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Podcast creation plan and templates (workflow, show notes, e-mails and more!)

July 1, 2023September 25, 2022 Nelson Tan Leave a comment

Anyone *can* create a podcast really.

At its most basic, all you need is a mic, some audio, a guest—or not!—and the time/energy/money to pay someone to get it up on all the right channels.

But that doesn’t mean that everyone knows how to create a podcast that FULFILLS their soul and FILLS their bank account.

Because let’s just say it: When you’re a soul-driven business owner, a podcast is so much more.

It’s both a “marketing channel” and a vehicle for human connection that feels deeply satisfying on a soul level, connects with ideal clients (and not just any random person on the Internet) and—of course—actually puts money in your pocket.

Heart-To-Heart Podcasting

So if you know it’s time to create a powerful podcast that connects with clients on a soul level and converts them into paying customers, you’ll LOVE Melissa Ingold’s “Heart-To-Heart Podcasting” project kit!

Here’s a breakdown of this project kit:

1) Step-By-Step Marketing Plan

You can give this plan to your virtual assistant and she can follow the steps to help you in your business. You can edit and tweak this document with additional information your team may need, or you can even remove anything that doesn’t apply to your business.

You can even record a training video covering each of the steps in this plan that walks your VA through exactly what you need her to do to help you with this project.

2) Podcast Project Plan Template – Use this template to plan your project with confidence.

3) Podcast Workflow Template – Use this template to create a custom workflow you can use on every podcast episode.

4) Podcasting Guest Invite Template – Use these templates to invite guests to your podcast and to send follow-up e-mails to those invitees.

5) Podcasting Interview Template – Use this template to outline your podcast episodes.

6) Podcasting Show Notes Template – Use this template to outline and draft engaging show notes copy.

7) Podcasting Sponsorship Template – Use this template to write compelling e-mail to acquire sponsorships for your podcast.

8) Affiliate Promotion Playbook – This guide is your playbook for consistently making the most of affiliate opportunities through your podcast.

9) E-Mail Pitch Template – Use this template to write powerful (and short) pitches designed to grab the right potential guest or host’s attention.

10) E-Mail Pitch Templates Inviting Guest To Share – Use this template to simplify informing your guest that your podcast episode is up and ready for her to share.

11) Giveaway Mindmap – Use this mindmap to brainstorm your best podcast giveaways. Let’s start with an overview of what you can offer.

12) Ideal Listener Avatar – Use this template to define your ideal listener.

13) Launch Plan Blueprint – Use this blueprint as a handy reference card and blueprint for your podcast launch.

14) Patreon Setup Worksheet – Use this worksheet to set up an exclusive patrons-only RSS podcast feed on Patreon.

15) Podcast Ad Strategy Worksheet – Use this worksheet as an aid to developing a solid advertising strategy to grow your podcast.

16) Podcast Logistics Template – Use this template to gain insight into the logistics of producing a podcast and how they affect the choice of your podcast format.

17) Podcast Monthly Analysis Tracking Sheet – Use this spreadsheet to track the results of each of your podcast episodes so that you can see what your most popular topics are.

18) Show Overview Template – Use this template as a reminder to making sure your podcast episodes are always consistent, well-planned and competently executed, maximizing every opportunity for promotion and pleasing listeners.

19) Show Production Template – Use this template to create an overview of your podcast show that will attract and convert qualified listeners.

20) How to Write A Review Template – Use this template as a guide to creating your own custom tutorial for listeners, telling them the easiest way to leave your podcast a review.

21) Podcast Tools Checklist – Use this checklist to ensure you have all the essential podcasting tools you need.

22) Show Submission Checklist – Use this checklist to ensure you have followed all the necessary steps for submitting your podcast to platforms and directories.

23) Show Submission Guidelines Checklist – Use this checklist to ensure you don’t miss any important common submission requirements, but always check specific platform guidelines.

24) Episode Checklist With Guest – Use this checklist checklist to ensure you create the most dynamic interview—one that pleases both your audience and your podcast guest.

25) Episode Checklist Without Guest – Use this checklist checklist to ensure each episode is consistent, dynamic, and professional.

