Best Sellers Summit

Earlier this year, NY Times Best Selling Author Ron Douglas and content marketing expert Alice Seba ran Best Sellers Summit 2017 to resounding success. In this virtual event, they assembled a panel of online publishing experts so you can learn the latest real-life and practical strategies like:

* How to build instant and lasting authority in your niche

* How to overcome your indecisive slump and take profitable action

* Growing your continuity income with membership sites

* Take your book’s message further by repurposing your content

* Working with a publisher to boost your credibility and sell more books

* Building a 3K a month business in a virtually ignored Amazon category

* Writing and publishing a best-selling children’s book in 7 days or less

* Using the power of book series to sell more and boost your authority

* A case study on becoming the #1 book on Amazon in 9 hours flat

* Simple Facebook Ad tweaks to get more exposure and reduce your ad costs dramatically

* Creating a self-publishing empire on Amazon, without doing any writing

* Effortlessly bringing additional income beyond your books

* Kindle-selling secrets of an 18-year old with a 5-figure monthly Amazon business

* Another case study of breaking the top 40 books on Amazon, in ALL categories

* Creating your own books and e-books in 3 hours flat…or less!

* Using public domain content to create profitable Kindle books

* How to get more book reviews, WITHOUT cheating the system or raising any flags

* Growing your mailing list through your book sales

From all the feedback Ron and Alice received about the workshop, they certainly over-delivered on their promise. Here are some unsolicited feedback from the Best Sellers Summit:

“The BSS was awesome! You put together an awesome slate of people to present. I see a lot of potential in business breakthroughs here. If you can’t breakthrough with this, you aren’t paying attention or you aren’t trying!” – Damion Flynn

“I have attended all of the sessions and all of them are very informative! Loving it even more than last year.” – Mandy Kendall

“This was by far the best seminar I’ve attended, ever! I recently retired and have been ruminating furiously, trying to figure out what I want to do and how to do it! You guys and your fantastic presenters have given me some invaluable tools!” – Kristin Volberg

“What amazing speakers you have brought together. I really appreciate all the tips and the quality of speakers. Thanks Alice Seba and Ron Douglas for such a brilliant Summit. Loving it!” – Diana Walker

If you had missed attending the Summit, you will be glad to hear Ron and Alice are now holding a sale of the BSS recordings. You can now get full access to all the recordings, enhanced transcripts and detailed notes from all the information-packed sessions, but the sale is only good through the weekend.

Get your specially-priced All Access Pass before your weekend is over.

Best Sellers Summit

January is the month for New Year’s resolutions. Is one of your top resolutions “I’m FINALLY going to be a successful author”?

However, hitting that level of achievement can be a daunting task. It CAN happen, if you have the right knowledge and mentoring, even if you haven’t written that book or information product you’ve been thinking about.

Last year’s inaugural Best Sellers Summit was a huge success because there is a great demand for book publishing know-how, so NY Times Best Selling Author Ron Douglas and content marketing expert Alice Seba have assembled a new line-up of online publishing experts so you can learn the latest real-life and practical strategies like:

* How to build instant and lasting authority in your niche

* How to overcome your indecisive slump and take profitable action

* Growing your continuity income with membership sites

* Take your book’s message further by repurposing your content

* Working with a publisher to boost your credibility and sell more books

* Building a 3K a month business in a virtually ignored Amazon category

* Writing and publishing a best-selling children’s book in 7 days or less

* Using the power of book series to sell more and boost your authority

* A case study on becoming the #1 book on Amazon in 9 hours flat

* Simple Facebook Ad tweaks to get more exposure and reduce your ad costs dramatically

* Creating a self-publishing empire on Amazon, without doing any writing

* Effortlessly bringing additional income beyond your books

* Kindle-selling secrets of an 18-year old with a 5-figure monthly Amazon business

* Another case study of breaking the top 40 books on Amazon, in ALL categories

* Creating your own books and e-books in 3 hours flat…or less!

