If you are a small business owner or self-employed professional, the most important thing for you to understanding about setting a marketing budget is that all money spent on marketing should be “risk capital”.

By “risk capital”, I mean money you can afford to lose without it keeping you up at night…money you do not need to pay the mortgage…money that, if you lose it all, it won’t hurt you financially or have a big negative impact on your life.

Marketing is like the stock market and gambling in this way: you can make money, but you can also lose money.

In all three endeavors, there is no guarantee you will make money.

In fact it is quite possible in all three areas (though least likely in marketing) to lose all of your money—every penny—and people do from time to time.

A case in point is SH, an energy consultant. I recommended that he do a small e-mail marketing campaign to generate leads with a free report offer.

He found a “cheap” e-list from a source I considered questionable (cheap lists virtually never work) and, despite my advice, rented the cheap list. As I expected, it generated zero results.

Then SH was hesitant to try again with a list I considered legitimate, because the reputable list broker I sent him to quoted him $1,500.

Though a fair price, the 15 hundred bucks for sending 5,000 e-mails was more than SH was willing to risk.

Did I have any alternatives? My answer to SH was as follows: “I do have a number of ideas, but here is the problem: they all cost money.

“List brokers, copywriters, ad agencies, and others want to generate leads for you and can.

“But, they cannot work for free. You have to have some cash to play, just like at the casino or the Dow. The odds are better in marketing. But they are not 100%.”

Action step: if you are a business start-up or cash-strapped solopreneur, determine and write down the maximum dollar amount of money you are willing and comfortable to risk on marketing.

Then go from there. Perry Marshall, the pay-per-click guru, advises small marketers that they can test Google AdWords for as little as $100 a day.

And it costs nothing to write an article on your area of expertise for a blog or your local newspaper or a trade journal, if you do the work yourself.

My parting observation: Do you need both time and money to be successful in marketing? No. But you do need at least one of them.

If you have no money, you use “sweat equity” and do all the work yourself. If you have no time but you are flush, spend some of that money and hire others to do the marketing for you.

And if you have neither time nor money? Then you can’t do marketing for your product or service until you find one or the other. Sorry.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

A tip for self-publishers

Posted August 18th, 2014 by Nelson Tan. Filed under Content Publishing Product Creation

If you are self-publishing your book as an e-book, Outskirts Press advises you also offer it as a paperbound book for these 4 reasons.

First, readers still love an old-fashioned read. For die-hard book enthusiasts, there’s still nothing like a paperbound book.

Second, signed copies add value. An autographed hardcopy not only makes a great keepsake for friends and family but it may also be that extra push a stranger needs to make a purchase.

Third, you may not convince a news editor or a bookstore owner to get on the computer to enter a promo code and download a promotional copy, but you can usually get them to take a free hardcopy from you.

If you can get a paper book into their hands right away, they’re far more likely to review it, schedule an interview or put copies of your book on the shelves.

Fourth, a paperbound book makes a better keepsake than a digital edition. You probably would like your own archival copies, right? Something in print is a nice, tangible backup to your electronic book.

Tip: If you self-publish a Kindle e-book, use Amazon’s Create Space feature to make it available as a print-on-demand (POD) paperback.

Source: Outskirts Press Newsletter, 4/15/14

Don’t say to your audience, “You don’t need to write anything down or take photos; the presentation will be online later.”

“For many people the act of writing is an easy way to memorize something they’ve heard,” says MaryEllen Tribby. Her advice: allow people to do whatever they want during your presentations. “Personally I love when folks take photos; I often see them on many different social media sites,” she adds.

Source: Working Moms Only, 4/14/14

Copywriting with music

Posted August 16th, 2014 by Nelson Tan. Filed under Copywriting

I keep a boom box on the shelf in my office and have two cabinets filled with CDs. Reason: ambient sound affects my mood and energy…and could work for you too.

When I am thinking through a difficult copywriting problem, I work in silence.

For sustained concentration and deep thinking—classical.

When I need to boost my energy, I play jazz or rock.

I also use jazz, rock, country, and even show tunes as background noise to keep my mood up on lighter writing tasks such as content.

Research indicates there may be a link between music and brain function: In a study at the University of Toronto, young children given weekly music lessons experienced a small but measurable increase in IQ.

Source: New Jersey Family, March 2014, p. 24.

Not so long ago, my friend Devid Farah was making ZERO money with teespring.

