Copywriting Templates & Swipe Files

Ron Douglas and Alice Seba have just released a new set of Copywriting Templates & Swipe Files. It gives you the necessary instructions and templates to create an attention-grabbing copy. Plus, you can opt for resell rights to sell these templates as your own product or work on them with your clients and customers!

This package includes:

• Insider’s Strategy Guide
• Get our Copywriting Template Insider’s Guide
• Pre-Headlines for Landing Pages & More Swipe File
• Headlines Swipe File
• Power Words & Phrases Swipe File
• Call-to-Action Swipe File
• Closings and Sign-Offs Swipe File
• Postscript/P.S. Swipe File
• Transitions Swipe File
• Benefit Bullets Swipe File
• Motivating Phrases Swipe File
• Price Justification Swipe File

Enter coupon code ‘COPY30‘ to get 30% off your purchase!

Copywriting Influence

Want to become a better copywriter? You got it, because the “Copywriting Influence” PLR package has just been released.

It’s less than $10 so grab your copy now. Don’t miss out on this discounted offer before it’s too late.

You get the following:

Module 1: High-Quality E-Book
Module 2: Checklist
Module 3: Resource Cheat Sheet
Module 4: Mindmap
Module 5: Ready-To-Go Sales Letter, Thank You Page & Legal Pages
Module 6: High Converting Promo E-Mail Swipes
Module 7: Fully Professional Source Graphic Files
Module 8: HQ Advertising Banners
Module 9: 10 HQ PLR Articles
Module 10: Promotional Sale Videos
Module 11: 10 Unique Top Quality E-Covers
Module 12: 10 Social Media Posters
Module 13: License Package
BONUSES: 4 Unique Bonuses

This is a complete PLR business-in-a-box that you can start profiting from today!

Think of this: What if you had the ability to write (money-making/high-converting) sales copy for any product or service you wanted to sell?

What if you could do this without ever even writing a single word of copy yourself?

Even better, what if you get (money-making/high-converting) copy to be generated automatically for you with just a push of a button?

Yes, this brand new software allows you to generate high-converting sales scripts that are customizable to fit any product or service you want to sell.

You never have to spend countless hours studying insanely complicated (and boring) copywriting formulas, or spend several days, weeks or even months trying to write copy that may or may not produce any sales.

With just a few clicks of a button, you can experience the power of expensive copy at a fraction of the cost.

The best part is these aren’t just your run-of-the-mill scripts. These scripts have generated several million dollars in many different niches.

Here are just some of the scripts you’ll find inside:

1) Sales letters
2) One-Time offer scripts
3) Facebook ad scripts
4) Webinar scripts
5) “Thank you” page scripts
6) Product launch scripts

And many more!

So if you want to have the ability to attract laser-targeted leads, turn those potential customers into paying customers and turn paying customers into repeat customers with high-converting “done-for-you” copywriting scripts, check out Script Engage. Discounted price while it lasts!

Exact Model

I’m really excited to share this with you today.

My famous friends Anik Singal and Jimmy Kim have put their heads together to unleash a software that solves a serious problem in the area of copywriting today.

It’s called “Exact Model” and it can help you write better sales messages and e-mails. Features included in the software:

– 200 sales templates (both upsell and downsell scripts)
– 12 unique categories
– Over 40 e-mail templates
– Easy “fill in the blank” interface
– Download/Use/Sell your final draft

And much more.

This can save you tons of time and headache and ultimately get you more sales and leads.

See the demo on how it works and what it does.

Download Your 7-Figure Copywriting Manuals!

Posted November 29th, 2016 by Nelson Tan. Filed under Copywriting

Copywriting is one of those things that you just have to learn.

Whether you like writing or not there’s no doubt that everything starts with words.

