The 3 Rs Of Content Optimization

What do you do when your content becomes out of date? You have 3 options:

Reorganize – take existing content and restructure it in a way that is more useful to your prospects.

Rewrite – companies often find it useful to rewrite content when it is either dated or has been exhausted due to a high level of previous consumption.

Retire – every piece of content has a shelf life. You cannot use the same content indefinitely.

Source: Marketo whitepaper, Creating Content That Sells

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