* Using public domain content to create profitable Kindle books

* How to get more book reviews, WITHOUT cheating the system or raising any flags

* Growing your mailing list through your book sales

From all the feedback Ron and Alice received about last year’s workshop, they certainly over-delivered on their promise. And these are just a few of the comments from their Facebook Event page.

“This was by far the best seminar I’ve attended, ever!  I recently retired and have been ruminating furiously, trying to figure out what I want to do and how to do it!  You guys and your fantastic presenters have given me some invaluable tools!” ~ Kristin Volberg

“What amazing speakers you have brought together. I really appreciate all the tips and the quality of speakers. Thanks Alice Seba and Ron Douglas for such a brilliant Summit. Loving it!” ~ Diana Walker

“Ron and Alice, this has been an incredible Summit! The content and delivery just priceless. I’m a new author launching my first book today! I can’t wait to dive deeper into my second book. Thank you for all the practical inspiration!” ~ Claudio Castillo

“I’ve only watched the day 1 recordings up to now but I have to say this is the best few $$ I’ve spent in ages. So much good info and lots to take away from every speaker.” ~ Janice Cumberlidge

The Best Sellers Summit is a 4-day virtual summit, which means you don’t have to take a flight and stay in a hotel, so there is no reason you can afford to miss this out when all-access pass starts at $17! You get all the recordings, transcripts, notes and PowerPoint slides. This could be as much a life-changing event as it is to past attendees. The saying goes that it’s always best to learn from and surround yourself with people who have achieved what you want to achieve. And if one of the things you want to do is grow your audience and sell more stuff, you’ve got to get yourself to the Best Seller Summit that runs from January 30th to February 2nd.

Super Sales Machine

Whilst the words “product creation” rolls off the tongue very easily, DOING is a completely different ball game.

And after teaching the art of creating products to my private coaching students, it’s becoming very clear to me that this is a subject that needs mastering.

So today I have 5 powerful manuals that will guide you through the process of creating your own products.

Inside you’ll discover…

* Choosing Your Market
* Researching It’s Profitability
* Gauging It’s Demand
* Passion Versus Profitability

* Simple Copywriting Tips
* The Nature Of The Offer
* What Is It People Really Want?
* How Do You Engage Your Prospects

* The Attention Of Buyers
* How To Outsource
* Dealing With People You Hire
* Choosing Your PLR Topic For Your Product
* Presenting The Product
* Getting Sales

And much more…

 
 
 
 
Digital Profit MasterIf you were asked to create an online product, where would you start?

Many beginning Internet marketers more or less have the same challenges when it comes to creating their own online product.

You have the ideas, but you don’t have the knowledge to get those ideas into place. It really feels frustrating when you can’t get your million-dollar idea off the ground due some hurdles which you are not aware of, did not expect or did not understand.

That’s about to change with a solution that bridges the gap between ideas and income.

John Thornhill has teamed up with Dan Sumner to put their 20 years worth of product creation knowledge into one easy-to-understand place.

Would you like to be part of Digital Profit Master and learn how to create the best product you can? It will make your life very easy indeed.

 
 
 
 
Super Sales Machine

If you want to learn the ENTIRE process of setting up your own private label product or resell rights product from scratch, then these free lessons are for you.

LESSON #1 – What You Will Achieve Fully Explained
LESSON #2 – A Detailed Look At The File Layout
LESSON #3 – Sales Page Brief And What You’re Selling
LESSON #4 – Sales Page Customization And File Upload
LESSON #5 – How To Create A PayPal “Buy Now” Button
LESSON #6 – Inserting Your Payment Button Into The Sales Page

You’ll also receive a free product used in this course so you can work alongside it and make money with it right away.

Imagine turning 3 hours into $28,000…

Posted November 13th, 2016 by Nelson Tan. Filed under Product Creation

How To Create Your Own High Profit Products

Can you imagine selling $28,000 of a product that takes you only 3 hours to create?

Well, good news.

Marlon Sanders has just released a guide that explains the 12 steps to banging out your own product in 3 hours.

