All I can say is WOW…

This is one of the coolest “projects” I’ve ever seen.

It’s pretty obvious that the big-shot bankers on Wall Street have been getting richer and richer during this economic crisis, while your friends and family members haven’t.

Well if you’re interested in cracking open the “black-box investing strategies” of the rich, so you can see how they’re doing it, you’ve gotta check out this video Mike Dillard just posted.

Despite the fact that he’s not an investor, trader, or financial guru of any kind, he’s made a 280% return since 2008, while the rest of the world has lost 30-40% of their portfolio.

How?

Get this: He found a “map” back in 2007 that’s allowed him to basically predict the future.

Like I said…VERY COOL.

Check out this video he just posted and you’ll see how he’s doing it.

3 years after starting my first successful online e-commerce store, I was exhausted, overwhelmed, frustrated and underpaid! Thanks to the original Stomping the Search Engines course, my website was ranking in the top 10 for most all of the major keywords we went after and sales were through the roof!

Unfortunately, this meant that I spent most waking hours answering the phones, e-mailing orders to vendors, and updating the website with new products and sales! This left little to no time for marketing and almost no time for sleep during our peak season. The site soon became a source of conflict, and I began to wonder if this was the entrepreneurial dream that I had signed up for!

But I have learned some tips about virtual teams and systems for your business that helped my business and they can help yours.

Out-task

One of the very first and important business tips I learned was that I needed to out-task. As long as I was answering the phones and processing orders, my business could not grow. Basically the premise is that if you can pay someone minimum wage to do a task and you choose to do that task, you are earning minimum wage. A good idea is to make a daily “To Do” list, and examine what you are spending your time on. If there are tasks on the list that are not generating income or making your business run more effectively, those tasks need to be out-tasked to someone else.

Systematize everything

If your business is dependent on you, you will never be able to take a vacation or enjoy the reasons you became a business owner in the first place. Create How To guides and manuals for each area of your business. This is a gradual process and not something that you do once only to forget about it. Set up your business processes and when there is a breakdown and an employee or contractor has to come seeking your approval or advice, update your business processes.

Set specific goals and tasks for everyone on your team

Have a weekly meeting and discuss the pending tasks and any issues that have arisen with those tasks. Always praise in public and criticize in private. Take this time to give positive feedback and to deal with any problems. Many times employees don’t bring problems to management because they think it is their responsibility to try to figure it out themselves. Such initiative is often good, but other times, there are problems that we as management have already dealt with and we can provide a simple solution in about 20 seconds!

Teach your team to out-task and supervise others

To be successful you will need a core team that supports you and can work effectively to get projects done with little to no input or guidance from you. If your team is not functioning, it’s your responsibility as the business owner to set up systems and procedures so that they can be successful. Everything does rise and fall on leadership. If you have great team member, but he or she is not able to give up some of their responsibilities and supervise others, then you cannot grow. One person can never do it all. Teach them to assign tasks to junior team members and how to effectively supervise their junior team members so that their time is freed up doing more productive things.

Have 2 people for each job

Although this may seem impossible in the beginning when finances are tight, as soon as possible, always have two people for every job. When out-tasking projects overseas, unexpected problems happen. Hurricanes (especially in the Philippines), power outages, kids get sick, and so on. By having 2 people trained for every task, you ensure that you won’t have to renege on the responsibilities you have already trained others to take over.

These are just a few tips that I have used in my business. As a mom of 7 children, a wife and a missionary, my life is busy. Your life is busy as well, so you can’t afford to not add what you can to make your business run easier and automatically.

Summary

  • Out-Task.
  • Systematize everything.
  • Set specific goals and tasks for everyone on your team.
  • Teach your team to out-task and supervise others.
  • Unexpected things happen, so make certain you have 2 people for each job.

Extracted from StomperNet SEO Intelligence Report, November 18, 2011.

There are a number of different business models for making money on the Internet.

Of these, my favorite—and the one I recommend to those who want to sell information products, dietary supplements, or just about any other product online today—is the “Agora Model”.

The Agora Model is an online marketing methodology pioneered by Agora Publishing.

In a nutshell, the Agora Model says you should offer a free e-newsletter and build up a large subscriber base.

