly how you are making money.

If you’re giving advice about losing weight, share your exact measurements.

People want to be able to relate to you because they want to be able to feel that you’re one of them like you know what they’re going through and that if you can do it so can they.

Tip #3: Provide Proof Elements On Your Page

You should have several proof elements readily visible on your web page.

For example if you’ve appeared on radio stations put the logos of the radio stations on your page under “as seen on.”

If you have “before and after” photos put those on your page as well.

The idea is to give people bite-sized chunks of credibility that they might not even consciously look at it but just having them there makes a difference.

Tip #4: Always Make A Great First Impression

The first impression is very important. Though you can’t tell your whole story in the first impression, it’s important that you have one or two proof elements here.

Have a before and after picture above the fold or have a killer testimonial prominently displayed on the front page.

Or have your most spectacular achievement showcased upfront.

Tip #5: Get Social Proof

Social proof is one of the most powerful ways of building credibility. Why? Because it doesn’t come from you.

Social proof means that other people, who have no financial gain from endorsing you, like your product enough to go out of their way to help you…and this sends a very strong message.

Social proof includes comments on blog posts, testimonials on other people’s blogs or word of mouth endorsements from friend to friend.

These are a few of the most powerful ways to establish your online credibility.

In the beginning, this process takes quite a bit of thought as you have to plan out your story and discover your proof elements.

Once you’ve got it down, however, your proof elements will keep working for you again and again, without you having to do much work.

Internet Marketing: Is It For You? by Bob Bly

Posted February 26th, 2012 by Nelson Tan. Filed under Uncategorized

When you hear about all the folks who are making thousands of dollars a week in passive income selling information products on the Internet…and “working” only a few hours a day…

It’s very tempting to want to chuck what you are doing and jump on the bandwagon.

But before you take the leap, it pays to think about whether Internet marketing is right for you.

On the surface, Internet information marketing sounds like everybody should be doing it.

Of course, if that happened, who would fix your car…or trim your hedges…or prepare your tax returns?

But not everybody is going to go into Internet marketing, of course, as tempting and attractive as it sounds.

Should you? Who else should? Who shouldn’t?

To begin with, what you are selling as an Internet information marketer is useful knowledge on a specialized topic.

Therefore, if you already possess this specialized knowledge, you are in an advantageous position.

According to Gary North, most people in fact do have some specialized knowledge they can turn into a business.

“You possess a lot more knowledge than you think,” says Gary. “In many cases, that knowledge is valuable to those who don’t possess it.”

If it’s not immediately obvious to you what specialized knowledge you possess that other people would pay for, stop and take a personal inventory.

On a sheet of paper, list everything you know. Include your formal education, degrees, job history, skills, hobbies and interests.

One or more of the items on your list most likely can be the basis of a profitable Internet information marketing business.

Are you articulate? If you can express yourself well in writing or orally, that also positions you for success in the Internet information marketing business.

You do not have to be a brilliant orator or a great writer. You just need the ability to express yourself clearly and concisely in a pleasing manner that people enjoy reading.

The next thing that gives you an advantage in the Internet marketing business is a strong desire to make more money than you are now making.

Money is important, because there are a lot of people who write and publish stuff (blogs, articles, poems, books, fiction) with little or no concern about money.

These dilettantes (and I am using the word in its literal meaning, not as a pejorative) post their stuff on the web and give it away for free.

Their reward is sharing and knowing that people are reading or looking at their work

But putting up a web site and posting content to it is easy. Getting people to pay you for it is a bit more of a challenge and requires a lot more work than just giving it away online.

An interest in making money from your intellectual property will give you the impetus and motivation to do the extra work it takes to create and sell information products online—a process I teach in my Internet Marketing Retirement Program.

Have you studied copywriting? You do not need to be a good copywriter to have a successful Internet marketing business.

But you do need the ability to know whether a promotion written for you by a freelance copywriter is any good, so you can tell the writer how you want it fixed.

If you are a good copywriter, that’s a bonus, because hiring top copywriters for landing pages and other sales copy is expensive and by doing it yourself, you can avoid their fees.

Do you read marketing blogs and articles? If so, you have yet another advantage, because the key to success in Internet marketing is the marketing, not the content creation.

Quality content is important. But the people who make serious money online do so because they are good marketers, not because they are good writers or speakers.

Many people who love to write or speak are enamored with the “creative” part of communication, but aren’t good at the business side of things. If you go into Internet marketing, you will have to pay more attention to the business side.

In particular, you need to know the numbers of Internet marketing and what you can realistically expect in terms of results from your promotions.

You do not need to have an aptitude for math, since the arithmetic of Internet marketing return on investment (ROI) is very simple and can be handled with a pocket calculator.

But you do need to be conscious of revenue coming in and money going out to cover expenses. Starting and running an Internet marketing business does not cost a lot of money, but the cost is not zero.

The one thing you absolutely do not need to start your own Internet marketing information business is knowledge of computers or technical ability of any kind.

The 3 most important skills for an Internet marketer to possess are (1) marketing, (2) copywriting, and (3) communication (the ability to create content in writing and orally).

