Understanding the Web 2.0 phenomenon.

Posted August 30th, 2007 by Nelson Tan. Filed under Web 2.0

Perhaps the best way to describe Web 2.0 is as emerging Internet technology in action. Still better yet, the phrase next generation might accurately reflect Web 2.0 today, and what it is to become in the future. The technology itself is not Web 2.0. The way that Internet users utilize advanced online functionality is what Web 2.0 is all about.

Even if you have never heard the phrase Web 2.0 before, you have likely seen evidence of it. Your own website very well may contain components attributed to Web 2.0  For example, both blogs and AdSense are representative of Web 2.0. Even the commonly used Internet language abbreviations, such as LOL and TTYL, are examples of the Web 2.0 definition in practice.

Additional website styles and features that represent the move toward Web 2.0 are seen in highly collaborative social networking websites such as Digg, Wikipedia, MySpace and more. All of the dynamic aspects of highly interactive tools for multimedia online communication and resources are part of Web 2.0.

As Web 2.0 becomes more fully integrated across all aspects of the World Wide Web, the result to users will be a rich environment for both networking and research.  As social networking technology advances with the development of Web 2.0, live events featuring real-time networking and collaboration will become commonplace in the online arena.

Deep linking between websites will reduce the need for search engines in seeking out content. Instead, Internet users will be able to link directly from one website to another to find desired information. The end result will be a World Wide Web where users will be able to access and retrieve vast amounts of relevant information much more quickly and easily than ever before thought possible.

Web 2.0 also offers a framework for organizing and managing the vast amounts if video, audio, and information that pass back and forth online. The RSS feeds that have become such a popular component of many successful blogs and bulletin board style websites are an example of how Web 2.0 helps users manage the vast amount of information available online today.

Web 2.0 represents an online environment that is constantly changing and adapting to technological advances that impact the purpose, function, and use of the Internet in daily life.  Rather than trying to write an over-simplified Web 2.0 definition, a better way to understand Web 2.0 today is to get involved with the Web 2.0 phenomenon yourself.

Running out of lucrative keywords for your AdSense biz? The Top Paying Keywords database presents the keyword prices of the 20,000 most popular keyword searches. By identifying the highest paying keywords on the Internet, the database allows website owners to dramatically improve earnings in the Google AdSense program. You’ll never run out of ideas again.

Kung Fu techniques for Google AdWords?

Posted August 26th, 2007 by Nelson Tan. Filed under PPC Strategies

AdWords Kung Fu

One of the most exciting update has to be Richard Quek’s latest e-book, “Adwords Kung Fu“. If you are marketing on the Internet then you need to generate targeted traffic on auto-pilot. Adwords Kung Fu is full of traffic strategies that are very effective. Hey, the information is easy to comprehend and Richard makes it interesting by relating the strategies to the Chinese Kung Fu techniques. Find out what the Tiger Claw and Drunken Master techniques are all about…and to fight like a Shaolin monk doesn’t cost much…just a drop in the ocean…

Introducing Andrew Hansen!

Posted August 21st, 2007 by Nelson Tan. Filed under Internet Marketing

Andrew Hansen hails from Gold Coast, Australia and is a very successful Internet marketer whose expertise lies in niche marketing.

Andrew’s biggest secret method in identifying and marketing insanely profitable niches has the following 5 characteristics:

1. First, look at search traffic. You want to know how much search traffic something is getting just to know whether it has been enjoying a good amount of attention or not.

2. Look at competition. You want to know how many pages are competing for a keyword or term. You want terms that have under 500,000 results in the Google search engine only. Anything else is too much effort.

3. Look at ‘competitiveness’. You want to know how good the competition in a niche is. Sometimes you can have a niche where there’s not many sellers/affiliates but somehow that small amount of competition there is totally ROCKS and you can’t beat them even if you try. A lot of people don’t realize that! If you know the situation and how to overcome this, your marketing journey will be a whole lot easier.

4. Look what products are in that niche. You want to know that if you enter this niche, there are products that you can either sell or develop easily that will ACTUALLY sell. You don’t want to waste time driving traffic to a site that doesn’t convert visitors into buyers!

5. Look at the ‘nature’ of a market. There are certain features of a market that allow me to know whether people are making money in this market or not. It doesn’t necessarily mean there is competition but by analyzing certain features you can see if people are making money there, then go about making money in that market, but DIFFERENTLY to what they do.

You see, Andrew has a consistent knack for tapping on niches that are small, tucked away, hidden but insanely profitable. He makes his money online without doing hours of complicated optimization or research. The key breakthrough starts with selecting the right market, so everything else becomes easy. You get your rankings faster, traffic faster and make money faster. And not only faster but easier!