Then, you make money by e-mailing promotions to your online subscriber list.

Agora and others are making hundreds of millions of dollars in sales online with the Agora Model.

Yet when I recommend it to marketers—both experienced and novice alike—they are immediately and strongly resistant to the idea.

Why?

One reason for their reluctance is that they have read an article by some so-called Internet marketing guru telling them that e-mail marketing is dead, passé, old hat.

And that they should be focusing instead on blogging, Twitter, Facebook, LinkedIn, online video, mobile marketing, SEO, AdSense, or whatever the fad flavor of the month is.

The other reason marketers are reluctant to launch a new e-newsletter is a fear—reasonable but not true—that the e-zine “space” is too overcrowded.

“There are so many e-zines out there, and everyone I know says they already get too many,” an attendee at an Early to Rise Internet Marketing Conference told me. “It seems impossible that I could be successful by publishing yet another.”

If you believe this to be true, slap yourself—and listen to me as I tell you what really works in Internet marketing today…

The Agora Model really works. I use it myself to earn a 6-figure income online—”working” on my Internet
business only a couple of hours a week.

All the components of the Agora Model—e-newsletters, e-mail marketing, online ads—still work. Like gangbusters.

As an article in DM News reports: “While social media and mobile marketing continue to be hot topics, marketers are still finding e-mail newsletters relevant.”

One of the neatest things about the Agora Model is that e-newsletter subscribers are more loyal readers—because they choose to opt into your list—instead of you gathering their names and compiling your own e-list.

And despite the glut of e-mail in your prospect’s inbox, sending an e-mail is still an effective way to gain the reader’s attention:

>> A study at Loughorough University found that users take action, on average, in less than 2 minutes upon being notified that a new e-mail is waiting for them.

>> According to a report by Forrester Research, opt-in lists (such as e-newsletter subscriber lists) retain 49% of their subscribers over time—nearly double the retention rate of compiled e-lists.

>> A study from ClearContext, an e-mail management tools vendor, found that over half of users surveyed spend more than 2 hours a day in their e-mail inbox.

Another reason why marketers hesitate to launch an e-newsletter is the mistaken belief that it is time and labor-intensive to produce.

That’s not true either.

In fact, your e-newsletter doesn’t have to be elaborate, lengthy, complex, or fancy.

But it does have to deliver useful content to your subscribers—and do so on a consistent basis.

Publishing your own e-newsletter gives you 3 essential advantages when it comes to making money online…

>> First, the best way to get people to opt into your e-list is by offering them free content.

When you publish an e-newsletter, you always have new free content (your e-newsletter) to offer.

>> Second, a monthly e-newsletter ensures that your prospects hear from you—on a regular basis—at least 12 times a year.

Assuming they find your content valuable, this consistent communication helps build a relationship with your online
readers.

>> Third, when people subscribe to an online newsletter, they give you permission to e-mail them.

That means you can send them e-mail marketing messages—with product offers—whenever you wish, at minimal cost.

Repeated exposure to your e-newsletter and solo e-mail promotions gets subscribers to trust you enough to start buying products you sell or recommend.

And before you know it, you’re making money selling information or merchandise on the Internet!

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Several elite underground marketers have just opened doors to their premium training program and offering you a free sneak peek. I wouldn’t hesitate to check it out if I were you.

* Insiders Hub *

Life according to Chetan Bhagat

Posted November 28th, 2011. Filed under Self Development

Don’t just have career or academic goals. Set goals to give you a balanced, successful life. I use the word balanced before successful. Balanced means ensuring your health, relationships, mental peace are all in good order. There is no point of getting a promotion on the day of your breakup. There is no fun in driving a car if your back hurts. Shopping is not enjoyable if your mind is full of tensions.

“Life is one of those races in nursery school where you have to run with a marble in a spoon kept in your mouth. If the marble falls, there is no point coming first. Same is with life where health and relationships are the marble. Your striving is only worth it if there is harmony in your life. Else, you may achieve the success, but this spark, this feeling of being excited and alive, will start to die.

