Optimization Factor #1: On-Page
There are 2 main types of SEO, first of which is on-page optimization, referring to the content you publish on a web page. Essentially, the words you publish on the page must match what most surfers type in the search engines so that that page of yours can show up in the SE results. This in turn increases the likelihood that the surfers come and visit your page, thus qualifying themselves as qualified visitors.
It is therefore very important that you decide on your keywords carefully. Once I told a property agent that in order to fill enough ongoing content for her site and fully express her professional knowledge, she must conscientiously recall the keywords of her profession: housing loans, real estate, HDB (Housing Development Board) flats, maisonette etc. What are the keywords you have to deal most in your profession on a daily basis? Write them down. These keywords come together as composites to form the single market identity, which in her case, is property.
From my perspective, this is not even proper keyword research, but if you maintain a momentum of publishing fresh content and mention your keywords often enough, your site will be seen by Google as an ‘authority’ of sorts and your web pages will rise in the SE rankings.
At the same time, it is with caution that you should take note of not repeating your keywords too much or the page can be perceived as spam. Just write naturally and maintain a keyword density of less than 5%. Best practice is you mention your keywords once or twice in the first paragraph.
It is said that a bare minimum of 100 searches per day is needed to indicate a market. That’s 3,000 searches per month. Use the AdWords Keyword Tool to get your numbers.
Optimization Factor #2: Off-Page
This usually refers to link building. When a lot of websites link to your site, Google sees it as a kind of endorsement and it results in higher SE ranking for your pages. Links that are forged voluntarily by other webmasters are considered the best kind. If you have to create a link-back via article submissions, blog commenting etc., use important keywords as anchor keywords within the hyperlink. For example, if you sell calculators online, use a link like “buy calculator” instead of “click here”.
Target Your Audience
Leave your link on websites where your potential customers congregate, like forums or discussion boards related to your website niche. Do not spam your website as this can be noticed by crawlers and will eventually result in a blacklist entry.
Be positive about plugging your website offline as well. Advertise in native newspapers, tell everybody concerning your website etc.
Add A Sitemap To Your Website
When you want search engines to crawl your entire website, the simplest solution is to add a sitemap to your website.
Just Plain Text
Do NOT Use iframes
Never use iframes to style your website! Search engines merely skip web pages with frames since “a page within a page” is considered a HTML anomaly. From a “user experience” perspective, it’s no good either. Let’s say you have a page called content.html framed within menu.html. If by chance a visitor land on content.html, not menu.html, he wouldn’t have a menu to navigate through your website.
Keep Away From Unhealthy Neighbourhoods
Do not be tempted into leaving your link on abandoned guestbooks, forums or spam your link on each website you can find. Do not exchange links with spammy websites (such as pharmacy websites) either. The danger exists that Google can classify your website as a spam site and will block your website from any search results.