ePublishing Roadmap

Let me start by asking you a question.

Q. What is one of the biggest growth markets around?

A: eBooks, no not those poor quality ones we saw years ago, but those superb books that are aimed at devices such as the Kindle, tablet devices and smart phones.

You see sales of these devices are astronomical and that is why Amazon, Apple, B&N and other eBook sites are ravenous for content. Modern eBooks are big business!

So in other words, there is a wide open opportunity to make money satisfying this ravenous market, and the great news is anyone can do this with the right system.

In the ePublishing Roadmap, successful Kindle publisher Robert Corrigan reveals exactly how you can copy his own system to Kindle success and the great news is that it’s so much easier than anyone would ever believe.

The ePublishing Roadmap reveals Robert’s entire system with nothing left out. Nothing else to buy, simply copy and apply the system.

Robert will take you down the route to Kindle success one step at a time. Learn how to use the same system Robert used to make 1483 Kindle sales in 5 months.

In ePublishing Roadmap Robert provides you with everything you need to get started today. In the training videos watch over his shoulder as he shows you how he can produce a Kindle book in just 2 hours.

All the tools you need are either free or you will already have them and he even gives his own Kindle templates to make sure that your book is right first time every time.

The ePublishing Roadmap really is the route to Kindle success.

Free guide: Add more impact to your writing

Posted September 18th, 2015 by Nelson Tan. Filed under Content Publishing

Writing is powerful. It’s persuasive. It can even create vivid imagery in one’s mind when they’re engrossed in a story or other piece of writing.

But remember we live in a visual world and this is especially true on the Internet where attention span is fleeting. When someone visits your blog post or Kindle book page, you have just a couple of seconds to capture their attention or they’ll simply click away.

It’s sad, but true. But there is something you can do about it.

You can get this free guide called “Using Visuals In Your Writing To Grab Attention, Increase Engagement And Boost Response” that shows you how to embrace the power of visual content.

You’ll discover how visuals can boost engagement and your sales…all with a bunch of real world examples that you can apply to your own content.

Get it while it’s still available for free.

4 biggest challenges content marketers face

Posted September 14th, 2015 by Nelson Tan. Filed under Content Publishing

1. Not enough time to create content: 51%

2. Producing enough content: 50%

3. Making content engaging and effective in marketing: 42%

4. Measuring the effectiveness of content marketing: 38%

Source: Spiceworks

1. Answer questions. Questions that come in are possible subjects for future e-mails.

2. Swipe proven ideas. But don’t plagiarize. Come up with your own take on the topic.

3. Recycle your content; e.g. once or twice a month we take a couple of my e-zine articles and post them on my blog.

Source: Terry Dean, 8/13/14

In a post on goodereader.com, Michael Kozlowski makes an impassioned defense of traditional publishing while attacking self-publishing.

“Thousands of authors every year get in touch with me and ask how they should go about getting their books published,” says MK. “I tell every single one that they should not take the easy way and self-publish, but instead try and get a book deal by a major publisher.”

Why? MK notes: “When you get a trade publishing contract, you have a small army of people that have a vested interest in your success.”

EH, who works in traditional publishing, agrees: “The people that work on self-published books get paid whether the book performs or not, so they have no skin in the game.

“Editors and others who work at traditional publishers depend on the success of the books they publish to earn their salaries. I don’t think it is fair to compare the levels of commitment given this factor.”

TH adds, “There are a lot of people taking advantage of people who want to write a book and sell them services that are worthless.”

Andrew Franklin, founder of Profile Books, says, “The overwhelming majority of self-published books are terrible

For more than 3 decades, my clients and I have used one simple marketing strategy that still works like gangbusters today for generating new business and establishing yourself as a recognized expert in your field: writing a book.

Specifically, writing a book on your specialty

How often must you post fresh content?

Posted August 9th, 2015 by Nelson Tan. Filed under Content Publishing

Content has become so important that 4 out of 10 marketers surveyed by Visage publish original content one or more times every day.

A third of the marketers surveyed publish new content weekly, and 15% published original content once a month.

You definitely need an employee or vendor dedicated to writing all this new content for you, or at least curating it from other authors in your company.

Source: KoMarketing

PublishVaultNo matter what type of blog site you publish to, this is a MUST-HAVE app (plus they are offering unlimited WordPress publishing).

Imagine being able to publish content to ALL of your WordPress blogs…under ONE ROOF!

Imagine not having to login and out of multiple sites just to make a simple change to your blog post.

Imagine an all-in-one platform to publish content, meta information AND schedule content drip campaigns AND have access to professional content writers at your fingertips…

This is what PublishVault can do.

