Many tools I
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The more success stories the better, right? This is another Amazon success story.
Austin Hilton just released a brand-new system that you can use to create a business that can bring you in 5 to 6 figures a month using Amazon.
Simple Product Profits is not just another run-of-the-mill info-product. From 2000 to 2009, Austin sold over $90 million dollars worth of auto parts, so he knows what he is doing when it comes to selling stuff on the Internet. You can see a few photos of his office here.
If you have been scratching your head trying to figure out HOW to really make it online then you need to check this out. You NEED to see how you can easily have a REAL online business starting today!
If you are skeptical about long copy, hype-filled promotions for “get rich quick” info-products…well, you should be.
Subscriber JE, recently complained to me, “One thing that bugs me is when people have one or two successes and then go out and sell their ‘system’.”
He says the reason these systems often don’t work for others who follow them is that “you can’t package up luck.”
What JE is talking about is perhaps the biggest flaw in the entire business of information marketing in general…and business success/self-help/personal improvement info-publishing in particular, namely, that just because certain steps worked for the author, that does not mean others following those steps will get the same results, and in fact, more often than not, they don’t.
One of the problems, as JE has accurately identified, is that the only test of the system is often the author’s personal success.
If you are a consumer of info-products on business and success topics, does the author have students who, following his system, achieved some levels of results, even if not equal to his?
If he has no successful followers, then I would pass on buying the course or program.
Why do so many info-product promoters teach systems based on their own personal success, only to have so many buyers fail to achieve anything close to their results?
Again, one reason, as JE notes, is luck. Luck plays a huge role in success and as JE says it cannot be packaged and sold, unfortunately. The info-product seller may have had luck, and he has no way to confer that luck on you.
Another reason why some info-publishers cannot transfer their success to others is that making their systems work depends on talents and aptitudes their buyers may not have, and the systems ignore this and do not show how to develop the talent.
For instance, my wife is a home decorator, and in her field there are info-product promoters selling all kinds of courses on how to succeed in the home decorating business.
But if you have no taste, no eye for design (and I don’t), your chances of succeeding in the home decorating business are slim to none.
And it may sound elitist to say this, but intelligence is also a prerequisite for success in many fields and it too cannot be packaged.
My youngest son is a computer science major at Carnegie Mellon, and despite my own degree in chemical engineering, I could not complete his course of study; I simply don’t have the aptitude or the mathematical ability required (and I was pretty good at differential equations, but I sucked at Fortran).
So as a consumer of info-products, how do you make wise purchases, and by that I mean buy courses that actually succeed in teaching you the skill or business covered?
Here are a few suggestions:
1. Go to the websites of the big players in your niche of interest and mine the free content there. You can often get quite an education without shelling out a dime. For example, see the library of free marketing and copywriting articles on my site.
2. Start with their traditionally published books sold on Amazon. Often these books are a much better value and are more clearly written than their package systems courses and they contain 5X more info often at 1/5 the price or lower
You’ve got to see this. My good fried Anik Singal is doing another ‘live’ training, showing ordinary people how they can build an incredible online business from scratch.
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The notion of posting online customer reviews of products and services, such as is done on Angie’s List and Amazon, has some troubling flaws.
I will focus here on Amazon since I have never used Angie’s list, and as an author, I have a lot of exposure to the reviews posted on Amazon.
The first problem is what book marketing guru John Kremer, author of the classic “1,001 Ways to Market Your Book”, calls “agenda-driven reviews”.
One example is when I am looking at the page on Amazon for some marketing guru’s new book and I see immediately two dozen five-star reviews and nothing lower.
I can’t help notice that virtually all the reviewers are the author’s friends, associates, joint venture partners, and affiliates.
The reviewers’ agenda is clear: to help the author hype his book. The motive? To have the author reciprocate and do the same for them.
The opposite situation is when the reviewer clearly has a grudge either against the author or his philosophy or ideas and posts a one-star review for what any sensible person would agree is a solid, good book on the topic.
