4-Week Self-Publishing System

CoachGlue has just released a new set of PLR workshop material that you customize and sell to your clients and it’s pretty awesome if we do say so ourselves.

Altogether, you receive 4 Training Modules + 4 Fast Action Plan Worksheets & Exercises + 4 Program Accelerator Checklists + 4 Sets of PowerPoint Slides in “4-Week Self-Publishing System“.

Module 1 “Get Your Book Ready for Publication” includes:

• 3 types of editing—skip even one of these, and your book (and your sales) will suffer for it.

• Where to find great editors—and why this is one job you absolutely must outsource.

• How and why to pre-qualify beta readers—and how to get feedback that is actually helpful and not simply glowing.

• How to choose a formatter for your book—including six questions you must answer before you pay anyone!

• 3 formatting options to choose from—and one that you probably already have on your computer (plus how to use it).

• Two ways to create a spectacular, stand-out cover—don’t skip this, because people really do judge a book by its cover.

• Pros and cons of various cover file types—and when and why you might choose one over another.

• How to organize your files for your formatter—she’ll be much more efficient and less expensive if you do this one simple thing!

• How to prepare your files for distribution—because a little planning leads to a lot less stress!

In Module 2 “Plan Your Book Launch”, you will discover:

• 10 pre-launch tasks you can do right now (even before your book is finished) to build a buzz—get your audience excited, and you’ll build a ready list of buyers weeks ahead of time!

• Why your book launch is not just about your book—and how to incorporate video, audio and more to capture a larger audience.

• Why YouTube can be your biggest source of traffic during a book launch—and all it takes is this one simple tool!

• How to prepare your website for launch—skipping this step is like failing to straighten your house before company arrives.

• How to find the time to do all the tasks that are required for an amazing launch—because the last thing you need is more overwhelm.

• A 3-step plan for gearing up your social media presence—Without a strong social media plan, your launch will suffer.

• The one tool all social outreach plans need—and you’re probably using it every day (but maybe not correctly).

• How to find out the best time (and places) to hang out online with your audience—because getting in front of the traffic is critical to your success.

• How to make use of your ARCs—and how to be sure you get the best results from your outreach efforts.

And, yes, there’s more. In module 3 “Step-by-Step Amazon Start Up”, you’ll find…

• Why it’s critical to upload your book to Amazon’s self-publishing platforms in a specific order—if you get this wrong, you’ll create a lot more work for yourself!

• Vital differences you must know about cover art—one missing piece can derail your publishing plans before you get started.

• Time—and frustration—saving tips for image formatting—the rules are very different for print than digital, so don’t skip this section.

• Why you shouldn’t use all the space you’re given for your book description—and how to make your book stand out.

• The pros and cons of publishing on CreateSpace—and why you might want to do it regardless.

• What you must know about ISBNs—and how one little choice can keep you out of brick-and-mortar bookstores permanently.

• How to make the KDP Select decision—and the huge advantage that can more than make up for lack of sales.

• How to optimize your Amazon author page—and an in-depth look at one author who gets it all right.

Module 4 “Grow Your Reach with More Publishing Platforms and Promotion” wraps it up with…

• 3 major platforms your audience is using—including one you may never have heard of!

• A bullet point comparison of the most popular publishing platforms—and one big drawback to a major player that you must know about.

• 7 ways to promote your book offline—you might just be surprised how much traction you can gain.

• Practical tips for how to manage it all—because it’s easy to become so overwhelmed your book is never published, or worse, it’s published badly.

• Critical considerations when it comes to choosing different publishing platforms—including location-specific issues you may not have considered.

• What you must know about payments, commissions, and stats—and which platforms do it best.

• Why you might want to purchase your own ISBN—and the one platform that requires it.

Excited? Ready to release your next workshop course?

You can check out the “4-Week Self-Publishing System” package. Now there are 3 ways to get this new workshop:

1. Grab it for a one-time price at $297. You’ll get everything you see listed above.

2. Better Value: Get a spot in CoachGlue’s All Access Lite program for $97/mth. You’ll get this workshop AND 3 new packages automatically added to your account every month!

3. Best Value: Accessing the Annual VIP Program gets you just about everything in CoachGlue’s ENTIRE site at a huge discount PLUS everything they release for the next year. If you plan on grabbing a few things here and there, this will most likely save you a LOT of money over the course of the year.

Thank YOU and I hope you enjoy the rest of your day!

Not too long ago, Facebook released a new update called “Instant Articles”.

A new feature that enables Facebook pages to generate more traffic and exposure over Facebook. Specifically, it is an article that you can publish to your Facebook page.