I advise Internet marketers to outsource all technical tasks such as setting up their computer, installing their e-commerce software, broadcasting e-mail marketing messages, maintaining their subscriber list, graphic design of e-books, video editing, and designing landing pages and websites.

You can get people, both in the U.S. and especially overseas, to handle all these tasks at dirt-cheap prices. Go on web sites such as Elance and vWorker and you can easily find all the help you need, at prices so low they will astonish you.

Even if you can do the technical stuff, I advise you not to. That’s right. Throw away your copy of FrontPage or Dreamweaver and hire someone else to design that landing page. Why?

With the limited amount of hours available for work each day, you need to spend your time on tasks that give you maximum return on time invested (ROTI).

The tasks with the highest ROTI revolve around thinking about your business and planning new products and marketing campaigns.

The technical stuff has the lowest ROTI. To be frank, it’s a waste of your valuable time.

And the less efficient you are in running your Internet business, the more difficult achieving the “Internet marketing lifestyle”—making a 6-figure passive income working only a few hours a day—will be.

To summarize, ask yourself:

>> Do I have useful knowledge of a specialized topic that people will pay for?

>> Can I express myself clearly orally and in writing?

>> Do I have a desire to earn more money from what I know?

>> Can I develop some skill in copywriting?

>> Do I understand the fundamentals of Internet marketing?

The more “yes” answers you gave, the better equipped you are to turn your knowledge into dollars.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

List Building ChallengeHeads up! You can’t afford to miss this. If you want a fast way to build a list the right way, then you need to see this

Charles Kirkland and Keith Dougherty presents the 9-day List Building Challenge in which they are going to walk you step-by-step through everything you need to know for only $7.

If you are ready to handle at least 30,000 subscribers in your autoresponder account, this challenge is for you to win!

Authority Hybrid

Authority Hybrid has just gone ‘live’. This brand new system has been thoroughly tested by beta-students and the results speak for undeniable, take a look for yourself here.

Having checked this thing out myself, it’s pretty easy to see why the test students have done so well…

Last month alone (January), Aidan used the Authority Hybrid system to pull in $23,612…

It wasn’t a fluke.

It’s quite normal for him…he says $10,000 would be a bad month.

The good news is that for the first time, a small group of students are now able to get their hands on Aidan’s extensive step-by-step formula.

His training reveals absolutely everything in comprehensive detail and he even walks you through the process with an example website.

That’s not all though…

For $3.97/hour, he’s also offering personalized expert support.

I think he’s crazy.

But decide for yourself…the value is huge and Authority Hybrid is UNLIKE anything I’ve ever seen before.

Here’s the best part of all:

– You don’t need any prior IM experience.
– You don’t need a mailing list.
– You don’t need any special design abilities.
– You don’t need any fancy keyword tools.
– You don’t even need to invest that much time!

In fact, anyone can do this.

Aidan truly has made this easy.

Check it out for yourself while you still can.

A “Social Media For Business” Primer

Posted February 25th, 2012 by Nelson Tan. Filed under Social Media

The Social Web: A Boon For Your Business

There’s no doubt about it. The Internet has become the social meeting place for people from all walks of life. Whether they’re looking for a new place to have dinner, need information on a certain topic or just want a little laugh, they’re turning to the social web to get what they need. In addition, search engine giants like Google are using that same social web to deliver relevant search results to their users. As a business owner, that means it’s becoming ever more important that you get involved in social media.

How involved you get is up to you, and will depend on your resources and objectives. Social media can take up a considerable amount of time and resources, so you need to plan accordingly. It’s also important to have a plan for your social media and to stay focused because the lines between “working” and “playing” are easily blurred on social media websites.

This guide will give you an introduction to four of the biggest social sites and provide you with some ideas on how you might approach them. Put your focus into the places where you can find your targets, and always refine your approach as you continue to explore. We’ve also included some additional tips to get you off to a great start.

Top 4 Social Networking Sites

If you do a bit of searching around you’ll probably find lists of social networks, and you might be overwhelmed by the sheer number out there. The thing to remember is that most networks have a very small user base and it is not often worth investing any time into them. Of course, if you find a network that specifically targets your ideal customer, they might be worth exploring. But for the purposes of this guide, we are simply going to take a look at the top four social networking sites overall.

#1: Facebook

Description: The granddaddy of all social networks, Facebook boasts the largest number of users from a wide demographic. Users can post updates, photos and videos. Interaction comes in the form of comments, sharing updates and “Likes” which demonstrate that someone likes the update they just read.

Demographic Data: Facebook has 845 million active users, 483 million users of whom are active on a daily basis. Facebook is available in over 70 languages. There are slightly more female users on Facebook than male users, but their representation is fairly even. The age range of users is broad, but the 20-29 age group is the best represented.

Business Opportunity: Facebook allows business to create “Pages”. Users can subscribe to receive updates from your page by clicking a “Like” button to indicate they are a fan of your business. You can post updates about your company, interesting facts, share news, create polls and more. Facebook allows customization for branding your Facebook Page.