PublishVault provides simple, yet advanced features:

[+] Contributor & Editor Calendar to Manage Content Posting Schedule
[+] Monitor Contributor Progress
[+] Easy User Management for Author Collaboration
[+] Integration with iWriter for Finding 1000+ High-Quality Authors to Write Content
[+] Idea Hub Allows you to Research on Auto-pilot
[+] Integration with the Latest SEO Plugins for Optimized Content

I challenge you to find a better solution that streamlines your publishing workflow for for under $100.

Here’s a little secret for increasing your writing productivity and output that I learned from Isaac Asimov, the prolific science and science fiction author of 435 books.

Asimov said the secret to his voluminous output was to have multiple writing projects simultaneously.

I do the same and urge you to also. Why?

If you only have one writing assignment, and you either fatigue or hit a roadblock (e.g. you are waiting for a critical piece of background research from the client), then you are stuck, can’t
continue, and have nothing else to do, so the rest of the day is spent in limbo.

Asimov said, “I always have multiple writing projects. That way, when I get stuck or tired, I put Project A aside, pull out Project B, and start typing.”

With the variety of multiple writing projects, I am never stuck, always engaged and energized, and never bored.

Another reason for Asimov’s prolificity was that he loved his work.

“When people ask me to name 10 things I love to do, I answer: write, write, write, write, write, write, write, write, write, and write.

“Oh, there are plenty of other things I like to do. But as far as things I love to do? Writing is it.”

He often said that, like me, he loved cold, gray, dreary, rainy days because it meant he could stay inside all day writing without guilt.

He loathed sunny, warm days because people expected him to go out and do things they thought were fun but mostly bored if not outright tortured him.

“On a recent sunny day, my young daughter Robin skipped into my office and asked, ‘Daddy, can we go to the zoo?'” Asimov said.

“I go because I love her, but I leave my heart behind stuck in my typewriter keys.”

I close with my favorite Asimov story…

When Barbara Walters interviewed Asimov, she asked, “What would you do if you knew you only had 6 months to live?”

Without missing a beat, Asimov replied: “Type faster.”

My kind of guy.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

A few weeks ago, I wrote an article here extolling the virtues and advantages of having your book published by a real publishing house vs. self-publishing.

This prompted subscriber LP to write, “Just wondering if there is ever a time or situation where self-publishing has merit.”

Yes, LP, I can think of several.

First, for whatever reason, you are in a hurry to get the book published.

From the day you turn in your book manuscript, it can take 6 to 12 months for your book to get published.

If you cannot wait that long, self-publishing is the answer; you can get your self-published Kindle e-book on Amazon in as little as a few weeks.

Second, you want total control over the contents and design of the book.

Publishers edit books and demand authors make requested changes. The publisher also has the final say on book design.

If you want your book a certain way, and don’t want to be told how to write or design it, self-publishing is the alternative to mainstream publishers.

Third, you are a master marketer and believe you can make more money selling the book directly to consumers on your own.

Robert Ringer self-published his mega-bestsellers and sold them through brilliantly written full-page newspaper ads before selling the paperback rights to a mainstream publisher for a lot of money.

Many other master marketers

“I’d be interested to hear your take on the ongoing feasibility of selling information products given the growing influence of content marketing, i.e. the provision of free information in order to attract and educate prospects.

“Is the easy availability of free information raising the bar on what information products you can sell, and in what ways?”

The answer is: well, yes and no. You see, people have been selling information products for decades, and marketers have been giving away information on the same topics for just as long.

So why do people shell out big bucks for information products on subjects for which plenty of free content is there for the taking?

Several reasons:

First, the free content is typically created as a marketing tool. Therefore, the producer is more concerned with whether it fulfills the marketing objectives rather than helps the reader achieve his or her goals. So although many a free e-book and white papers look well designed and seem well written, the content is often very light on how-to specifics.

Second, the rule for free vs. paid content seems to be as follows: in your free content, you tell people WHAT to do. In your paid info-products, you show them HOW to do it. So information products cover ground free content marketing skips over.

Third, people don’t pay that much attention to the free content they download

In a Facebook discussion on the relative merits of traditional publishing vs. self-publishing, MH writes: “The only reason I could think of someone wanting to publish a non-fiction business book via a traditional publisher would be access to retail distribution in airports where executive decision-makers still buy books during travel.”

Really, MH? Because I can think of at least 7 additional advantages of traditional publishing over self-publishing:

1. Traditional publishing is more prestigious than self-publishing.

People are impressed when you tell them your book was published by John Wiley & Sons, largely because they can’t do it. They are less impressed when you tell them you paid to have it printed at Kinkos, because anyone can do it.

2. Many newspapers, magazines, and other mainstream media outlets won’t even consider reviewing your book if it is self-published. They only treat books from real publishers seriously.