Here’s why that’s big: Right now over half of all Facebook users have download Facebook’s mobile app.

Daily millions of Facebook users login to Facebook on their mobile device and access content.

It’s important that content on mobile loads fast so people can access it.

People can load an Instant Article INSTANTLY and read it right away without having to wait for it to load.

HootSuite recently tested this new feature out and got these results.

– 37 percent increase in reach
– 22 percent increase in shares
– 83 percent increase in Likes
– 57 percent increase in link clicks

Instant Articles is helping businesses and online marketers to generate more traffic.

There is a BIG problem though.

Instant Articles are almost impossible to use if you’re not a developer or own a development team.

It’s one of the biggest reasons that till now only BIG companies have been able to benefit from this new Facebook update.

That is UNTIL NOW.

Behind closed doors Sam Bakker & Justin Burns have been working on a solution to this problem: The Bolt Publisher.

Bolt Publisher

It is the first ever software to make Instant Articles easy for everyone.

With Bolt Publisher you can now create and post articles to Facebook effortlessly.

The articles are going to look great and you can edit them to look how you want within the Bolt Publisher’s drag-&-drop interface.

If you want to benefit from more Facebook traffic, more leads and more sales, then get your copy of Bolt
Publisher
today.

Coupon Code: boltspecial ($2.95 off)

Living the Writer's Life

Today’s PLR bundle offer is called “Living the Writer’s Life” which talks about how to get started as a writer, how to improve your writing skills and gain experience and more.

The bundle consists of:

1) A 20-page report titled “Living The Writer’s Life”

2) A series of blog posts on the topic of Freelance Writing which you can freely edit to fit as an e-course, another short report etc.

3) A “15 Days To Improved Writing Skills Challenge” e-course that brings together 15 days of tips, task challenges and ideas for turning good writers into outstanding writers. It contains swipe files, resources and more to help your readers get the most from their writing efforts.

You can purchase each of the 3 components of the bundle separately, but the better alternative is to get all 3 for a 28% discount (as compared to buying them all separately) AND 30 bonus articles.

All this material will help writers of all types improve their skills, while you can also position yourself as a go-to authority on the business of profitable writing at the same time. Click here for all the details of the “Living the Writer’s Life” bundle.

Content makes the web go round. We don’t have to convince you of that. It’s a fact. We also know that creating all that content takes some time, effort and planning. The Content Planning PLR Weekend Special will help your readers do just that.

Here’s what $5 buy you this weekend:

• 10 quality PLR articles on content creation and planning
• 10 tweets—one for each article, making social sharing quick and easy.
• 3 images you can use with the content, or to promote on social media

Grab it here before this weekend special ends on Monday July 25th.

Ebook Profit Academy

Jon Crimes has been publishing e-books on Amazon Kindle for some time now and he is making great money but is the first to admit it was not always this way!

Over the past couple of years he had faced questions like:

“I am not the best author! How can I cost-effectively outsource the writing of an e-book?”

“What should I be doing to make my book really standout in the Kindle store and catch the immediate attention of customers?”

“Am I researching properly?”

“How on EARTH do I promote it and make MONEY?”

He has answered all these questions (and more!) and now has a profitable e-book business working almost on autopilot.

It still needs monitoring but he also gives you some great tools and bonuses which really help to make this EASY.

If you’ve ever created e-books, would like to know how, or just want a quick and easy way to Publish, Promote and Make Money, then you really need to check out the Ebook Profit Academy.

Jon is getting a serious reputation for developing straightforward and effective ways to make money online and the Ebook Profit Academy is certainly no exception.

You’re going to be blown away with what this Complete Ebook Publishing Course gives you!

Check it out today and take advantage of a SUPER LOW Launch price!

In 2 minutes or less…

Robert Plank created this WordPress plugin and have been using it for 8 years, so it must be good.

WP Import allows you to upload a zip file containing articles and schedule out your next 10, 20, or 1000 blog posts…

Backdate posts if you want, or make all the content appear ‘live’ today…

Don’t have a zip file? No sweat. There’s a screen where you can type in 10 or 20 blog posts out of thin air…

It also comes with 28,000 pre-written articles AND there’s a place in the plugin to literally type in a keyword and pull content down from our article database (my favorite part).

Schedule or backdate posts, pages, and drafts…set it up as free public content or membership content…there’s so much this little $7 time-saving plugin can do for you and your business as shown in this video.

ePublishing Roadmap

Let me start by asking you a question.