One thing about nurturing the spark – don’t take life seriously. Life is not meant to be taken seriously, as we are really temporary here. We are like a pre-paid card with limited validity. If we are lucky, we may last another 50 years. And 50 years is just 2,500 weekends. Do we really need to get so worked up?

It’s OK to bunk a few classes, score low in a couple of papers, goof up a few interviews, take leave from work. Enjoy with your friends, fall in love, fight little fights with your loved ones. We are people, not programmed devices.

Chetan Bhagat writes op-ed columns for English and Hindi newspapers, including Times of India and Dainik Bhaskar, focusing on youth and issues based on national development. Bhagat is also a motivational speaker and has given talks in leading MNCs and other institutions. He quit his international investment banking career in 2009, to devote his entire time to writing.

In 2008, The New York Times called Bhagat “the biggest selling English language novelist in India’s history”. Bhagat, a graduate of Indian Institute of Technology (IIT) Delhi and IIM Ahmedabad, is seen more as a youth icon than as an author. Time magazine named him as one of the 100 Most Influential People in the World. Bhagat also favoured the forming of a system similar to the Lokpal as early as January 2011 through his articles.

7 Steps To Mastering Your Wealth Accumulation

Posted November 27th, 2011. Filed under Self Development

Money Mastery

If you’re serious about your own financial freedom, then it’s imperative you listen closely (this is unlike anything out there today).

How would you like 2 famous, self-made millionaires to guide you to true financial freedom…in only 7 steps? What if you could get INSTANT ACCESS to the entire program, right now?

If you’re struggling with money, can’t seem to get ahead financially or simply need to know what you can do RIGHT now to turn things around, then Money Mastery is something you will thank me for.

And here’s the best part: Because of my close relationship with them, they’ve allowed me to share a secret link where you can get the entire program for a whopping 62% off! If you’re serious about your financial freedom, this is your chance to prove it!

5 Steps To A Powerful Guarantee by Bob Bly

Posted November 27th, 2011. Filed under Copywriting

“Use a strong guarantee” is standard advice in direct marketing.

Without a strong guarantee, your sales will slow to a trickle since buyers are hesitant to buy products over the Internet, phone, or by mail sight unseen.

But what exactly makes for a “strong” guarantee?

A strong guarantee has 5 defining characteristics and your guarantee should possess these qualities too.

First, length: as a rule of thumb, the longer the guarantee, the better.

Typical guarantee periods are 10, 15, 30, 60, 90, 180, and 365 days.

Of these, 10 days is the weakest, because it requires the prospect to act too quickly for comfort.

The buyer is afraid that, if he puts the product aside, the guarantee coverage will expire, and he’ll be stuck with a product he can’t return.

And so he doesn’t order in the first place.

30 days is a standard guarantee period, and certainly adequate.

60 and 90 days are better. All the information products I publish and sell online are guaranteed for 90 days.

I don’t like lifetime guarantees, because it creates a financial liability on the books that may be problematic when it’s time to sell your business.

6 and 12-month guarantees may be worth testing, but won’t work for some products. For instance, a 1-year guarantee doesn’t make sense for an annual directory.

The second consideration is the conditionality of the guarantee.

Meaning: are there strings attached? Or is it unconditional?

A conditional guarantee might say: return the product in saleable condition for your money back.

The buyer is concerned that you will quibble with him over “saleable condition.”

That is, you will refuse to issue a refund for a book he returned because, say, the dust jacket has a smudge on it.

Another conditional guarantee is the one used by many sellers of small business and investment home study programs.

They say: if you are not satisfied, send back the course for a refund; just “prove to us that you made some effort to follow our system”.

When you ask for a refund, they ask for more and more proof—and whatever you send, the seller counters that “you didn’t do what we said” (or do enough of it)—and denies your refund on that basis.

Much better is to offer an unconditional guarantee. Tell the customer all he has to do is return the product for a full refund—no ifs, ands, or buts—without question or quibble.

The third quality of a strong guarantee is that everything is clearly stated and spelled out.

Be careful about wording that the consumer can misinterpret.

For instance, a performance-based guarantee—”If you do not earn extra money trading options with our program, return it for a refund”—sounds good but contains a potential concern…

Does it mean that if I DO make some extra money with the product, I can’t return it? Even if I only made ten bucks?