3. The money flows the right way: from publisher to author.

As soon as you sign a contract to write a book, you get an advance check from the publisher even before you’ve written one word. Once the book sales pay back the advance, you get royalties.

By comparison, in self-publishing you have to shell out hundreds or even thousands of dollars to book designers, printers, and other vendors you pay to create your book.

4. You get a free editor, book designer, printer, and proofreader.

When you write a book for a traditional publisher, they assign an editor who edits your book, and also a proofreader who checks the galleys for errors. If you are a self-publisher and you use an editor and proofreader (many do not), their fee comes out of your pocket. Plus, they design, typeset, print, inventory, and distribute your book for you, also free of charge!

5. Self-publishing a book is a ton of work that I don’t have time for. With traditional publishing, once you write the book, other people, as just noted, handle the production and distribution for you.

6. If a self-publisher uses print-on-demand technology, you can print books one at a time, but the cost per copy is high. You can save money by going to a short-run printer and printing 1,000 to 3,000 copies, but it’s a big cash outlay and where are you going to put them?

7. Self-publishers say that mainstream publishers do no marketing for your book. But they do: I have been on dozens of radio and TV shows, courtesy of my book publishers’ PR departments.

Self-publishers do their marketing entirely on their own, and the sad fact is that the vast majority don’t know how…and as a result, sell very few books.

I could go on, but you get the idea. Anyone who says unequivocally that self-publishing is the cat’s pajamas is kidding themselves.

Lots of self-publishing evangelists tell me there is more money in self-publishing and that traditionally published books make no money. My reply: Stephen Covey, Tom Peters, Seth Godin, Dr. Phil, J.K. Rowling, Stephen King, James Patterson, Scott Adams

Who Dictates What You Write

Posted April 21st, 2015 by Nelson Tan. Filed under Content Publishing

Subscriber TT writes: “How often do you ask the audience for what they want to read vs. composing what you want to write?

“I see a lot of content people now firmly suggesting that we should only create large projects when they have been validated.

“In the back of my mind though, I wonder if that doesn’t somehow mute the ‘crazy ideas’ out of the possible and turn most projects into market-friendly, gray-scale stuff.

“On the other hand, once enough money is generated to allow for creative freedom there is probably a lot more leverage for doing whatever the hell you want.”

The short answer is: when it comes to my how-to writing, mostly I write what interests me.

Why this works: I am much like my readers, so if something interests me, it is most likely going to interest a lot of them too.

However, there are two major exceptions to this.

First, some of what I write, like this article, is in response to specific questions different readers, like TT, ask me.

And once in a blue moon, I ask my online subscribers what they would like me to write about by doing a survey of my subscriber list using Survey Monkey.

But even when I have asked readers what they are interested in, or am answering a reader’s question, I still write what I want to write.

In copywriting, it is slightly different: my clients tell me specifically what they want written; e.g. a sales letter selling a dietary supplement; a whitepaper about recycling electronic equipment.

But even then, I am writing what I want to write, because I only take on assignments that interest me.

When TT refers to “content people” he probably means corporate types responsible for content marketing.

I am not sure how he is defining “validated”. Or to what degree the topic is validated before the OK is given to create the content.

In my experience writing content for corporate employers and clients, management already knows what information its prospects want.

And so they go ahead and create it with no formal market research, survey, or validation other than their own experience, instincts, and knowledge of the marketplace.

When it comes to deciding what to write about, heed the immortal worlds of best-selling author Dr. Benjamin Spock: “Trust yourself. You know more than you think you do.”

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Oscar Wilde said, “Be yourself; everyone else is already taken.”

But when writing copy or content for a client or employer, you may have to change your tone, or your language, or your format, or a million other things to make a piece of writing better. But none of that should inhibit the inherent “you-ness” of what you write, advises HubSpot.

“Don’t try to adopt someone else’s voice, even if it sounds really, really good,” they recommend. “They’re better at being them than you are, anyway.”

Source: Hubspot report, The Marketer’s Pocket Guide to Writing Well

Once again subscriber WG writes; this time she asks, “What do we do when somebody copies our writing and places it on their website?”

In other words, what should you do when someone uses your content without your permission?

Years ago, I was reading a marketing magazine

About once a week I get an e-mail with a subject line or first sentence that begins: “My new book” and then announces publication of the writer’s new book.

Here’s a tip: “My new book” may be the weakest phrase ever used in online copy.

The reason is twofold. First, the phrase begins with “my”, and the reader cares about himself, not you.

Second, the third word in the phrase is “book” and almost no one cares about your new book.

Reason: There are so many books in print today, the very word “book” is a turn-off, signaling a subject of no interest to anyone save the writer.

