The 5/10/85 rule

Posted June 6th, 2013 by Nelson Tan. Filed under Business

Copywriter and marketing consultant Jerry Jones says that no matter what cross-section of the population you analyze, they will sort themselves into 5%, 10%, and 85%.

For example, 5% of your customers are doing great and can buy anything you offer. About 10% will respond and be able to buy. And 85% will say they cannot buy, either because they think they can’t afford it or are not motivated enough to get the result you offer.

Source: The Direct Mail Profit Insider, 5/13, p. 1.

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