Rewrite the guarantee so there is no condition or ambiguity stated or implied: “If you do not make extra money trading options with our program, or you are not 100% satisfied for any other reason—or for no reason at all—just return the program within 90 days for a full refund.”

Fourth, the guarantee should be graphically emphasized within the promotion.

Don’t bury it in body copy or put it in an asterisked footnote in 8-point type.

Print the guarantee in 12-point copy with a large, bold headline. Put a box or even a certificate-style border around it to make the guarantee stand out.

Fifth, how generous is the guarantee?

The best guarantees are unfair—but unfair in favor of the buyer, not the seller.

That means if the customer takes advantage of the guarantee, the seller is, in a sense, getting ripped off.

Example: for regular books sold via mail order, the guarantee is simple: return the book and we will send you your money back.

But think about the same guarantee for e-books…

Can the customer really send you the e-book back?

Do you expect them to send back the copy they printed out…or sign an affidavit that they erased the e-book from their hard drive…or shredded the print-out? (Some online marketers have done just that!)

Most information marketers skirt the issue of returning e-books in their guarantees.

They say: if you are not 100% satisfied, let us know within 90 days for a full refund.

No discussion about returning or erasing or not using the e-book takes place.

In the landing pages I write to sell the e-books I publish (see for example www.myveryfirstebook.com), I go a step further: I turn the fact that the customer does not have to return the e-book to me into a benefit.

I say: “If you are not 100% satisfied, let us know within 90 days for a full refund. And keep the e-book free, with my compliments. That way, you risk nothing.”

In a recent Internet marketing seminar, DP, who heard me talk about this point in my presentation, said that he too tells his customers to keep the e-book even if they ask for a refund.

But DP has split-tested it. And he swears that “keep the e-book free” increased his conversion rates on average by 21%.

The bottom line? Make sure your guarantee is:

1. Long—90 days is ideal for most offers.

2. Unconditional – no strings attached.

3. Clearly stated with no ambiguity or possibility of misunderstanding.

4. Highlighted with bold typography, color, and graphics so it really stands out on the screen or page.

5. Overly generous so that if the consumer exercises the guarantee, he is essentially taking almost unfair advantage of you, the seller.

The overriding principle of a strong guarantee is to take all the risk off the buyer’s shoulders and place it on the seller’s shoulders—as it should be.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

4 unreleased e-books – FREE

Posted November 26th, 2011. Filed under Internet Marketing

Ryan Deiss is officially launching a brand new project and he’s giving everyone who joins him a copy of the following e-books:

#1. Partnering With Amazon
How To Give Amazon Permission To Sell Your Products To Their Over 275 MILLION Registered Buyers

#2. Partnering With Apple
How To Get Instant Access To Apple’s Database of More Than 300 Million Active Credit Cards On File

#3. Partnering With Facebook
7 Steps To Leveraging the Largest Site In The World For Free, Targeted Traffic

#4. Partnering With Google
How To Make Google Your Biggest Affiliate and Crush Your Competition In The Process

Normally he would sell each of these e-books for $100+, but they’re all yours free when you become a subscriber to his new project (it’s CHEAP).

Get all the details and see a really cool presentation here.

Free One Time Offer Script

If you’ve been involved with Internet marketing for even a short amount of time, the odds are you’ve encountered the “one-time offer”.

One-time offers are commonly referred to “OTO” for short.

It’s a page that displays just once, giving you some super special discount on a product or membership.

The reason one-time offers are used by just about all the big money-earning Internet marketers is because they pull in sales like CRAZY!

The hard part is actually being able to make an OTO. Usually it requires some expensive membership software to even be able to show one that looks professional.

Luckily, Solomon Huey decided to create a service that could finally help Internet marketers create their own one-time-offers for free.

You can check out his new site here.

Solomon is a full-time marketer who really knows his stuff, and his one-time offer software is something that has been needed for a very long time.

One-time offers are one of the easiest ways to start making more sales today, so naturally this service is perfect if you’ve been looking for more ways to earn bigger profits online.

OTOs are one of the FEW methods that can truly put you on a more level-playing field with the big-time marketers who typically spend thousands of dollars developing new software.

