The History Of The Law Of Attraction by Norman McCulloch

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Qualifying Leads Generated By Content Marketing by Bob Bly

In my last essay, I shared the fact that in content marketing, as many as 90% of those requesting your free content will NOT be prospects for your service or product.

Today I want to show you things you can do on your landing page so you can differentiate between free content moochers and genuine sales leads.

There are 2 basic strategies you can use to determine whether a respondent is simply grabbing your freebie or is a qualified prospect for the product or service you are selling.

The first is to have fields that gather information you can use to qualify the respondent.

For instance, in addition to name and e-mail address, I ask for:

1. Company name: to see whether they work for a real company that is a good fit for my services.

2. Website URL: so I can check them out with a quick click to see what kind of company I am dealing with.

3. Phone number: because I need to talk to the prospect on the phone to fully qualify and then close him.

4. Title: my prospects hold certain job titles, and if the person has a title outside of those (e.g. purchasing agent), he is probably not a good lead.

Yes, the more fields you require the prospect to fill in, the lower your gross conversion rate, but the easier it will be to know whether someone is a real lead or just a lookie-loo.

I don’t care about gross conversion rate. I’m not in business to give away free stuff. My marketing is designed to generate highly qualified leads that turn into customers at a brisk rate.
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The 15 Commandments Of Human Behavior by Bob Bly

I think everyone who wants to be a kind and decent human being should adhere to these “15 commandments of human behavior”:

1. Don’t brag. It makes those less fortunate than you feel bad about themselves. You feed your ego at their expense.

2. Don’t give unsolicited advice. People don’t like it and anyway, who asked you?

3. Be generous with others. In social situations, always reach to pick up the check first. In your business dealings, make sure the other person comes out a little bit better than you.

4. Be kind to children and animals.

5. Help those in need.

6. You have two ears but only one mouth, so nature is telling you to listen twice as much as you talk.

7. If it’s not too late for you to heed this advice, have kids while you are still in your 20s.

8. Spend a lot of time with your kids while they are young and still want to be with you. Once that time is gone, it’s gone forever.
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9. Keep your mind and imagination active. If nothing else, read a lot of books.

10. Don’t waste time and energy being jealous of the rich, successful, powerful, famous, thin, buff, athletic, talented, and good-looking. As Max Ehrmann said, “There will always be those greater and lesser than you.” Almost everyone in my gym is younger and fitter than I am. I don’t care.

11. Don’t avoid going to the doctor because you are either stoic, macho, or afraid. Delaying going to the doctor when you have symptoms could literally kill you, as it did my grandmother and my father.

12. Exercise at minimum 3 hours a week. Three out of ten Americans do not exercise at all. I had a period of a few years when I did not. Terrible.

13. Don’t waste too much time with social media. Real life is better.

14. Be humble, not arrogant. Humble people are forgiven if they stumble; arrogant people are not.

15. Be a nice and kind person. Treat others with good manners and respect.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

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Better Open And Clickthrough Rates In E-Mail Marketing

Click Rate Fusion

When it comes to making money with e-mails, it can be straightforward.

Once you know how to structure them in a way that touches prospects’ hot buttons, you can click the ‘send’ button and watch the profits pour in.

But a lot of marketers out there don’t know how to do e-mail marketing RIGHT.

Their open rates are non-existent; they have crappy clickthrough rates, and rarely make any sales.
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Have you ever noticed that whenever any marketer talks about traffic, they go out of their way to tell you it isn’t Google.

I see headlines all the time like “6 Great Traffic Methods That Have Nothing To Do With Google”.

Why is it that all traffic methods are compared to Google?

Because Google is the yardstick. Google is the 800-pound gorillia. Google is where the traffic is!

If you don’t know what you’re doing (which most don’t, hence trying to teach everything BUT Google), Google is hard. But once you DO master it, and there’s a science to it – it’s an absolute GOLDMINE!

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The 90/10 Rule Of Content Marketing by Bob Bly

Here’s a secret most marketers don’t understand: When you do a promotion based primarily on giving away free content, you may get a ton of conversions and downloads of your whitepaper, special report, or other lead magnet.

But…as many as 90% of those requesting your free content will NOT be prospects for your service or product!
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Discover The Science Of Making An Extra $200-$250 Per Day

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Top 5 Ways To Generate Traffic And Build Your List

 
 
 
 
I really can’t think of any business in the world that doesn’t need traffic in order to be successful. Your e-mail marketing business is clearly no exception.

We all need to put as many eyeballs as possible in front of our offers.

I’m going to share the top 5 ways I know of to send targeted traffic straight to your squeeze page.

1. Solo Ads

This is simply the act of paying another e-mail marketer an agreed upon amount of money to send out an e-mail to their list on your behalf. Your e-mail includes a link back to your squeeze page. You’ll pay the solo ad seller based on how many clicks he or she is able to send from that e-mail to your squeeze page.

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3. Forum Posting

This is a great way to get loads of people to your squeeze page for free. It will require a lot of time and participation on your part, however. Here, you’ll simply create a static signature file, which appears at the bottom of ever forum post you make. Then, you simply participate, striving to add as much value as possible.

4. Content Marketing

With this type of traffic generation, you will basically be writing and submitting articles all over the web (directories, Web 2.0 properties, blogs, etc.), as well as creating and uploading videos. This is a pretty grassroots approach, but still works extremely well, provided your strategy is rock-solid.

5. E-Book Giveaways

This is a favorite of many online entrepreneurs. Here, you can enter giveaway events, submit your e-books to free e-book sites, and run free WSOs on the Warrior Forum (best for the IM niche), including the War Room. You can also sell dirt cheap giveaway rights to achieve a viral effect. The sky’s the limit here!

Yeah I know, “The devil is in the details.” There is no way for me to elaborate on each of these extraordinary traffic generation methods here in a single article. It’s really up to you to be a rigorous student and practitioner of Internet Marketing by learning and applying as much as possible, thereby making better use of your most precious resource of all