Warrior Special Offer Leverage

Posted January 31st, 2011 by Nelson Tan. Filed under List Building/Lead Generation

It’s hard to make good money from Warrior Special Offers nowadays, unless you know a few little tricks.

Well, my friend Thom Lancaster has found a great one, and I’ve twisted his arm to show it to you.

It’s all about using a new spin on the ad swap techniques. But this doesn’t give you a list of old and worthless leads.

It gives you real money and real potential for the future.

You need to look here and you’ll discover everything you need to know.

I recommend you buy his WSO Adswap Manual now, as I fully expect Thom to be told to pull this from the market once this method gets out!

No More Excuses! 4 easy exercises to zap your obstacles.

Posted January 30th, 2011 by Nelson Tan. Filed under Uncategorized

Everybody faces challenges in life.

Everybody has obstacles that hold them back.

But some people overcome their obstacles and achieve greatness. For instance:

* German composer, Ludwig Van Beethoven, went deaf at a young age—yet continued composing music and became one of the most famous and influential composers of all time

* Franklin D. Roosevelt contracted polio in 1921 and was forced to use a wheelchair—yet still became the president of the United States in 1933.

* New York Yankee pitcher, Jim Abbott, was born with only one hand—yet that didn’t stop him from becoming a major league baseball pitcher. In fact, he pitched a no-hitter in 1993.

So the question is: How do you overcome the obstacles in your life so you, too, can achieve your dreams?

Igor Ledochowski, one of the world’s leading personal development experts, has just released a new video called “How to Break Through Obstacles That Are Holding You Back“.

The best part: This exclusive video is 100% freely available.

In this new video, Igor reveals:

* How one little problem—ignored for too long—can cause your entire life to fall to pieces.

* Why you should write down the obstacles you’re currently facing.

* A simple question to ask yourself to get rid of irrational fears.

* How playing out “worst-case scenarios” in your mind can actually help you break through obstacles.

* How to guarantee people will accept you and what you have to offer. (Never feel the fear of rejection again.)

* Why being “good enough” is a better goal than being “good” or “great.”

* How unrealistic expectations are holding you back…and…what to do about it.

* An easy “game” that lets you bend every situation to your ultimate benefit.

This video deserves your full attention. Go to this page to watch it now while its still available!

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Creating your perfect reality is not hocus-pocus.

Posted January 29th, 2011 by Nelson Tan. Filed under Uncategorized

Reality Creation Secrets

All conditions in life are created by consciousness. You manifest exactly what you perceive.

If you try to express abundance towards another while seeing lack in them, you will perpetuate conditions of lack in your experience with them.

In order to experience abundance, you have to perceive abundance.

If your world really was abundant, then you’d expect that others have more than enough to give to you for what you give to them, and you’d receive joyfully knowing that they’ll keep having more themselves…

Herein lies the secret to selling, but there’s more. Access your Reality Creation Secrets now.

Close to 5,000 people watched this video since its leak early this week. Ex-banker Daniel Tan who makes over $24,000 a month running SEO business actually does have some bona-fide secrets! No wonder Google doesn’t slap him!

For the first time, Daniel reveals the top 10 commandments of SEO.

In his video:

– Google’s patent saying longer content is better than shorter content!
– Why you want to target local keywords and not just your brand!
– Why you want to decorate your keywords…’cos they weighs!
– That Google is actually tracking your site’s visitors whether you like it or not and how to game this!

If you just follow through these TOP 10 commandments, you will outrank many sites already, not to mention charging high sums of money helping people rank their sites, like how Daniel makes over $24K a month doing the same thing!

Don’t forget to leave a comment on the video. Daniel just gave away a Cinemin Swivel Pico Projector and he has 4 more to go! You may win one!

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Overcoming Skepticism In Copy by Bob Bly

Posted January 27th, 2011 by Nelson Tan. Filed under Uncategorized

Do you ever make statements in your copy that prospects don’t believe?