Of course you’ll see a very cool upgrade offer when you join. If you’re serious about pulling in more sales from the Internet, you don’t want to miss it!

See why so many people are rushing in to join Solomon’s OTO software.

Traffic and sales come painlessly…

Posted November 25th, 2011. Filed under Affiliate Marketing

Painless Traffic System by Bill McRea and Mick Moore.

You wouldn’t believe they made $123,857.06 on July 26th!

That’s a 6-figure day for 2 affiliate marketers, WOW!

Find out how they did it.

ALL indications lead to one conclusion! Google+ Marketing is exploding since Google+ opened its doors to everyone, if the following startling figures were to be believed in.

1. Google Plus users were estimated to be around 28.7 million users as on September 9.

2. Now, experts have put the figures that Google Plus has accumulated over 37.8 million users, with most of the growth occurring in the two days of making the service public. And if you include non-Roman surnames, the estimate would be around 43.4 million users.

3. This means, undoubtedly, Google Plus is making giant strides and is absolutely exploding by clocking over 30% growth within just two days of going public! This indicates a quantum surge in Google+ Marketing potential.

4. Finally, the latest information reveals that Google has surpassed 50 million users in flat 88 days of launch! This astonishing growth rate is an eye opener when you compare it with other popular social networks. Twitter has taken 1096 days, Facebook 1325 days, MySpace 1046 days and Linkedin has taken 2354 days to achieve the figure of 50 million.

So if you take a peek into the future, how much would you estimate with the growth of Google+ Marketing in the coming weeks and months? Can you imagine the exploding Google Plus marketing channel that is unfolding and unlock the marketing power hiding in it?

What makes Google Plus so poised for such an absolute explosion for marketers? One can confidently narrow down to three simple reasons.

1. The recent addition of search option to Google+. This feature alone lifts the service from a perceived “toy” into a dynamic user “tool”. It ensures a wider and greater usage of Google Plus.

2. Google+ is NOW opened to the public. It’s official now and is “beta”. NO longer a “field trial”. This obviously has generated large public interest.

3. Google+ lets you have a two-way communication with others unlike Twitter’s one-way communication. This is an invaluable asset in Google Plus Marketing. Trends also shows that people on Google Plus are more open and comments more often than on Facebook. Generally, Google+ imparts a great feel of camaraderie among people.

The picture becomes more clear now!

Google Plus is evolving into a major traffic source! And marketers can no more ignore Google+ Marketing. It’s emerging as another critical business tool that one has to adopt sooner or later.

But how do we de-code the explosive Google Plus Marketing potential and ride on it’s burgeoning popularity for more prospects, customers and sales.

Here are 5 simple ways to use Google+ Marketing for optimum results.

1. Just like Google itself, post always with ‘sense, simplicity and smart content’,

2. Google+ is an “Instant Blogging” platform with no character limit. It also comes with many formatting options unlike other social media sites. This elevates Google+ to a great marketing platform where you can present your ideas, links and products in a much more appealing way to the public.

3. Google+ let’s you grab your visitors’ attention instantly with Pictures & Videos. This feature alone makes Google+ adds that extra power to your posts! You can impress your readers’ with images and videos that helps in establishing you as an expert in your field. That too right inside peoples’ news stream.

4. Google+ let’s you send messages to well defined targeted groups. You can create and categorize people into different segments/circles and send them different messages that are of interest to each groups. For. e.g. clients, prospects, employees, friends, relatives etc

5. A Google+ Post can multiply as a blog, a status update and as a newsletter! If you address your post as ‘public’ it becomes a blog. If you send the post to your circles, it’s a tweet. As for the posts to your ‘customers’ circle, it’s a newsletter.

To sum up, Google+ is not only different but far better, easier to use and comes bundled with cutting-edge marketing tools that every business person will find extremely useful in the long term.

S. Kumar is the webmaster and owner of Learnhomebusiness.com. Access his instruction manual on Google+ Marketing Tips that comes with precise information with info-graphics designed to make anyone a Google Plus Marketing professional.

How To Attract More Traffic To Your Blog

Posted November 24th, 2011. Filed under Blogging And RSS

Websites are powerful tools to help you create a connection with the online population. As there are many people still struggling with how to attract visitors, we’ve compiled a list of tips that you can use to help you drive more traffic to your blog.