#2: Twitter

Description: Often described as a micro-blogging network, Twitter allows its users to send short updates of a maximum of 140 characters; referred to as “tweets.” They can post text updates, and while the site also allows the posting of photos, users have to click a link to view the photos. Users can interact with one another by replying to user updates or “retweeting” them, which means rebroadcasting someone else’s tweet to their own followers. Twitter also employs the use of “hashtags”, which are keywords preceded by a “#” character, that make them searchable, so people can follow conversations on specific topics.

Demographic Data: Twitter has 300 million users that post over 300 million tweets per day. 53% of Twitter’s users are female, giving them a slight edge over the male user population. 30% of Twitter’s users are between the ages of 26 and 34 and 27% of them are 35-44. Twitter is currently offered in only a handful of languages, but they are working to expand their offerings.

Business Opportunity: Businesses are allowed to set up Twitter accounts as the service does not distinguish between business and personal accounts. You can post updates about your company, share information, interact with other Twitter users and post photos. Hashtags are an opportunity to share information during events of interest and relating to specific topics. Twitter allows for custom branding of your Twitter profile page.

#3: LinkedIn

Description: LinkedIn is focused on connecting professionals, with the purpose of sharing industry-related information, as well as job and other opportunities.

Demographic Data: LinkedIn has over 150 million members and over 2 million companies have LinkedIn Company Pages, making it the largest professional social network online. It is available in 200 countries worldwide and is available in 16 languages.

Business Opportunity: LinkedIn provides professionals the opportunity to create profiles and increase their professional contacts and connections. You can also set up a Company Page to share company news, employment opportunities and more. It is a good opportunity to meet other like-minded business owners and professionals for the purpose of sharing information, forming partnerships and more. You can create polls, share files, promote events, share presentations and more. LinkedIn allows for minor customization in order to brand profile pages.

#4: Google+

Description: Google+ is a relatively new social network created by the search giant Google. As Google implements more social results into its search, SEO experts are saying that Google+ is becoming increasingly relevant to your appearance in search results, so it’s definitely a network worth looking at. Users can post updates, and share images and videos. Interactions come in the format of comments, sharing updates and clicking the “+1” to demonstrate that a user likes the update they just read. Google employs the use of “Circles” so that users can categorize the people they are following into different groups such as friends, acquaintances, business connections, etc. There is also integration with YouTube, Picasa and other Google services.

Demographic Data: It is estimated that Google+ has about 90 million users, making it a relatively small social network in comparison to the others mentioned in this guide. Publicly available demographic data is limited, but it is reported that a large percentage of its user base is technologically-oriented men. According to Wikipedia, over 71% of Google+’s users are male and 35% of all their users are between the ages of 25 and 34.

Business Opportunity: Businesses can set up a Google+ Page that allows them to connect with their followers. Businesses are not allowed to set up regular Google+ profiles, although you need to set up a personal profile before you can create a business page. Users can subscribe to your Google+ updates by putting you into their circles. You can share updates, share useful content, photos and videos. You can also create “Hangouts” that allow you to interact your followers via video or audio chat. Google+ allows for minor customization in order to brand your profile page.

Where Should You Focus Your Efforts?

Now that you have a better understanding of what’s available at each of the social networks, it’s time to decide where you’ll first direct your efforts. There is no sense in signing up for all the social networking sites at once if you don’t have enough time or resources to dedicate to every one.

Here are few things to consider when deciding where to begin:

• Facebook definitely has the largest user base, so it’s a natural starting place for a lot of businesses.

• Twitter is smaller than Facebook, but is a much more open network that is readily searchable. In addition, all updates are public by default. That means that your updates on specific topics may catch the attention of someone who otherwise may never have heard of you.

• If you are a new business, building a following on a Facebook Page can prove challenging. With a network like Twitter, it’s easier to find other like-minded individuals and follow their updates and start making connections that way. For Facebook Pages, there isn’t nearly as much of a reciprocal-minded following of brands.

• If you like to share a lot of visuals like photos and videos, Twitter and LinkedIn may not be the natural first choice. While you can link to those types of media, they aren’t readily seen while a user is viewing the updates on the site. Facebook and Google+, on the other hand, are more visual social networks that can put your visual content in the forefront.

• If your business is to create influential business connections or to meet others working in the same niche or industry as you, LinkedIn probably provides the best opportunities.

• If your target market is technologically-oriented men in their 20s, 30s or even their 40s, Google+ may help you connect to the right audience.

Those are just a few starting thoughts. The best way to decide what will work best for you is to get your feet wet. Set up a profile, start looking around at what other businesses are doing and get in on the action. However, just like everything else in business, it can take time to build your following. Just because you don’t hit it out the ballpark in your first week, it doesn’t mean the social network isn’t right for you. It takes consistent work and effort to grow over time.

More Social Media Tips For Business

Before heading off, here are a few things to keep in mind to ensure you are more efficient with your participation in social networks and continue to work toward your goals.

• Have a plan for your social media. Are you going to use social media as an extension of your blog and share updates on your content? Do you want to meet new business connections? Are you trying to create a greater sense of community? Are you trying to establish your business as a go-to resource on a specific topic?

