E-Mail Marketing – Page 9 – Internet Mastery Center Blog

Do you measure this important e-mail metric?

June 13, 2011October 30, 2016 Nelson Tan Leave a comment

Measuring open and click-through rates can show you just how successful your e-mail marketing campaigns are.

But on the flip side, there’s another metric you should measure: the “complaint rate”. And if it’s too high, you could be in trouble.

Complaint rate is the percentage of recipients receiving your e-mail who complain to their ISP that you are spamming them.

According to e-mail deliverability expert Kevin Senne, the complaint rate should not exceed 0.2%, meaning a maximum of 2 spam complaints per 1,000 e-mails broadcast.

Warning: a number of e-mail services will refuse to distribute e-mails to your list if your spam complaint rate exceeds 0.2% or even 0.1%.

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1. Make your e-mail copy more content-heavy…and less sales-oriented.

2. Ask subscribers what they want to read in your e-mails and give it to them.

3. E-mail your list less frequently.

Source: The Marketing Report

When to send e-mail invitations for webinars?

June 2, 2011October 31, 2016 Nelson Tan Leave a comment

When should you start sending e-mails to invite people to your webinar, and how many should you send? Consultant Leslie Davidson sends 5 to 6 e-mails starting no more than 3-4 weeks before the event.

“Consider sending at least a couple of e-mails in the week just prior to the webinar, when people are most likely to register,” advises Davidson. She says that 30-50% of registrations come in the last week before the webinar.
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A review of my autoresponder service.

April 14, 2011August 2, 2017 Nelson Tan Leave a comment

An autoresponder allows users to schedule and send multiple e-mail messages in a sequence. This is helpful for Internet marketers who constantly have to maintain communication with their subscribers. One of the leading services that provide autoresponders is Aweber.

In the past 5 years, I’ve stayed with Aweber so I consider myself lucky that I don’t have to jump around several mailing services. Here’s why Aweber remains a personal favorite:

1) User-friendly Interface: Aweber doesn’t give users a hard time in the creation and management of its autoresponders through its user-friendly interface. The buttons and images represent their functions well, and if that’s not enough there’s a setup wizard that guides you through the entire process of creating your autoresponder. Basically, you won’t have to feel awkward when working with Aweber because you’ll find your way around it easily.

2) HTML Templates: There are 150 templates for Aweber’s autoresponders, and they’re still creating more. Its templates feature excellent color schemes that can match your company’s identity. If that’s not enough, you can also add your company logo and images to your messages.

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4) Aweber gives you details on which e-mail clients your subscribers use to read your message. This allows you to adjust your autoresponders’ formats to their needs for a better business.

5) Automation: Aweber allows you to set a schedule for your autoresponders to follow. Besides scheduling the days to send them, it also gives you the option to choose what exact time you want them sent. This is important because time is a determining factor on human behavior (which translates into conversion and open rate differences).

6) Signup form customization: You can segment your list as it grows with Aweber’s fully customizable signup forms. Aweber allows you to incorporate more than 20 fields with drag-and-drop ease to your signup forms. If that’s not enough, you can create two variants of signup forms and test which one’s doing better than the other.

The Bottom Line

Aweber has been in the e-mail business since 1998 and is still a popular choice for Internet marketers. There’s no substitute for that kind of experience, making Aweber an excellent choice for anyone who wants to take e-mail marketing seriously.

Can you use “free” in your subject line?

December 17, 2010September 18, 2016 Nelson Tan Leave a comment

The experts at Mailer Mailer analyzed over 300,000 keywords in subject lines.

Their finding: “free” was one of the top subject lines that get prospects to open e-mails, despite spam filters.

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Other words that get prospects to open e-mails: events, news, newsletter, sale, tonight, and update.

Most are doing this wrong, are you?

September 13, 2010September 2, 2016 Nelson Tan Leave a comment

Chances are, your e-mail sucks!

3% conversion? Haha, don’t laugh. Seriously.

The truth is most people are just writing really weak e-mails.

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The key is to do it right.

The E-Mail Copy Clinic will show you how.

A New Look At Safelist Marketing

July 5, 2010August 27, 2016 Nelson Tan Leave a comment

Safelist Marketing Tactics

In the never ending quest to drive targeted traffic to our websites there is one form of advertising that is often ignored even though it produces some amazing results when used correctly.

I am talking about safelist marketing.

Safelists are a great way to drive targeted traffic to your sites but if you don’t know what you are doing you could find yourself wasting a lot of time and money.

That is why you should check out Jerry Iannucci’s “Safelist Marketing Tactics“.

Jerry has created a guidebook that shows you the PROPER way to market with safelists and this stuff really works!

Inside you will discover…

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– How to setup your inbox to make managing multiple safelist accounts a breeze.

– How to stand out from the competition by creating stunning HTML e-mails with just a few clicks of your mouse.

– How one simple safelist e-mail can generate multiple streams of income for you over and over again.

And a whole lot more!

