Real case study of a one-man show with 300,000 domain names.

Apart from the ongoing Web 2.0 wave, there are very few and ‘new’ marketing methods which are mind-blowing enough to cause a paradigm shift and completely change the way you do business online.

Affiliate marketing? Checked.
Article marketing? Checked.
PPC? Checked.
Viral marketing? Checked.
Link exchange? Checked.


Of course, bridging the gap between what you know and what you do is another separate matter…

But perhaps you may not understand or even heard of making money out of domain names and its inner workings. Why? Because it is entirely different from marketing. In fact, it may hardly have anything to do with marketing at all. We are so used to selling and creating value to make money.

On the other hand, domain name trading/investing is an established industry whereby you create portfolios of expired domain names and “squat in the jungle” for the right time to let them off for a premium price. I have long suspected that people who deal in property investment and stock market would be very adapt at domain name trading because the mindset is already well honed for crucial timing…well, some similarities are there, like getting hold of names the moment they expire on that very day. Very ‘commodity’ stuff.

This industry won’t be easy to play for 1 key reason: Squatters may hold on to domain names that depreciate in value some years down the road only to finally realize they are absolutely useless. They just don’t know how to evaluate the present and projected monetary value of those names and quickly find a targeted buying audience via an established channel to let them go for a timely profit.

If you also think most simple and easy-to-remember domain names are already taken up, I beg to differ; I really think we are still in a “Wild West” era when it comes to domain name trading. Most netrepreneurs would have given up if they think they have to publish some amount of content for every domain name before they can sell them off.

But the money is based on the value of the DOMAIN NAME itself, not the content or anywhere else.

Consider this: when we all have 24 hours, what makes an expert ‘domainer’ different from everyone else?

Answer: 300,000 domains

Don’t understand what I’m driving at? Read this press release.

Kevin Ham owns around 300,000 domains, and receives around $70 million per annum in revenue from them. His empire is reputed to be worth close to $300 million. All this from owning domain names!

If you work your calculations backwards, all these big numbers will look manageable:

$70 million is about $5.8 million per month. Divide that by 300,000 domains and it turns out each domain is generating around $19/month in revenue.

Or just $0.63c/day. So $0.63c/day (per domain) is all it takes to get there.

Do you think you can generate $0.63c/day? I certainly think it is achievable.

Domain name investing is a great model if you’re very serious about passive income, and at this moment I still believe there is a huge opportunity there for people getting in at ground level.