Does the low price always win the sale?

Do customers always want the lowest price? Not always, it seems.

A software company selling to both consumers and professionals priced their software at $79 per copy, which they thought would appeal to both segments. But it appealed to neither: consumers found it too high, and it communicated “not a serious tool” to professionals.

Therefore, patients of AS have the symptoms rx generic viagra of vertigo can be easily recognized. There are natural remedies that one should consider but like every disease or disorder, the problem should first be identified. viagra buy cheap aimhousepatong.com Meditation attacks these causes thus hindering any discount generic cialis chakras blockage by maintaining balance. You thought that pain after gallbladder removal would go away, but, unfortunately, your pain located in the upper abdomen, started to radiate to the left viagra levitra online and through the abdomen to the back. Solution: Focus on the professional market and raise the price to $129. When the company did so, sales soared. Lesson: despite your intuition to the contrary, the best price is often not the lowest price.

Source: Brown, Dennis, “10 Common Pricing Mistakes,” Atenga, p. 3.