Here’s what you’ll discover:

• How to do it with free or dirt cheap
• Exactly how to get ideas
• The secret to raking in evergreen sales
• Why product creation trumps other methods
• Why product creation is easier than you’ve been led to believe

Prior versions of the “How To Create Your Own High Profit Products” guide sold for $100, but this brand spanking new version is on a dime sale so grab it before it goes up.

I doubt he’ll offer it this cheap again. You better grab it now.

4-Week Self-Publishing System

CoachGlue has just released a new set of PLR workshop material that you customize and sell to your clients and it’s pretty awesome if we do say so ourselves.

Altogether, you receive 4 Training Modules + 4 Fast Action Plan Worksheets & Exercises + 4 Program Accelerator Checklists + 4 Sets of PowerPoint Slides in “4-Week Self-Publishing System“.

Module 1 “Get Your Book Ready for Publication” includes:

• 3 types of editing—skip even one of these, and your book (and your sales) will suffer for it.

• Where to find great editors—and why this is one job you absolutely must outsource.

• How and why to pre-qualify beta readers—and how to get feedback that is actually helpful and not simply glowing.

• How to choose a formatter for your book—including six questions you must answer before you pay anyone!

• 3 formatting options to choose from—and one that you probably already have on your computer (plus how to use it).

• Two ways to create a spectacular, stand-out cover—don’t skip this, because people really do judge a book by its cover.

• Pros and cons of various cover file types—and when and why you might choose one over another.

• How to organize your files for your formatter—she’ll be much more efficient and less expensive if you do this one simple thing!

• How to prepare your files for distribution—because a little planning leads to a lot less stress!

In Module 2 “Plan Your Book Launch”, you will discover:

• 10 pre-launch tasks you can do right now (even before your book is finished) to build a buzz—get your audience excited, and you’ll build a ready list of buyers weeks ahead of time!

• Why your book launch is not just about your book—and how to incorporate video, audio and more to capture a larger audience.

• Why YouTube can be your biggest source of traffic during a book launch—and all it takes is this one simple tool!

• How to prepare your website for launch—skipping this step is like failing to straighten your house before company arrives.

• How to find the time to do all the tasks that are required for an amazing launch—because the last thing you need is more overwhelm.

• A 3-step plan for gearing up your social media presence—Without a strong social media plan, your launch will suffer.

• The one tool all social outreach plans need—and you’re probably using it every day (but maybe not correctly).

• How to find out the best time (and places) to hang out online with your audience—because getting in front of the traffic is critical to your success.

• How to make use of your ARCs—and how to be sure you get the best results from your outreach efforts.

And, yes, there’s more. In module 3 “Step-by-Step Amazon Start Up”, you’ll find…

• Why it’s critical to upload your book to Amazon’s self-publishing platforms in a specific order—if you get this wrong, you’ll create a lot more work for yourself!

• Vital differences you must know about cover art—one missing piece can derail your publishing plans before you get started.

• Time—and frustration—saving tips for image formatting—the rules are very different for print than digital, so don’t skip this section.

• Why you shouldn’t use all the space you’re given for your book description—and how to make your book stand out.

• The pros and cons of publishing on CreateSpace—and why you might want to do it regardless.

• What you must know about ISBNs—and how one little choice can keep you out of brick-and-mortar bookstores permanently.

• How to make the KDP Select decision—and the huge advantage that can more than make up for lack of sales.

• How to optimize your Amazon author page—and an in-depth look at one author who gets it all right.

Module 4 “Grow Your Reach with More Publishing Platforms and Promotion” wraps it up with…

• 3 major platforms your audience is using—including one you may never have heard of!

• A bullet point comparison of the most popular publishing platforms—and one big drawback to a major player that you must know about.

• 7 ways to promote your book offline—you might just be surprised how much traction you can gain.

• Practical tips for how to manage it all—because it’s easy to become so overwhelmed your book is never published, or worse, it’s published badly.