26) Podcast Team Checklist – Use this checklist to set up a highly effective podcast team.

27) Launch Day Checklist – Use this checklist to ensure you are ready for a flawless podcast launch.

28) New And Noteworthy Checklist – Use this checklist to ensure you give yourself the best chance to make the New and Noteworthy listings.

Offer creation blueprint and templates to go from idea to launch fast!

June 15, 2023September 2, 2022 Nelson Tan Leave a comment

Unsure how to quickly and efficiently plan, launch and profit from a product offer?

Done “winging it” every time you want to create a new product and/or over waiting what feels like a lifetime to get your offers into the hands of the clients who actually need them?

You’re running a business after all—the sooner you release a great product, the better because time is of the essence as you make good on the promises you’ve made to your current clients and customers.

7-Day Offer Creation Map

Which is why I know you’re going to LOVE the “7-Day Offer Creation Map” project kit!

You’ll get access to a 48-page step-by-step marketing plan, templates, checklists and more to help you go from shrugging off your big ideas to selling your brand new creations in just ONE week!

Check this package:

1) Offer Creation Map – Use this template to map out your best offer in the least number of steps.

2) Offer Build-Out Blueprint – Use this template to build a blueprint for your offers. It will flow more easily if you work backwards at this stage.

3) Funnel Map Worksheet – Use this worksheet to plan and optimize your sales funnel.

4) Launch Promo Calendar – Use this template to create your 7-day calendar for launch promotions.

5) Pre-Selling Offer Templates – Use this template as a guide to pre-selling your offer before you’ve even put it together. Use feedback to gauge interest and tweak your product as you create.

6) E-Mail Launch Templates – Use these 7 e-mail templates to start promoting your new offer.

7) Sales Scripts Templates – Use this template as a guide to deciding what type of sales approach will best suit your 7-day offer e-mails and ads. Sales conversations are a process, and it’s all about the segues—the journey through the conversation. These scripts will help you create conversations that flow.

8) Bundle Creation Worksheet – Use this worksheet to assess your existing content and determine which materials work best bundled together.

9) 4 Evergreen Sales E-Mail Templates – Use these e-mail templates to craft e-mails for all your evergreen offers, so you can run this completely automated funnel any time and round up more sales.

10) Ad Domination Template – Use this template to make sure you’ve taken advantage of every tactic to create powerful ads.

11) Solution Architect Worksheet – Use this worksheet to decide what you need in a solution architect—the person who devises and implements the right types of solutions for streamlining your business.

12) Bump Offer Checklist – Use this checklist to ensure you create the most relevant and helpful bump offer possible.

13) Content Creation Checklist – Use this checklist to create the most interesting, relevant, and effective content sure to please your ideal paying customer.

14) Offer Creation Checklist – Use this checklist to ensure you create the best and most irresistible offer for your perfect paying market.

15) Launch Checklist – Use this checklist to ensure you cover each step of this and every launch.

16) Promotion Schedule Checklist – Use this checklist to keep your promotions on target.

17) Social Strategy Checklist – Use this checklist to make sure you set the best social media promotional strategy possible.

[$826 Discount] A Year’s Worth Of Done-For-You Content, Templates And More!

March 26, 2023May 26, 2022 Nelson Tan Leave a comment

It’s no secret that content makes the web go ’round. It’s how you build traffic, attract potential customers and it’s often the products you sell as well.

But it can be a bit daunting to figure out how to make done-for-you PLR content work for you, so Alice Seba and Yusef Kulan at EKitHub put together a FREE recorded webinar that will teach you how to:

* Save time
* Save money
* Build traffic
* Grow your list
* Create products

And some of the specifics skills you’ll learn include:

* Using content to build a loyal audience who can’t wait to hear from you…even if you don’t create that content yourself.

* Creating a pack of hungry buyers who gobble up your new products…including how to make awesome products from done-for-you PLR content.

* How to find extremely budget-friendly done-for-you content you can seamlessly incorporate into your marketing plan and unique brand.

Now you are not obligated to buy anything and the free webinar will give you plenty of strategies to run with on your own, but their offer makes it MUCH easier and is going to save you so much time and money.

