0

In the first 6 months of 2011, the online shopping cart abandonment rate was a staggering 35%. According to Forrester, here are the 5 most common reasons for it:

>> Shipping and handling costs were too high – 44%.

>> They were not ready to purchase the product – 41%.

>> They wanted to compare prices on other sites – 27%.

>> The product price was too high – 25%.

>> They wanted to save the product in the cart for later consideration – 24%.

Source: Response, 2/12, p. 47.

Share and Enjoy:
  • Google Bookmarks
  • BlinkList
  • Diigo
  • folkd
  • Yahoo! Bookmarks
  • LinkaGoGo
  • Fark
  • Reddit
  • Digg
  • Facebook
  • LinkedIn
  • Twitter

Related Posts:

If you have enjoyed this entry. Please feel free to bookmark it using your favorite social bookmarking site

Leave a Comment





Google Analytics integration offered by Wordpress Google Analytics Plugin