There is nothing that sticks out more like a sore thumb to the reader than an outrageous claim that is not backed by one single iota of proof.

For instance, I was writing a salesletter to sell subscriptions to a magazine covering the defense industry.

When I asked the subscription manager what made their product different, she said, “We aren’t usually the first to report on a story…TV, newspapers, and the Internet all beat us to the punch, since we are a monthly…but we analyze and interpret the news so our readers can make better decisions based on what the facts really mean.”

“That’s fascinating,” I replied, scribbling eagerly. “Can you give me an example?”

Her reply: dead silence.

Imagine: the USP (unique selling proposition) was that this publication analyzed military events more accurately and in depth so military people could make better strategic decisions based on this analysis.

And no one at the publication could give me a single example to prove it!

Finally, we did get a story…just one story…and it was a beauty.

One of their editors analyzed a photo from a battle that had been published in the newspapers, and was able to correctly identify the model of tank in the picture—something the newspapers had gotten wrong.

Why did this matter? Turns out, it was an inferior model of tank. The editor explained, “By knowing that a ‘cheap’ tank had been deployed, we knew the enemy did not consider this a strategically important area…or else he would have deployed premium tanks there. The enemy’s strategy was revealed, and our readers could plan accordingly.”

Can you imagine claiming that you could help a general plan victory in battle…or help people get better jobs…or help companies reduce their insurance costs…without producing even one good story or example to prove it?

Sounds absurd, but dozens of promotions I see do just that.

Often, these promotions have no proof for their major claim because the marketer has never bothered to collect it.

And if you’re going to aggressively market your product through the mail or online, collecting such proof from satisfied customers should be your #1 priority.

It’s easy to do: First, figure out the claim you want to prove or demonstrate, e.g. “XYZ is the only product that does [Benefit] for [Audience] by [Method].”

Then, send a simple letter or form to your customers. Ask them: “Has our product [XYZ] ever helped you achieve [Benefit] by [Method]? We are looking for success stories from customers like you. If you have a success story to share with us, please summarize it below and send this form back to us. If we use your story in our marketing, you will receive a free [NAME OF GIFT].”

Offer a nice gift in the $50 to $100 price range to anyone whose story you use. This will be sufficient to motivate people to take the time to think about your product and relay the story of how it helped them.

Do this until you have, ideally, 12 really good stories you can use. Then use them as follows:

1. In an ad, lead-generating letter, or e-mail, you can build your copy around a single compelling story.

2. In a traditional direct mail package with a multi-page letter, pack your letter with proof. Tell three of the stories in detail, and 3 to 6 more in summary.

4. Reprint them as a group of testimonials on a single printed sheet you mail in your sales literature or post on your website.

The bottom line: the more thoroughly you demonstrate how your product delivers a particular benefit in a unique fashion, and prove it has done, the more effective your marketing will be.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

The most underutilized tool in marketing

Posted January 26th, 2011 by Nelson Tan. Filed under Other Stuff

Prospects might spend 60 seconds on your website. But they’ll spend 60 or more MINUTES with you on a teleseminar.

That’s why teleseminars may be the most underutilized tool in marketing today.

Here’s the teleseminar tool I recommend.

Not only is it the easiest to use, it’s the only teleseminar/webcast tool that’s designed specifically for people who are selling online…

AND they’ve got the best training in the industry. So not only do you get the tool, you learn how to make it work in your business. Take a look.

Viral Submitter Pro Is Now Available!

Posted January 25th, 2011 by Nelson Tan. Filed under Uncategorized

Who Else Wants…

– Unlimited Traffic at the Push of a Button

– All of their Submission Accounts Created For Them

– Easy High Quality Back links

– Push Button Content Uploading

– To Never Enter a Captcha code again

– Virally Publish Content to Twitter, Digg, and Facebook

– Generate More Sales with Ease

All for under a Hundred Bucks…

Viral Submitter Pro is Now All YOURS Right Here!