Get a full year’s worth of done-for-you content at $826 LESS + $50 EKit credit.

Here’s a peek at ALL these business-building goodness!

The package includes the following done-for-you content:

* 12 Reports
* 12 x Report Cover Sets
* 50 Articles
* 12 Printable Newsletters
* 50 – 18″ x 24″ Posters/Product Templates
* 50 Coloring Pages
* 12 x 72-Page Journals
* 12 x Journal Cover Sets
* 12 x 365-Day Planners
* 12 x Planner Cover Sets
* 12 x 21-Card Printable Card Decks
* 12 Worksheets
* 12 Checklists

Plus the following templates with instructional guides:

* Content Monetization Templates
* Blank Printables Templates
* Creating a High-Converting Free Offer Templates
* Done-for-You Printable Newsletter Templates
* Sales Funnel Templates
* Personal Branding Templates
* Course Creation Templates

AND the in-depth, action-oriented Intensive Content Marketing Results Training.

Not forgetting $50 EKit credit to spend on more content!

So much great content to implement all these rock-solid strategies to build your loyal audience of buyers! Hope you will be able to master using PLR to grow your online business and achieve your goals.

PLR Offer: 2021 marketing planner for your clients

December 10, 2020December 4, 2020 Nelson Tan Leave a comment

Do your clients’ businesses suffer from inconsistent income because they lack a marketing plan? As the new year looms ahead, here’s your chance to step in to help them out without adding more work to your already overloaded schedule.

Thrive Anywhere designed their Marketing 365 Planner to help you guide your audience towards a consistent marketing plan throughout the year. This well thought-out planner helps them review what worked in the past and build a marketing calendar and execution plan so your clients can enjoy more consistent sales or exposure throughout the year.
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You don’t have to learn to design anything. Just add your logo, edit or tweak a few things if you wish, and you’re ready to gift it as a lead magnet, sell it as an entry-level downloadable product, or use it as a paid group coaching tool.

The answer for would-be online business owners

September 12, 2020July 16, 2020 Nelson Tan Leave a comment

Starting an online business is crazy confusing. There are so many pieces and parts that have to all come together, and it seems like every time you make a decision about one thing, you have to go back and revise something else to make them fit.

If that’s you, believe me, the frustration you feel is totally normal! It took me months of trial and error to figure it all out, and the same is true for just about every online entrepreneur I know.

Back To Basics

I only wish I’d had Cindy Bidar’s “Back To Basics” course back in the day, because it would have lessened that learning curve for sure!

She has created a step-by-step plan that takes you from no clue to business owner FAST. She asks just the right questions to help you choose your business model and your niche, identify your ideal client, and even build your business brand and assets.

At the end of 6 easy lessons, you’ll have:
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• A proven business model (she’s even included an assessment to help you nail down your primary AND secondary business models for smoother cash flow)

• A niche you’re excited about (I love the way she helps narrow down your choices here)

• A brand that speaks to your ideal client (no more overthinking this piece!)

• A website and other critical business assets (I promise, you’ll spend no more than a weekend on this one)

• And—most importantly—you’ll have a marketing plan for your new business that actually works.

PLR Offer: “From Full-Time To Freelancer” Course Package With Full Rights

May 21, 2020October 5, 2021 Nelson Tan Leave a comment

Your clients know in their heart that they’re meant to be as carefree and happy as all those freelancing people they follow on Facebook.

And they find themselves wondering more and more what would really happen if they quit their job and fully committed to the work-for-yourself life…

Imagining a life full of creative freedom like they’ve never had before.

Imagining what it would be like if they got to call the shots about what products and services to offer their customers.

Imagining a work schedule that suited them and their family.

Imagining how it would feel to do meaningful work that they cared about for a living.