• Critical considerations when it comes to choosing different publishing platforms—including location-specific issues you may not have considered.

• What you must know about payments, commissions, and stats—and which platforms do it best.

• Why you might want to purchase your own ISBN—and the one platform that requires it.

Excited? Ready to release your next workshop course?

You can check out the “4-Week Self-Publishing System” package. Now there are 3 ways to get this new workshop:

1. Grab it for a one-time price at $297. You’ll get everything you see listed above.

2. Better Value: Get a spot in CoachGlue’s All Access Lite program for $97/mth. You’ll get this workshop AND 3 new packages automatically added to your account every month!

3. Best Value: Accessing the Annual VIP Program gets you just about everything in CoachGlue’s ENTIRE site at a huge discount PLUS everything they release for the next year. If you plan on grabbing a few things here and there, this will most likely save you a LOT of money over the course of the year.

Thank YOU and I hope you enjoy the rest of your day!

Eben Pagan is doing a ‘live’ webinar on Sep. 26th, Monday, to walk you through how to create your own digital information product.

Eben has built 10 different digital product brands and businesses to the $1 million level (Ten!).

You can register as my guest for free here.

In this all-new webinar, Eben is going to share business growth trends for 2016, plus he’s going to show you what digital products are and how they work.

He’s also going to explain how to take what you know, and your story, and turn it into a book or other digital product that you can sell online.

You’re going to learn:

> Niche targeting tips

> Product creation tips

> Marketing and conversion tips

> List and audience building tips

> Tips for launching your digital product

…and much, much more.

Eben will be on hand to answer your questions about building your product as well, so make sure you register here.

How To Turn Your Idea Into A Digital Product

Posted September 20th, 2016 by Nelson Tan. Filed under Product Creation

In this new video, Eben Pagan explains how to turn your “big idea” into a digital information product that you can sell online (just opt-in to watch it free).

You also get a 3-page PDF report and exercise that walks you through the process of making a simple outline for your book or teaching product.

This process is simple, but ingenious, because it helps you outline your product in a way that makes it irresistible to someone who might want to buy it.

In this video, you’ll also see:

• Eben’s 5-step model for taking an idea, creating a product, building a business, creating the lifestyle you want, and then making a big contribution and impact in the world

• Actual “on screen” examples of the incredible number of people searching for things online right now (and looking for what YOU know)

• Why creating a digital product is the highest LEVERAGE thing you can do to build your online business

• Three product case studies, to see how different types of digital products look and work together

• Specific tips for creating your product, getting traffic and leads, and selling it online

…and much, much more.

Go watch it now, and learn how to take your big idea, and turn it into a digital product that you can sell online!

[New Video] How To Find YOUR Big Idea

Posted September 16th, 2016 by Nelson Tan. Filed under Product Creation

Have you ever wanted to write a book or teach a course?

Have you ever wanted to take your unique life experience, knowledge and story, and create a unique product that you can use to monetize it?

Would you like to take the fastest route to learning the skills you need to build your own online business and make an impact in the world?

In order to get started, you need to identify what YOU know that you can turn into a book or other product.

In this new video, Eben Pagan explains “How To Find Your Big Idea” and how to find the knowledge you have that is most valuable to others (just opt-in to watch it free).

You also get a PDF summary and exercise to use to identify YOUR big idea, so you can create a book or other digital information product with it and then sell it online.

In this video, you’ll also see others who have created successful digital products, and get a view into the growth of the online education and digital product market.

Go watch it now, and identify YOUR big idea to build your own digital product.

Ebook Profit Academy

Jon Crimes has been publishing e-books on Amazon Kindle for some time now and he is making great money but is the first to admit it was not always this way!

Over the past couple of years he had faced questions like:

“I am not the best author! How can I cost-effectively outsource the writing of an e-book?”

“What should I be doing to make my book really standout in the Kindle store and catch the immediate attention of customers?”

“Am I researching properly?”

“How on EARTH do I promote it and make MONEY?”

