The notion that only benefits should be in your copy and features are boring and no one cares about them is nowhere less true than in industrial marketing.
“The first thing an engineer wants to know is do your products, parts, and components meet his or her design specifications and standards?” writes industrial marketing consultant Achinta Mitra. For example, simply state ‘Manufactured to ASME Code standards, designed to handle up to 300 psig and 415o F.’ Don’t try to embellish features with wordy benefits.”
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Source: Industrial Marketing Playbook