From Full-Time To Freelancer: Create, Launch, And Book Out Your Services In 30 Days

Using CoachGlue’s “From Full-Time To Freelancer: Create, Launch, And Book Out Your Services In 30 Days” done-for-you course, you’ll be able to help your clients:

✓ Get their freelance biz up and running in less time than it takes to plan a vacation
✓ Build their own confidence and authority while building their own website
✓ Take the pain and guesswork out of the research and technology required to go freelance so they can start earning now
✓ Become their own boss—and create more job satisfaction, free time and money than they ever could working full-time

This course will provide your clients with the exact tools and techniques they need to hit the ground running and go from full-time employee to full-time freelancer in no time.

Here’s what you get when you invest in this package:

1) 4 Course Lessons (43 pages, 10718 words)
Lesson 1: How to Create a Unique Brand Identity and Website for Under $100
Lesson 2: How to Build a Posh Portfolio that Racks Up Client Sales
Lesson 3: How to Price Your Service Packages Without Living on Ramen
Lesson 4: How to Land Clients with My Easy One-Page Marketing Plan

2) Course Workbook with Worksheets, Exercises, and Checklists: “Full Time to Freelancer” (38 pages)
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3) Facebook Livestream Theme Script: “5 Mindset Shifts You Must Make to Move From Employee to Entrepreneur” (20 pages) that you can read word for word.

4) Facebook Livestream Launch Copy for your live or webinar that you can copy + paste to your own sign up page.

5) Sales Page to Help You Sell Your Course

6) 10 Social Media Posts to Promote Your Course on Facebook and Twitter

7) 5 Blog Posts to Promote Your Course
3 Reasons Why People Don’t Chase Their Dreams (622 words)
3 Ways Your Mindset Affects Your Life (660 words)
3 Tiny Habits that Can Help You Shift Into a Growth Mindset (649 words)
3 Pages Your Business Website Absolutely, Positively Needs (681 words)
5 Ways to Start Your Business on a Budget (685 words)

8) 5 E-Mail Templates to Make Promoting Your Livestream and Course a Breeze

You’ll get these 2 e-mails to invite people to your free Facebook Live or webinar training:

• What’s holding you back from starting your business? (217 words)
• My next livestream training is all about making mindset shifts! (202 words)

You’ll get these 2 e-mails to sell your course:

• Start a new business in 30 days…really! (220 words)
• Time to get out of your own way… (228 words)

You’ll get this e-mail to announce the cart close for your course: LAST CHANCE! Doors are closing soon… (166 words)

These are worksheets, checklists and exercises to use with your clients. And to help you sell your course, you also have sales page copy, promo e-mails and more!

[$10 Discount] No more sitting on ideas

May 2, 2020April 25, 2020 Nelson Tan Leave a comment

Your clients love the idea of owning their own business. Perhaps this lockdown has whet their appetite for working from the comfort of their own home, but they don’t know how to launch and market their new business.

You can help them out with Lynette Chandler’s “Product Launch Marketing Plan” workbook.

This high-quality workbook is created from real-life experience of launching products online for 18 years. Through these pages, you as a coach will help your clients develop launch goals, create a workable launch timeline, craft a plan for affiliate outreach, pre-launch content, advertising and so much more.

All you need to do is grab this pack, download, brand it and teach. No fuss, no burnout.

Product includes:
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• 1 x journal
• 5 x dividers
• 3 x professionally edited mockups
• 30 x social media blurbs
• 10 x social media images

Save $10 on this workbook by entering coupon code “LAUNCH” when you check out.

PLR Offer: “Plan Your Money-Making Automated Webinar In A Weekend” Planner

March 18, 2020May 17, 2023 Nelson Tan Leave a comment

Automated webinar funnels are a fantastic way for your clients to consistently enroll people into their paid programs.

And they probably already know they should be doing it. But it can be a bit overwhelming trying to figure out the process and actually get it done.

Plan Your Money-Making Automated Webinar In A Weekend

So how cool would it be if you ran a brand new challenge in your Facebook group using CoachGlue’s done-for-you “Plan Your Money-Making Automated Webinar In A Weekend” planner?

This planner has 9 steps, so you can create a 9-day challenge using each step as one day’s training.

But you know what’s really awesome?

You can charge people to join your challenge!

Not only will they get access to the private Facebook group and your daily trainings, but you can give everyone who signs up a copy of this planner!

