A point to ponder: niche vs. forte

I was recently asked a question by a social connection: “How do you start your business in a niche?”

At some earlier point in time, I could have grown envious of expert marketers who seem to be able to sell anything and everything, but the best way to get into business is to know the one area where you know you have the passion and skill set to solve its problems or fulfill a need, then expand your business into sub-niches. Of course, the other method is to do quantitative keyword research. A friend once told me another great way is to get at least 5 friends to tell you what they think you’re really good at.
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It’s not so much a question about niche as it is about your forte.