Q. What is one of the biggest growth markets around?

A: eBooks, no not those poor quality ones we saw years ago, but those superb books that are aimed at devices such as the Kindle, tablet devices and smart phones.

You see sales of these devices are astronomical and that is why Amazon, Apple, B&N and other eBook sites are ravenous for content. Modern eBooks are big business!

So in other words, there is a wide open opportunity to make money satisfying this ravenous market, and the great news is anyone can do this with the right system.

In the ePublishing Roadmap, successful Kindle publisher Robert Corrigan reveals exactly how you can copy his own system to Kindle success and the great news is that it’s so much easier than anyone would ever believe.

The ePublishing Roadmap reveals Robert’s entire system with nothing left out. Nothing else to buy, simply copy and apply the system.

Robert will take you down the route to Kindle success one step at a time. Learn how to use the same system Robert used to make 1483 Kindle sales in 5 months.

In ePublishing Roadmap Robert provides you with everything you need to get started today. In the training videos watch over his shoulder as he shows you how he can produce a Kindle book in just 2 hours.

All the tools you need are either free or you will already have them and he even gives his own Kindle templates to make sure that your book is right first time every time.

The ePublishing Roadmap really is the route to Kindle success.

Free guide: Add more impact to your writing

Posted September 18th, 2015 by Nelson Tan. Filed under Content Publishing

Writing is powerful. It’s persuasive. It can even create vivid imagery in one’s mind when they’re engrossed in a story or other piece of writing.

But remember we live in a visual world and this is especially true on the Internet where attention span is fleeting. When someone visits your blog post or Kindle book page, you have just a couple of seconds to capture their attention or they’ll simply click away.

It’s sad, but true. But there is something you can do about it.

You can get this free guide called “Using Visuals In Your Writing To Grab Attention, Increase Engagement And Boost Response” that shows you how to embrace the power of visual content.

You’ll discover how visuals can boost engagement and your sales…all with a bunch of real world examples that you can apply to your own content.

Get it while it’s still available for free.

4 biggest challenges content marketers face

Posted September 14th, 2015 by Nelson Tan. Filed under Content Publishing

1. Not enough time to create content: 51%

2. Producing enough content: 50%

3. Making content engaging and effective in marketing: 42%

4. Measuring the effectiveness of content marketing: 38%

Source: Spiceworks

1. Answer questions. Questions that come in are possible subjects for future e-mails.

2. Swipe proven ideas. But don’t plagiarize. Come up with your own take on the topic.

3. Recycle your content; e.g. once or twice a month we take a couple of my e-zine articles and post them on my blog.

Source: Terry Dean, 8/13/14

In a post on goodereader.com, Michael Kozlowski makes an impassioned defense of traditional publishing while attacking self-publishing.

“Thousands of authors every year get in touch with me and ask how they should go about getting their books published,” says MK. “I tell every single one that they should not take the easy way and self-publish, but instead try and get a book deal by a major publisher.”

Why? MK notes: “When you get a trade publishing contract, you have a small army of people that have a vested interest in your success.”

EH, who works in traditional publishing, agrees: “The people that work on self-published books get paid whether the book performs or not, so they have no skin in the game.

“Editors and others who work at traditional publishers depend on the success of the books they publish to earn their salaries. I don’t think it is fair to compare the levels of commitment given this factor.”

TH adds, “There are a lot of people taking advantage of people who want to write a book and sell them services that are worthless.”

Andrew Franklin, founder of Profile Books, says, “The overwhelming majority of self-published books are terrible

For more than 3 decades, my clients and I have used one simple marketing strategy that still works like gangbusters today for generating new business and establishing yourself as a recognized expert in your field: writing a book.

Specifically, writing a book on your specialty

How often must you post fresh content?

Posted August 9th, 2015 by Nelson Tan. Filed under Content Publishing

Content has become so important that 4 out of 10 marketers surveyed by Visage publish original content one or more times every day.

A third of the marketers surveyed publish new content weekly, and 15% published original content once a month.

You definitely need an employee or vendor dedicated to writing all this new content for you, or at least curating it from other authors in your company.

Source: KoMarketing

PublishVaultNo matter what type of blog site you publish to, this is a MUST-HAVE app (plus they are offering unlimited WordPress publishing).

Imagine being able to publish content to ALL of your WordPress blogs…under ONE ROOF!

Imagine not having to login and out of multiple sites just to make a simple change to your blog post.

Imagine an all-in-one platform to publish content, meta information AND schedule content drip campaigns AND have access to professional content writers at your fingertips…

This is what PublishVault can do.

