In an online post, KN, a young copywriter, writes: “Can anyone recommend some up-to-date books on copywriting?
“The books by Joe Sugarman and Bob Bly are woefully out of date. I’d prefer to find a good copywriting reference that doesn’t use anecdotes from 30 years ago.”
I wonder if Joe Sugarman saw that. If so, it probably gave him a good laugh.
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One of the dumbest things I see in the marketing world today is people like KN who think marketing books published years or even decades ago have no value because digital technology has completely changed advertising.
What they do not understand is that while the channels have expanded