The worst niche to get into if you want to become an Internet marketer is to sell info-products on Internet marketing.
It’s a terrible niche for you for 2 reasons.
First, it’s grossly overcrowded. Because Internet marketing IS such a good business, lots of people have jumped on teaching it to others.
Second, if you’re a newbie, then you really don’t know enough about Internet marketing to teach it.
You are competing against guys like Rich Schefren, Joe Vitale, Terry Dean and Perry Marshall who know about a zillion times more about Internet marketing than you do.
Another situation to avoid is to teach Internet marketing when the only thing you have ever done is teach Internet marketing.
The real-world marketing experience of many Internet marketers is severely limited.
Aside from courses on Internet marketing, they have sold no other products.
That’s not true of the top players, though.
Rich Schefren had a successful retail business.
Perry Marshall sold industrial products.
Joe Vitale wrote copy selling a wide range of products.
I have written copy selling everything from vitamins and stock market newsletters, to chemicals and golf products, to industrial equipment and $30 million corporate jets.
To be a genuine marketing expert, you MUST move beyond just selling information on marketing and gain experience in marketing other products, both info-products as well as merchandise.
And don’t pick Internet marketing as your topic niche for your online business.
Pick your hobby or something that really interests you or something you do at your 9-to-5 job or a business skill you can teach.
One fellow I know built a successful online business around dogs.
Another created info-products teaching Excel applications.
I started with marketing as my niche because that’s been my whole life so it made sense for me.
But if I were starting over today, I wouldn’t touch the marketing niche with a 10-foot pole.
Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.