The second problem with the Amazon review system is that, incredibly, I have seen a number of reviews where the reviewer says she has not read the book yet but will get to it soon…and amazingly, Amazon has let the review stand.
Can you imagine a book reviewer for the New York Times Book Review writing in his review that he has not yet read the book in question?
The third problem, which brings up a broader issue I will address in a minute, is reviews written by reviewers who are unqualified to evaluate the book in question. A related problem is when the reviewer’s comments are just plain stupid or trivial.
I subscribe to the New York Review of books, and if they are running a review of a new biography of Abraham Lincoln, the reviewer they hire will most certainly be a historian or presidential biographer or Lincoln scholar.
But on Amazon, you can post a review of a book on woodworking even if you have never in your life driven a nail into a 2X4.
And in your Amazon review, you can blatantly say things that are wrong, because Amazon doesn’t seem to check it or prevent it from being published.
As for stupid or trivial comments: one of my books got a one-star review because the reader did not like the paper it was printed on.
The reason I like traditional print media like newspapers, magazines, and published books is that the authors and their writings are vetted by editors and publishers.
A columnist for PC Magazine once wisely observed: “The worst thing about the Internet is that anyone and everyone can publish anything to it.”
The Internet in general and social media in particular encourages the belief that everyone is entitled to their opinion. And it has given those people a vehicle for easily publishing those views, no matter how wrong or inane.
Writer Harlan Ellison correctly states: “Everyone is not entitled to their opinion. They are entitled to their informed opinion.”
“Informed opinion” means you have some experience, knowledge, qualifications, or credentials in the subject you are writing about.
For instance, is it OK for me to write a negative review of a book on home schooling if I have never tried the author’s methods or worse, never home-schooled my kids, or even worse, don’t even have kids? I think not. But I can do it on Amazon all day long. And so can you and everyone else reading this article.
If the NY Times Book Review hired me to review a book on home schooling, you can bet I would have to be a parent and probably a pediatrician or parenting writer to get the gig.
Another example: I once was hired to write a direct mail package being mailed to engineers selling them a membership in a professional society.
The client gave it to a dozen people to review. Many of them suggested changes that made no sense to me, mainly based on the fact that they did not understand some of the technical topics discussed in the letter, for instance, why chemical engineers want to increase process yields.
It turned out that none of the reviewers was an engineer. As such, I considered their opinion as to what would or would not engage engineers to be extremely uninformed.
The only one involved in the creation of the DM package who was in fact an engineer was the copywriter
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Richard Newton has just released a brand new documentary on Internet Marketing where he takes a complete newbie and changes his life in just 30 days!
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Subscriber WK writes: “I don’t see how content marketing works, given there is already so much free content readily available all over the Internet.”
“A marketing consultant we hired to help us promote our business suggested we write and offer a free special report. I objected, pointing out a Google search on X yields over a million results because so much content on X is posted free online for the taking.
“I concluded that producing yet another piece of content on X is unlikely to make us stand out and is therefore a waste of money. The consultant admitted that a glut of content on X exists and had no comeback to my justification.
“So I say the online information explosion has sounded the death knell for content marketing which no longer works. What say you, Bob?”
Despite WK’s sound logic, his conclusion about content marketing losing its effectiveness is wrong…fortunately for you and me.
Content marketing was a sound tactic when I entered marketing in the late 1970s. It works well today. And it will work well decades from now.
There are 5 reasons why content marketing is so effective despite the seeming glut of content on just about every topic under the sun.
First, human beings are inefficient learners.
Proof: by the time she has completed her undergraduate education and is finally considered ready to enter the workforce on a professional level, the average college graduate has spent 16 years going to school full-time.
Life is an unending education, and successful people are proactive lifelong learners. Therefore, they eagerly consume quality content that is relevant to their interests.
Second, human beings are slow learners.
As the old joke notes, if we were quick learners, there would be only one self-help book in print.
The fact that each year thousands of new books are published on subjects for which there are already thousands of books in print is proof that we need repetition
Converting more of your website traffic into sales and new customers is what you want.
