What’s better: intelligence or wisdom?

Posted July 4th, 2013 by Nelson Tan. Filed under Business

“I like the humorous observation that intelligence is knowing that a tomato is a fruit while wisdom is knowing not to put it in a fruit salad,” says my colleague, sales guru Michael Dalton Johnson.

He notes that while you may be the world’s most intelligent person, it doesn’t mean you have the requisite wisdom to execute every aspect of your business plan. Example: Many entrepreneurs got A’s in English but do not have the ability to write compelling marketing copy.

“You would be well advised to seek experienced and talented experts to help you execute the critical aspects of your business and marketing plan,” Michael advises. “Look at it this way: Would you rather be lost in the woods with Albert Einstein or Daniel Boone?”

Source: Salesdog.com, 6/12/13.

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