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Can you use “free” in your subject line?

Posted December 17th, 2010. Filed under E-Mail Marketing

The experts at Mailer Mailer analyzed over 300,000 keywords in subject lines.

Their finding: “free” was one of the top subject lines that get prospects to open e-mails, despite spam filters.

For retailers, “free shipping” gets prospects to click through.

Other words that get prospects to open e-mails: events, news, newsletter, sale, tonight, and update.

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