• Social media success takes time. Unless you already have a well-established online presence, you may find that your foray into social media may not produce the instant results you’re hoping for. The key is to start making connections, getting to other influential people and working toward serving your audience.

• Analyze your competition. While you want to set yourself apart from everyone else making noise on social media, there is no need to completely reinvent the wheel. Watch what your competition does on social media. Who is doing well and why are they doing well? These are important things to know.

• Be careful with our social media management team. Hiring a team or individual to help you with your social media campaign is a good idea, but you need to make sure a consistent and appropriate message is shared. Set up well-defined guidelines to make sure everyone is on the same page.

• Put some effort into your profiles. Always fill out a profile completely and think about what your potential follower wants to know about you. Use an appropriately professional image and update details as needed.

• Let everyone know you’re on social media. Add “follow me” buttons to your website, let your email subscribers know that there is a new way to connect with you and include the information in your advertisements. Publicizing your participation is an important step into growing your following.

• Keep the “social” in social media. While people love to hear from businesses and receive their updates, the focus should always be on the social. Keep your own focus on sharing helpful information, being helpful and avoiding constant blatant self-promotion.

• Share readily. Building on the social aspect of social media, readily share the content of others. Sharing is a great way to meet new people and to be seen as a hub of helpful information in your topic area.

• Respond to those that engage you. Where possible, respond to comments and engage your audience further. There’s nothing worse than a business page that shows no real interaction by the owner.

Above all, keep in mind that you are still working and growing a business. You still need to develop products, grow your mailing list and sell your products. Social media is a great way to increase your exposure and connect more meaningfully with your followers, and it should be a complement to your marketing activities rather than replacing them. Stay steady and focused and you’ll be seeing the benefits of your participation, too.

Is Your List Evaporating? by Bob Bly

Posted February 24th, 2012 by Nelson Tan. Filed under List Building

There is an important web metric that you should be tracking in your Internet marketing business, but probably aren’t.

It is the “evaporation rate”.

The evaporation rate measures how many names you lose from your online subscriber list—by the week, month, or year.

How do names evaporate from your list?

It’s simple.

Every time you send an e-newsletter or an e-mail marketing message to your list, some of your subscribers are going to decide they are no longer interested in getting your e-mails…and will unsubscribe from your list.

The percentage of subscribers who opt-out from your e-list per e-mail blast is called the “opt-out” rate.

My opt-out rate from my list of over 60,000 subscribers is typically a little less than 0.1%.

That means every time I send an e-mail marketing message to my list, I lose as much as 60 subscribers who choose to unsubscribe.

However, that loss of names is offset by the number of new subscribers who opt into my e-list each week.

In that opt-in number, I exclude sign-ups from major campaigns like joint ventures and the like.

I include only the average number of new subscribers who opt in ‘naturally’—people who stumbled across my site or found it from organic search or through some other means.

For instance, they read an article by or about me on another site and clicked on the link in that article to my site.

Or they were reading one of my books and decided to check out my website.

This number of new subscribers is called the “organic opt-in rate”.

Evaporation rate is calculated as follows: Evaporation rate = organic opt-in rate – opt-out rate

Let’s say each week I get 100 new subscribers who opt in organically.

I also send 2 e-mail marketing messages per week which generate 60 unsubscribe requests each, or 120 unsubscribe requests total.

My evaporation rate is: ER = 100 – 120 = -20.

A negative 20 evaporation rate means I lose on average 20 names a week. Yikes!

Many organizations have a negative evaporation rate, which means they lose more subscribers than they gain.

When you have a negative evaporation rate, you have a big problem in your Internet marketing business, because your list is evaporating—you are losing a portion of your list every week.

Even if the weekly evaporation rate is small, it can add up to huge losses over the course of a year.

Direct marketing writer Ken Magill says that the average company can expect to lose 30% of its e-mail house file a year due to evaporation.

For the entrepreneurial e-mail marketer, your online revenues are directly proportional to the size of your list—so the smaller your list, the less money you make.

If you are making $100,000 a year with your list at its current size and you lose 30% of your subscribers without replacing them, next year you will be on target to make only $70,000.

Therefore, you need to reduce your evaporation rate, making it zero (flat) or even more desirable, positive, so your list actually gets bigger all the time rather than smaller.

You can build your list in two ways, and you should do both.

The first is to undertake, during the course of the year, specific list-building initiatives that can add hundreds or thousands of new names to your list in a very short period of time.

These can include cross promotions with other Internet marketers in your niche, pay per click ad campaigns, co-registration deals, affiliate marketing, and joint ventures.

The second thing you need to do is boost the organic opt-in rate. And there are two steps to getting more organic opt-in rates each week.

First, you need to optimize your main web site for search engines. A search engine optimized (SEO) site will almost always generate much more organic traffic than a site that is not optimized for search engines.

Second, you need mechanisms on the site for converting a greater percentage of your visitors to new subscribers.

If your goal is to maximize opt-ins, you should move the sign-up box for your free e-newsletter from wherever it is on your site now to the upper right-hand corner of the home page.

