subject lines – Internet Mastery Center Blog

New: Email Follow-Up Planner

August 20, 2016August 17, 2016 Nelson Tan Leave a comment

Email Follow-Up Planner: Turn Your New Leads into Customers in 7 Days

Here’s a new planner for designing your e-mail marketing messages.

The Email Follow-Up Planner covers:

Step 1: Define Your Dream Client
Exercise: Define Your Dream Client

Step 2: Know Your Follow-Up Goal
Exercise: Determine Your Goal

Step 3: Opt-In Incentives – Giving Your Dream Client What She Wants & Needs
Exercise: Create Your Opt-In Incentive

Step 4: Map Your Funnel
Exercise: Plan Your Follow-Up Sequence

Step 5: Striking the Right Balance Between Information and Offers
Exercise: Give Them Good Info

Step 6: Open Up – How to Write Clickworthy Subject Lines
Exercise: Create a Swipe File

Step 7: Crafting Compelling Calls-to-Action
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Step 8: Put Your Email Campaigns on Autopilot
Exercise: Plan Out Your Automation

Step 9: Test, Track, Tweak & Improve
Exercise: Track Your Numbers
Exercise: E-mail Planning Templates

What can you do with this planner?

• Use it to plan out your own follow-up system.

• Work through it with your clients as part of a course to help them convert more leads.

• Create a lead generator from one of the exercises. For instance “Are your subscribers opening your emails or deleting them?” Or “Are you asking for the sale in every e-mail?”

• Use this planner to teach your client HOW to have an awesome follow-up system, but then offer a “done for you” service where you or your team does it for them.

• Use this information to create a video series where you’re teaching people how to plan and set up their own lead converting system.

• Create a 7-day e-course or lead conversion challenge to build your lists.

The sky’s the limit with full editing rights. Acquire your planner and make it a valuable business asset today.

Supercharge your e-mails and blog posts with the PERFECT headline.

October 30, 2015October 30, 2015 Nelson Tan Leave a comment

Here are the cold hard facts.

FACT #1: The average person is being exposed to 5000+ daily ads or brand messages each and every day.

FACT #2: They consume 15.5 hours of media on a daily basis.

So as marketers the big question becomes…

How do we cut through the noise?

You only have seconds to capture your reader, visitor or subscriber…

Which is why THE HEADLINE/TITLE must be eye-catching and compelling.

Here are 3 guidelines to live by when writing your headline or title:
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– Use Power Words: Use words in your title that evoke an emotional response.

– Watch Your Character Count: Use an ideal character count of between 52-55.

– Use the Correct Sentiment: Having a positive or negative sentiment conveys stronger emotion and perform better that are neutral.

Fresh Title

The GOOD NEWS is that Fresh Title, which has just released, was designed to help generate literally thousands of proven titles and headlines with 1 click of the mouse.

It’s perfect for writing E-Mail Subject Lines, Facebook Ad Titles, Blog Post Titles, Twitter Updates, E-Book Titles, Video Titles, Sales Page Headline, Banner Content, Webinar Titles etc.

BTW, this software has a instant 60% discount for 5 days only, so get it today at the lowest price possible!

Examples Of 5 E-Mail Subject Lines That Increase Open Rates

August 4, 2015October 28, 2023 Nelson Tan Leave a comment

1. Benefits: “Top 10 lazy skillet meals.”

2. Questions: “Do you think you can retire at 65? Think again!”

3. Testimonials: “More Alaskans drive on Michelins.”

4. How-to: “How to make a fortune with a foolish idea.”

5. Curiosity: “Discover the ultimate options trading system.”

Source: Mequoda Advice, 7/10/15

Can A Computer Write Better Copy Than You? by Bob Bly

March 11, 2015March 9, 2015 Nelson Tan Leave a comment

There’s been a lot of talk lately about companies developing software that can write copy.

Naturally copywriters are both a bit skeptical and a bit nervous that, if the software works, it will put them out of a job.

The copywriting software company getting the most PR is Persado. A recent Wall Street Journal headline boldly proclaimed: “Persado Raises $21 Million to Replace Human Copywriters with Computers.”