Have A Compelling, Keyword-Rich Title

Choosing the right titles can help you grab visitors’ attentions and compel them to read and contribute to your blog. Using the right keywords in the title can help you attract the right visitors to your blog as well as help you rank well in search engines.

Make It Easy To Subscribe To Your Blog

By making it simple to subscribe to your blog, you can deliver quality information and specials to visitors about your services or products. This can help increase your chances of converting the visitor to a customer by keeping in constant contact with them. Make sure your email and RSS subscription boxes are “above the fold” and easy to find.

Add A Retweet button To The Top Of Every Post And A ShareThis And Like Button On The Bottom Of Each Post

With these options added, you can easily have other people help you share your blog content to other people in their online social network. It doesn’t take long to set up and you can boost your social visibility significantly this way at practically no cost at all. Retweets will allow people to share your blog on Twitter, a Like button will allow people to share your content on Facebook, and a ShareThis for people that like using other social bookmarking sites such as Digg, Delicious, and StumbleUpon.

A good friend of mine for the past year or so has been working on what I believe to be the best “Done For You” listing building, sales funnel setup system known to IM.

It’s the same system which earns him 5 figures a month and is set up to build the same size income for you.

Kevin Fahey’s goal and dream is to turn 100 people into 5-figure earners in the next few months and I believe this is the best chance for many who are struggling to make it online.

Today you can be part of our inner circle and get everything you need setup, hosted and done for you.

Speed UP your list building, make sales…and much more!

I look forward to seeing you on the inside.

* PP Marketing Commission *

Your customer has navigated into a product page and is thinking about buying. What can you do to make sure that the customer purchases from you? Good content and information will make a big difference in conversion rates, but it’s important to focus on the right information. What information is found on a good product page? Let’s walk through a few steps on how to create great selling product pages!

Step 1 – Keep it “Above the Fold”

Try to keep your content all in one easy-to-view page. The less scrolling that your customers have to do to investigate features and characteristics about your product, the better. Keep that “Buy Now” button in their view and always above the fold.

Many eCommerce sites now use a tab feature so that customers don’t get lost when scrolling down a page to find reviews, videos, color options and so on. This a great way to allow customers to keep their eyes on the product and the “Buy Now” button.

Step 2 – K.I.S.S. (Keep it Super Simple)

With product pages, less is more. Don’t clutter your page with paragraph after paragraph of descriptions, features and benefits of the product. Otherwise, you’re boring your customer! Keep the product description short and concise, organize your main selling points with bullet points, and make sure to label and organize common information like weight, dimensions, material (if applicable) and other common data related to your item needs to be organized and easy to see, not hidden in the text of a long paragraph.

Step 3 – Share with Social Media

Let your customers share your products on social networks! A simple tool like “add this” will greatly enhance your customer’s ability to show off their latest purchase. (Not to mention drive more traffic to your site.) If your current e-commerce software allows you to integrate social media into your product pages, make sure you turn the feature on, and that you link everything up to all your social media accounts.

Step 4 – Good Images and Video

Images and video are crucial to selling your products. Remember that customers cannot pick up your product, feel it in their hands, and hold it in front of them. Give them the next best thing: images and video. It’s great to have a static image of your item, but you also need additional images to show different angles of the product or to show the item in action with a lifestyle photo. Any video that can show the product in action or illustrate all the features and details of the product is essential.

If you have the right amount of content, you’ll keep your customer thinking, “Buy now!” And when you show the customer amazing pictures and video, you will see your conversion rates and sales increase.

Now that you’ve got great product pages, your customers are more inclined to purchase from you, rather than go check out the competition. Start to implement these 4 simple steps, and you’ll see your conversion rates increase and receive far less phone calls with people confused about the product that you’re offering.

4 Web Design Tips to Convert Visitors to Buyers

  • Remember to keep it “above the fold”
  • KISS Keep it Super Simple
  • Let them share it with Social Media
  • Always use good images and video

Extracted from StomperNet SEO Intelligence Report, November 11, 2011.