Just one module of Viral Submitter Pro literally pays for itself the very first time you use it.

And don’t worry, this isn’t one of those throwaway tools. My friend Herschy has built this one to last!

It works on a Mac and a PC and is being reveled as THE “Must Have” Traffic Tool of the Year!

You’ll be uploading your videos, articles, press releases, and more in just a few minutes from now…

On a side note, here’s a free gift by Herschy: the Viral Submission Strategy Map

Stupid, Simple Membership Profits

Posted January 24th, 2011 by Nelson Tan. Filed under Membership Sites

5 Minute Membership Site

You’re not going to believe this: how about setting up a membership site in 5 minutes? Is that record-breaking or what?

My friend Justin Michie has put together the ultimate push-button solution for raking in recurring cash online.

There’s nothing cheapskate in the quality of these sites. In fact, Justin is now making $3000 to $5000 from just 5 minutes of work!

If you’ve ever wanted your own membership site that rakes in profit on autopilot and takes minutes (literally) to setup and run, go check out the “5 Minute Membership Site” system ASAP!

460 Hits Per Day To 40,000!

Posted January 23rd, 2011 by Nelson Tan. Filed under Uncategorized

Big Traffic Guide

Have you ever wanted targeted traffic without paying a single dime for it? Today Daniel Sumner has covered just that.

Big Traffic Guide is a no-bull, no-fluff guide to generating targeted traffic you won’t be disappointed with. Daniel delves into the traffic methods that work. Paid traffic and free resources of traffic, Daniel gives you the complete low-down to traffic and how to get it.

In 2009 Daniel was getting around 4 to 5 hundred hits per day to his websites. Now Daniel gets 40 thousand hits per day to his websites using exactly the methods he teaches in Big Traffic Guide.

If you are interested in getting that targeted traffic you never knew you could get, then Big Traffic Guide is the answer you won’t be disappointed with. I guarantee it.

Lance Tamashiro and Robert Plank has recently recorded a 1-hour webinar on how you should exercise your autoresponder to the maximum limit. Watch this to get better results from e-mail marketing.

I recently listened to the CD of a talk given by Joseph Sugarman, founder of JS&A and widely recognized as one of the greatest mail order marketers of all time.

JS&A is the company that sells those Blue Blocker sunglasses you see advertised on TV and in magazines.

The glasses really work, by the way. Put a pair on, and everything blue is converted to a shade of gray.

Anyway, during the talk, Mr. Sugarman mentioned that he often tested three or four different ads for the same product…and in some cases as many as 10 different versions!

“Typically, nine of the ads would fail but one would work spectacularly well,” said Mr. Sugarman, “The profits from that one ad would more than cover the losses from the other nine.”

Do you do that…create multiple ads and then test them to see which works best?

Or do you—like most businesses—create and just deploy that one ad…or one postcard…or one e-mail…or one sales letter or direct mail package without ever thinking of testing it?

If so, you are significantly reducing your odds of getting a winning promotion…

The reason is that not all promotions work. In fact, most don’t.

Say one out of four promotions is a winner. And that’s being optimistic.

Jerry Huntsinger, a well-known copywriter in fundraising, once told me “9 out of 10 of the things I do don’t work”.

And in his speech, Joseph Sugarman reported similar results…sometimes having to write and test 10 ads to get one winner.

But let’s stick with the “one winner out of every four tests” figure for now.

Based on those odds, if you run just one ad, or mail just one version of a sales letter, your chances of hitting a winner are only one out of four…and the odds are 75% that your marketing effort will bomb.

What commonly happens is that a business decides to ‘try’ direct mail…sends out a poorly written, amateurish letter or postcard…and when they get no response, they proclaim that “direct mail doesn’t work”.

Sure it doesn’t…tell that to Nightingale-Conant…or Boardroom…or Publishers Clearinghouse…or Day Timer.

On the other hand, if you create and test four different ads or letter versions, the odds are in your favor that at least one will work and be profitable for you.