The upper right corner is prime real estate on the home page, and whatever appears there gets the most attention.

So if you move your sign-up box to the upper right corner, your conversion rates will increase—and you’ll add more new subscribers to your e-list.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Law of Attraction is your enemy…

Posted February 24th, 2012 by Nelson Tan. Filed under Uncategorized

RevelriLaw Of Attraction is your enemy…

…or your friend.

Depends upon how you look at it.

If you are one of those who feel Law of Attraction does not seem to work for you, you might feel it is your biggest foe, giving you all unwanted experiences!

But if you know the rules of the game and know how to manifest your dreams, LOA is truly your best ally!

You see, whether we believe in it or not, LOA always works for everyone, with perfect precision. Every single time.

But why does it not seem to work for most people?

That’s because they miss out on the MOST important ingredient. Just sprinkle this in the recipe, and you will have magic!

And that special ingredient is this: You need to start being happy and joyous. And start feeling good, as much as you possibly can, in all spheres of your life.

And today, we have something very special to help you do that.

It is a *revolutionary* social site designed to make you feel HAPPY! And it is absolutely FREE! I have never seen something like this ever.

One of the BETA testers of this site even said this site was equivalent to the FACEBOOK of Self-improvement!

This is a community of thousands of like-minded positive people. Get in today! It’s FREE!

How To “Crush It” With Residual Affiliate Income! by Bryan Winters

Posted February 23rd, 2012 by Nelson Tan. Filed under Uncategorized

There are many mistakes inexperienced affiliates can make, but the result is likely to be the same for all of them: little traffic volume and little sales conversion. The good news is since we know these are the 2 results we must work on to improve, we can then think backwards and identify the few major aspects of our online business where we can rectify.

Here are the 3 biggest mistakes that affiliates make:

Mistake #1: Sending untargeted traffic. (oops!)

If you’re using “home page swaps” to sell dog training, that’s untargeted traffic. If you’re using a vague pay-per-click keyword like “dog training” to sell a dog agility course, that’s untargeted traffic. Or if you’re sending weight loss offers to your online marketing list, then you’re tapping into an untargeted traffic source.

Point is, you’ll get a much higher browser-to-buyer conversion rate if you send laser-targeted traffic. Example: If you’re trying to sell memberships to a weight loss site that’s designed for women, then find women who need to lose weight (brides-to-be, new moms, those who’ve experienced the “Freshman 15” or middle-aged spread, etc).

Mistake #2: Neglecting to presell the offer. (doh!)

You can’t just throw your affiliate link in front of your prospects and expect them to jump all over the offer. Instead, you need to tell them why they should buy it.

Once your prospects are “warmed up” and interested in the offer, then you can send them to the sales page to close the sale. They need to get comfortable with the seller first, which brings me to mistake #3.

Mistake #3: Not building a relationship with prospects. (yikes!!)

Let me ask you something: Whose advice do you trust more, your friend’s or that of a stranger you just met on the street?

Naturally, you trust your friends more. And so do your prospects. That’s why you’ll get more sales if you build relationships with your prospects before you start selling to them. You can do this by publishing a blog or newsletter and interacting with your readers.

Now you know the mistakes. So let’s talk about the RIGHT way to send traffic to your affiliate offers.

Step #1: Create a Mailing List.

For this step you’ll need:

• An autoresponder, such as through Aweber or GetResponse.

• A freebie to entice people to join your list, such as an e-course, report or video. This freebie should be directly related to the affiliate offer you’re promoting.

• A squeeze page. This is a mini-salesletter that gives your prospects all the reasons they should join your list.

NOTE: Aside from the autoresponder, 5iphon has this step COMPLETELY covered for you! Upgrade to 5iphon EXTREME and you can make money while building your own email list! (The 5iphon affiliate program pays RESIDUAL commissions and you can promote whatever you want on the “back end”!)

Now your goal is send traffic to your squeeze page to build your list (rather than sending traffic directly to your affiliate offer).

You can do this in a variety of ways, including:

• Forum marketing (using your signature).
• Writing and submitting articles to article directories.
• Guest blogging (getting your articles published on other people’s blogs).
• Using social media like Twitter and Facebook.
• Leveraging other peoples’ resources through joint ventures.

Step #2: Build Relationships With Your Subscribers.

Now that you have your prospects on your list, you need to start building trust.

The best way to do this is to send them useful content. In other words, solve at least part of their problems…for free.

Step #3: Give Your Subscribers a Reason to Buy.

The last step is for you to start telling your subscribers about the affiliate product or service you’re promoting. At a minimum, you need to tell them WHY they should buy. That is, what are the benefits of this product or service?

You can also sweeten the deal by tossing in your own bonus for those who purchase the offer through your link.

Example: If you’re selling memberships into a weight loss site, then offer a free low-calorie cookbook to everyone who joins.

And there you have it: The top 3 affiliate mistakes and the 3 easy steps to earning more money with recurring commission products.