He has answered all these questions (and more!) and now has a profitable e-book business working almost on autopilot.

It still needs monitoring but he also gives you some great tools and bonuses which really help to make this EASY.

If you’ve ever created e-books, would like to know how, or just want a quick and easy way to Publish, Promote and Make Money, then you really need to check out the Ebook Profit Academy.

Jon is getting a serious reputation for developing straightforward and effective ways to make money online and the Ebook Profit Academy is certainly no exception.

You’re going to be blown away with what this Complete Ebook Publishing Course gives you!

Check it out today and take advantage of a SUPER LOW Launch price!

Snappy Product Creation

How would you like to cash-in and save time with your own 7-part video series and bonus report to giveaway to your list or as a bonus?

You can brand and monetize the “Snappy Product Creation” PLR with 20+ affiliate links in 30 secs or less each paying you 100% commission on front end products ranging from $7 to $27 plus 50% commission on the OTOs and downsells.

Here’s why you should grab this right now! PLR doesn’t come any better or quicker:

>> Great as a list-building offer on your squeeze page (free hosting optional)

>> Perfect thank you for your existing subscribers as a reward for their loyalty

>> Helps reduce your unsubscribes by continuing to give out quality content

>> Makes an ideal bonus for an existing product to put on your download page

>> You can use this as a high-value bonus when promoting an affiliate product

>> Takes only 30 secs for you to set up – The fastest PLR on the planet!

>> No monetized ‘thank-you’ page required – as your 20+ affiliate links are all built in!

It’s on a dime sale so get in now before the price starts rising.

Instant Product Engine

Eric Holmlund spent over 5 YEARS perfecting this system for you!

When you see WHAT the Instant Product Engine does, you’ll understand why this incredible invention took so long.

Can you imagine an automated system that generates all these for you:

– Your product
– Your sales letter
– Your squeeze page
– Your download page
– Your graphics

And it instantly brands ALL of the above with YOUR unique product name!

Instant Product Engine (IPE) is a system that takes most of the hard work out of launching your own products on the Internet.

In the past, you had to research a niche and come up with a product to sell…but now IPE will do that for you.

In the past, you had to create or outsource an information product…but now IPE will create it for you.

In the past, you had to hire a graphic designer or use fancy software to create custom graphics for your product…but now IPE will create them for you.

In the past, you had to write a sales letter, or hire an expensive copywriter to do it for you…but now IPE will give you a sales page.

In the past, you had to know how to do the technical stuff like uploading everything and making it all work…but now IPE will take care of that for you too!

This is something you’ll just have the SEE to believe. You’ll understand everything when you see this. Those who get in on time will have a huge advantage for 2016.

Launch Rocket Blueprint

As an Internet Marketer, it can be hard to make money.

You want to create and sell your new product to customers, but knowing where to start can be difficult. Even when you do manage to start making sales, the time you put in vs. the number of products sold can be very disproportionate and lose you a lot of money.

Well, what if I told you, instead of slaving away struggling to make ends meet, there’s a way you can earn 10, 20 or even 30 times as much as you’re making now?

It may sound impossible, but believe me when I say with Launch Rocket Blueprint, you can do it too.

Launch Rocket Blueprint teaches you:

* how you can create an offer that no one can resist. You will learn how to create the most compelling and irresistible offers for your products that will attract tons of customers.

* how to use the most effective marketing tools to get your product in front of the largest audience possible. Things like writing effective promotional e-mails and creating custom banners will all be taught so marketing your product will be a cinch.

* how to create a high-quality and convincing sales letter to get customers to buy your products!

* how to set up a successful pre-launch campaign

Perhaps you want to make money to pay your bills, buy a new house or even travel the world.

It’s easy to dream of what you want, but how about actually getting it?

Earning six digits or even seven digits may sound like a dream and something you can’t do, but believe me when I say you can!

Using the techniques and secrets taught in the Launch Rocket Blueprint, you can turn that dream into a reality!

