Based on alarming new data, Ryan Deiss is predicting the World Wide Web as we know it, as independent direct marketers will be dead in 18 to 24 months.

Ryan has even outlined his findings in a shocking new report he’s calling: “The End of The Web” report. Download your complimentary copy right now.

Inside the report Ryan will reveal…

* The 3 giant companies who are KILLING online “mom and pops” (like YOU!) using an old Walmart strategy…and how you can PARTNER with them. (Yep, if you can’t beat ‘em it’s best just to join ‘em…)

* Why cheap, easy traffic (i.e. Google AdWords) has all but dried up, and the “Brute Force” traffic strategy that is more reliable and less expensive than Google…

* The “5 Phases of Technology” and why the transition from Phase 4 to Phase 5 will render most online businesses impotent over the next 12 – 18 months…

* The $200,000 “bet” I make every 30 days, and how you can follow my lead and cash-in on the largest wealth transfer the web has ever known…

* How the most common gadget in the world is killing traditional e-commerce, and why tactics like upsells and continuity may be gone forever. (There is a solution to this mess, but you have to read the report to see what it is…)

And much, much more…

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Years ago, a famous rock star—I recall it being either Madonna or Cyndi Lauper—returned to her high school to speak at an assembly.

Although she had not graduated, she told the kids: Stay in school.

“The more you learn, the more you earn,” she said.

Nowhere is this truer than in the business world.

Your success is likely to be directly proportional to the amount of knowledge you possess.

Knowledge about your products, technology, market and your profession, i.e. copywriting, website design, engineering.

Yet, even though we live in a knowledge-based economy, most of us graduate school knowing relatively little of what there is to know of the world—or even about our college major.

And with the dizzying pace at which new knowledge is created, the gap between what we know and what there is to know seems to grow exponentially with each passing day.

As Thomas Edison observed, “We don’t know one millionth of one percent about anything.”

Professor Richard Dawkins said in an interview with Scientific American magazine (7/07, p. 89): “All of us are ignorant of most of what there is to know.”

So, with all of us knowing next to nothing, what can we do to learn—and thereby earn—more?

First, find a niche—an area of specialization—and concentrate your efforts within that niche.

The narrower the area of your specialization, the better your chances of at least keeping reasonably up to date in the field.

Second, become an “information junkie”.

Read constantly.

I recommend every person seeking success in some area of business read:

1) The leading trade magazines in their industry.
2) A daily newspaper.
3) A weekly news magazine such as Newsweek, Time, or U.S. News & World Report.
4) One or two of the top e-newsletters or blogs covering your area of interest.

Third, read widely.

Even though you are a specialist, you need to acquire a solid base of knowledge outside your field.

Of course, your time is limited, so even here, you must choose your course of study carefully.

So what should you read and why?

MU, a Ph.D. candidate and consultant in the science of innovation, says that to be more innovative and creative you must read in “adjacent areas”.

An adjacent area is something different from but at least peripherally related to your major field.

Example: a systems analyst might read in architecture, because both deal with designing systems (the former a computer application, the latter a building).

Why do you need to read in adjacent areas?

Research shows that the ability to be innovative is dependent on possessing a wide storehouse of knowledge from which ideas can be generated.

People who are not well read have a limited store of knowledge, and therefore are hampered in their ability to come up with new solutions.

Of course, reading is not the only way to learn. Doing things is equally or in some cases even more valuable as a learning tool.

According to an article in Prevention magazine (10/07, p. 175), new experiences—doing new things—stimulates production of dopamine, a chemical involved in learning and memory.

In addition, new experiences build brain mass and increase mental agility, while the absence of novelty causes the brain to shrink.

Solution: take up a new language, hobby, sport, musical instrument, or any other activity that offers continual fresh challenges.

When does all this learning stop?

Never.

“School is never out for the pro” is old advice and still true today.

You might protest: “But I am too busy putting out fires at work for all this study and learning!”

Then do it after hours.

In his book “212: The Extra Degree”, S.L. Parker advises: “Add a few hours each month to your professional development outside of the work day.”

By doing so, you can add the equivalent of a full week of work on your most valuable asset: you.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

I want you to check out this awesome new script called Website Time Direct.

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It is a great tool to use for updating your site, or you can use it to run a Monday special, or launch your product.

Make sure to watch the video on the sales page to explore how you can use this awesome script.

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Are web metrics as difficult to measure and analyze as the experts claim?

Not really, at least not when you follow the online marketing business model used by Agora Publishing and Early to Rise.