3 Steps To The Perfect Elevator Pitch by Bob Bly

Posted November 22nd, 2011. Filed under Other Stuff

An “elevator pitch” is a 30-second answer to the question, “What do you do?”

You need an elevator pitch because the question “What do you do?” is usually asked by complete strangers in casual
circumstances.

In these situations, you do not have a captive audience watching you go through your PowerPoint sales presentation.

So your answer must be pithy and to the point.

Why does it matter how you answer the question “What do you do?” when speaking to someone you don’t know?

Because you never know when the person you’re speaking to is a potential customer or referral source.

Most elevator pitches, unfortunately, don’t work—because they are straightforward descriptions of job functions and titles, generating not much else aside from disinterest and a few yawns.

For example, a fellow I met at a party told me, “I am a certified financial planner with more than 20 years experience working.”

Yawn.

My friend sales trainer Paul Karasik has an antidote to the deadly dull elevator pitch.

Karasik’s 3-part formula can enable you to quickly construct the perfect elevator pitch.

By “perfect”, I mean an elevator pitch that concisely communicates the value your product or service offers—in a
manner that engages rather than bores the other person.

What is the formula?

The first part is to ask a question beginning with the words “Do you know?”

The question identifies the pain or need that your product or service addresses.

For a financial planner who, say, works mostly with middle-aged women who are separated, divorced, widowed, and possibly re-entering the workplace, this question might be:

“Do you know how when women get divorced or re-enter the workforce after many years of depending on a spouse, they are overwhelmed by all the financial decisions they have to make”?

The second part of the formula is a statement that begins with the words “What I do” or “What we do” followed by a clear description of the service you deliver.

Continuing with our financial planner, she might say: “What we do is help women gain control of their finances and achieve their personal financial and investment goals.”

The third part of the formula presents a big benefit and begins “so that”.

Here’s what the whole thing sounds like:

“Do you know how when women get divorced or re-enter the workforce after many years of depending on a spouse, they are overwhelmed by all the financial decisions they have to make?

“What we do is help women gain control of their finances and achieve their personal financial and investment goals, so that they can stay in the house they have lived in all their lives, have enough income to enjoy a comfortable lifestyle, and be free of money worries.”

Action step: construct your elevator pitch today or tonight using Paul Karasik’s 3-part formula.

>> First part: ask a question beginning with the words “Do you know?” that identifies the pain or need that your product or service addresses.

>> Second part: describe your service, beginning with the words “What I do” or “What we do”.

>> Third part: explain why your service is valuable by describing the benefits it delivers, beginning with the words “So that”.

You can watch a free video of the 3-part elevator pitch technique in action here.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Free Website Traffic System Revealed

Posted November 22nd, 2011. Filed under Traffic Generation

Easy Traffic Videos

Sick of seeing no traffic and no sales from your website?

How would you like an extra 100 Unique Visitors per day without spending a cent on advertising?

With this new in-depth traffic course, you will discover the FREE traffic streams that you ca easily tap into today.

Imagine putting into place a system of traffic that you simply can’t turn off?

Go here to find out how this can happen for you.

Today is your lucky day…

Why?

A huge package of 20 Quality Products has been put together for you to save 95% off the retail price.

You also receive Master Resell Rights to all 20 products and some come with Private Label Rights.

The 95% discount is limited to 4 days so please don’t delay and go here for all the details…

Most of the time when you see packages of this size the products are old and outdated…

The good news is all the information and training products are no older than 2 months so your content is fresh.

They include:

* A Package Of 6 Self Improvement Products
* Facebook Traffic
* Autoresponders
* A Huge Software Tools Package
* Plugins For WordPress
* Templates
* Themes
* Social Traffic
* SEO
* Article Spinner
* Mobile Marketing

And So Much More!

SEO Networker

For the past couple years, since Google AdWords laid the smackdown on our industry, people have really struggled with getting traffic to their websites.

If you’ve been doing Internet marketing at all recently, then you know what I’m talking about.

Newbies and Gurus alike have been scrambling to solve this MAJOR issue.

Bottom line is if you get no traffic, you get no leads and well…you don’t make money.

Fortunately for all of us, 2 of the most brilliant dudes in our industry have been hard at work experimenting and testing every single traffic source they could get their hands on.

