Have you ever been stalked? I’m not talking about that weird person you keep seeing whenever you turn around, but those adverts that you just can’t seem to get rid of.
That’s right, you are being re-targeted and you didn’t even know it!
This is a totally free video that shows you the ninja tricks that gurus are using to get more sales from their website visitors.
We all know that your prospects don’t buy the first time they visit your website. They get distracted, the phone rings, their kids come in from school and your website is now forgotten.
Don’t worry, you can stalk them until they buy and it doesn’t matter what site you send them to, even big merchant sites like Amazon.
Large companies like Coca Cola are using this tactic and now you can too, and it costs less than you think.
With industry estimates reporting that less than 2% of web traffic make a purchase, complete a form or sign up for a product or service when on your site, marketing to those other 98% has been lost in the weeds.
With re-targeting, you can display ads to the 98% who leave without buying and keep your product in front of them until they’re ready to convert.
Let’s take a look at these 2 different groups of visitors and see how they interact with your website.
You, the marketer or business owner, generate or buy traffic and direct it to your website or through an affiliate link. The objective is to have that user complete an action, make a purchase, complete a form or sign up for a product.
Visitor #1: Those Who Convert
As this visitor browses your site, they love what they see and instantly become interested in purchasing, signing up or completing a form.
This visitor is part of the 2% of your web traffic that will, on average, convert when on your site.
This visitor is now a customer and will go into your customer retention funnel.
Visitor #2: Those Who Bounce
As this visitor is browsing your site, they look at a few pages and then “bounce” or leave your website without purchasing, signing up to your list or completing a form.
This can be for any number of reasons. Perhaps they received a phone call, were distracted by the kids, wanted to read reviews or perform price comparisons, etc. In any event, they leave your website and don’t return.
This visitor is part of the 98% of your traffic, that will leave your website without completing an action.
This visitor is still interested in the products or services you offer, but just wasn’t ready to buy.
What Are The Benefits Of Re-Targeting?
With a well-defined marketing plan, communication with your potential or current customers doesn’t end when they leave your site.
1) Close the sale with a promotion: offer an exclusive promotion to visitors who bounced from your site. Because this won’t be available to the general public, you can offer deeper discounts to these visitors.
2) Promote similar products and services: perhaps the product or service your visitor looked at wasn’t right for them. With re-targeting, you can feature similar products or services they may not have found while on your site, but could have been looking for.
Does Re-targeting Work?
A ComScore study, revealed that re-targeting ads to customers that visited within 4 weeks lead to a whopping 726% raise in overall site visits.
If you’ve been marketing online, re-targeting won’t be some sophisticated idea or method or coding that you can’t implement. As the saying goes, one simple change can bring in a huge improvement in results! Watch this video before this opportunity disappears!