In the “Agora Model”, also known as the “Organic Model”, you generate sales mainly by sending e-mail marketing messages to your opt-in e-list of online subscribers.

And there are two metrics that are really important in e-mail marketing: click-through rates and conversion rates.

When you understand how this works—and I’m about to explain it—you can potentially multiply your online revenues 100X, giving you a sales increase of 9,000%.

Here’s how…

When you send an e-mail marketing message to your subscriber list, it should include a hyperlink to a “landing page” for the product being advertised.

A landing page is a web page dedicated to selling a single product, such as an e-book, course, boot camp, conference, or newsletter.

The click-through rate—often abbreviated “CTR”—refers to the percentage of people receiving your e-mail who click on the link and go to your landing page.

If you have 100,000 subscribers, and 1,000 click on the link to go to your landing page, the CTR is 1%.

Although many factors—the product, the offer, the list, the subject line, the copy—can affect CTR, the CTR generally ranges between 1% and 10%, though 1% to 5% is more likely.

So by writing a stronger e-mail message, you might be able to go from the low end of 1% to the high end of 10%, getting 10X as many subscribers to click to the landing page.

The conversion rate is the percentage of people clicking onto the landing page who actually buy the product.

In our example, if we have 1,000 clicks to the landing page, and get 10 orders, our conversion rate is 1%.

Conversion rates also range from 1% on the low end to 10% or sometimes higher on the high end.

If by writing stronger copy for your landing page, you can raise your numbers from the low end of 1% to the high end of 10%, you multiply your sales tenfold.

But here’s where the real leverage in online marketing comes into play:

If you can improve your click-through rates with better e-mail copy….

And boost your conversion rates with stronger landing page copy….

You can potentially get 100X more orders and revenues from every e-mail marketing message you send to your list.

For instance, say you are selling a $100 product.

You send an e-mail to your list of 100,000 subscribers.

It generates a 1% CTR, resulting in 1,000 unique visits to your landing page.

With a 1% conversion rate, you generate 10 orders, resulting in gross revenues of $1,000 for the promotion.

Now, you go back and write killer copy for the e-mail and the landing page, and test again.

Your e-mail generates a whopping 10% CTR to your list of 100,000 subscribers, resulting in 10,000 clicks to the landing page.

Now, your landing page converts 10% to buyers, generating 1,000 orders for gross revenues of $100,000. That’s 100X more than the last effort.

The big boost comes from multiplying two factors: the increased CTR times the increased conversion rates.

Each individually increases sales results tenfold.

But 10 X 10 gives us a hundredfold increase in orders and revenues.

Yes, there are other metrics to measure, like open rates and spam rate.

But just mastering the 2 most important e-mail marketing metrics—CTR and conversion rates—can make your Internet marketing business make 100X more sales and profits.

If you can’t multiply your clicks and conversions tenfold, smaller increases also translate into big gains.

For instance, if you just double your click-through rate, and double your conversion rate, you can quadruple your orders and revenues.

Easy? No. Possible? Yes.

Worth the effort? You bet.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

For a brief time, my friend Dan Kelly was homeless…but that seems like such a long time ago.

He’s now making a comfortable full-time income online, and he wants to show you how he did it.

The “Fast Start Formula” is a simple 7-step process for setting up an information publishing business based on the user’s hobbies, passions or expertise, including:

1) Find A Profitable Target Market

2) Setup A Lead Capture and Follow-up System

3) Drive Traffic To Lead Capture Page

4) Survey Your List

5) Create Your Product

6) Setup Your Sales Letter Mini-Site

7) Driving Traffic To Your Sales Site.

Dan has made it really simple to learn and apply easily and repeatably so users can feel like they’ve actually accomplished something and can build on that success. The product will be accessible inside of a password-protected member’s area and will contain MP3 audios, PDFs, training videos, and website templates.

As a savvy business owner or aspiring entrepreneur, you’ve probably noticed that there’s a BIG shift taking place in the way people choose to make money these days.

Just think, how do YOU earn a living right now?

If you’re a:

*Small Business Owner: You likely work 7 days a week. You may have a few employees that help run the show when you’re gone, but if you’re not regularly involved in the day-to-day, your ship will likely sink.

*Freelancer/Contractor: You work 10+ hours a day promoting your services AND working on actual projects. Despite your overtime and hard work, you still only get paid for the hours you spend at your desk working.

*Full-time salaried employee: You clock in five days a week—and except for paid vacation, sick leave, and a personal day here and there–you only get paid for the time you spend at your desk working.