And because YOU get this planner in .doc format, you can completely customize it to your business. Brand it with your colors and logo, add in your website information and offers, tweak the content to add examples, additional information and more.

Then simply save it as a PDF and load it up to your shopping cart or members area!

‘Live’ challenges not your thing?

No worries! Here’s what you can do instead:

1) Record each step of the planner as a video (be sure to include a call-to-action).

2) Pull out all of the exercise worksheets from the planner, and turn them into individual PDFs. Then have a link below each video where people can download the accompanying worksheet.

• Product and service inventory worksheet
• Webinar topic brainstorming worksheet
• Webinar production costs worksheet
• Pre-webinar marketing plan worksheet
• Fast-action webinar sales strategy worksheet
• Post-webinar promotional follow-up worksheet
• Potential client demographics worksheet
• Webinar lead page worksheet
• Program application worksheet
• Pre-webinar e-mail funnel worksheet
• Post-webinar e-mail funnel worksheet
• Webinar titles worksheet
• Webinar outline worksheet
• Outsourcing worksheet
• Webinar marketing ideas worksheet

3) Write your challenge e-mails and load them up to your autoresponder. So as soon as someone signs up for your challenge, they’ll get an e-mail each day with the link to go and watch that day’s video (make sure you monetize each video page, linking to your other courses, programs, resources etc.).

Or just package up all the videos up with the planner and sell it as a mini-course.

So many ways to use this in your business :)

PLR Offer: “Core Values: Take a Stand for What Matters to You” Content Package

March 8, 2020August 5, 2020 Nelson Tan Leave a comment

Core Values: Take a Stand for What Matters to You

There’s something magical about knowing what you value and letting those values influence your business decisions.

White Label Perks released “Core Values: Take a Stand for What Matters to You” content package. This is the perfect way to teach your audience how to get started with core values or use existing ones to build a marketing plan! You’ll receive:

• A high-value pillar content article (1,245 words) – Written in a simple, conversational style, this long post is the perfect PLR to share why infusing your core values into your branding is so important.

• 10 social share-worthy graphics (Use some in the content and some on social media!)

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• Workbook (4,313 words): Use it as a lead magnet, turn it into a group coaching program, or create a professional webinar by taking the ideas and turning them into slides.

• E-cover

• 3 autoresponder e-mails

• Opt-in page copy

[$20 Discount] “Create Your Side Hustle Income Plan in a Weekend” Planner

April 20, 2019May 17, 2019 Nelson Tan Leave a comment

Create Your Side Hustle Income Plan in a Weekend Planner

How would it feel if you could easily (and quickly!) help your clients FINALLY quit their soul-sucking 9-5 and start the side hustle of their dreams?

You can! And you can get paid to do it.

Whether your clients are looking to completely quit their 9-5 and ditch the weekday grind, or they just want to start something on the side to bring in extra cash, it’s completely possible to plan out their side hustle income in just one weekend.

Here’s how:

• Start with this “Create Your Side Hustle Income Plan in a Weekend” planner and use as your inspiration to create a challenge in your Facebook group.
• Base each day’s training on one step in the planner.
• Provide each exercise as a printable so you have a daily activity for your group to work through related to the daily training.
• Then funnel people into your higher-end courses and programs.

But you know what’s really awesome?

You can charge people to join your challenge!

Not only will they get access to the private Facebook group and your daily trainings, you can give everyone who signs up a copy of this planner!

This 28-page, step-by-step planner covers:

Step 1: From Favorite Hobby to Lucrative Side Hustle – Do what you love and the money will follow,” is never more true than when it comes to a side hustle. And it’s especially true for those who love to code or design or even hang out on Instagram all day.

Exercise: Brainstorm Side Hustle Ideas

Step 2: Don’t Get Stuck With an Unsustainable Side Gig – Now that you’ve completed your brainstorming list, it’s time to review those options and decide what’s plausible and what can sustain you long term. After all, the last thing you want is to let something you once loved turn into burnout.

Exercise: Journal About Your Options

Step 3: Get to Know Your Dream Client – Every business has one, and she’s as unique as you are. In this step, you’ll dig in and get to know her hopes, dreams, struggles and triumphs.