Niche Marketing On CRACK

It’s one of the reasons he called his e-book “Niche Marketing On CRACK” and in it he reveals his personal system for successful niche marketing right from the beginning. His way of selecting a perfectly defined and uncompetitive niche of a certain kind turns everything most people know about SEO and traffic generation on its head!

eBay to Be Rival of Craigslist in Online Classifieds.

Posted August 21st, 2007 by Nelson Tan. Filed under News

Ebay introduces new online classified advertising service called Kijiji in US; new service pits eBay against company it partly owns: Craigslist, company that manages classified ad sites for 300 cities, which attract 12 million new ad listings each month; Ebay bought 25% stake in Craigslist in 2004.

EBay, the Internet auction leader, has quietly introduced a new online classified advertising service in the United States.

The new service, called Kijiji, pits eBay, based in San Jose, Calif., against a company it partly owns: Craigslist, the San Francisco-based company that manages classified ad sites for 300 cities, which attract 12 million new ad listings each month. EBay bought a 25 percent stake in Craigslist in 2004.

Kijiji, which means “village” in Swahili, is one of eBay’s several classified advertising efforts outside the United States. It is the market leader in Canada, Germany, Italy and Taiwan.

EBay introduced the Kijiji site in the United States without fanfare last Friday, a move that was reported yesterday on the Web site of The Wall Street Journal. The new site has separate classified ad pages for 220 cities and allows users to buy and sell items in a variety of categories like antiques, cars, motorcycles and pets.

“This is going to be our classified ad play in the United States,” said an eBay spokesman, Hani Durzy. “We look at it as competition to Craigslist and other platforms. But we think there is room for competition.” Mr. Durzy said eBay was planning to keep its stake in Craigslist.

EBay plans to attract users to its new site by buying advertisements on search engines and by ensuring that listings appear in unpaid, or natural, search engine results. There are no plans to direct eBay traffic to the site, Mr. Durzy said.

Craigslist’s chief executive, Jim Buckmaster, said, “One of the beauties of viewing our world through public service goggles is that there is no need to worry about what other companies are doing.

“Many companies offer classifieds, but since we don’t concern ourselves with considerations such as market share or revenue maximization, we don’t think of them as competition, or as a challenge to Craigslist.”

This article appeared in The New York Times, July 4, 2007.

Breakthrough Joint Venture Tactics!

Posted August 18th, 2007 by Nelson Tan. Filed under Joint Venture

Breakthrough Joint Venture Tactics Vol. 2

If you are ready to discover the secrets to generating thousands of the most qualified “cash-in-hand” prospects then prepare yourself for Breakthrough JV Tactics!

As a member of Breakthrough JV Tactics, you will have access to a killer audio course that will teach you how to:

-] Find hundreds of potential JV partners using free tools
-] Determine the best JV Partners from the losers
-] Making your JV offer irresistible
-] Track your JVs easily and effectively.
-] And so much more!

I’m sure you are thinking Breakthrough JV Tactics must have a high price tag and the truth is, normally it does at $67. However, if you act right now, you can gain access for no cost!

Go ahead, grab the details & your free membership!

* Script Smart *

Posted August 17th, 2007 by Nelson Tan. Filed under Website Development

Script Smart

If a picture says a thousand words, you should take a sneak peak at the range of web scripts that are built into Script Smart. Putting your own website scripts on your web pages doesn’t have to be tedious, frustrating or expensive…especially not with Script Smart. No more hunting for a website script and wasting your time trying to get it working on your site, this toolbox of website scripts is aimed directly at increasing your sales conversions. You just select a script you need, enter in your values into a form and it gives you the right code to paste into your web page, fast and easy. Version 2 is now ready. Written from the ground up, you can load and save your script variables (very major upgrade). There are also minor changes to other scripts.

Uh…A Business System.

Posted August 16th, 2007 by Nelson Tan. Filed under Business

Hope it doesn’t give you a headache.

Business System

Daniel McGonagle's Internet Marketing Toolkit

Are you tired of watching from the sidelines while everyone else is making money because you don’t know exactly how the pros do it?

Are you ready to see what all the successful and experienced Internet marketers do each and every day to earn their massive incomes?

The key to your online success is having the same tools and weapons that experienced marketers use every day!

This must-have report is stuffed with the essential knowledge about how the pros are making more money than you could ever imagine by using basic and fundamental marketing tactics that anyone can do!

Check Daniel McGonagle’s Internet Marketing ToolKit now!