My rule of thumb for improving direct marketing results is: Look at what the big players—the successful direct marketers—are doing. And do what they do.

And the one thing every successful direct marketer has in common is…they test. A lot.

What do they test?

Headlines…outer envelopes…direct mail formats…copy approaches…sales appeals…mailing lists…prices…offers…guarantees…terms…anything with the potential to generate a big lift in response rates. Or even a small one, for that matter.

Does all this testing make sense?

On one such test, a marketer increased response to an e-mail marketing message by 50%…just by changing the subject line.

In another test, a software company increased orders from a direct mail package tenfold…simply by varying the wording of the offer.

And a computer school doubled the response rate to its newspaper advertising when they added the offer of a free career booklet.

Does all this testing make sense?

You bet it does!

Imagine…just by changing a few words on a piece of paper or a computer screen, you can double your sales…revenues…and profits.

If there’s another area of business that gives you that kind of leverage, I’d like to hear about it.

One other point…

In direct marketing, no one can predict with any degree of certainty which ad or mailing is going to work.

You only learn what works by testing and keeping track of the results.

You may have your subjective opinions about what you like and don’t like in advertising…we all do…

But in direct marketing, you simply can’t argue with results.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

4 Simple Ways To Develop Better Customer Relationships

Posted January 19th, 2011 by Nelson Tan. Filed under Uncategorized

Information is power. It is also the key to effective customer retention, because if you really know your customers you can give them the service and respect they deserve. But unless you have a photographic memory (or a really small client list), you will not be able to discover and track everything there is to know about your clients. Here are a few things you can do that will help.

1) Gather demographic info: Gender, age, marital status, hobbies, income, business type, and shoe size can all be relevant details you use to create targeted communications and offers that wow your customers. If you don’t already have this information, you can gather it though questionnaires or through database appending services such as Dunn & Bradstreet.

2) Track customer data and behaviors: There is no way you can remember everything about your customers without a good system for keeping notes. A good customer database or customer relationship management (CRM) system will allow you to track demographics, interests, past purchases, behaviors, and more.

3) Conduct a survey: Send out an e-mail survey to help you gather valuable data from your customers. You will discover their interests, how they feel about your service, what products they may be searching for, and much more. This information will help you address individual needs and also give you a “big picture” glimpse of how you’re doing.

4) Listen to your customers: The best way to develop better relationships with your customers is to solicit their feedback. If your clients are local, you can host a ‘live’ customer appreciation event, whereas if you have a larger list of customers, you can hold a virtual event, social media gathering, or other creative avenue to interact with customers.

When you know your customers, they’ll respond with their loyalty. And that’s what it’s all about.

Ben crashed a Lambo…then made $1K.

Posted January 18th, 2011 by Nelson Tan. Filed under Uncategorized

If you haven’t seen this new video, you need to check this out!

You’ll see how Ben Hulme developed the 1K Commission System from a hospital bed!

You’ll also see how you can make 1K commissions as many times as you want each month…

Make sure you check out the page and the video today.

Michael Masterson’s “BDF” Copywriting Formula by Bob Bly

Posted January 17th, 2011 by Nelson Tan. Filed under Uncategorized

Big corporations routinely spend thousands of dollars on expensive and elaborate market research studies designed to help them get inside the minds of their customers.

These can include mail and online surveys, telephone interviews, and focus groups.

Entrepreneurs running small businesses become worried that if they don’t do this kind of expensive market research, they won’t know how to reach their prospects and will fail miserably.

But for many small companies, the cost of even one study from one of the big market research companies would wipe out their entire marketing budget for the year.

Relax. The good news I’m here to tell you is that focus groups and other formal market research studies are completely unnecessary.

“But how will I understand my customers?” you may ask.

Simple: just use Michael Masterson’s “BDF” formula – which stands for Beliefs, Desires, and Feelings.

