In a survey from Dimensional Research, 90% of respondents who recalled reading online reviews said that positive reviews influence their buying decisions. This gives the consumer incredible power and makes it difficult to control your reputation online.
When you get a great review, share the success story on social media channels. Link back to the review site so the user can see the original review. Also, many review sites allow you to respond to customer reviews publicly. Take advantage of this capability to educate your prospects.
Source: Agent Review