How To Drive Traffic To Your Squidoo Lenses

This is an article by Jeff Wend which I just received in my inbox.

After using Squidoo for about a year and a half, I have found there are several things users can do to help generate quality traffic to lenses from other websites and search engines. One of the most important things you can do is create incoming links to your lens through various Web 2.0 sites.

The first step is to get organized. I created a folder in my browser tabs called Web 2.0 sites. From there, I place the various Web 2.0 sites that I use after signing up and creating accounts. As soon as I publish a lens, I make my way down the list and create links to my lens from each of these sites. Give it a try!

The sites I use most often are listed below:

1. Facebook – This is one of the best ways to get traffic to your lens. After creating an account, search for groups on your topic. Once you join the group, you can often add the link to the group page. If this option is not available, start a discussion and ask a question with your link as a reference or you can do the same thing on the wall. The key is to not spam the group! Be sure to make quality, relevant comments that add to the group and not take away. Remember that both your name, and Squidoo’s name is at stake. I have seen several lensmasters get chastised for posting spam comments with links to their lenses. This really looks bad and is a big no-no.

2. MySpace – MySpace is another popular and effective way to gain traffic and links. Post a link to your lens in your intro or any of the other “About Me” modules. Start a blog through MySpace and leave reviews of your lenses as you create them. Again, the key here is to add quality content. Quality content is the way to captivate viewers and get them to take action by visiting your lens.

3. YouTube – It is insanely easy to make a video and post it on YouTube. Sign up, add your video, and insert several keywords and keyword phrases to attract viewers from search engines and YouTube searches. Add a link to your lens and give a call to action in the video’s description. YouTube is well loved by the search engines and a great way to pick up traffic.

4. Yahoo! Answers – You need a Yahoo e-mail address to log in (free to get). Then, you can either ask a question about your lens’s theme or topic and add a link and wait for the answers to pour in, or you can search for questions on your lens’s topic and post an answer with a link to your lens. Again, the key is NOT to spam. Make your comments or questions sound “real” and remember to add to Yahoo Answers with quality input.

5. Clipmarks – Clipmarks is very easy to use, and even comes with a button you can add to your browser. To use it, click the button, highlight some text from your lens, and hit save. From there you add a quick review and keywords.

6. Delicious – Del.icio.us is a popular bookmarking service. Squidoo makes using this site easy – there’s a Del.icio.us button on every lens! Don’t forget those relevant tags.

7. Digg – On Digg, people share what they feel is the best stuff on the Net. Squidoo has a Digg button on each lens. You might generate a little bit of traffic through Digg, but the trick to getting real long-term traffic by putting up plenty of quality links and news stories on your blog so they can get bookmarked by visitors. You want to digg more than just your own lenses. Digg what you consider to be the best of what the web has to offer and others will soon follow you by friending and reading your posts.

8. Faves – Faves is a really easy way to pick up links, and also offers a browser button. After publishing a lens, I hit the Faves button and add it to my list. When you Fave your lens, you can rate it, add tags and leave a review.

9. Feedbite – With Feedbite you create what is called a bundle, or news blog. Write a couple of paragraphs on the topic of your lens and put the link to your lens in the title of the short article. Others will vote up or down your article and the most popular articles get a pretty decent amount of traffic.

10. Gather – Gather is a very active community of writers. To use Gather effectively it is best to write a short article of original content. You can add links to your lens in the keywords placed within your article. Here, you will find nice and helpful people who love to read and review articles and stories.

11. Hubpages – Hubpages is a popular site where you create a Hub, which is basically an article. Within the article you can place a link to your lens in a keyword. The key to Hubpages, like Gather, is writing quality original content and not abusing the link system by overdoing it. Hubpages shares their AdSense revenue with members, which is a nice perk.

12. Mixx – Mixx’s tag is “your blend of the web”. Submit a link to the mix for others to vote up or down and leave comments. This site is extremely easy to use and it only takes a moment to add a link. Remember to use good keywords when submitting your link, as this helps the right people find your lens.

13. Reddit – Reddit is much like Mixx. It is very easy to add your link, a quick review, and keywords.

14. StumbleUpon – There is a StumbleUpon button on each Squidoo lens and you can also add StumbleUpon to your browser. Give a lens a thumbs up or down, add keywords, and leave a comment. Stumbling your lens can really bring in a decent amount of traffic if used effectively.

15. Twitter – Twitter is a site where people meet, share their thoughts, make friends, and talk about what they are doing. The key here is to take part in the community. Do not simply post link after link to your Squidoo lens. Instead, join in discussions, talk about what you are doing, and from time to time, talk about the lens you may be working on.

16. Zimbio – Zimbio is great! It is very easy to submit your lens and add it to a related group. You can also use your RSS feed from SquidUtils to put your lenses on autofeed—bonus! Search engines like Zimbio, and I have been able to track sales directly coming from Zimbio traffic.