The “BDF” formula says that you can understand your prospect by asking yourself 3 simple questions:

“What do my prospects believe? What are their attitudes?”

“What do my prospects desire? What do they want?”

“What do my prospects feel? What are their emotions?”

There’s no market research required, because you already know these things about your prospects…or else you wouldn’t have chosen to start a business that caters to them.

Or to quote Dr. Benjamin Spock: “Trust yourself. You know more than you think you do.”

For instance, a company that provides “soft skills” training to Information Technology (IT) professionals was promoting a new on-site seminar.

They sent out a flier where the headline was the title of the program: “Interpersonal Skills for IT Professionals.”

It generated less than half a percent response (the offer was more detailed information about the program).

So the marketing manager and the owner brainstormed and asked themselves the BDF questions.

Here’s part of what they came up with…

* IT professionals BELIEVE that technology is all important…and that they are smarter than the non-techies they serve.

* IT professionals DESIRE recognition…respect…continuing opportunity to update their skill set in new technologies and platforms…job security…more money.

* IT professionals FEEL an adversarial relationship with end users…they are constantly arguing with them…and they resent having to explain their technology to us ignoramuses.

Based on this BDF analysis, the company rewrote the letter and tested it.

This time, it generated a 3% response – outperforming the old mailing by 6 to 1.

And one third of those inquiries purchased an on-site one-day training seminar for $3,000.

That means for every 100 pieces mailed, at a total cost of about $100, they got 3 leads…and one order for $3,000 …a 30-to-1 return on their marketing investment.

Oh, and the headline based on the BDF analysis? It was this:

“Important news for any IT professional who has ever felt like telling an end user, ‘Go to hell.'”

Says the company owner, “The BDF formula forced us to focus on the prospect instead of the product (our seminar), and the result was a winning promotion.”

Amount of money spent on market research before the mailing? Not a dime.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Contest Burner plugin for WordPress drives traffic, builds your list, creates buzz and brands you all at the same time!

Click here to watch the video that reveals this new and explosive traffic method.

Imagine waking up to 2,600 new subscribers…1,800 new backlinks to your site…12 new YouTube Videos promoting your product…3 new press releases promoting your product…220 new Facebook posts about you and 14 new articles submitted…(All promoting YOUR PRODUCT!)

* All DONE FOR YOU (Automatically)!
* WITHOUT SPENDING A Ton Of Money On Traffic!
* WITHOUT Breaking a sweat at all!
* ALL BY LETTING THE SYSTEM do it for you!

This is EXACTLY why everyone is so excited about Contest Burner!

This script allows you to run your own contest. Visitors enter your contests to earn points and they do the things you want them to do, like earning 100 points to post about your product on Facebook, and there are so many ways you can design how to give away points.

That’s how participants will send you the traffic and backlinks to your site.

For reasons you’ll understand after you watch the video, “Contest Burner” is perfect for anyone who desires more traffic including affiliate marketers…MLMers…offline Marketers…newbies…small businesses…and even large Fortune 500 companies!

ANYONE, regardless of experience can follow this method easily!

You’ll want to move fast on this one!


How much are you willing to pay for a solid keyword research software?

While you think about this question, may I introduce SerpAttacks. This software allows you to:

1) Find highly searched keywords with very less competition so you can rank and earn faster.

2) Find highly searched keywords and analyze search engine competitions on certain location.

3) Discover how much advertisers are paying for that keyword and how many are competing.

4) Unveil and analyze how many people are searching for your keyword and discover if the trend is going up your down.

5) Discover high-value domain names.

6) Discover highly profitable affiliate products to promote by digging Amazon and Clickbank.

7) Check and monitor your rank across different search engines from different locations.

8) Check the websites that are linking to you or check your competitor’s backlinks so you have an idea where you will put your links.

9) Analyze your website’s weak points for on-page SEO.

Did I tell you it’s free and not a shareware of any kind?