If you struggle to write good sales copy, then you’ll need these 5 manuals

Copywriting Class Part 1

* Why The Top Is The Most Important Aspect?
* Writing A Powerful Headline
* Understanding The Psychology Of Headlines
* Headlines Examples
* Headline Swipes You Can Use

Copywriting Class Part 2

* The Body Of The Copy
* Maintaining The Flow Till The End
* Write It Like Telling A Story
* Build It Up Through Pain, Aggravation and Solution
* Presenting The Offer

Copywriting Class Part 3

* Securing The Order
* Using Guarantees
* Using P.S.
* Structuring The Order Page To Complete The Order
* Using An Exit Script In Case They Reject The Offer
* How To Write A Good Thank You Page So Your Customer Feels Appreciated
* Ways To Minimize Your Refund Rates

ADDED BONUS! Product Creation Class

* The Most Important Thing When Writing An E-Book
* How To Craft The Best Topic For Your Product To Catch The Attention Of Buyers
* Drafting Out Your Table Of Contents
* Writing It Yourself versus Outsourcing
* How To Outsource
* Dealing With People You Hire To Create Your Product
* Developing A Long Term Working Relationship With The People You Outsource To

ADDED BONUS! Sell Like A Pro

* Simple Copywriting Tips
* The Nature Of The Offer
* What Is It People Really Want?
* How Do You Engage Your Prospects
* Things You Must Look Out For

Download the entire package for free!

Super Sales Machine

Whilst the words “product creation” rolls off the tongue very easily, DOING is a completely different ball game.

And after teaching the art of creating products to my private coaching students, it’s becoming very clear to me that this is a subject that needs mastering.

So today I have 5 powerful manuals that will guide you through the process of creating your own products.

Inside you’ll discover…

* Choosing Your Market
* Researching It’s Profitability
* Gauging It’s Demand
* Passion Versus Profitability

* Simple Copywriting Tips
* The Nature Of The Offer
* What Is It People Really Want?
* How Do You Engage Your Prospects

* The Attention Of Buyers
* How To Outsource
* Dealing With People You Hire
* Choosing Your PLR Topic For Your Product
* Presenting The Product
* Getting Sales

And much more…

Hot Copy: How to Write Sizzling Sales Messages to Get More Clients to Say YES!

There is a saying about copywriting that “it should be short enough to be enticing but long enough to cover all the details.” Is this the reason for having a red skirt as cover graphic, hmm?

Whether you want to learn how to write copy to convert more in your own business, or you want to teach your clients about how to do this, you’re going to love this new workshop package.

Hot Copy: How to Write Sizzling Sales Messages to Get More Clients to Say YES!” is ready for you to customize and sell to your clients (resell rights!) and includes all of the following:

• 4 Training Modules (37 pages, 9633+ words)
– Module 1: Writing That Connects, Helps – and Sells
– Module 2: Writing Effortless E-Mails That Get Opened and Read
– Module 3: Why Writing for Social Media Doesn’t Have to be Like White-water Rafting
– Module 4: Better Sales Pages and Squeeze Pages – Get Your Programs Sold!

Plus, to help your clients take action on each of your training modules, you’ll also get:

• Fast Action Plan Worksheets & Exercises for Each Module
• Program Accelerator Checklists

And, if you want to host webinars for each of the modules or record videos, you’ll also get:

• 147 PowerPoint Slides to Create Your Inspiring Webinars or Videos

Finally, when you’re ready to start selling your course, you won’t have to pay thousands of dollars for a copywriter to write copy for you because we’ve included the sales copy too so you won’t have to start from scratch or hire a copywriter to do it for you, or delay releasing your course because you get stuck on this piece.

Excited? Ready to release your next workshop course?

Please note, there are 3 ways to get this new workshop. Choose the option below that is best for you.

Option 1: Grab it for a one-time price. You’ll get everything you see listed above.

Option 2 (Better Value): Get a spot in the “All Access Monthly” program. You’ll get this workshop, a “Teach Your Tribe” package for this month (valued at $37), and the next planner or workbook (valued at $37) too, ALL for only $97 PLUS you’ll receive new ones every month that you’re a member, like clockwork.

Option 3 (Best Value): The “All Access ANNUAL VIP” program gets you just about everything on in Melissa and Nicole’s ENTIRE site at a huge discount PLUS everything they release for the next year. If you plan on grabbing a few things here and there, this will most likely save you a LOT of money over the course of the year.