There are so many types of info-products you can create, like ebooks, worksheets, checklists, video, audio recordings or whatever your audience needs to learn a particular subject or solve a particular problem. It might be a product you sell and get paid for once, or you might provide ongoing value and charge a monthly subscription.

You’d wish you can create all of them, but there are only a few types of info-products worth considering to be suitable to your business model. Knowing what works and what doesn’t is a challenge for most marketers, but those who figured it out can sell their info-products by the boatloads to a hungry market that wants them.

Information products are such a boon for online marketers because:

* There is little to no investment required. You’re simply selling the knowledge you already have to help others.

* You can charge more for that information than you can for a Kindle book or publishing elsewhere.

* You can recruit affiliates and develop beneficial relationships to multiply your sales quickly.

* You grow your own customer list and when you have a happy customer list, they’ll keep buying from you over and over again.

Info Products Mastery

Veteran info-product marketers, Ron Douglas and Alice Seba, have something very special planned for you and they’re going to show you exactly how to do this. Their highly anticipated Info Product Mastery course is now open for registration and classes start this coming Saturday…and I do not want you to miss this.

In this two-part interactive ‘live’ training, NY Times Best-Selling Author and information product expert, Ron Douglas, will show you step-by-step how he created and marketed a product that generated $103,954.04 in sales in just 6 days.

Content marketing and product development expert, Alice Seba, will also cover how to create a recurring income info-product that continues to produces a steady full-time income month after month.

They’ll personally walk you through niche research, creating your product, launching and selling the heck out of it. You also get all the templates, tools and checklists you need to get your product up and selling quickly. These are the tools they use to launch their own products, so you know this is priceless stuff.

If you’ve thought about creating an information product, want to boost the sales of your current one or are ready to knock the next one out of the park, do yourself a favor and watch this presentation Ron put together for you. It’ll give you some great starter tips and you’ll learn how you can register for the full training.

If you’re looking for practical and personalized help to create and sell more of your info-product than you imagined, do yourself a favor and get one of the limited spots on this training.

New! Printable Product Creation Planner

Posted September 21st, 2015 by Nelson Tan. Filed under Product Creation

Product Creation Planner

As an info-marketer, you would probably love to have a systematic way of brainstorming and mapping out the content for your next info-product. The Product Creation Planner is designed just for you!

Plus you have full rights license to customize and personalize this planner to sell or give away to your clients.

Or you can work through it with your clients as part of your training program to get them results.

The content includes:

Step 1: Know Your Market
Step 2: One Problem, One Solution
Step 3: Outlining Your Product
Step 4: Crafting Your Sales Page
Step 5: Easy Add-Ons Increase Perceived Value
Step 6: Use What You Already Have
Step 7: Speaking of Outsourcing

Do you have a great plan for your very own online course but don’t know how to start producing it? This post is for you!

Jules Watkins, former MTV and BBC TV Director turned full-time infopreneur & video marketer has just opened a training course that will give you a Route 1 roadmap to conceiving, creating and selling a Big Hit online course in your niche that can sell every day.

Jules had created several hit courses including iPhone Video Hero and ScreenFlow Hero which you may have heard about. His first ever course brought in $26k, his second is running at over $300k in sales.

Jules will show you how to REFINE your niche, plan and create the videos for the course, publish it and most importantly how to leverage video to help sell your course every day.

You also get access to an A-to-Z course on setting up your own OptimizePress 2 membership area (if you choose to use this platform) though many other options are discussed.

The Info Video Hero training program is only open for a very limited time and is part-live, part-recorded so it is bang up-to-date and you can get right through it in a snap!

This is high-value training from a real dude who is doing it full-time, and it will save you a ton of wasted time and money going off on the wrong tangent!

InstaProductXM

You better believe how good this really is.

Henry Gold is practically giving away a brand new software called “InstaProductXM” that will allow you to create your own product within 30 seconds or less!

In fact, once you download this software, these are the 3 simple steps you need to do next:

A) Choose the right keywords.
B) Download the contents.
C) Publish your personalized product.