But as it turns out, the media misinterprets what Persado’s software is really doing. So let me set the record straight, based on a recent interview I conducted with Persado CMO David Atlas.

First, the software does not write copy in the sense that you or I might write a sales letter, ad, landing page, or brochure. It cannot do what we copywriters do…yet.

David explained to me that the Persado algorithm is limited to creating persuasive sentences with a maximum length of 600 characters. So far it is used mostly to write e-mail subject lines and text messaging for mobile marketing.

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What happens is the software sends e-mails with thousands of different subject lines to a marketer’s e-list. A lot of Persado customers are large online retailers. They include Neiman Marcus, Overstock.com, and American Express.

Within these many versions and permutations of a subject line or mobile message, the software is able to measure response and test short phrases and even single words.

Then the algorithm composes new subject lines incorporating the winning words and phrases.

Armed with this tested database of results, the Persado software can indeed compose or “write” subject lines and other persuasive sentences, such as calls-to-action, that beat copy written by humans.

Rather than competing with human copywriters, which Persado does not do, it is a tool that we copywriters could actually use to our advantage

What Every Small Business Owner Ought To Know About E-Mail Marketing

December 15, 2014January 27, 2023 Nelson Tan Leave a comment

Promoting products and services via e-mail used to be easy about a decade or so ago, because e-mail was still pretty new and people were excited to get mail.

Now all that’s changed.

You need to be on top of the best e-mail strategies in order to get readers to open, read and click on your links.

Here are 3 tips to boost your response rate:

1. Give People a Reason to Open Your E-mails

Here’s a funny thing…

People sign up for newsletters and then they never read them. Sure, they have good intentions, but when the newsletter hits their inboxes they see nothing compelling enough to make them click on the e-mail and start reading it.

The solution?

You need to write juicy subject lines that virtually compel people to open your e-mails.

For example, here’s a boring subject line: “Weight loss tips”

Here’s a better one: “The #1 secret for getting rid of belly fat—you won’t believe this!”

Which one would you click on? If you’re like most people, you’ll click on the second one because it arouses your curiosity and promises a benefit.

2. Gain Your Readers’ Trust

So, you created a sweet subject line that got people to open your e-mail. Now you need to create good content so that they read your entire e-mail.

As a bonus, if they like what they see in one e-mail, then they’re more likely to open and read your future e-mails.

So how do you gain readers’ trust?

Like this:

* Be honest with your product recommendations. If you wouldn’t recommend it to your mother or your best friend, don’t recommend it to your list.

* Give your readers what they want and expect. If they signed up for golf tips, give them the very best tips you can. If they signed up for your list expecting to get discounts on products, then be sure you offer those discounts frequently.

3. Get People Used to Promotional Recommendations

Sometimes people think they have to ‘nurture’ their list by giving only 100% free content for the first few weeks.

NOT true!

You want to give your subscribers the very best recommendations for products and services, which will of course include paid offers. That’s why you should promote paid offers from e-mail #1, which also lets your readers know what to expect from day #1.

Okay, so those are 3 proven tips for boosting your response rate but these are really just the tip of the iceberg. If you want to know what one of the net’s top marketers knows about getting readers to open, read and buy from your e-mails, then click here.

Use symbols in subject lines

August 9, 2013November 6, 2017 Nelson Tan Leave a comment

Copywriter Pat Friesen recommends testing special characters in subject lines. She often uses vertical bars (a.k.a., pipes) instead of commas to | visually | separate | elements | in subject lines.

[Brackets], {braces}, and +s also link, separate, and/or save character space and draw the eye. Example: [Free 42-Page Ebook] The Smart Guide to Lead Generation. She says not to put a period at the end of your subject line.
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Source: Target Marketing, 6/28/13

Can you use “free” in your subject line?

December 17, 2010September 18, 2016 Nelson Tan Leave a comment

The experts at Mailer Mailer analyzed over 300,000 keywords in subject lines.

Their finding: “free” was one of the top subject lines that get prospects to open e-mails, despite spam filters.

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Other words that get prospects to open e-mails: events, news, newsletter, sale, tonight, and update.