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There comes a time in every marketer’s life when he or she (you) have to take it to the next level and create a killer product. So what do you do? You create that product, that killer product that is going to smash it! But what happens when it comes to launch day? It fails because you don
E-mail marketing is still the most profitable type of marketing there is. It’s what I like to call the ATM, when I feel like cashing in or taking out money, you send an e-mail out to your list on a promo and you bank!
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In a recent essay I rallied against the slacker mentality on the Internet that “information should be free”.
I noted, “Dry cleaning is not free. Automobile repair is not free. Gasoline is not free. Dental work is not free. You pay your doctor for a check-up. And the grocery store wants money before you walk out with your milk and eggs.”
I then asked the question: “Why should writers and other content creators alone be expected to work for free and vilified if they ask to be paid?”
And the response from subscribers was overwhelming in support of my argument that information is a product that can and should have a price tag like any other, and that the Internet notion that “all information should be free” is absurd.
For instance, JL writes, “The people who spout the ‘all information should be free’ philosophy are people who never created anything but opinions, which they are, of course, willing to give away to anyone who will listen.”
“People’s perception of help comes in the form of, ‘My hand is out, now you must give me something and I don’t have to pay for it,'” says WQ. “It’s the nature of sheep.”
JR weighs in: “The problem with the Internet has become too many people looking for the free answer. These people are not professionals nor are they serious about business. The basic rule of business (including information producers) is to earn a profit to continue to operate and thus continue to offer goods and services.”
MC points out, correctly in my experience, that “people who want free information rarely do anything with it anyway. Even if they do read it, they discount the value of it because they got it for free.
“In regards to your information, Bob, you paid a price, in either education or experience, to learn it. Why should someone else expect to get that same information from you for free without paying some price for it? Colleges are still charging for tuition and books, aren’t they?
“I think this all ties into this entitlement, Socialist mentality where some people feel that those who have (you, in this case) should be willing to share (for free) with those who have not, for the good of the collective.”
GB chimes in: “Though our entitlement-based culture works assiduously to preserve and enhance the myth that there is free stuff and all its attendant superstitions, nobody should work for free unless he freely chooses to do so.
“But even with such a voluntary disposition, one’s compensation then typically takes a form other than immediate monetary remuneration. Nobody works for no compensation, immediate or residual. And nobody is ‘entitled’ to the product of another.”
This is just the tip of the iceberg. I could fill another couple of pages with the replies, overwhelmingly supporting the notion that writers and other content creators should be paid for their work.
“It seems the millennial generation expects everything for free,” complains CD. “I have a son who is a composer of very fine instrumental music. He has hundreds of fans who rave about his music, but has yet to see anybody buy his albums. He gets .00001% of a penny when anyone listens to his music on the radio.”
And subscriber AS wisely makes the distinction that while free information is plentiful online, knowledge is in short supply and must be paid for:
“The problem is that most people confuse information with knowledge. In reality, information alone has little value. Everyone in the world can have all the information in the world for free, but it won’t have any real value to most of them. That’s because they don’t have a clue as to how to turn that information into knowledge, which does have value.”
AS continues, “Experience and wisdom are what you need to take information and use it to create knowledge. And knowledge is what has real value. And that’s what content creators really do. They take information and apply experience and wisdom to turn it into knowledge. And knowledge is worth something.”
Yes, the Internet has created, in the words of Harlan Ellison, a “slacker mentality” where people believe information should be free. But I was happy to discover that you, my subscribers, do not share that belief.
Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.
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There’s one thing the biggest marketers are doing really well that the rest of us aren’t hardly doing at all…
They’re turning their exit traffic into CASH AND SUBSCRIBERS.
Here’s the deal…
Most marketers just figure anyone who leaves their site wasn’t a good prospect anyway. But nothing could be further from the truth.
You see, just because someone leaves your site doesn’t mean they don’t want what you’re selling
Fiverr.com is a user-friendly micro job site where users post up “gigs” (jobs) they are willing to do for a mere $5. I thought that riding on Fiverr is a good way to build up your portfolio and introduce your work as a form of a trial, but it is not something you can solely rely on as a main income source…
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