Webinars Unleashed

One of the most underused tricks in marketing anything online is to partner up with people who use your expertise (and you can easily use theirs) to ramp up your list-building efforts to light-speed.

This is even more true when you add webinars to that formula—the results pretty much DOUBLE themselves, just because of how unique the content you will be putting out is.

There’s a reason webinars work so well. It’s all about storytelling and “stealing” from Hollywood. Your audience is listening to a story (from you), and learning how to trust you in the process. Using just simple stories, our friend Joey made a cool $135,000 with just 3 webinars!

That’s not to say organizing and running webinars has its roadblocks; it’s why so few marketers are very successful with them. There’s the issue with GoToWebinar, and setting up your Mac or PC properly so that things can run as smooth as possible. Then there’s the added headache of getting started—where do you begin?

That’s why we’ve got that information in Module 3 and Module 4 of “Webinars Unleashed“.

• How to easily partner with folks who can skyrocket your list
• How to go about setting up a GoToWebinar session from scratch
• Hidden secrets on setting up pre-event and post event e-mails to your list
• 3 in-depth case studies on how Joey Smith pocketed a cool $135,000 doing just 3 webinars

If you have any intention to conduct webinars in the long run, you must understand that it is too costly to commit mistakes and fine-tune your approach through trial-and-error, not when you’re dealing with a listening audience. “Webinars Unleashed” contains the necessary strategies as revealed by someone who had gone through the initial hiccups before so you don’t have to go down the same muddy path. Make sure you know what you’re doing beforehand by keeping safe with “Webinars Unleashed“!

Calculating subscription website revenues

Posted July 12th, 2011. Filed under Business

What is the life-time customer value (LCV) of each subscriber who signs up for your subscription or membership site?

The LCV can be calculated using the formula below where RR = renewal rate and P = annual membership fee.

LCV = 1/(1-RR) X P

Therefore if your renewal rate is 80% and your annual membership fee is $600, your life-time customer value is:

1/(1-0.8) X $600 = $3,000.

Meaning each new subscriber at $600 a year will stay with you on average 5 years and spend $3,000 total.