Just a quick note to let you know that now, in addition to earning 50% of any credits purchased by Real Traffic Exchange members that you refer, you will also earn 10% of all of the credits they earn in the system.

The 10% will be taken from the 25% of credits available for sale, so the members of the sites will still be earning the same amount of credits.

So start referring people to Real Traffic Exchange and earn not only cash, but free visitors to your sites!

As an example of the potential here: let’s say you refer 100 new members, and each earns an average of 250 credits per month. That’s a total of 25,000 credits per month. Of that, you will earn 2,500 credits to your RTE account. That’s 2,500 free visitors EVERY MONTH being sent to your websites.

In case you are wondering what is RTE, see the ads above? It’s a new contextual ad program launched by Jonathan Leger, the one-man army against the Google Goliath. Read all about it here.

Traffic Personalizer

It’s no secret if you can personalize a message in some ways, through the e-mail, on your sales page etc., you can triple or even quadruple your conversion rate.

I wanted to tell you about this sooner, but haven’t had the time because I’ve been too busy actually using it. Anyway, now that I’ve managed to find some time, I wanted to share with you my experiences of using a new marketing tool so that you’re armed with all the information when you come across it.

It’s a CGI/Perl script called Traffic Personalizer by Paul Hancox. I first heard about this on a marketing forum, and quite a few people were recommending it, so I decided to jump in and buy.

Basically, I’ll try and sum up its 3 main functions:

(1) You can create a “tag” to add to the end of your web address (URL). The tag is designed to grab someone’s attention and urge them to click. When they do that, you can then display a completely personal message for that person on your own site!

I’ve set up an example right here on this page. Let’s say you’re Jane, you own a software company, and you’ve just received an e-mail off me. I end my e-mail to you with a “signature” which looks like this…

Myra View
Myra View Services

http://www.mysite.com/review.shtml?tag=JaneForYou

If Jane (that’s you!) clicks on the link, she’ll see a personal message right at the top of the page!

You can create an unlimited number of these tags, and you can basically do what you want with them. For instance, you can use them to track articles you’ve published – and then you can tailor your site based on the article they’ve just read.

(2) You can make your site display a unique message depending on where the traffic is coming from.

So, for instance, if you’re getting a lot of traffic from WidgetLoversWorld.com, whenever someone comes from that site to yours, you could display a unique message like “We have extra special deals on Widgets this week, just for people who love their widgets. Quick, check out the Widget links before they sell out…”

One particularly good idea is to get a testimonial for your site from each site that refers to yours, and then put the testimonial at the top of the page for that traffic stream!

(3) You can personalize your offer links in email, and personalize your sales page with their first name.

It’s well known that autoresponder services can personalize email, but that’s usually where the personalization ends. Any links given are usually generic links, and you’re usually taken to a generic sales letter or page.

With Traffic Personalizer you can use your subscriber’s first name in any offer links, plus, you can have that first name displayed in your sales letter!

In other words, instead of a generic offer link, i.e.

http://www.yoursite.com/offer/etc…

… your offer link for John would be…

http://www.yoursite.com/offer/John

This can vastly improve your clickthroughs. Plus, when John gets to your sales page, you can display his first name on the page!

So far I’m using these techniques with good results. I’m definitely seeing more clickthroughs because of this.

Good points: Easy to install, easy to make a new “tag”, very effective.

Bad points: The only downside is the price…but at $97, I think you’d easily recoup that investment from one personalized campaign.

Overall, I think this is a great piece of software, which allows you to personalize your site in many different ways. I’d recommend grabbing it as soon as you can!

Create sharp-looking FLV videos.

Posted August 10th, 2007 by Nelson Tan. Filed under Other Stuff

Looking for a real quality FLV video conversion software so you can upload your sharp-looking videos on your site in minutes? FLV Producer is easy to use, and one good thing about it is the conversion process takes minutes and sometimes seconds for long videos, unlike others with which you may have to wait through the day and it would still not finished the next day.

For those of you who do not know the difference between the SWF and FLV formats of flash video, FLV is the new format from Macromedia that eliminates the 1500 frame limitation of the older SWF format as well as offering superior compression and video quality.

If you recognize the player buttons, you know this is what the IM masters are using to produce the videos on their sites.

But this one tops the cake. If you see this for the first time, we bet you’ll laugh your head off. It’s definitely better than “Elvis has just entered the building”.

How about walking in and out of a web page?

Easy spying method in Google AdWords.

Posted August 9th, 2007 by Nelson Tan. Filed under PPC Strategies

One of the frustrating things about being an international affiliate that wants to sell into the United States using Google AdWords, is the inability to easily find out which ads are showing to US surfers.

