Whether you are still presenting your products “face-to-face”, or have embraced the benefits of webinars and online demonstrations, here is one technique that continues to drive results: use a selling script.

Every time you approach a prospect or customer, you should be prepared with a powerful and proven marketing script.

It seems to be unfashionable today to talk of sales scripts, but statistics overwhelmingly prove that a practiced presentation massively outperforms one that’s simply delivered off the cuff. Yes, whether you’re selling face-to-face or online, you need to be flexible and be able to cope with things that crop up, but you should not allow them to divert you from your main flow.

You must remember that your interaction with your prospects is a sales presentation and not a chat around the coffee table with your buddies. The purpose of your webinar, online demo, or meeting is to sell and make you money! And as sales is a process not an event, your process—your sales presentation—should be carefully planned, constructed, practiced, and delivered. Use a sales script because:

* It makes your message consistent.
* The results can be measured and the script improved.
* It systematizes your business.
* You can make a strong first impression (without blundering for something to say).
* Prepares you for any prospect objections, questions, etc. without getting you off track.

One word of warning: Many times people who use sales scripts sound robotic and unnatural. You can still read a script and be real. And when you do both you will see an incredible increase in your sales!

Clate Mask is the CEO of Infusionsoft.

You’re reading what I hope is going to make your year!

Jack Humphrey just uploaded the first course he’s done in a pretty long while. And this particular training has been 12 years in the making!

You see, he’s been ranking in the engines pretty effectively for the last 12 years he’s been online. And he has a totally different way of doing it from any SEO expert you’ve ever read about.

While he’s taught many methods to his members and clients over the years, he’s never made them public in their entirety until today.

If you’ve seen any of his presentations where he shows his Google Analytics for Friday Traffic Report or any other sites, you’ve seen some pretty interesting numbers.

Namely, that he regularly get over 7200 keywords sending him traffic from Google every month!

(And many people are just happy with 3 or 4 top 10 rankings.)

He figured he better come clean about how he does this and get those of you who’ve been after him to spill the beans off his back! :)

If you think you know enough about SEO, I guarantee you have seen nothing yet. Discover how Jack fires up his SEO strategies with Backtrack SEO.