Weekly Newsletter Planner

Internet newsletters are a fast-growing medium and readers love them because they are most engaging. Newsletters are most engaging because they tend to have a balance between value-adding content and ads. When sent regularly, readers will come to expect the information they opted in for, and open and clickthrough rates soar as a result.

Do your clients struggle with what to e-mail their lists? If so, you’ll love what I have for you today.

The Weekly Newsletter Planner is ready for you to turn into your next product either as a stand-alone product, or as part of an e-course or workshop program.

You have full license to rebrand it, make it unique to your business, or re-package it up for sale on your website!

It gets even better. Through Monday, May 2nd you can get 50% off when you use the coupon code: PLANHALF

The 37-page Planner covers:

• Who Am I Writing My Newsletter To?
• Exercise: Defining My Audience
• Why Do People Sign up for MY List?
• Exercise: How Do I Stand Out?
• Why Would People Want to STAY On My List?
• Exercise: What Great Content Do I Provide?
• The Know, Like, Trust Factor
• Exercise: How Do Readers Know Me, Why Do They Like Me and Trust Me?
• I am…
• Exercise: Discover What Me Unique and Create My Awesome Bio
• Create Your Mailing Schedule
• Exercise: Determine Which Day and Time My Newsletter Will Be Sent
• Content Planning & Your Promotional Calendar
• Exercise: Monthly Promotions Calendar
• Content Planning & Your Editorial Calendar
• Exercise: Editorial Calendar
• What Do You Want to Include in Each Newsletter?
• Exercise: Determine Sections to Include in Each Newsletter
• Setting Up Your Newsletter the First Time
• Exercise: Setting up My About Me Section and Disclaimer
• Your Weekly Newsletter Plan
• Exercise: What Will My Content Include?
• Where to Find Ideas
• Exercise: Keep Track of Newsletter Ideas
• Keeping Your Commitment
• Exercise: Staying Committed to Success

Autoresponder Improvements

Posted February 22nd, 2011 by Nelson Tan. Filed under E-Zine/Newsletter Marketing

Stuck in an autoresponder rut with only your e-zine going out regularly? Get out of the rut with some of these ideas for improvements.

1. Provide back issues of your e-zine archives via your autoresponder instead of hosting all your archives online. This will give your subscribers and website visitors easy access to them and offers a chance to include graphics, audio and video and other components all rolled up in PDF files for quick, easy download.

2. Help with tech issues and publish your entire website, save it in a PDF file, and load it into an autoresponder. Sometimes visitors don’t have enough time to read your entire site or they lose their Internet connection or time online. So this way, they could print it out and read it offline.

3. You could offer your e-book via an autoresponder. Regular e-zine content is often sporadic and is never complete by itself. This e-book should reveal a set of fundamental information to get your subscribers into an active mode of action.

4. For a handy and nice legal touch, you could include the terms and conditions to purchase transactions and load them into an autoresponder that is triggered with each purchase. This could include return policies, purchases, refunds etc.

Marketing through an autoresponder series is a popular strategy to increase repeat website visits and sales. Here is a popular strategy using e-zine e-books.

Instead of trying to publish a small daily or weekly e-zines, try publishing one large monthly e-zine (similar to a monthly magazine) as an e-book format delivered via autoresponder, preferably a PDF file. You could have it made up of a large number of articles per issue and insert regularly featured areas throughout like inspirational quotes, industry tips, favorite sites and advice from the pros. You could also insert full-color graphics, multimedia components like audio/video file links and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots to sprinkle in your autoresponder announcements for each issue and with an informational series to announce your monthly e-zine to new prospects.

In summary, by using customized marketing techniques like an e-zine e-book, tailored to fit your own products and services, you can reach out and increase your website traffic and sales opportunities. Internet marketing can mean more ways to grow your business.