He couldn’t create a profitable campaign to save his life.

Sounds familiar?

If it does, don’t worry!

Many people struggle to come up with profitable teespring campaign ideas too.

I know this ’cause I get e-mails every day from people looking for profitable niche ideas on teespring.

Devid did something completely different though.

He didn’t contact anyone looking for profitable niche ideas.

He decided it was time for a change…A BIG CHANGE!

Here’s the story: Devid spent 6 months digging out one white hot profitable niche after another on teespring.

It wasn’t long before thousands of dollars were being made every month from Devid’s niches.

As far as teespring is concerned, the last months has been incredible for Devid.

And here’s the really great news. Devid contacted me recently and said, “I’ve more profitable teespring niche ideas then I know what to with.”

“I want to offload some of them.”

6228 hot teespring niche ideas to be exact!

That’s right, he’s giving away these money-making, deeply researched teespring niches to a lucky few.

I’ve struggled to make money with teepring in the past, due to a lack of decent teespring niches, so I was gagging to jump on board with Devid’s idea and share this valuable gift
with you.

Imagine churning out one profitable teespring campaign after another with minimum work and effort this week?

Imagine what your bank balance will look like on your next statement?

Interested?

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This generous offer from Devid will not be up for long.

If they are gone right now, you have my apologies.

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1. Do not multitask. Instead, focus on a single task for an allotted amount of time.

2. If your job comes with constant interruptions that demand your attention, take several deep breaths and then prioritize them.

3. Resist the urge to answer the phone every time it rings unless it’s your boss.

4. If someone asks you to drop what you’re doing to help with a problem, it’s OK to tell them, “I’ll be finished with what I’m doing in 10 minutes, then I’m all yours.”

5. When you “get stuck” in a task, change your physical environment to stimulate your senses. Get up, take a walk outside, and look at the flowers and the birds. Change what you’re seeing. Or turn on some relaxing music that makes you feel happy.

6. Delegate. Have compassion for yourself and reach out for help.

Source: Dr. Romie Mushtaq

Graphics for 2014—At 1999 Price

Posted August 15th, 2014 by Nelson Tan. Filed under Graphics

Here’s the solution for fresh, modern graphics at a rock-bottom price.

BWI Press’s graphics team has just released a huge collection of icons, social media badges, CTA buttons, and SEO badges (think guarantees, FAQs, “join now”).

It’s called Graphics Drum and it’s bursting with brand-new, mobile responsive vectors.

You need ‘em for your websites, your social media pages, memes, e-mails, flyers, reports, e-book covers and more!

So if you’re gonna buy graphics anyway, why not buy some that haven’t been released before? Your projects will look fresher and up-to-date than those other guys’ stuff.

Offered at special launch pricing today, you won’t believe how much you’ll receive for so little.

Grab these now while the price is still so low.

Best time of day to do your social media posts

Posted August 14th, 2014 by Nelson Tan. Filed under Web 2.0

Pinterest: On Saturday from 2 p.m.-4 p.m. and 8 p.m.-11 p.m.

LinkedIn: 7 a.m.-8:30 a.m. and 5 p.m.-6 p.m.

Google+: 9 a.m.-11 a.m.

Twitter: On weekends from 1 p.m.-3 p.m.

Facebook: Weekdays 6 a.m.-8 a.m. and 2 p.m.-5 p.m.

Blog: Monday, Friday and Saturday at 11 a.m.

Disclaimer: This comes from Ragan; I have not tested it.

Source: Ragan PR Daily, 4/8/14.

This isn’t going to be one of those debates about whether or not a video sales page outperforms a sale letter, everybody already knows they do.

BUT did you know that most marketers’ sales videos lack the most important thing that makes people buy?

Creating a video that makes people buy isn’t hard but it takes a precise combination of these 3 ingredients.

#1 You need the right hook.
#2 You need the right look.
#3 YOU NEED A COMPELLING SCRIPT

The hook is the angle or the “pitch” so to speak. How are you positioning the offer?

The look is everything that the viewer see AND HEARS. The imagery, the voice-over, the music and the picture quality.

Sadly, The compelling script is what most marketers lack. Most people think that the script is a dissertation of features and benefits but it’s not.

A script is a story told in a particular order. That order depends on the product you’re selling and the audience you’re selling it to.