Bryan Winters is the architect of the free list building website, 5iphon Hardcore, that gets you 5 *more* subscribers for every ONE you bring in.

David Ogilvy’s Dirty Little Secret by Bob Bly

Posted February 22nd, 2012 by Nelson Tan. Filed under Uncategorized

A “swipe” file is a collection of promotions you have collected from other marketers.

“A good swipe file is better than a college education,” says my old direct marketing professor, master copywriter Milt Piece.

The swipe file provides inspiration and ideas from successful marketing campaigns you may be able to use in your promotion.

By doing so, it can help overcome writer’s block. With ideas from a swipe file, you can write copy better and faster.

Lots of copywriters today keep swipe files of promotions in their industry, particularly health and financial writers.

Milt, however, preferred to get his inspiration and ideas from promotions for products different than the one he was writing about.

When a client who is selling insurance asked Milt to create a direct mail package, he would avoid looking in his insurance swipe file. Instead, he looked in his swipe files for totally unrelated products. Why? The reason is simple. “If you create an insurance package that looks like every other insurance package, you’re just being a copycat,” said Milt. “However, if you check through other types of packages, you’re more likely to come up with an original approach to the insurance package.”

A good example is a recent print ad I saw for the Stauer Titanium watch.

The ad shows a large photo of the watch.

The headline above it reads: “We Apologize that It Loses 1 Second Every 20 Million Years.”

The style and approach seem, to me anyway, to be inspired by the classic David Ogilvy Rolls Royce ad.

The headline for Ogilvy’s ad for Rolls Royce was: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”

If Stauer’s ad was for a car, it would seem derivative of the Ogilvy ad—not very original.

But Stauer has created a compelling ad by adapting Ogilvy’s straightforward, fact-based copy approach to a watch.

It’s an approach not typically used in this category…so it supports Milt’s claim that applying ideas used in one industry to another can result in an interesting and effective promotion.

The best results I’ve seen from using swipe files have come not from creatively plagiarizing promotions within the same industry.

They’ve come from cross-pollination of ideas between different industries.

For instance, I was looking at my swipe file for options trading promotions to come up with ideas for a DM package to sell trading software.

Nothing. So I flipped through my other swipe files. In my health swipe file, I came across a promotion for a vision supplement. The headline: “Why bilberry and luetine don’t work.”

I knocked off the headline in my trading software promotion—and tripled the control.

My headline: “Why most trading software doesn’t work…and never will.”

In a breakthrough fundraising direct mail package, the non-profit sent a free paperback book to potential donors.

The slim “book” was actually a promotion written to solicit donations, and the package did gangbusters.

A major financial publisher copied the format—now known as a “bookalog”—to promote an investment newsletter.

The book they wrote and sent prospects, titled “The Plague of the Black Debt”, was one of their most successful promotions of all time.

One interesting footnote to the Stauer watch swipe from the Rolls Royce ad…

David Ogilvy has been accused of stealing the headline for his most famous ad from another copywriter.

It was always believed that Ogilvy came up with this brilliant way of communicating Rolls Royce quality on his own—perhaps by driving his own Rolls.

I have also heard that he found the fact about the Rolls Royce clock in an article published in an automotive trade journal.

But now others are saying he took it from another car ad, for Pierce-Arrows.

And their headline, which was published years before Ogilvy’s Rolls ad, indeed is remarkably similar: “The only sound one can hear in the new Pierce-Arrows is the ticking of the electric clock.”

I don’t know whether Ogilvy had a swipe file and deliberately swiped the idea from Pierce-Arrows.

Today their ad is forgotten but his is one of the classic ads of all time.

Why?

I think the addition of “at 60 mph” makes the Rolls ad much stronger.

Back then, big cars were noisier than they are today, and a car that quiet at high-speed was a much more credible demonstration of quality than a car going 20 mph.

When you swipe from another industry instead of your own, you steer clear of copycatting and plagiarism charges—and are credited as brilliantly original when your swiped ad works.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

How do professional copywriters make their trade look so easy?

Posted February 21st, 2012 by Nelson Tan. Filed under Uncategorized

Professional copywriters can often make it seem easy to write good copy. It’s easy to read good copywriting and think that it’s something you could easily do yourself if you only put your mind to it. Then, when you decided to sit down and write your own sales page you found that it was a lot harder than you thought it would be. Anybody can learn the basics of copywriting. As an Internet marketer, you really need to have some knowledge of basic copywriting skills. Copywriting is essential for almost all aspects of online marketing, so you need this ability if you want to make sales!

Most of the time copy should be less than obvious. We’ve all seen examples of horrible copy that violates that principle. This kind of copy falls on its face. Your sales copy needs to do its job while making people thank you for selling them something. You have to consider that your income and livelihood depend on your sales copy, so it has to be written well enough to do that.

Copywriters like to use stories in a sales letters because they’re a subtle but powerful part of bring the reader into the message. You never want to shout or advertise that it’s a sales message, even though most people know it is. Those are a huge turn off!