Exercise: Describe Your Dream Client

Step 4: Scope Out the Competition – There’s a big difference between an idea and a viable business. The best way to see what’s working? A little reconnaissance.
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Exercise: Identify Your Competitors

Step 5: Review Your Competition’s Best Offers – Designing your packages can be a struggle when you’re just starting out. Keep an eye on what others are doing and tweak their ideas to match your unique brand.

Exercise: Analyze Offers

Step 6: Know Your Unique Selling Proposition – What sets you apart from your competitors? What gaps are you uniquely able to fill? When someone does a Google search for your skills, what will make them click on YOUR search engine listing instead of someone else’s?

Exercise: Add Elements That Are Uniquely You

Step 7: Your Brilliant Brand – Now that you know what’s uniquely you, you can design your brilliant branding. Some people describe a brand as your company’s personality or image, but branding is really much more complex than what color palette you choose.

Exercise: Create Your Brand Board

Step 8: Build Your Infrastructure – Let’s get down to business and get your virtual storefront online and ready to greet new clients. Just as in the olden days of receiving catalogs in the mail, your dream clients will first want to browse to see what you have to offer. Your website is the first impression people will see about your business so take your time to make it a good one.

Exercise: Brainstorm and Buy a Domain and Order Hosting
Exercise: Install Your New Website

Step 9: Design Your Service Packages – With your dream client defined, a little reconnaissance work done, and your brand firmly established, it’s time to create your service packages and page.

Exercise: Write Your Services Page

Step 10: Roll Out The Welcome Mat – Don’t let your low budget or the process of hiring a graphic designer get you stalled in your planning. Technically you don’t need to have a professionally designed and SEO-ed website to get started, but you do need a few key pages in place.

Exercise: Create Your Home Page
Exercise: Create Your About Page

Step 11: Your “Back of the Napkin” Marketing Plan – Wishing for clients won’t make them appear. You need an actual plan. No matter how well optimized your website may be or how often you post on social media, clients won’t find you without you telling them you’re open for business. And while word of mouth is a great way to get new clients, starting out will require you to toot your horn a bit while you go looking for those dream clients.

Exercise: Map Out Your Client-Getting Plan

Step 12: And it’s Go Time! – Everything you’ve done has led to this final step-flinging open your virtual doors and telling the world you’re available for hire. Take that marketing plan and put it into action. Consistent marketing every day will build momentum, expand your reach, and will attract the people who need to see and hear your message–your dream clients.

Exercise: Design Your Launch Party

Get $20 off with promo code “2019“.

4 Steps To Designing A Digital Marketing Plan

March 21, 2015March 21, 2015 Nelson Tan Leave a comment

Increasingly, more companies are recognizing the benefits a corporate digital marketing plan can bring in, but a few obstacles stand in the way:

1) There is no proper procedure or the know-how to design one
2) Not knowing where to look for resources or advice
3) Having a negative assumption of uncontrollable word-of-mouth over the Net that may jeopardize a smooth plan
4) Over-expectation of concrete results in the short term

thinking

And of course, having a digital marketing plan does not mean businesses must ditch traditional marketing channels altogether. Every marketing channel can be coordinated together in an effective mix. The trend towards going digital is undeniable though; as more consumers do their research online before arriving at a purchasing decision, it becomes more cost-effective to meet them where they are online and drive the marketing in their direction.

Advancement made in analytics is also making ad campaigns that much more easier to test and track, thus providing the necessary performance metrics that marketers can appreciate and know where they can improve for better results.

The first step in planning out a DMP is to define the vision. What does such a plan aim to achieve? Perhaps it is to drive online sales of your products. If your products are not appropriate to be sold online, the final goal may be to encourage a target number of fans and followers to set foot into your shop. It is important to define the goals as clearly as possible because they determine how subsequent marketing actions will be carried out accurately.

