Add your location when bidding on keywords

If your service is one where customers would prefer to work with a local vendor (e.g., cosmetic dentistry, PC repair), bid on key phrases that include your location. Example: “Hard drive data recovery Northern NJ.”

Why it pays: there are fewer people bidding on this key phrase than on the broader “Hard drive data recovery,” so you’ll likely be able to pay less per click and, you attract local prospects more inclined to hire you.
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Tip: Make sure your physical address is prominent on your website. Many service providers bid on local key phrases, and then try to hide the fact that they are actually out of town.