Which Sells Best—Benefits Or Features? by Bob Bly

Posted January 13th, 2011 by Nelson Tan. Filed under Uncategorized

You’ve heard it before: when advertising your product, stress benefits instead of features.

But it’s a little more complicated than that.

To be accurate, product facts aren’t just divided into one of two categories—features or benefits.

Experienced marketers know that there are four levels of product description.

These are features, advantages, benefits, and ultimate benefits.

The more you understand and use all four levels—and not just benefits—in your advertising, the more effective your advertising will be.

Let’s look at these four levels…

The lowest level is features.

A “feature” is what a product is or has—the literal physical description of the product.

For instance, a feature of a tire is that it is steel-belted. Another might be that it is double ply.

Often, despite what experts tell you about “stress benefits, not features”, a feature can be a selling point…even if the prospect doesn’t know what it is!

For instance, when I was a kid, brochures for the new car models coming out would boast about “rack and pinion” steering.

The car makers hyped it so much, everyone asked dealers, “Does the car have rack and pinion steering?” Many wouldn’t buy a car without it.

Yet I bet not one buyer in a hundred really knew what rack and pinion steering was.

I still don’t, to this day.

Next, there are advantages.

An “advantage” is a feature that your product has that competitive products don’t have.

You know that to get consumers interested in your product, you must show how your product is different than competing products.

The advantage is that point of differentiation…

For our tire example, that might be that our tire is the only steel-belted radial tire that also has double ply.

Moving up the hierarchy, the next level of product description is benefits.

A “benefit” is what the product does for the user…and how the consumer comes out ahead as a result of this capability.

Going back to our tire example, again, the benefit of a steel-belted double ply radial might be that the tire grips the road tighter and increases safety while driving.

Or that it can drive for another 50 miles even after being punctured before you have to change it.

At the top of the product description hierarchy is what I call ultimate benefits.

An “ultimate benefit” is “the benefit of the benefit”…the most important way in which the product improves the user’s life.

Ultimate benefits include saving money…saving time…making money…success…self-esteem…security…safety…joy…pleasure…happiness.

Remember the TV commercial for the tire showing a baby sitting in the middle of a tire?

That’s an example of showing the ultimate benefit…which simply put is, “If you buy our tires, you won’t kill your baby.”

In business-to-business marketing, a benefit might be “reduces energy costs”.

The ultimate benefit is often “makes you a hero within your company”…

Meaning if you achieve the benefit by purchasing the product, senior management will look upon you favorably.

To make your copy richer, deeper, and more credible, don’t just talk about benefits.

Instead, use all four levels of product description: features, advantages, benefits, and ultimate benefits.

For instance, while ultimate benefits are powerful, they are too generic…not specific enough.

To give your advertising specificity, state the specific benefit (e.g. “reduces energy costs 50%”) that delivers the ultimate benefit (“you’ll be the hero of your company”).

To differentiate your product from others that deliver a similar benefit, you need to explain the advantages—how your product is different from or better than the competition.

Finally, there are the features…

Lots of marketing seminars urge you to stress benefits instead of features…but you should use both.


People are skeptical that your product can deliver the benefits you promise…because everyone is promising those same benefits.

When you show how a particular feature delivers the benefit, it becomes more believable to the prospect.

For instance, if you tell the buyer your computer system never loses data, he thinks, “How can that be?”

But when you describe the feature—that there is a built-in back-up drive…and that the system automatically backs up to that drive daily—then your claim becomes more believable.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Overcoming Price Resistance by Bob Bly

Posted January 12th, 2011 by Nelson Tan. Filed under Uncategorized

“Sticker shock” refers to a price so high that when you reveal it to the customer, she is flabbergasted and immediately protests that “your price is too high” or “I could never afford this”.

If your customer experiences sticker shock, it means that you have not convinced the buyer that the price of the product is a “drop in the bucket” compared to the value of the product.

Even if you’ve done a good job of communicating value, the prospect may experience sticker shock if the price is extremely high or beyond their means.