Thank YOU and we hope you enjoy the rest of your day!

Learn To Write Sales Copy Like The Pros!

Posted May 24th, 2016 by Nelson Tan. Filed under Copywriting

Nobody can refuse a fantastic offer, online or offline.

That is why you could have an excellent product, give tons of freebies and good bonuses but still lose out to your competitor who gives away less.

Why? Simply because they have created perceived values that their offers are better through a good copy.

Does that mean you’ll have to go out there and spend thousands of dollars on a top-notch copywriter so you can produce a sales letter than pulls in tons of people like crazy?

You don’t have to actually. I’m about to recommend you a solid, and easy-to-understand guide with strategies you can implement almost immediately!

Copywriters Blueprint

The Copywriter’s Blueprint will place in your hands red-hot advice and techniques on how to transform yourself from clueless writer to champion copywriter!

Some of the things you’ll learn include the mechanics of copywriting, tips on writing punchy and powerful sales pages, the 4-letter word to remember in writing copy and how to market your copywriting services.

And guess what, this powerful guide will only cost you a fraction of what most copywriting guides are priced at out there.

The introductory price won’t last, so you’d have to hurry before the price increases or before it gets taken offline forever!

Do you need a sales letter for your products, but hate writing and don’t know how to start?

And you cannot afford to pay a copywriter?

Every marketer on this planet agrees that the sales letter is the most important part of your product sales! without a great sales letter, no matter how great the graphics are, no matter how great your product is, people just don’t want to pay you!


They will close your sales page within 5 seconds!

Who want to read a boring, unattractive sales letter anyway? I don’t!

Let’s see, you hate writing and you don’t want to pay a copywriter!

So, what is your option?

Sales Letters Factory

Sales Letters Factory” is what you really need! All you have to do is use this software to create your own sales letter! It has:

=> Built in templates with help notes and guidance
=> Step-by-step creation—software takes you by the hands
=> Output HTML file—editable by all HTML editor

With Sales Letter Factory, you can create a stunning sales letter that will force people to give you money within 20 minutes time!

Here are the cold hard facts.

FACT #1: The average person is being exposed to 5000+ daily ads or brand messages each and every day.

FACT #2: They consume 15.5 hours of media on a daily basis.

So as marketers the big question becomes…

How do we cut through the noise?

You only have seconds to capture your reader, visitor or subscriber…

Which is why THE HEADLINE/TITLE must be eye-catching and compelling.

Here are 3 guidelines to live by when writing your headline or title:

– Use Power Words: Use words in your title that evoke an emotional response.

– Watch Your Character Count: Use an ideal character count of between 52-55.

– Use the Correct Sentiment: Having a positive or negative sentiment conveys stronger emotion and perform better that are neutral.

Fresh Title

The GOOD NEWS is that Fresh Title, which has just released, was designed to help generate literally thousands of proven titles and headlines with 1 click of the mouse.

It’s perfect for writing E-Mail Subject Lines, Facebook Ad Titles, Blog Post Titles, Twitter Updates, E-Book Titles, Video Titles, Sales Page Headline, Banner Content, Webinar Titles etc.

BTW, this software has a instant 60% discount for 5 days only, so get it today at the lowest price possible!

The 13 most powerful words to use in your copy

Posted October 3rd, 2015 by Nelson Tan. Filed under Copywriting

According to Denny Hatch, the 13 most powerful and evocative words in the English language are: you, save, money, guarantee, love, results, proven, safety, easy, new, health, discovery and free.

Source: Denny Hatch’s Ultimate 83-Point Marketing Checklist

Another take on copy length

Posted September 15th, 2015 by Nelson Tan. Filed under Copywriting

If you’re wondering whether you need more copy, don’t think in terms of word count or pages, says copywriter Josh Earl.

“Look to see whether you’ve left out any important selling points,” he advises. “And if you’ve got your bases covered, then your copy is long enough.”

