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In the first 6 months of 2011, the online shopping cart abandonment rate was a staggering 35%. According to Forrester, here are the 5 most common reasons for it:

>> Shipping and handling costs were too high – 44%.

>> They were not ready to purchase the product – 41%.

>> They wanted to compare prices on other sites – 27%.

>> The product price was too high – 25%.

>> They wanted to save the product in the cart for later consideration – 24%.

Source: Response, 2/12, p. 47.

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