What’s the best conversion increasing technique? In a word, it’s scarcity.
Tell someone: “buy my product” and you’ll get one result.
Tell someone: “buy my product, but you better do it now because this offer ends soon,” and you’ll see a massive difference.
Why? Because of the scarcity principle. If you’re about to take something away from someone, that thing becomes more desirable. The human brain is hard-wired to see things that are limited as more valuable.
We’ve seen absurd examples of this in the past: the Tickle Me Elmo and Furby craziness come to mind. People literally stampeded over others to get their hands on a toy…
OK, so how can you take advantage of this powerful principle for your online business?
This is why I’m writing you today. The team at Thrive Themes just launched a new plugin: Thrive Ultimatum.
With Thrive Ultimatum, you can create:
1) Fully customizable countdown widgets and floating banners and display them (or restrict them from displaying) on your blog posts, pages and anywhere else on your site.
2) Different scarcity campaigns running at the same time, on different parts of your website.
3) Automatically recurring campaigns, whether it’s a seasonal sale, a monthly special offer or a timer that runs every day to show how much time your customers have to still be eligible for next-day shipping.
4) Evergreen countdown campaigns, which allow you to create time-limited offers that run for each individual visitor.
It’s the ultimate scarcity marketing plugin for WordPress and right now you can buy it at a discount!