Facebook remains as the no. 1 social media platform in the world, both for business and leisure usage, being “a land of equal opportunities”.
But what separates the successful entrepreneurs and marketers who are crushing it on Facebook from the rest who can’t even squeeze a half-baked comment out of their best friends?
It’s usually one of a few things:
1) Sometimes the so-so Facebook marketers follow or ‘friend’ the wrongly targeted people.
2) Sometimes they post content that doesn’t make sense for their brand (and therefore, to their followers).
3) Sometimes they are not conscientious about what to keep private and what to put out into the world (yep, those less-than-well-received political rants can do damage to your brand).
But the main problem is usually this: The message, content and image they’re putting out doesn’t match their market. We call it a “message-to-market mismatch” and it just means the Facebook marketers in question aren’t pumping out the right content to the right people and/or they don’t look poised, professional and “on brand” doing it.
The remedy: learn a few key techniques around branding, messaging and marketing that will turn Facebook into their business playground—a place where they can easily spread their message, connect with more people than they could possibly imagine and book more clients than they even know what to do with!
If they want to create a Facebook presence that actually engages their prospects and transforms readers into buyers, they’ve got to go deep. They have to completely deconstruct their current Facebook strategy and rebuild it from the footer up, so they can finally feel proud of their Facebook presence, and use it as their primary vehicle to attract their dream clients.
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Using CoachGlue’s done-for-you “4 Week Facebook Flop To Fabulous” workshop material, you can take your clients by the hand and teach them how to transform their Facebook presence from ignored to adored. You’ll help them figure out exactly what’s not working and how to fix it, so they can create their own highly-engaging Facebook presence in just 30 days flat.
Specifically, they’ll learn how to:
✓ Deconstruct their current Facebook presence and figure out what’s not working and why.
✓ Determine how they want to use Facebook for their business—a personal profile? A Facebook group? A fan page?—and exactly what to share on each.
✓ Rebrand and revitalize their current Facebook assets (they DO have some!) so they shine.
✓ Develop a Facebook plan of action so they hit their social media goals and get more engagement, more friends/followers and more clients—with intention!
You get access to worksheets, checklists, and exercises to use with your clients. And of course, to help you sell your course, you also have sales page copy, promo e-mails, and more!