It gets a little tricky here. There is no “one size fits all” formula to make a video sales letter; that’s why these guys are giving you 10 EXACT VIDEO SALES LETTER SCRIPTS that they use in their own multi-million-dollar online businesses!

You’ll literally have the power to compel your viewers to act on your offer!

These tools and scripts can be used for selling any type of product or service to any type audience or traffic. They are literally handing you the keys to their business in the members’ area.

You are also going to get:

* A tutorial on how to capture awesome-looking sales videos with your smartphone.

* The keys to proper lighting for that crisp white background apple style video.

* A thorough video editing lesson that even an 8-year-old can master.

* A “behind the scenes” look at their cheap equipment and budget garage studio.

* 4 step-by-step video creation modules that will demystify the process.

* 500 professional voice-over clips

* A dozen exiting movie trailer-style text animations

* Over 60 background music tracks

* ‘LIVE’ recording lessons, outtakes and walkthroughs

* Resource links and secret tools that make video creation quick and EASY.

There’s a ton of resources in the members’ area but what I like best is that it’s quick and EASY.

Easy Video Solution

You don’t need a masters degree to make awesome videos. All you need is Easy Video Solutions.

How long should blog posts be?

Posted August 13th, 2014 by Nelson Tan. Filed under Blogging And RSS

According to Andy Crestodino of Orbit Media Studios, the ideal length for a blog post written specifically to optimize search engine rankings is 1,500 words.

An analysis from serpIQ found that longer text correlated with higher rankings. MOZ analyzed 3,800 posts on their own blog, and the longer posts attracted more links.

“Longer pages generally attract more links and these links support a higher rank,” writes Andy. His findings are in sharp contrast to the 300 to 500 words I am given as the length specification by potential clients who want blog posts written.

Source: The Ideal Length for Blog Posts, Tweets, and Everything Else in Your Marketing

Make Money By Posting Photos On Instagram!

Posted August 13th, 2014 by Nelson Tan. Filed under Other Stuff

InstaProfitGram

Do you spend a lot of time taking photos with your mobile phone and posting them to Facebook or Instagram? Now, did you know that you can actually be earning hundreds, or even thousands of dollars each month just by uploading photos to Instagram?

There are over 150 million users on Instagram yet less than 1% of them are taking advantage of these money-making secrets. If they knew they could be paying their rent, or making car payments just by snapping photos and putting them on Instagram I bet they would be glued to their cell phones.

At the same time, there is already a hungry crowd of photo fans who wants to buy beautiful instagram photos so don’t miss the chance to make money just by using your Instagram account.

I bet you’re regretting for being a late starter on this huh?

Get your InstaProfitGram e-book and cash in today!

The secret to happiness revealed at last.

Posted August 12th, 2014 by Nelson Tan. Filed under Self Development

According to top speaker Brian Tracy, the key to happiness is to dedicate yourself to the development of your natural talents and abilities by doing it to the best of your abilities. “You can be happy only when you are living your life in the very best way possible,” says Tracy.

Brian’s action steps for achieving happiness: (1) define the activities you really love and enjoy, and (2) organize your life so you do more of them.

Source: Brian Tracy’s Success Newsletter, 4/1/14

Bulk Email ServicesHow would you like to get effective e-mail marketing at an affordable price? Web Traffic Marketing offers effective e-mail marketing which allows you to get the word out for your business with only one push of the button!

Send your ad to over 2.7 million recipients with each blast. Web Traffic Marketing provides everything you need, including the newest and fastest e-mail server on the market, the massive e-mail database, and the visual tools you need in order to design an effective e-mail ad.

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Beware of purchased e-mail lists

Posted August 11th, 2014 by Nelson Tan. Filed under E-Mail Marketing

If you get an offer in your e-mail to purchase an e-mail marketing list for your next campaign, run, don’t walk.

It is rarely a good idea to send e-mail marketing messages to purchased lists. You should only e-mail to legitimate opt-in e-lists, meaning the people on the list have subscribed and agreed to receive e-mail messages. And virtually 100% of the time, opt-in e-lists are offered to marketers for rental only, not purchase.

What’s the worst that could happen if you purchase an e-list? When you send a campaign to e-mail addresses that either don’t exist, or when a large percentage of recipients report your e-mail as spam—because they have not opted in to get it—you could lose access to your domain and your ISP could close your account.

Bottom line: stick to lists that were generated using proper permission-based sign-ups and rented from a real list broker. You can find list brokers under the Mailing List category on my site’s vendor page.