Sticker shock reduces your chances of closing the sale: if the customer gasps when she learns the price, she’s probably not ready to pay it.

If as a marketer or salesperson you can head off sticker shock before it happens, your odds of closing the sale increase tremendously.

But how do you prevent sticker shock?

One way is to show the customer products in your line with higher prices before showing him the product you want him to buy.

In his book “Influence”, Robert Cialdini describes how this is done in a retail setting.

Say you want to sell $100 sweaters in your store…but are afraid your customers will faint at the price.

You put a table in the aisle near the front door and place three stacks of sweaters on it.

As the customer walks into the room, she sees the first stack. All of the sweaters in this pile cost $200.

“What a rip-off!” she thinks. “No way would I pay that.”

Then she examines the second pile, which contains $150 sweaters.

“Phew,” she thinks. “That’s a little better.”

She continues to go down the table until she comes to the third stack—your $100 sweaters.

By that time, she is so relieved that a sweater won’t cost her $200 or even $150 that the $100 you are asking seems like an incredible bargain.

Breaking the price into monthly installments is another effective way to minimize sticker shock.

For instance, the Franklin Mint was selling a collectible chess set.

The pieces were each hand-painted pewter miniatures of civil war figures, sent to you one per month.

For these hand-painted collectible figurines, the price was only $17.50.

Seems like a bargain for a collectible item, right?

But if you multiply $17.50 times the number of pieces (32), the entire chess set costs a hefty $560 (the board is yours free once you buy all 32 pieces).

If your ad had said, “Civil War Chess Set – $560,” how many do you think you’d have sold?

Not many, right?

Another way to avoid sticker shock is to present the price at the beginning – and get any price objections out of the way up front.

Most mailings for expensive products build desire and perceived value, then reveal price once the customer is sold.

An opposite approach is to state price up front and use the exclusivity of a big number to weed out non-prospects.

Example: “This service is for serious investors only. It costs $2,500 a year. If that price scares you, this is not for you.”

An element of exclusivity and snob appeal is at work here.

Also, the more you tell someone they do not qualify, the more they will insist they do and want your offer.

The classic example is Hank Burnett’s famous letter for the Admiral Bird Society’s expedition.

The second paragraph states: “It will cost you $10,000 and about 26 days of your time. Frankly, you will endure some discomfort, and may even face some danger.”

Once the reader has heard the price and decides to continue reading, the possibility of sticker shock is eliminated…because he already knows what the product costs.

Surprise is eliminated…and sticker shock is all about surprise.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Anwesh Rath gives away 70+ e-books and software.

Posted January 10th, 2011 by Nelson Tan. Filed under Uncategorized

Anwesh Rath just wrote to me that he is giving away a load of free e-books and software.

When I saw the page I didn’t count how many items are there, all I know is I just keep scrolling down…

Do yourself a favor and see what you can download away all for free, non-Internet Marketing stuff included!

* IM Gifts Blast *

Are you making over $1 per subscriber?

Posted January 4th, 2011 by Nelson Tan. Filed under Uncategorized

Extracting Maximum Cash From Your E-Mail Lists

Not many marketers know this, so let me quiz you: Have you ever thought how much you should make—at the minimum—from each subscriber per month?

The rule of thumb is you should make $1 PER subscriber PER month.

So if you have 5000 subscribers, that’s $5000/mth.

But if you work on being an EFFECTIVE e-mail marketer, it’s not uncommon to boost that number to $3-4 per subscriber.

I’ve got a special video series to show you how to do it.

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Get ready to ramp your e-mail marketing up to a new level.

Remember, just having a list is not enough.

You need to know what to do with the list once you’ve got it.

This tell-all video seminar normally goes for $97, but you are offered a massive 80% discount today!

Not only that, but I’m guaranteeing that you’ll see increased profits if you follow the tips in this awesome video series.

* Extracting Maximum Cash From Your E-Mail Lists *

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