PublishVault provides simple, yet advanced features:

[+] Contributor & Editor Calendar to Manage Content Posting Schedule
[+] Monitor Contributor Progress
[+] Easy User Management for Author Collaboration
[+] Integration with iWriter for Finding 1000+ High-Quality Authors to Write Content
[+] Idea Hub Allows you to Research on Auto-pilot
[+] Integration with the Latest SEO Plugins for Optimized Content

I challenge you to find a better solution that streamlines your publishing workflow for for under $100.

Here’s a little secret for increasing your writing productivity and output that I learned from Isaac Asimov, the prolific science and science fiction author of 435 books.

Asimov said the secret to his voluminous output was to have multiple writing projects simultaneously.

I do the same and urge you to also. Why?

If you only have one writing assignment, and you either fatigue or hit a roadblock (e.g. you are waiting for a critical piece of background research from the client), then you are stuck, can’t
continue, and have nothing else to do, so the rest of the day is spent in limbo.

Asimov said, “I always have multiple writing projects. That way, when I get stuck or tired, I put Project A aside, pull out Project B, and start typing.”

With the variety of multiple writing projects, I am never stuck, always engaged and energized, and never bored.

Another reason for Asimov’s prolificity was that he loved his work.

“When people ask me to name 10 things I love to do, I answer: write, write, write, write, write, write, write, write, write, and write.

“Oh, there are plenty of other things I like to do. But as far as things I love to do? Writing is it.”

He often said that, like me, he loved cold, gray, dreary, rainy days because it meant he could stay inside all day writing without guilt.

He loathed sunny, warm days because people expected him to go out and do things they thought were fun but mostly bored if not outright tortured him.

“On a recent sunny day, my young daughter Robin skipped into my office and asked, ‘Daddy, can we go to the zoo?'” Asimov said.

“I go because I love her, but I leave my heart behind stuck in my typewriter keys.”

I close with my favorite Asimov story…

When Barbara Walters interviewed Asimov, she asked, “What would you do if you knew you only had 6 months to live?”

Without missing a beat, Asimov replied: “Type faster.”

My kind of guy.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

A few weeks ago, I wrote an article here extolling the virtues and advantages of having your book published by a real publishing house vs. self-publishing.

This prompted subscriber LP to write, “Just wondering if there is ever a time or situation where self-publishing has merit.”

Yes, LP, I can think of several.

First, for whatever reason, you are in a hurry to get the book published.

From the day you turn in your book manuscript, it can take 6 to 12 months for your book to get published.

If you cannot wait that long, self-publishing is the answer; you can get your self-published Kindle e-book on Amazon in as little as a few weeks.

Second, you want total control over the contents and design of the book.

Publishers edit books and demand authors make requested changes. The publisher also has the final say on book design.

If you want your book a certain way, and don’t want to be told how to write or design it, self-publishing is the alternative to mainstream publishers.

Third, you are a master marketer and believe you can make more money selling the book directly to consumers on your own.

Robert Ringer self-published his mega-bestsellers and sold them through brilliantly written full-page newspaper ads before selling the paperback rights to a mainstream publisher for a lot of money.

Many other master marketers

“I’d be interested to hear your take on the ongoing feasibility of selling information products given the growing influence of content marketing, i.e. the provision of free information in order to attract and educate prospects.

“Is the easy availability of free information raising the bar on what information products you can sell, and in what ways?”

The answer is: well, yes and no. You see, people have been selling information products for decades, and marketers have been giving away information on the same topics for just as long.

So why do people shell out big bucks for information products on subjects for which plenty of free content is there for the taking?

Several reasons:

First, the free content is typically created as a marketing tool. Therefore, the producer is more concerned with whether it fulfills the marketing objectives rather than helps the reader achieve his or her goals. So although many a free e-book and white papers look well designed and seem well written, the content is often very light on how-to specifics.

Second, the rule for free vs. paid content seems to be as follows: in your free content, you tell people WHAT to do. In your paid info-products, you show them HOW to do it. So information products cover ground free content marketing skips over.

Third, people don’t pay that much attention to the free content they download

In a Facebook discussion on the relative merits of traditional publishing vs. self-publishing, MH writes: “The only reason I could think of someone wanting to publish a non-fiction business book via a traditional publisher would be access to retail distribution in airports where executive decision-makers still buy books during travel.”

Really, MH? Because I can think of at least 7 additional advantages of traditional publishing over self-publishing:

1. Traditional publishing is more prestigious than self-publishing.

People are impressed when you tell them your book was published by John Wiley & Sons, largely because they can’t do it. They are less impressed when you tell them you paid to have it printed at Kinkos, because anyone can do it.

