Knowing your target audience—who you want to engage or sell to—is a crucial part of business development.
A target audience is the thinnest slice of the market that you can focus on, from which all of your most correct marketing decisions are based. You will naturally tailor-make your efforts to find them and draw them in.
A target audience is the ideal customer or avatar that you have in mind. They are the image in your head when you imagine the perfect person or scenario for your product or service.
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