The second step is to define the various strategies and objectives that bring followers closer to your goals. The questions below can act as a guide:

– How many articles are you going to write in a month?
– How many clicks to drive to each article?
– How many social shares should each article reach for?
– What is the call-to-action (CTA) at the end of each web page?
– How many CTAs are needed before a visitor reach a goal?
– How is the visitor’s experience navigating around your website?
– What is the conversion rate for each call-to-action?
– What is target size of the follower base on each social network?
– What is the target size of the e-mail subscriber base?
– What offers do you propose to differentiate the privileges of different subscriber/follower bases?
– What is the best buyer demographic for your products or services?
– Which social networks are these potential buyers predominantly found in?
– What are the signals that indicate a prospect is ready to buy?
– How to provide post sales support or customer service?
– What are the segments that separate different types of customers?
– What motivates each set of customers differently?
– How long and what are the stages of a buyer’s lifecycle?
– What are your best keywords for website optimization?
– How many free offers do you need to come up with each month?
– How do the free offers determine the landing page design?
– How do you position yourself differently from your competitors?
– How do you project yourself as a knowledgeable expert in your niche?
– Where are the best forums for online conversations?
– Who can you collaborate with as joint venture partners?

These are but only a sample of questions out of many more that need to be asked, like:

– What would be a good frequency for social postings? Is it too much or too little now?
– What type of social media posting are your followers most likely to share?
– Which social networks tend to contribute better towards your DMP goals and how much more time should be spent in them?
– When is an appropriate time to directly promote a product?
– What new marketing channels can be further explored? Mobile messaging? Instant messaging?
– How to nurture regular customers into long-term evangelists?

I should stop for now. As you can tell, the devil is in the details and answers are never-ending, more so when nothing is set in stone and new digital trends can take over without warning. Your DMP must be dynamic and adaptable, subject to review for minor details over 3 months and for major ones over 6 months.

The most common mistake of a DMP is for digital marketers to confuse between the larger goals and objectives and mix up their priorities. Success is in the sales, not the clicks nor the number of subscribers or followers. Therefore it is imperative to use analytics software like Google Analytics or Piwik to break down the measurements into hard numbers because they tell the hard truth.

The third step is to define a role for each of the staff in the business. This is especially true for small businesses without a marketing team. When there are so many ‘devils’ in a DMP, you can be sure there is plenty of work to do every day.

Digital marketing has to be a collective effort for productivity to increase and it does not necessarily require in-depth expertise. A business can start small, posting one piece of valuable content at a time, then figure out how to ramp up the volume, frequency and quality of the content over time.

It is also helpful for all staff to get involved so they can learn to market online during the process and stay relevant within various digital trends.

If this step is not applicable within your business environment, you can consider outsourcing to a digital marketing agency. It is exactly what we do at iSmart Communications. Take a look at the home page and “Inbound Marketing” section of our website to better understand how we can add more value to the digital aspect of your marketing work.

The fourth step is to set aside time for training. Now this does not seem to relate directly to the work, but you would do well to remember a Chinese saying, “Rest is to prepare for the long journey ahead.” Training is not exactly rest, but still it is to prepare for the long marketing journey ahead. It is also a time to take stock of the work done, of results measured, to discuss what is done well and what can be done better.

For training and research resources, you can visit these recommended websites:

1) Entrepreneur.com: Click on the ‘list’ icon beside the logo for the topics
2) SelfGrowth.com: Access “All Topics” section and look for “Internet Marketing” and “Social Networking and Social Media”
3) MarketingProfs.com
4) Linkedin groups pertaining to relevant keywords and topics
5) Quora.com and similar Q&A websites
6) Article directories like Ezine Articles
7) Pinterest: Search for infographics by keywords
8) Blogengage.com
9) Marketingland.com

These are exciting times we live in and consumers and merchants are converging online like never before. Establishing additional marketing channels via social media and e-mail automation can only help you open up a plethora of new business opportunities. Your marketing efforts are further leveraged as your online business presence remains active 24/7. The 4 major steps of crafting a digital marketing plan would be a great starting point. Act on them today and usher a better tomorrow.

The 4 Steps Of A Digital Marketing Plan

First step: Define the vision or goals.
Second step: Define strategies and objectives that score goals.
Third step: Define digital marketing roles for staff.
Fourth step: Prepare for continuous training.