Let’s say that you are in the UK. If you search for “car insurance” on Google, the ads that appear are related to your UK IP address. Now if you wanted to promote a US targeted CPA offer on AdWords, how can you find out what your competitors ads look like?

In the past there where tricks like adding “&gl=us” to the end of the search string, but I found that it wasn’t always that reliable.

Well Google have their own tool to help you out called Google Ad Preview Tool.

Take a look, because you can now see what the adverts look like in any country in the world. Yup, even Mongolia!

Get Your Blog Reviewed at Fair Review!

Posted August 7th, 2007 by Nelson Tan. Filed under Blogging And RSS

Rhys Wynne wrote:

I am writing to you is to help me promote a new service that I offer.

It’s called “Fair Review“.

It is a review scheme that instead of helping some A-List Blogger get more money with no return for you, you will be promoting yourself.

You review one blog on the directory, and then you will be included in the directory, where you will receive multiple reviews back (some have already been reviewed 4 times since last Friday, (and these people have been converted into readers—more subscriptions, more comments, bigger network, more money. However you look at it, it’s a good thing for your blog).

Click here to find out how to participate and what the directory is looking for, and feel free to browse the directory. I cannot promise your John Chows, Darren Rowses or Shoemoneys will be in there, what I can promise is some of the best undiscovered blogs on the blogosphere.

The first 100 reviews will also get a backlink on my blog.

What do Fortune 500 companies and Hollywood studios know about name branding? The names fulfill one or more of the following criteria:

* They don’t have more than 4 syllabus.

* They rhyme to specific vowels or sounds (Coca-Cola, BlackBerry, OshKosh B’Gosh, Humpty Dumpty, SimpSons, RugRats).

* They end with ‘-er’ (equalizer, submitter), ‘-or’ (terminator, predator, generator), ‘-us’ (plimus, janus, del.icio.us) or ‘-o’ (pro, commando, manifesto, studio, audio, video).

* When the marketing pros run out of English, they turn to Greek and Latin expressions!

There are some good websites that explain the meaning of Greek and Latin words. Incidentally, you may already know some Latin words as the English language significantly derives from them. However, don’t expect to find literal translation for specialized words(!) like ‘viral’ or ‘affiliate’, but keep hunting and you will find interesting terms to play around with.

1) In this English-to-Latin translation tool by University of Notre Dame, I am able to find meanings for ‘list’, ‘auction’, ‘design’ and even ‘advertise’. The Latin word for ‘advertisement’ is ‘proscriptio’. You might as well name a product as a ‘proscriptor’!

2) Another version of UoND’s translation tool.

3) “Words For Our Modern Age” is a comprehensive list of prefixes and suffixes with roots in Greek/Latin origin. Great to surf through when you have little ideas on what to search for.

4) More Latin resources.

Because the Greek language by itself has its own set of characters, it’s harder to find another English word as a direct expression of a Greek meaning (forget about googling “english to greek translation”). You are likely to turn to “Words For Our Modern Age” for reference most of the time. More often than not, we have seen businesses naming products and services and even our planets after Greek gods and other people. Here’s a page profiling thousands of gods and goddesses from various cultures. If only you can find the name of the “god of riches”…

* Sly combinations of prefixes and suffixes.

About this last point, as an example, Jolly has reserved the following 2 domain names:

1) finggle.com: It’s a combination of ‘finger’ and ‘google’.

2) xagora.com: ‘agora’ is ‘marketplace’ in Greek and is in popular demand. Not to be outdoned, he put an ‘x’ in front and registered his very own agora.com!

So the truth is we are really hardly in short supply when it comes to names. The competition is not going to heat up just because more people are reading this post. Fanciful names or not, they are not be-all-and-end-all. I’d come across a good number of fantastic domain names that lay dormant either because the webmasters have no idea how to position them for business or they are just squatters waiting to make a quick buck.

Of course, the long term requires that you find a way to position a name with the selling angle. Twentieth Century Fox registered simpsonsmovie.com on April 22nd, 1997, nine years before the movie finally was green-lighted. The important fact is they hold fast to it and did not abuse it while Fox concentrated on the series. In this respect the studio demonstrated foresight towards the long-term goal which is the movie.

At the end of the day, which is more important: a name or the business? This is no trick question, for the answer is already known to those who can append a value with a ‘name’, provide that value and get paid for it.

You really don’t have to be some big-name guru to make thousands a month selling niche information products online.

All you have to do is focus on delivering products that people really want and DESPERATELY need…

Have you ever thought about offering products that fill the void for people in desperate situations?

