As an author, have you ever wondered how to sell e-books you have worked hard on? Even accomplished authors face a new challenge thinking how they can increase e-book sales. These 10 tips to boost your e-book sales would come handy to both new as well as accomplished authors.
1. Invest in getting a excellent e-book cover page.
Every book is judged by its cover. How many times have you heard this? It remains to be the top reason why a lot of e-books fail to generate the kind of sales they deserve. A good cover proves to be the single most important factor in getting the initial interest and making readers want to look into your e-book. So do not ignore this fact and get an interesting and good-looking cover page for your e-book.
2. Sell your e-books through multiple e-book stores.
Although the top e-book stores like Amazon, B&N and Apple account for the bulk of e-book sales, there are other smaller or niche specialty e-book stores which would boost your e-book sales substantially.
3. Provide a nice quick preview of your e-book content.
A preview of your e-book pages helps in engaging your prospective buyers/readers and increases your chance at sales conversion. There are several ways to create a quick preview.
- Post screenshots (as images) of relevant pages e.g. e-cover page, “table of content” page, first chapter and other appetizing information, a bookending (last) page with a call-to-action offer to buying the full e-book with a link to the e-book store.
- Post the aforementioned pages above as web pages (HTML). For some readers, this is an easier way of access. Also, search engines can index and list your pages in the search results.
- You can also use a site like Scribd to publish and post a preview.
- You can create a Digital Flip Publication on CreateMagazines itself to publish and post a preview.
4. Get your e-book reviewed.
E-books with published reviews and real testimonials tend to get more attention and interest and thus sell better. You can start giving your free full-version e-books to an immediate closed circles of friends, colleagues or professionals and solicit their reviews and advice for improvement.
5. Create a sales page to promote your e-books.
When you are selling an e-book you are offering it via the Internet, so it makes a lot of sense to have a dedicated page for your e-book which tells everything your potential readers would want to know and leads them to purchase. You can use this web page to provide author information, book information, come up with special offers and have your own e-commerce system in place to sell your e-book right from your own web page. This way you would not be sharing profits with anyone else. When you offer your e-books at e-book stores you usually end up receiving in between 30-70% of your e-book sales. The remaining amount is kept by the e-book stores as their cut. Although offering e-books through e-book stores is an absolute necessity as these stores are able to provide substantial exposure for your e-books, why not have your own sales page in place too if your prospects can directly reach there. You can either create a simple web page on your own, or hire a company create one for you. Click here to have a look at our sales page creation offer for more information.
6. Join affiliate programs.
Affiliate programs offered by sites like ClickBank can help you market your e-book better.
7. Make your e-books available in multiple file formats.
Different users have different reading preferences. Some like to read their e-books on a PC some on a e-book reader device like Kindle or Nook, some like to read them on new Tablet devices like iPad and some simply like to read them on their mobile devices. The problem is each one of these devices have their own set of compatible file formats. So it makes sense to have your e-book in multiple file formats so that you have an extended reach and are able to provide a format compatible with several of these popular devices. Click here for more information related to common e-book file formats.
8. Use the power of social media to spread the word about your e-book.
Social media marketing also termed as SMO has become a very popular method to promote just about everything. Site like Twitter, Facebook, YouTube and various blogs allow users to “repost” or share information shared on the product in question easily. Since the same information is shared by a user with their contacts and by contacts of their contact, it helps in spreading the word fast thus reaching more and more people. Social networking sites are great word-of-mouth platforms.
9. Offer limited period discounts, create bundles.
An e-book can be offered on limited period discounts or bundled with relevant products to increase the overall value or worth of the deal to prospects. This form of sales promotion is proven to boost sales results.
10. Price your e-book intelligently.
Since production and distribution costs involved with e-books are substantially less as compared to the printed version, you should price your e-book cost considering all these factors. Lower cost in case of an e-book is the major driving force behind the increasing e-book sales trends that we all have been witnessing in the last few years. On the other hand, there are examples of e-books containing exclusive or highly specialized subject matters being sold for $97 and above. So do you research well before deciding upon the cost for your e-book.