Put a picture on the outer envelope.

When most of us consider a teaser for a direct mail envelope, we think only in terms of copy. But overlooking the use of visuals may be an error.

A blogger at KD Mailing and Fulfillment writes, “When I worked at Better Homes and Gardens, we offered a series of books about decorating. I knew showing a beautifully decorated room quickly would lift response. So, I took the brochure and scaled it down and used the money we saved to pay for a glamour photo of a den on the outer envelope. Response was almost 20% higher than a white envelope with just teaser copy.”
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Source: KD Mailing & Fulfillment

Crack The List Building Code

The List Building Formula

If you do anything online today it should start with your list.

It is the one thing that separates the successful Internet marketer from the wannabe.
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