Source: Josh Earl e-mail, 8/17/15

This Is Weird But True by Bob Bly

Posted April 7th, 2015 by Nelson Tan. Filed under Copywriting

A situation I run into from time to time is a client who doesn’t want me to use the word “free” because they feel it is somehow low class, sleazy, inappropriate, or dated.

“We want to convey a higher class image,” they will explain.

They then ask me, “Wouldn’t it be better to say ‘complimentary’ instead of ‘free’?”

After all, they implore me, “complimentary” says free but without using the declasse word “free”.

To put this issue to rest once and for all, listen carefully…

“Free” is one of the two most persuasive words in the English language. (The other is “you”.)

You should use free as much as you can, as often as you can.

And you should always say free, never the snootier “complimentary”.

Everybody understands free and responds to it.

Some people actually think “complimentary” means “giving a compliment”.

The great, late 20th century copywriter Bill Jayme believed you could never say free too much or too often.

“If something is free, say it seven ways till Sunday,” he famously advised.

Some grammarians complain that we copywriters are redundant when we write “free gift” because all gifts are free.

Yet in a split test of “free gift” vs. “gift”, the free gift pulled a greater response. Apparently, it helps to remind and reassure people that your gift is free.

If your argument against using “free” is that you market to a sophisticated audience and so using “free” would be talking down to them, let me disabuse you of this notion.

JH, a friend of mine who worked in a medical ad agency, specialized in creating mailings inviting doctors to a free symposia.

One day he found a pocket calendar he could buy wholesale for a dollar. He then did an A/B split test where “A” was the invitation only and “B” also offered the pocket calendar as a free bonus for attending.

The “B” test cell with the free calendar offer out-pulled the “A” test cell without the premium sixfold.

Online, take pains to not abuse the meaning of “free” or use it inappropriately.

For instance, many marketers say you can get a “free 30-day trial” of their product…but to do that, you pay with your credit card up front. Therefore it’s only free if you return the product for refund.

The proper way to phrase this is a “risk-free” offer. Any time you say “free offer” and then ask for the customer’s credit card, you instantly lose credibility.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Why You Need These 4 Essential Headline Writing TipsWhen you’re running short of time, you instinctively scan instead of read an article. What do you scan? Significant pictures and keywords that capture your attention. Where are the keywords usually located? In the headline, of course. If the headline interests you, you will naturally feed your curiosity by reading the article further, and then it seems like you have some time to afford after all.

It has been said that the headline constitutes 80% of the first impression of a piece of content, therefore it is a critical element of written communication. Some marketers have a mistaken idea that headlines are restricted to advertising copy. No, headlines pervade everywhere including landing pages, social media posts and blog posts. In fact, the following 3 reasons are why we must adopt a “headline first” mentality in everything we write:

1) Readers are always short of time (I believe this is not a baseless presumption).
2) Readers must get interested before they read further.
3) Writers must not lose sight of what readers are looking out for.

Famous copywriters are known to earn millions out of writing words, or as business guru Rich Schefren said, “selling electrons.” But marketing through written communication (like copywriting) is an age-old skill that will always be in demand. For marketers who want to reach out to a wider audience, learning to write compelling, attention-grabbing headlines is a good starting point.

Today, you have 4 tips to writing a powerful headline.

1. Use Trigger Words (e.g. what, why, how, when)

Trigger words promise the reader that he or she should learn something after reading your article. Rather than your headline simply making a statement, trigger words make it sound more persuasive.

2. Use Numbers

It is no secret that the most successful headlines use numbers in order to sound specific, like “7 Tips To Lose Body Fat Fast!”

Numbers are a copywriter’s best friend, and they work like a charm.

3. Use Interesting Adjectives

Here are some examples:


Adjectives are what I call “sentence enhancers”. They add flavours to the written word so readers can feel good or have positive visualization of what is being said to them in their mind.

4. Create A Curiosity Gap

Peter Koechley, the co-founder of Upworthy, one of the most visited editorials on the Internet, says, “Tell people enough to get them interested but not so much they don’t need to click. Our goal is to create an itch you need to scratch.”

While you shouldn’t reveal too much in your headline, you have to include enough information that intrigues the reader to begin with, so find that balance.