The crazy thing is that he is giving it away for FREE for a limited time.

Grab it while it lasts!

Strategies to take your e-mail marketing campaigns to the next level.

April 24, 2008November 2, 2015 Nelson Tan Leave a comment

Email Marketing Elite

You’ve heard it over and over again: ‘It’s all about the list”. So how do you maximize the potential of your list? The 140-page Email Marketing Elite is designed just for revealing the answer by simplifying the complex nature of e-mail marketing and list building. You will come away with the tricks and tools to acquire a responsive list in only a few short months.

We all know that a great e-mail marketing campaign can bolster a business and in turn can raise a business’s bottom line. Now there are some savvy business owners who have e-mail marketing down pat and then there are others who figure “How hard can it actually be?” and dive in with both feet. Of course some succeed, some do not, but a majority of them would all admit that their success would have been greater if they had the information and resources to develop a top notch e-mail campaign. And there are the rest of us that want to increase our business’ bottom line using e-mail marketing…but don’t know how.

Email Marketing Elite is an informational, easy-to-read and more importantly, easy-to-understand eBook that provides the business owner with all the information and confidence to implement their own e-mail campaign.

Another feature that makes Email Marketing Elite so powerful is that they provide all the tools necessary to accomplish the task. As a bonus for purchasing the e-book, Chris Douthit provides 3 powerful tools as bonuses:

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• Peel-Away Ads
• The patent-pending Peel Direct Opt-in, which allows customers to subscribe directly from the peel.

What is also amazing is that Email Marketing Elite offers an 8-week money-back guarantee! Where else can you find a marketer like Chris who is so confident that you will get the results you want in e-mail marketing?

With economies around the world becoming tighter every day and people being more frugal with purchases, businesses need all the help and resources they can get. Using the power of the Internet to drive sales is here…now and not in the distant future. To do this successfully businesses need the right tools and information…

More importantly, they need Email Marketing Elite.

Learn how to write e-mails that pay for your house!

March 20, 2007October 18, 2015 Nelson Tan

E-Mail Promo Exposed

Our friend, Michael Rasmussen, has just released a brand new set of downloadable videos that walks you through the process of creating e-mails that suck the cash right out of your readers’ wallets and into your bank account.

In E-Mail Promo Exposed, he’ll teach you things like:

* A simple way to create an “e-mail blueprint” that practically writes the e-mail for you!

* The single biggest mistake people make with subject lines that guarantees your e-mail won’t get opened.

* A simple trick that will keep your readers eyes glued to the screen and force them to read every word! Hint: it involves using the 3 “magic words”.

And that’s just the beginning!

After watching Michael’s videos just once, you’ll be armed with a new set of powerful tactics for creating money-sucking e-mail promos that can make you rich!

The good news is that it’s not some kind of inborn ability that some people have and others don’t. You can learn how to write killer e-mail promos just like the pros do by following the secrets laid out in these videos.
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You’ll learn things like:

* How to force people to keep reading once they open your e-mail using proven tricks from the world’s top copywriters.

* How to create bullets that captures people’s attention, and makes your offer irresistible!

* 6 mistakes people make when writing promos that hurts their results.

And so much more! Listen, the ability to write powerful e-mail promotions is one of the most important skills you could possess as an Internet marketer. If you can’t get your readers to buy what you’re selling, then you don’t make any money, period.

These videos make the learning process as easy as humanly possible by laying everything out for you in a step-by-step process. And best of all he’s giving them to you for FREE!

Do yourself a favor and check out Michael’s new videos right now. They’re available for a limited time only, and there is no charge!

2 Autoresponder Recommendations.

March 10, 2007December 18, 2014 Nelson Tan Leave a comment

Autoresponders come in all shapes and sizes. Some are programmed as a script to be installed on server. These cost a one-time payment. However, most cannot match the quality and reliability of autoresponders that are designed as a web-based service, i.e. company staff run and manage their servers solely for list management while we as customers operate their software. These cost monthly subscription.

You can enjoy a test drive with Aweber, which we currently use. It’s $19.95/mth or $179.40/yr.

There are many things you can do: create customer lists, normal subscriber lists, set a series of messages at predetermined intervals or mass-mail like what you normally do.

I won’t say how to operate Aweber but do your own test drive because operations differ from one autoresponder to another. Switching from one autoresponder to another also means a switch in operation habits and all the crazy minor details that come with them. Stick with one good service. Aweber is popular among Internet marketers.

On the other hand, webmasters love scripts because they give them a greater sense of ownership and control. 2 big pluses:
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1) You only need to purchase the software once…

2) …to install the software on as many domains as you own. And once you do purchase it, there’s no monthly fees. How about free upgrades for life…!

There has been numerous recommendations for autoresponder scripts but at least one that truly fits the bill of being flexible, scalable and reliable is something called ListMail Pro.

It automates your business by handling all of your e-zines, newsletters, update lists, and more from your website, including sending HTML mails and transfer subscribers from list to list according to changing status!