Depending on the circumstances, you can use humor but not in excess. Having some humor and fun has worked in some letters. One thing you can use humor for is to break the ice a little and that will help people to let down their guard. Also, just getting a chuckle from readers will sometimes be enough to make them relax enough to stay on your page. But you know, there’s always a fine line between just right and overdoing it. Always avoid coming across like you’re trying real, real hard to be a quick wit.

You can break some rules, but you need to know exactly what you’re doing. If you learn copywriting, you’ll see that a lot of grammar rules are blatantly ignored but not spelling rules. The best course of action is to always get the facts, and it won’t hurt you to educate yourself a little bit on this matter. Just remember: there is a fine line between breaking a few rules and sounding like a total amateur. Don’t underestimate how difficult copywriting is. It’s the mark of a professional copywriter that he makes it appear effortless. As hard as it can be, copywriting is something you have to be able to do if you are an Internet marketer. By becoming even a moderately good copywriter, you can greatly improve your business. Copywriting is what sells your products. You really cannot expect to sell your products if you don’t know how to persuade people to buy them.

Most important web training program with 98% off!

Posted February 21st, 2012 by Nelson Tan. Filed under Uncategorized

For probably the first time ever I am almost lost for words…

You have to check out this page.

Simon Hodgkinson & Jeremy Gislason are trusted industry veterans with a track history of making millions of dollars online (they’ve been doing it for TEN YEARS now).

Finally they are revealing ALL and I guarantee your jaw will hit the floor when you see what they’ve done.

If you want to take your business to the next level then I urge you to look at this right now (and before they change their minds).

At over 20 hours of training contained in 13 modules, 73 videos, MP3s, private notes and a resource rolodex PLUS a 3rd-party bonus that is already paid for, it’s probably the best deal you will EVER see online!

Make $50-$100 A Day Easily From Fiverr.com

Posted February 20th, 2012 by Nelson Tan. Filed under Other Stuff

Fiverr Dollars

I just came across this awesome blueprint to earning $50-$100 per day on Fiverr.com.

It might be hard to believe you can make that much at only $5 a pop, but it’s true…

And this report and video series shows you how to do it, step-by-step.

Oh, I almost forgot to tell you…

It’s running as a Wacky Weekend DIMESALE, so get your copy now and set up your own profitable Fiverr gig later today!

How To Resurrect Declining RSS Subscribers

Posted February 20th, 2012 by Nelson Tan. Filed under Blogging And RSS

Getting traffic to your blog and turning your visitors into loyal readers requires a lot more than just writing new blog posts. If you want visitors returning to your site, then of course it’s important to make the site sticky, etc. As you know, your readers are prospective customers, so it only makes good business sense to offer them the best experience possible. What follows are several excellent methods that will compel visitors to stay longer and perhaps become RSS subscribers.

The first thing you should keep in mind when you want to keep subscribers is that your content should always be new. You never want to take content from other sites because that will tell people that you’re not really serious. Your aim here is to make your subscribers stick to your feed by providing them with content that they won’t find elsewhere. It’s almost like selling them a product where your customers won’t like you if your product is a rip-off. The easiest way to provide fresh content is to write your content with your own personality so that it’s unlike anything your readers have read. Plenty of bloggers have seen lots of success and it’s all because they are always providing information that’s valuable and rare and their readers appreciate that.

The more serious you take your subscribers the more serious they will take you. Remember that RSS subscribers are easier caught then held onto, so always work at keeping your subscribers happy. Secondly, if you want your subscribers to stay then you will have to give them a reason to, without distracting them in any way. I’m talking about including too many hyperlinks in your posts because people tend get diverted into another direction when this happens. You want their whole focus on whatever content you provide, so that it benefits them the most. That’s why you don’t want to leave too many ways for them to escape. Your posts are supposed to be valuable in themselves where the subscribers learn something new without leaving. Your readers are going to be grateful that they can have everything they want right on one page instead of having to go search for additional information that you didn’t provide. Then, when people are done reading your post, post your link where it won’t be a distraction, so they know where to go. The bottom line is that your page should be where your subscribers will come when they want every bit of information regarding whatever issue they’re having.

Lastly, your posts should always keep to your topic and should never stray. If your readers have subscribed to your RSS feed then they expect to see the same kind of content from you. Feel free to experiment with new ways of writing your blog, but don’t ever change what you’re writing about as a whole. If you can keep your blog focused, more people will see it as valuable and they’ll want to keep your RSS feed. The higher quality you make every aspect of your site, then the better chance you have with building RSS subscribers. You need to focus on giving your readers top notch information so that they don’t have any reason to unsubscribe. It may take some time to completely see your overall picture but once you do then you’ll do well. If you take the time to put good effort into this plan, then you’ll be able to produce more RSS subscribers plus be able to keep them.

The SEO Conspiracy

This probably puts other SEO courses to shame…

Because Patric Chan’s websites are ranking on 1st page not for long-tail keywords, but very generic key phrases.

Now you’re going to discover the exact strategies to rank YOUR websites on page #1 of Google.