They’ve spent the past 2 years testing everything from “pop up” ads to alternative PPC to Advanced SEO techniques and have literally created a push button traffic system.

But here’s the juicy part…they are gonna open up their traffic playbooks and reveal 5 of the best traffic strategies for FREE!

And this ain’t no gimmicky free e-book launch thing that’s trying to get you to buy their stuff…

The content they are giving away is very detailed and in-depth “how to” video training, which could easily be a VERY expensive traffic course in and of itself.

I think they are insane for giving it away, but since they’ve already let the cat out of the bag, I highly recommend you go get your traffic videos before they change their mind.

Want Traffic? Go get it.

Over 40? You won’t get a JOB…

Posted November 21st, 2011. Filed under Affiliate Marketing

Plan B ProfitsThere’s a Chinese saying that people are inherently good. But if you look around your world today, you would have already realized that governments and corporations don’t have your best interests in mind.

At a personal level, employment won’t last forever. If you’re over 40, age discrimination makes the chances of you getting another decent job PRETTY SLIM…This actually happens in both the US and Singapore!

Doesn’t look like ‘PLAN A” work out too well, does it?

The reality is that society’s “PLAN A” has been shoved down our throats our whole lives. It is a massive, systematic, evil scheme to enslave 99% of us, while the ’1%’ at the top eat cake and laugh in our faces…

There is a way to fight back, a “PLAN B” if you will. That promises to get you back what’s rightfully yours…

But you need to take action today.

Today I wanted to share a tip with you that can help multiply your efforts online in numerous ways.

The secret is to “repurpose” your content.

For example, you write an article or have one written for you…

Many people will only use that article for ONE purpose, such as posting it to their blog, or, submitting it to a top article directory (ezinearticles.com, etc.) along with a link to their website at the bottom for free traffic…

But why not do BOTH?

And better yet, why stop with just submitting it to your blog and top article directories?

Here are some additional ways that you can use to make a very small amount of content go a *long* way, saving you lots of time and money as you build your online business…

Meaning you ultimately make more MONEY, which is the point!

1. Turn your article into a PDF file (easily using a free program such as OpenOffice at OpenOffice.org), and submit it to top “doc” sharing sites like Scribd.com.

Search Google for “Top doc sharing sites” for more!

2. Take the same article (or several combined) to create a report or e-book so that you can submit it to the top e-book directories. Here’s a Warrior Forum post on some great e-book directories to submit to for FREE.

3. Turn each of your articles into *videos* and submit them to YouTube.com and other video sharing sites. The key here is to create a *channel* that you build up with videos over time. One video per day, for example, focusing on one niche topic such as making money online. That way you’ll get *subscribers* to your channel that will build over time, meaning more and more views and exposure with each new video you submit.

You can easily, easily turn any article into a video just by reading it on a web cam, or, by using a free screen capture program like CamStudio to scroll through the article while reading.

4. Create an *outline* BEFORE you begin writing articles on a particular topic, laying out 10-20 chapters. Have each article you write serve as one chapter of an e-book product. When you’re done, not only do you have your 10-20 articles. You *also* have a product that you can SELL to people! Don’t worry that the content may be free online in article form. 99.9% of people won’t ever see that content, and besides, you are providing a *convenience* to have your information neatly formatted and provided in e-book form.

5. Once again using several articles together to create a report or e-book, you could offer it with free “reprint/distribution rights” to other online newsletter and website owners…

They get valuable free content to give to their subscribers and visitors, and YOU get free traffic and exposure by including a link to your website or affiliate offer inside the report.

The point here again is to make your work (or money, in cases where you’re paying others to create content for you), go a LONG WAY.

And what’s cool is that most of these methods I’ve revealed are “set it and forget it”, meaning once your content is online, it will CONTINUE to bring you traffic and results, potentially for *years* to come, on auto-pilot! So this is definitely something you BUILD and not something you should expect thousands of visitors from overnight…Your thousands of visitors, and dollars, will come steadily over time. :)

Bryan Winters is the architect of the free list building website, 5iphon Hardcore, that gets you 5 *more* subscribers for every ONE you bring in.


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