2. Many newspapers, magazines, and other mainstream media outlets won’t even consider reviewing your book if it is self-published. They only treat books from real publishers seriously.

3. The money flows the right way: from publisher to author.

As soon as you sign a contract to write a book, you get an advance check from the publisher even before you’ve written one word. Once the book sales pay back the advance, you get royalties.

By comparison, in self-publishing you have to shell out hundreds or even thousands of dollars to book designers, printers, and other vendors you pay to create your book.

4. You get a free editor, book designer, printer, and proofreader.

When you write a book for a traditional publisher, they assign an editor who edits your book, and also a proofreader who checks the galleys for errors. If you are a self-publisher and you use an editor and proofreader (many do not), their fee comes out of your pocket. Plus, they design, typeset, print, inventory, and distribute your book for you, also free of charge!

5. Self-publishing a book is a ton of work that I don’t have time for. With traditional publishing, once you write the book, other people, as just noted, handle the production and distribution for you.

6. If a self-publisher uses print-on-demand technology, you can print books one at a time, but the cost per copy is high. You can save money by going to a short-run printer and printing 1,000 to 3,000 copies, but it’s a big cash outlay and where are you going to put them?

7. Self-publishers say that mainstream publishers do no marketing for your book. But they do: I have been on dozens of radio and TV shows, courtesy of my book publishers’ PR departments.

Self-publishers do their marketing entirely on their own, and the sad fact is that the vast majority don’t know how…and as a result, sell very few books.

I could go on, but you get the idea. Anyone who says unequivocally that self-publishing is the cat’s pajamas is kidding themselves.

Lots of self-publishing evangelists tell me there is more money in self-publishing and that traditionally published books make no money. My reply: Stephen Covey, Tom Peters, Seth Godin, Dr. Phil, J.K. Rowling, Stephen King, James Patterson, Scott Adams—the list goes on and on. (Patterson makes $90 million a year.)

LT says: “In the digital world, anyone and everyone can be an author, regardless of experience, expertise or industry track record. A book contract doesn’t automatically confer expertise. But it does assure that the material—and the author—have been vetted by a third-party editorial and publishing team with a huge investment in the writer’s credibility.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Who Dictates What You Write

Posted April 21st, 2015 by Nelson Tan. Filed under Content Publishing

Subscriber TT writes: “How often do you ask the audience for what they want to read vs. composing what you want to write?

“I see a lot of content people now firmly suggesting that we should only create large projects when they have been validated.

“In the back of my mind though, I wonder if that doesn’t somehow mute the ‘crazy ideas’ out of the possible and turn most projects into market-friendly, gray-scale stuff.

“On the other hand, once enough money is generated to allow for creative freedom there is probably a lot more leverage for doing whatever the hell you want.”

The short answer is: when it comes to my how-to writing, mostly I write what interests me.

Why this works: I am much like my readers, so if something interests me, it is most likely going to interest a lot of them too.

However, there are two major exceptions to this.

First, some of what I write, like this article, is in response to specific questions different readers, like TT, ask me.

And once in a blue moon, I ask my online subscribers what they would like me to write about by doing a survey of my subscriber list using Survey Monkey.

But even when I have asked readers what they are interested in, or am answering a reader’s question, I still write what I want to write.

In copywriting, it is slightly different: my clients tell me specifically what they want written; e.g. a sales letter selling a dietary supplement; a whitepaper about recycling electronic equipment.

But even then, I am writing what I want to write, because I only take on assignments that interest me.

When TT refers to “content people” he probably means corporate types responsible for content marketing.

I am not sure how he is defining “validated”. Or to what degree the topic is validated before the OK is given to create the content.

In my experience writing content for corporate employers and clients, management already knows what information its prospects want.

And so they go ahead and create it with no formal market research, survey, or validation other than their own experience, instincts, and knowledge of the marketplace.

When it comes to deciding what to write about, heed the immortal worlds of best-selling author Dr. Benjamin Spock: “Trust yourself. You know more than you think you do.”

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Oscar Wilde said, “Be yourself; everyone else is already taken.”

But when writing copy or content for a client or employer, you may have to change your tone, or your language, or your format, or a million other things to make a piece of writing better. But none of that should inhibit the inherent “you-ness” of what you write, advises HubSpot.

“Don’t try to adopt someone else’s voice, even if it sounds really, really good,” they recommend. “They’re better at being them than you are, anyway.”

Source: Hubspot report, The Marketer’s Pocket Guide to Writing Well