* The SEO Conspiracy *

Being a writer, I have always thought that article marketing is the more valuable search engine optimization (SEO) tool over pay-per-click because article marketing offers a more permanent and lasting effect. Both are operating in completely different ways, with PPC promoting the products and services by way of getting the search engines to exhibit specific keywords and paying when the ads are clicked and article marketing utilizing the power of writing short articles to promote the website, there’s no escaping the fact that these online marketing methods can be very effective in bringing excellent outcomes in terms of getting the website out there within the potential customer’s clicking distance.

I’m delighted that I came across Valerie Mellena’s article called “The Last Word in PPC vs. Article Marketing”. The article methodically compares the two marketing techniques with statistics strengthening her findings. “In figuring out which of the two is better, you have to consider cost-effectiveness as well as click-through rates and direct conversion from visiting user to paying customer,” she wrote.

“Search engine result pages display more listings than PPC results, which does have a psychological effect on the user,” wrote Mellena. “For some users seeing ten search results is enough to convince them that there is enough web information on the subject and that “fishing” PPC ads might not be necessary”. I totally approve of what she said here. I, for one, would almost without thinking scan the search results list first and foremost before I even check out at the PPC ads.

With article marketing, she went on saying that, “In order to actually rank in the Top 10 SEO results for your keyword, you have to have relevant website content, not to mention technical prowess in HTML coding”. Search engines then determine which website is more relevant, unlike in PPC where, to use her words, “whoever bids the highest for each word usually gets the top listing. In the end money talks.”

She then puts the question if you are ”appealing to the fast clicker or the thoughtful user”.

Mellena cited information with sources from ComScore, Webxico, iProspect, SEOResearcher and Hotchkiss, Garrison, and Jensen, which observed, that “77% of search users choose organic (article) listings over PPC ads”. A few other studies pointed out that organic click-through generated 25% higher conversion rates than the equivalent Pay-Per-Click (PPC) click-through. Reading this got me convinced that article marketing is the way to go when it comes to advertising products, but Mellena wrote some strong points about PPC advertising that made me think again. “The best feature PPC has is that it gets instantaneous results. SEO advertising takes time,” she wrote. “PPC brings you immediate traffic and sometimes brings in thousands of users.”

She also noted that Comscore published figures favoring PPC, revealing that their studied users had an 18.3% click-through rate on paid search results as compared to 4.3% click-through rate for organic search results.

However, the author continued and stated that a considerable disadvantage for PPC advertising is that it capitalizes on the audiences’ curiosity. “When that curiosity fades, they forget your website, especially if it’s just a glorified advertisement.” She also added that, “Most users know that PPC ads usually aren’t relevant to their search; they’re just there because someone is constantly paying big bucks to get noticed.”

She then went on to support article marketing as “an investment that continually pays all through the life of your company (or until you shut the website down) since it generates traffic forever.” An advertising technique like that is nearly unbeatable. Can you think of an unending traffic flowing in perpetually? Now that’s an outstanding marketing plan.

With regards to ROI, a survey conducted by popular blogger Gord Hotchkiss disclosed that article marketing is more consistent (albeit slower) than PPC when it comes to Return-On-Investment. Mellena explained on this issue by giving a series of calculations of sorts, for example: “Let’s say you have 50 high traffic search terms. Now for these 50 terms, there are 2.8 million searches being launched in a month,” she wrote. “If statistics like ComScore’s are correct and unbiased, that translates to 456,000 visitors thanks to PPC and 153,000 visitors thanks to article marketing.”

“The total cost of those 456,000 PPC visitors would amount to over $500,000 with an average CPC of $1.18. Even if you work with an SEO company that charges top dollar ($10,000 a month, let’s say) you’re still paying $10,000 compared to half a million. That means article marketing’s virtual CPC amounts to $0.07. Even if you apply PPC’s higher conversion rate, 3,647 converted visitors, you are paying $147.08 for each individual person. Compare that to 611 visitors you earned through article marketing—you are paying $16.37 for each visitor. And in doing so, you are also earning a higher quality of customer and generating traffic until the end of days.”

It is somewhat clear that in the end, the author chose article marketing as the better technique. “When it comes to earning quality traffic, article marketing gets the last word.” I’m inclined to have the same opinion as hers. How about you?

If you’re like most marketers, you’d spent ages and incurring expensive costs to design and create your sites.

Here’s what’s happening (correct me if I’m wrong):

1. You either try to design and create sites yourself (typically results in poor quality, since you’re not a designer or programmer to begin with).

2. Or you outsource them to a designer and/or programmer (usually costs you quite a bit of money).

Both #1 and #2 takes quite some time to finish. You might say that #2 is fast since you outsource the work to professionals who know what they’re doing. Problem is, you are not their only customer; they have a dozen other customers to serve, plus the back and forth communication between you and them means it’s going to take some time for your site to be completed to your liking.

So what’s a marketer to do?

There is a faster and cheaper solution…

One that can create protected, multi-level membership site (can drip-feed content), product launch pages, one-time-offer pages, sales pages, squeeze pages, legal pages, thank you pages, and more in mere minutes…

Profits Theme

Discover how you can create these full-blown profit sites in mere minutes, and save you a lot of money in the process -> Profits Theme


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