It’s as simple as that. You don’t have to guess. They’re all DONE FOR YOU. You just need to add your name, customize the e-book cover, and you’re DONE.

Here are just some of the features you will receive:

-> Unlimited Premium Contents
-> Unlimited eBook Creators
-> Compatibility With Spinner Software.
-> Point and clicks. No coding required.
-> Unlimited Premium Searches
-> 120,000+ premium contents.
-> Access to 45 Hot Niches.
-> Edit, Add Name, and Publish.
-> Free Updates For Life.
-> Unlimited 24/7 Support.
-> And much, much more. (The sky is the limit!)

As you can see, product creation simplicity is only the tip of the iceberg, but there’s so much resources underneath that makes it possible for you to create an info-product in any one of 45 niches. See if this is well worth 30 seconds of your time!

Say Goodbye To Writer’s Block!

Posted April 13th, 2015 by Nelson Tan. Filed under Product Creation

6-Hour eBook

Writing does not have to be the chore that you dread every week. You can learn to enjoy expressing your thoughts instead of staring at a blank screen. Every attempt you make write will be enjoyable instead of frustrating.

After 5 years as a freelance writer, Mialei Iske has learned countless tips and tricks to make writing easier. You will be amazed at how much easier writing can be when you put your steps in the right order.

With “6-Hour eBook“, Mialei takes the mystery out of writing about any topic and puts the content in a simple format that follow an analogy. You will remember the steps when you think about the house-building story.

6-Hour eBook” is a product that anyone can follow with simplicity and ease to have a complete eBook finished quite literally in 6 hours.

It’s time to leave your writing difficulties behind and create the info-product that you have always wanted.

What many aspiring info-marketers do not realize is that their expensive info-products compete with inexpensive used paperbound or e-books on the same topic. These books are sold on Amazon, many for just a few bucks a copy.

If you don’t believe me, search the topic of the info-product you want to produce on Amazon.

More than likely there will be a dozen or more books on the same topic.

Now, you might be planning to make your info-product expensive, maybe by adding to the PDF document some audio, video, or even some webinars or ‘live’ coaching calls.

But there’s a threefold challenge you face when selling non-fiction on how-to topics.

The first is that the available books are often much better written, more professionally produced, and contain more detailed information on the topic than info-products sold by entrepreneurs on the Internet.

If you are producing an info-product, order some books on the topic on Amazon. You may be shocked to discover them to be much meatier and easier to read than what you are producing.

For instance, a used 200-page trade paperback contains 80,000 words vs. only 15,000 words for a 50-page PDF e-book.

Second, you probably want to sell your info-product for a hefty price tag.

But there are used books your prospects can buy on Amazon that are 200 to 300 pages and cost as little as a dollar vs. the $39 to $390 or more you are charging for your info-product.

Third, not everyone realizes this, but if you are solicited to buy an expensive info product from a guru, you probably can learn much of the same information free by going to his online archive of his newsletters and articles.

So how can you hope to develop and sell an info-product for $50 to $299 or more when substantial books on the same topic sell used on Amazon for a buck? Here are 6 solutions:

1. Narrow the focus. If there are books on how to start and run a dog-walking business, create an information product just on how to market dog-walking services online.

2. People will in fact pay more for multimedia products than books, so have multiple components in your info-product: e-book, audio CD, DVD, online members’ forum, webinars, a membership site, and so on.

3. Incorporate into your info-product techniques, strategies, case studies, model documents, ideas, and methods not found in conventional books on the topic.

4. Buy a bunch of used books on your topic. If a good one is out of print, contact the author and see if he will sell you the electronic rights. Then scan the book and turn it into an e-book.

5. Or buy the remainder stock of the physical book from the publisher to house and sell those.

6. For options #4 and #5, add some of your articles or writings to the manuscript so it goes beyond the out-of-print paperbound book. Otherwise customers may feel ripped off paying you $29 for the same content they can get on Amazon for $1.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.