Because the demand is so great that people are searching to find solutions to desperate problems, and YOU can be the one selling it to them…

Desperate Buyers Only” addresses how YOU can sell to people in desperate situations. And it opens up that whole market W-I-D-E for you…

A lot of members like this one for the real potential it brings to the table…You may also like it too…

Visit this page today if you want to see what we’re talking about…

Europe plans bold challenge to Google.

Posted August 5th, 2007 by Nelson Tan. Filed under News

But new multimedia search engine Theseus may end up another doomed EU project.

LONDON – THE European Union (EU) has authorised Germany to start developing a new Internet search engine designed to challenge the US giant Google, which currently dominates online searches.

The proposed German search engine—named Theseus, after a Greek mythological character who used a rope to trace his way through a maze—claims to be a true “killer application” for Google.

Almost everyone knows Google for what it is—a search engine originally conceived as BackRub by its developers, which hit the market in 1998 with backing from rival search engine Yahoo.

Now the world’s most popular online search tool, it gets funding of about S$1.5 billion a year.

In contrast, few details have been released about Theseus as yet.

What is known is that a consortium of more than 30 different German research companies will develop the product which, supposedly, not only classifies online content—something all search engines do—but will also be able to “draw logical conclusions”, creating new links between text, sound and pictures.

The project sounds impressive, but Europe’s recent history has been littered with many technological efforts which consumed a lot of cash, only to end in total failure.

Dr Hartmut Raffler, one of the bosses of the Siemens technology company—which is part of the consortium developing Theseus—said the project “will make it possible to generate new knowledge from what is already available”.

Theseus will become the “world’s most advanced multimedia search for the next-generation Internet”, said another member of the development consortium.

However, if the promise is so great, why are companies not financing it out of their own coffers?

Short answer: This is Europe, where it is always easier to persuade politicians to spend taxpayers’ money on any idea which promises to confront America’s technological prowess.

Back in 1982, for example, Britain and France developed the Minitel, an online service accessible through telephone lines. It was revolutionary then because the French were able to check stock prices, buy train tickets and chat more than a decade before Americans discovered the joys of the Internet.

But the Minitel was state-funded, and bureaucrats knew little about the need for constant innovation. So, far from retaining its lead, France was actually held back from the early adoption of computers due to Minitel terminals which were useful only as museum displays.

Other disasters followed: European computer companies which were meant to take on the likes of IBM or Dell but invariably ended in bankruptcy, and the Galileo system that aimed to provide an alternative to the US Global Positioning System, but had to be rescued last month with the injection of more government money.

The Airbus commercial airliner project is often trumpeted by the Europeans as their success story; it did break Boeing’s monopoly. But it remains the exception rather than the rule.

Given this poor track record, one would have assumed that Europe’s governments would be weary of similar adventures.

But not a bit of it.

The Theseus search engine idea started as a joint project between France and Germany called Quaero (Latin for “I search”).

Quaero was started not so much in response to a serious commercial need as it was to a political desire to catch up with the US.

The two governments had pledged to contribute S$1.1 billion to ‘kick-start’ funding for ‘ice-breaker’ companies.

Now, however, the German government has decided to forge ahead on its own, promising to pay S$250 million.

The French are set to proceed separately with Quaero, and have allocated about S$170 million to that end.

Already, it bears the hallmarks of another potential European flop. And it has already encountered political difficulties.

Theseus’ claim to be able to search inside video and audio clips sounds truly innovative.

However, similar technologies are already being developed by others, and the amount of money the Germans are putting into their effort is paltry compared to Google’s capital spending of around S$1.5 billion a year.

Also, it will take the Germans another five years to complete their effort. Yet neither Google nor other competitors are likely to stand still in the meantime.

So, Theseus may end up as a commercial failure.

Europe’s dream of leapfrogging America’s technological edge can be realised only by improving its entrepreneurial spirit and liberating small companies from reliance on state funding.

What Europe needs is a radical change, not a vain rush for “killer applications” bearing Greek or Latin names from ancient history.

This news article by Jonathan Eyal is extracted from The Straits Times dated July 31st, 2007.

Article Submitter

As you probably already know, submitting your articles to article directories is one of the very best ways to get quality, one-way links pointing to your website AND build credibility in whatever niche you’re currently in.

Most effective article submission software products cost well over a hundreds dollars, but Brad Callen has finished creating the second major software on the IMWishlist—Article Submitter—and he’s giving it away unconditionally just like the first!

With that said, let’s go watch a video on how the software works and how it’ll help you achieve massive success in Google in a short period of time.


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