Facebook Advertising Tip

Posted October 17th, 2011. Filed under PPC Strategies

When advertising on Facebook, send the clicks to a Facebook page and not to your website, advise Perry Marshall and Thomas Meloche in their new book “The Ultimate Guide to Facebook Advertising” (Entrepreneur Press).

Reason: If you send your clicks to a Facebook page, then the visitors land in known and comfortable surroundings.

Says Marshall, “Their defenses are much lower than when they are taken to a foreign web site for the first time, and they are more likely to engage more frequently with your content.”

In addition, visitors don’t have to worry that you’re about to install a virus on their computer, post offensive material, or assault them with pop-ups and ads.

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28 Reasons Why You Must Open This…

Posted October 17th, 2011. Filed under Web 2.0

Mastering Facebook

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