“We know what you’re thinking: print is dead, while digital is growing more and more every day,” says digital strategist Shannon McCoy. “This is simply not the case. With more and more companies abandoning traditional forms of mass communication, it is easier to stand out and reach your target, whether young or old, with tangible promotions like direct mail.”
According to a survey by Greenhat, B2B marketers on average spend 28% of their budget on digital marketing and 21% on traditional offline marketing. So print is hardly dead, accounting for one dollar out of every five spent on marketing.
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Source: Today@Targetmarketing, 3/2/15; CMO, 3/5/15