There are other sites to help build links and traffic for your lenses, but these are some of my favorites. You can use these to help your lens get indexed quicker, to gain traffic, and to become more search engine friendly.

One last thing: I cannot stress enough how important it is to be responsible with Web 2.0 sites. Megan made a great post about this on the Squidblog here. Do not spam, and do not pester others. Instead, contribute with quality content. Be nice to others and leave comments and reviews of others work, as this will help to gain the trust and have others follow your work in return.

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With economies around the world becoming tighter every day and people being more frugal with purchases, businesses need all the help and resources they can get. Using the power of the Internet to drive sales is here…now and not in the distant future. To do this successfully businesses need the right tools and information…

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Article Marketing has a new secret weapon.

Whether you are selling your own product, promoting affiliate links, or making money from AdSense or “click-flipping”, it all boils down to just two things: Conversion and Traffic.

Conversion comes first. You need to have an offer that people want. That offer might be a product, or it might be an enticing advert (e.g. Google AdSense) that people want to click on. And you need some kind of presentation (such as a sales letter) that encourages them to take the action that you want them to take (e.g. buy the product or click on the ad).

In many ways this is the easy part. Most people can knock together a half decent website or sales letter that will convert at least some visitors into money. Whether you are selling your own product, promoting affiliate links, or making money from AdSense or “click-flipping”, it all boils down to just two things: Conversion and Traffic.

Conversion comes first. You need to have an offer that people want. That offer might be a product, or it might be an enticing advert (e.g. Google AdSense) that people want to click on. And you need some kind of presentation (such as a sales letter) that encourages them to take the action that you want them to take (e.g. buy the product or click on the advert).

In many ways this is the easy part. Most people can knock together a half decent website or sales letter that will convert at least some visitors into money.

But then you need traffic. Loads of it. The more people that come by your site, the more money you will make especially if that traffic is highly targeted.

But, given the number of websites out there all competing for the same traffic, just how do you get more visitors to your site?

Well, there are just 3 ways that people come to your site:

1. They type your URL straight into their browser. That comes from some sort of offline promotion—it might be your business card, a radio advert, an article in a magazine, or a conversation with a friend.

2. They click on a link somewhere. It might be in an e-mail they received (e.g. from a friend or from an e-zine they subscribed to), or it might be on another website they have visited.

3. Or they do a search in the search engines, see your site in the listings, and click to visit you.

That’s it. There is no other way for them to get to your site.

So, knowing that, how do get more traffic?

1. Make sure you are promoting your online presence in all your offline promotional materials.

2. Get lots of people to link to you, and lots of people to send out e-mails with your link in it.

3. Get a top position in the search engines.

Easier said than done. Just how do you achieve no. 2 and 3 without spending heaps of cash or getting banned by the search engines?

To understand this, we need to understand how the search engines work. Again, it is much simpler than people make out.

Search engines want lots of people to use them. To achieve that, they strive to deliver relevant and up-to-date content to people who do a search through them.
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2. They look at what other people say about your site. In doing this they look at two things: how many people link to your site (and what the link says) and also how important is the site that links to your site. An important ‘authority’ site that points to you is worth more than a whole bunch of unimportant sites. The also consider how recent the links that point to you are, and a number of other factors about the link and the context in which it is found.

At the same time, the search engines are constantly looking out for sites that try to fool them into thinking they are more relevant or more popular than they really are, which is why the so-called blackhat techniques quickly lose their effectiveness.

So, to get to the top of the search engines you need to do 2 things:

1. Optimize your on-page factors. There is plenty of information online about how to do that. It is not difficult. But, in itself, it is also not enough.

2. Get lots of high quality, one-way, relevant links to your site from as many other sites as possible.

How do you get people to link to you?

1. Have a fantastic product so that they just, spontaneously, want to tell others about your site.

2. Pay them to link to you—buy a text link, or offer an affiliate program.

3. Exchange links with them but reciprocal links are clearly not worth as much as one-way links, and it is a lot of work to do this effectively.

4. Provide them with fresh, unique content that adds value to their site in return for which they agree to post a link back to you. Loads of sites are constantly looking for fresh, unique content. They get this content by hunting through article directories, or by subscribing to article submission services.

So, if you send out articles to such directories, your articles will end up both on the directories themselves, AND on the niche sites that pick up and use our articles.

As you can see, this last method is the simplest and most powerful. It gives you hundreds or thousands of one-way links, from niche, relevant sites, all for free.

All you need is some way to get a different, unique, article to each of those directories and e-zine publishers, which is what the Unique Article Wizard does. It combines, for the first time ever, the power of article submissions with the benefits of unique content. And it does it in a way that epitomizes simplicity.

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