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Nelson Tan is an Inbound Marketing consultant at iSmart Communications, an integrated marketing communications agency serving the Asia-Pacific region.

Do you know how to re-target prospects to increase sales?

July 27, 2014April 5, 2019 Nelson Tan Leave a comment

Have you ever been stalked? I’m not talking about that weird person you keep seeing whenever you turn around, but those adverts that you just can’t seem to get rid of.

That’s right, you are being re-targeted and you didn’t even know it!

This is a totally free video that shows you the ninja tricks that gurus are using to get more sales from their website visitors.

We all know that your prospects don’t buy the first time they visit your website. They get distracted, the phone rings, their kids come in from school and your website is now forgotten.

Don’t worry, you can stalk them until they buy and it doesn’t matter what site you send them to, even big merchant sites like Amazon.

Large companies like Coca Cola are using this tactic and now you can too, and it costs less than you think.

With industry estimates reporting that less than 2% of web traffic make a purchase, complete a form or sign up for a product or service when on your site, marketing to those other 98% has been lost in the weeds.

With re-targeting, you can display ads to the 98% who leave without buying and keep your product in front of them until they’re ready to convert.

Let’s take a look at these 2 different groups of visitors and see how they interact with your website.

You, the marketer or business owner, generate or buy traffic and direct it to your website or through an affiliate link. The objective is to have that user complete an action, make a purchase, complete a form or sign up for a product.

Visitor #1: Those Who Convert

As this visitor browses your site, they love what they see and instantly become interested in purchasing, signing up or completing a form.

This visitor is part of the 2% of your web traffic that will, on average, convert when on your site.

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Visitor #2: Those Who Bounce

As this visitor is browsing your site, they look at a few pages and then “bounce” or leave your website without purchasing, signing up to your list or completing a form.

This can be for any number of reasons. Perhaps they received a phone call, were distracted by the kids, wanted to read reviews or perform price comparisons, etc. In any event, they leave your website and don’t return.

This visitor is part of the 98% of your traffic, that will leave your website without completing an action.

This visitor is still interested in the products or services you offer, but just wasn’t ready to buy.

What Are The Benefits Of Re-Targeting?

With a well-defined marketing plan, communication with your potential or current customers doesn’t end when they leave your site.

1) Close the sale with a promotion: offer an exclusive promotion to visitors who bounced from your site. Because this won’t be available to the general public, you can offer deeper discounts to these visitors.

2) Promote similar products and services: perhaps the product or service your visitor looked at wasn’t right for them. With re-targeting, you can feature similar products or services they may not have found while on your site, but could have been looking for.

Does Re-targeting Work?

A ComScore study, revealed that re-targeting ads to customers that visited within 4 weeks lead to a whopping 726% raise in overall site visits.

If you’ve been marketing online, re-targeting won’t be some sophisticated idea or method or coding that you can’t implement. As the saying goes, one simple change can bring in a huge improvement in results! Watch this video before this opportunity disappears!

How to make your app make money

April 12, 2014December 21, 2017 Nelson Tan Leave a comment

Much like Facebook pages, mobile apps are often created just for the sake of being created. Make sure your app has clear business objectives, but most importantly, there is a sufficiently compelling reason for the audience to download, install, and then actually use the app.

Even if you create a killer app, more often than not it will fail if you don’t have a marketing plan. That’s because the huge volume of apps out there means that most apps never get found in the first place once they are available in the major app stores. Make sure you have worked out how your audience will find your app and once they have found it, that it’s clearly communicated why they should install and use it.
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Source: Today@TargetMarketing, 2/18/14

What’s better: intelligence or wisdom?

July 4, 2013October 15, 2017 Nelson Tan Leave a comment

“I like the humorous observation that intelligence is knowing that a tomato is a fruit while wisdom is knowing not to put it in a fruit salad,” says my colleague, sales guru Michael Dalton Johnson.

He notes that while you may be the world’s most intelligent person, it doesn’t mean you have the requisite wisdom to execute every aspect of your business plan. Example: Many entrepreneurs got A’s in English but do not have the ability to write compelling marketing copy.

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Source: Salesdog.com, 6/12/13.