Back in the day, when we used full-page print ads and direct mail packages to sell books, we used the word “book” in the copy as little as possible because it creates an immediate boredom factor.

Substitutes include “material”, “guide”, “manual”, “program”, “course” and “instructions”.

You can say “book” one or two times in your copy, and alternate with the other terms above.

But if you are selling the book for money, do not use “book” in the headline or lead (if you are giving the book away as a lead magnet, then saying “book” up front is OK).

Another pet peeve of mine is that I hate it when well-meaning readers and fans send me their new book in the mail without asking me if it’s OK to do so.

I already have too much to read and the shelves in the bookcases in my office are already filled with reference materials for various writing projects.

Here’s the other horrible thing about the boom in self-publishing triggered by Amazon and Kindle today: it has caused an out-of-control proliferation of really bad books.

I know that sounds cruel, but as you know, I always give you the unvarnished truth.

And the vast majority of self-published books people send me should just not have been published in the first place.

When people take piano lessons, they are content to play for their own pleasure, and feel no compulsion to rent halls and give concerts, in part because they know they don’t play on a professional level.

But writers are not content to write for their own pleasure. They feel compelled to publish their writing and have it read by other people, hence the popularity of blogs, Facebook, and Kindle.

I have come to the realization that the books I write are not really that important, though some people do tell me they have been helped by them, and for that I am glad.

But I am not writing “Remembrance of Things Past” and most other people aren’t either.

We live in a world where print in general and books in particular play a much smaller role in society than they did a century ago.

Best to remember that writing a book today is a small thing and not terribly important to anyone other than the author

Despite what you may think, I would never say that traditional publishing is inherently superior to self-publishing.

What I do say is that I personally prefer traditional publishing to self-publishing both as an author and a reader for several reasons.

First, when a book is published by a mainstream publishing house, it has been vetted.

That means in most cases, at least one entity

Ideal length for whitepapers

Posted November 18th, 2014 by Nelson Tan. Filed under Content Publishing

Whitepaper guru Gordon Graham says the sweet spot for whitepapers is 6 to 8 pages of content. Add a front cover, contents page, and about the company and you’re up to a total document of 10 or 11 pages. But what about those who say that readers want much shorter white papers today?

“Many marketing people today want to achieve the impact of a great whitepaper, without making the investment to develop one, and without asking their prospects to deal with a substantial document,” says Gordon. “But I don’t believe there’s any shortcut.” Graham says that anything with less than 4-5 solid pages of content is hard to call a “whitepaper” because there just isn’t the space to develop much of an argument. He adds, “The trouble with a 2-3 pager is that it almost always becomes a brochure or data sheet, without much capacity for reframing an issue, redrawing a market space, or helping a business person understand an issue, solve a problem, or make a decision.

“To me that’s the real definition of a whitepaper. So I’d say for sure, cut the flab and make your whitepapers as concise as possible. But don’t think 3 pages is going to do the same job as 6 or 8.”

Everyone Writes, But Should They? by Bob Bly

Posted September 22nd, 2014 by Nelson Tan. Filed under Content Publishing

My colleague Michael Stelzner recently did a podcast with a woman, AH, who wrote a forthcoming book called “Everyone Writes”.

AH is right: everyone writes. But I have always wondered whether everyone should write. And I have come to believe that they should not.

Reason: In the good old days, just because you wrote something didn’t mean it would be published. In fact, likely, it would not.

To get published, you had to convince a publishing house to buy your book

Recently I asked BM, a marketing consultant, whether he was working on the new book he had told me months ago he was planning to write.

He replied that he was struggling with the question of whether to move forward with it.

“The the world does not need another marketing book,” he e-mailed me, sounding a bit down and dejected.

My first reaction was that BM is right: the world does not need another marketing book.

A number of my readers send me their new marketing books without asking whether I want them. Note: If you were thinking of doing so, please do not.

And my initial reaction is usually that the book should never have been written or published in the first place.

Most of the books are a rehash of what has already been written about a zillion times before.

But when I drill deeper into thinking about marketing books, my viewpoint begins change.

Why? For starters, even if the material has been covered elsewhere, many readers still need to hear it again.

If they didn’t, their marketing would be performing a lot better than it is right now.

Second, the authors, whether business owners or consultants, have conducted and seen the results of many marketing tests, and in doing so may have picked up some learning that you and I can benefit from.

I have been a copywriter for 35 years, and to my amazement, I still learn new techniques and tips every week that help me write better copy and get better results. And the only way you can learn them from me is to read my books and articles or attend my talks.

Yes, 95% of what is in these marketing books may have been written about before. But there’s nothing wrong with that, given that we read largely for reinforcement