Here’s a simple headline-writing formula:

Number + Trigger word + Adjective + Keyword(s)

For instance, if you were to write an article on “eating bananas”, you could phrase it as “Why You Should Eat Bananas”, or take it a step further and make it: “14 Unbelievable Reasons Why You Should Eat Bananas”.

Apply the formula and you get: Why You Need These X Essential Headline Writing Tips.

We practice what we preach.

So overpromise your readers with your powerful headlines, just remember to deliver too.

Nelson Tan is an Inbound Marketing consultant at iSmart Communications, an integrated marketing communications agency serving the Asia-Pacific region.

Experience Is The Best Teacher

Posted March 13th, 2015 by Nelson Tan. Filed under Copywriting

MM, a famous and wealthy entrepreneur, once surprised me in a speech to a group of copywriters by saying, “I think everyone should have kids.”

Here’s why I think MM said that…

As a copywriter, you have to write copy that sells products and services to people in a wide variety of situations.

These may include parents of newborns, parents of teens, parents struggling to pay their kids’ college tuition, and first-time grandparents.

If you don’t have kids, you haven’t experienced these situations and the emotions they entail first-hand.

And please don’t tell me you have nieces and nephews or friends with kids. It’s not even close.

Therefore it follows that the more experience you have, the more powerful and genuine your copy will be because you know more. This is why older copywriters have an advantage over younger: we have simply experienced more.

You will write better copy about dealing with a parent who has Alzheimer’s or Parkinson’s if your mother or father is in that unfortunate situation, which is far less likely if you are 22 than 62.

DP, a young entrepreneur who has made a lot of money selling information products on how to deal with bipolar disorder, can write such great copy for his business because he grew up with a bipolar mother.

Kurt Vonnegut said of the young students in the college writing classes he taught: “They are damned if they will tell a story simply and directly, and I have discovered the reason for this: they have no stories to tell.”

Yes, everybody young and old has a storehouse of unique experiences that can be raw material for their writing. But if you are 70, you likely have more experience in more areas in your storehouse than when you were 20.

And that’s the edge older copywriters have today over the younger ones.

Einstein: “The only source of knowledge is experience.”

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

There’s been a lot of talk lately about companies developing software that can write copy.

Naturally copywriters are both a bit skeptical and a bit nervous that, if the software works, it will put them out of a job.

The copywriting software company getting the most PR is Persado. A recent Wall Street Journal headline boldly proclaimed: “Persado Raises $21 Million to Replace Human Copywriters with Computers.”

But as it turns out, the media misinterprets what Persado’s software is really doing. So let me set the record straight, based on a recent interview I conducted with Persado CMO David Atlas.

First, the software does not write copy in the sense that you or I might write a sales letter, ad, landing page, or brochure. It cannot do what we copywriters do…yet.

David explained to me that the Persado algorithm is limited to creating persuasive sentences with a maximum length of 600 characters. So far it is used mostly to write e-mail subject lines and text messaging for mobile marketing.

It is not true artificial intelligence in that it cannot think like a human copywriter or feel emotion.

What happens is the software sends e-mails with thousands of different subject lines to a marketer’s e-list. A lot of Persado customers are large online retailers. They include Neiman Marcus,, and American Express.

Within these many versions and permutations of a subject line or mobile message, the software is able to measure response and test short phrases and even single words.

Then the algorithm composes new subject lines incorporating the winning words and phrases.

Armed with this tested database of results, the Persado software can indeed compose or “write” subject lines and other persuasive sentences, such as calls-to-action, that beat copy written by humans.

Rather than competing with human copywriters, which Persado does not do, it is a tool that we copywriters could actually use to our advantage

When it comes to making six figures as an independent copywriter, there are two options you can choose from.

Option A, which is my primary activity and produces a six-figure annual income, is that of being a traditional freelance copywriter.

This entails writing copy, usually on a project basis, for many different clients selling a variety of products and services.

Option B, which I also make six figures from, is to write copy for your own products.

Some copywriters do one or the other, while other writers do both.