*Stay-at-home mom: You aren’t making much money right now, and you have so much information to share with the world, but you don’t know how and where to start.

If the descriptions above sound like your life, I can guess that deep in your heart, you *truly believe* that there MUST be a better way to make money…

Well, the GREAT news is there IS a smarter way…

And starting next TUESDAY, August 2, entrepreneur mentor Ali Brown is going to show you how in her NEW 5-part telecourse: “Income Publishing Strategies: Create New Revenue Streams and Expert Status From Knowledge You Already Have”

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There are endless debates and numerous formulas designed to tell us which parts of marketing are most important.

By most important, I mean which parts have the greatest effect on sales.

I have my own opinion about the most important part of marketing, and it may surprise you.

To begin with, it’s not the list, as so many experts claim.

The list is vitally important.

But there are plenty of lists you can rent or mail to through joint ventures—and through testing, you can determine which will work for you.

Having your own list—your house file—is also crucial.

But with patience, money, and effort, you can build a respectable house list—especially online, where it costs less than offline.

Lots of people say the most important part of marketing is the offer.

The offer can make a huge difference in response rates.

But, like lists, there are a finite number of offer options.

And once you test them, you know which offer works best for you.

As you’ve probably guessed, copy is important but not the most important element in marketing.

Unlike lists and offers, which are finite, the copy variations that can be written for a promotion are virtually limitless.

However, copy’s ability to lift response is somewhat limited.

New copy can beat the control by 25%…50%…even 100%—but rarely much more than that.

Changes in graphics can lift response even less than copy can, in most cases, so design is clearly not the most important part of marketing.

So what’s left?

Price is pretty important, but it’s not the #1 factor determining marketing success.

Price is really part of offer. And like lists and offer, the optimal price can quickly be determined through testing.

Is distribution the missing key? For 80% of businesses, distribution is fairly straightforward: get an order, ship it out. Or invite people to your store or showroom.

In some product categories (e.g., those sold through dealers, reps, or agents), distribution channels are trickier. But these situations are the exception, not the rule.

So what’s the most important part of marketing?

It’s the product.

By that, I don’t mean the physical product.

I mean what the product can do for the customer…the benefits it delivers…the functions it performs…the problems it solves…the needs it fills.

Are you offering to your customers something that they truly want or need?

And is it an urgently felt need, rather than one that isn’t that important or immediate?

Do the people in your market niche desire or require what you are selling today?

Will buying it make a huge improvement in the quality of their lives?

If the answer is yes, your marketing will be fairly successful—even if the price, offer, list, copy, and graphics are not perfect.

On the other hand, what if you have not found a great product that meets your prospect’s urgent needs or solves her most pressing problems?

Then she will not buy, no matter how persuasive the copy, eye-catching the graphics, appealing the offer, or reasonable the price.

There is an old saying in marketing: A great product will sell even if the promotion is poor, but a great promotion cannot sell a bad product.

It isn’t always true, but the fact remains that the most important factor in marketing is whether your product is a good fit with the needs, concerns, and desires of your customers.

But how do you know what those customers really want?

Madison Avenue advertising agencies and packaged goods marketers would answer: market research.

Direct marketers would answer: testing.

However, the fact is this: No matter how much research you do or how well you know your target market, deciding what products to offer them comes largely down to guesswork.

When you guess correctly, the promotion for your new product is a smash success, with the orders—and money—flying like snow.

That happens a lot, thank goodness.

But when you guess wrong, you end up offering to your customers something they don’t want or need—and have little interest in.

Your marketing campaign, no matter how brilliant, does not move them to buy—and that week, the phones don’t ring, and your online shopping cart software reports few orders.

So what should you do?

My best advice is for you to continually plan and test new products.

Spend a lot of time thinking about and talking to your customers. Ask them what they want, need, hope, dream, fear, and desire.

Then find or create products that address those wants, needs, dreams, and desires.

Offer these new products to your customers in limited marketing tests conducted at reasonable cost.

Then analyze the results.

Keep promoting your winners and cut your losses on the losers early.

By the way, one of the biggest marketing mistakes is to do the opposite: pour good money after bad in a desperate attempt to get your prospects to buy a product you think they should want.

Your customers know far better than you what they are interested in—and what they are indifferent to.

Just listen to them, and you’ll make a handsome living for as long as you’re in business.

If you argue with them and offer them what you think they should buy, instead of what they want to buy, you’ll soon be out of business.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Time is short, so I’ll keep this quick and to the point.

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