Ted Nicholas, for instance, has had huge success writing copy to sell his own products but also has written winning promotions for many clients.

Both options have their pros and cons. So which option do I recommend for beginning copywriters? Option A.

The reason is simple: Getting clients aside, there are two primary copywriting skills. One is the ability to write persuasive copy; the other is the ability to quickly learn and understand a variety of markets and products.

When you are a pure “Option B” copywriter, you may be a great persuasive writer. But, you are writing only about products you created and are therefore familiar with.

Therefore, you do not gain experience in writing for products and markets other than your own. And you do not learn how to quickly study and understand different products and communicate their benefits to unfamiliar audiences.

As a result, as an “Option B” practitioner, you are in a sense an incomplete copywriter. You only possess half the skills needed to succeed as a traditional freelance copywriter, should you ever want or need to do so.

As an “Option A” or traditional copywriter, I am constantly asked to write about new products and to new markets

There is no marketing axiom that says long copy is best in every situation.

But there are many situations in which long copy can boost response, but doesn’t get to do so, because someone involved with the project objects to it, precisely because they feel it is too lengthy.

In a recent test, an investment advisory firm hired me to rewrite a 2-page flier they use to invite potential clients to a free investment and retirement planning workshop.

When I handed in my copy and their graphic designer laid it out, it was 4 pages, not 2 pages.

The headlines for the control and test were the same. The difference was that my longer promotion was double the length of what they were using, information packed, and with a lot more proof.

Note: both their 2-pager and my 4-pager offer a book on retirement planning as a free bonus gift, and the book is mailed to those who sign up in advance of the workshop date.

My client showed my copy to a marketing consultant in the financial area, who declared that people are too busy and would never read such long copy, and therefore it would not work. “It is way too long,” he said. “People are in a hurry today.”

My client decided to test my 4-page mailer. The result: it pulled more than double the response of the shorter mailer, getting twice as many prospects to attend the workshop.

“This incident, though admittedly just a single test, is very significant for me, because it shows long copy can beat short,” my client says, adding, “But the long copy must be compelling.”

About the consultant who proclaimed that the 4-pager would bomb, my client replied, “When your prospects are deciding what to do with $1 million, they will find time to read good long copy.”

In addition, my client believes the long copy invitation will get a better quality of prospect closer to what he wants.

“If they are willing to read the long copy, they are more likely to read the book I mail them and will be that much more likely to do business with me.”

Two takeaways:

1. For many offers long copy out-pulls short copy substantially, which makes it worth testing. If you use a 1-page letter, test against a 2-page letter.

2. Not only does long copy increase response, but it can also produce a more qualified lead, since those who will read long copy are serious buyers.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

We are taught to stress benefits in our copy, but Terry Dean suggests going one step above ordinary benefits and stressing the results your buyer will get using your product.

“It doesn’t matter whether you’re offering a product or a service, you have to deliver the results,” says Dean. “Your customers buy because of the end results and how those results make them feel.”

Dean advises marketers to make the biggest, boldest promise they can legally and ethically deliver.

“What kind of difference will these results make in your client’s life?” he asks. “How much are the results worth? Is there any way you can improve the results you’re delivering with an even more valuable offer?”

Source: Terry Dean newsletter, 2/3/15

Online, there’s no limit to the space you have for copy, but in print, you are limited by the room on the paper. Here are approximate average word counts for common print promotions:

Tabloids: 400-600 words per page.

Magalogs: 500 words per page.

Digests: 250 words per page.

Non-fiction trade books: 400 words per page.

PDF e-books: 300 words per page.

Long-copy full-page mail order ads: 500-750 words.

Sales letters: 300 words per page.

Standard-size postcards: 100-150 words.

These are the maximum words counts, and using them results in a page fairly dense with copy, which is a common practice in direct response. In brand advertising and B2B, advertisers use far fewer words because they like white space, not understanding that white space is wasted and does not sell.

As for tabloids, word count is variable. If you filled the page solid with text like a newspaper, you could fit a thousand words. But most tabloids are designed with plenty of graphics, so word count is variable.