Source: “20 Obvious and Not So Obvious E-Mail Marketing Mistakes to Avoid,” Pinpoint.

So, here’s the deal: You can use WordPress to your advantage to increase your Google PageRank and get seen by more people—that means more clicks and more money if you are counting on your website for income.

You just have to take some time to optimize your tags.

WordPress tagging is a very useful traffic generation feature if you know exactly how to use it.

Tag your posts and WordPress creates archive pages that link into your site, building your authority in the algorithm that determines where your site pops up in search results.

When you insert the right, well-researched keywords as tags on your posts and you create tags that are the correct length, you can see massive jumps in traffic from an increase in PageRank.

There’s a problem though—it’s time.

It takes forever to get it right, and to prevent you from gaming the system for free (because they want to make that PPC money), Google changes the way its ranking system and algorithm works all the time.

You’ve got to stay up on your tags, how you are selecting the keywords you are tagging, and the frequency you use and reuse certain keywords.

Make a false tagging move and your site gets buried. Make the right move, and Google will reward you with more traffic and more profit.

Now, I want to show you a better way to leverage the power of tags—one that is both extremely affordable (more affordable than buying traffic), guaranteed to work, and much, much faster than manually adding tags and doing your own research…

To find out what I am talking about, click here.

In my last essay, I mentioned that in the early 1980s, I worked for David Koch as advertising manager of his equipment manufacturing company Koch Engineering in NYC.

At Koch Engineering, the company was innovative in a couple of its B2B marketing tactics. I take no credit for either. The guys came up with them long before I got there.

The first winning Koch marketing method was the tactic of demonstration.

Old-time sidewalk peddlers were masters at demonstration and knew its value. Contemporary versions of these sales masters can be found in department stores showing how to prepare dip or make soda.

So too modern marketers who use infomercials to demonstrate products ranging from juicers and household cleaners to exercise videos and equipment.

Well, at Koch Engineering, we sold “tower internals”—objects placed inside refinery towers to enhance the distillation of petroleum into heating oil, jet fuel, kerosene, gasoline, and other hydrocarbon products.

One of our biggest selling internals was a “tray”—a metal disk with openings and moving parts that sat inside the cylindrical tower.

Most of our competitors, in their trade show booths, laid the components out on table tops for prospects to examine.

Koch did something light years ahead of this: we built a scaled-down model of an oil refinery—the tower was about five feet high—with our trays installed inside.

The model was made of transparent plastic so you could see the trays in operation. Instead of petroleum, we ran water through it. The result: prospects could see the liquid bubbling on and running across the tray surface. Very cool.

The model itself, and the running water and noise of the pump, got an order of magnitude more attention than the internals would attract just sitting on a tabletop.

The second winning Koch marketing method, also used to sell trays, was content marketing.

Kids, don’t believe the content marketing evangelists who pretend this is a big new idea. We were doing it at Koch in the 1970s.

We offered in our advertising a free “tray design manual”. It was packed with tables, charts, graphs, technical information, and guidelines that showed engineers how to specify the right trays for their process.

There were no PDF downloads back then. The tray design manual, spiral bound and with fold-out diagrams, was an expensive book to produce.

But it gave the customer valuable information that benefited our marketing in 4 ways.

First, by offering the free manual—valuable content—instead of just an ordinary product brochure—sales copy—we greatly increased the leads generated by our ads in magazines read by engineers.

Second, the manual educated the prospect on how to specify and buy trays, so that they would be more inclined to buy Koch trays vs. other manufacturers’ trays (the design specifications in the manual were specifically for our trays, not other brands).

Third, giving away the manual positioned Koch Engineering as the experts in enhancing distillation in oil refinery towers. We were the guys who “wrote the book” on tray design.

Fourth, based on the principle of reciprocity—which is that when you give something valuable to people, they feel obliged to reciprocate in some way—it made the recipient slightly more inclined to favor us with his business.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

WP Web Graphics Mega Pack

This is probably the biggest marketing graphics collection ever packaged.

2GB of templates, banners, sales buttons, badges, checks, crosses, doodles/handwriting, sales copy headline styles, backgrounds, FB timeline templates and 3D e-covers and so much more. There is no way you can finish using them!

Check the WP Web Graphics Mega Pack and preview them all.

RunClick Webinar And Video Conferencing Software

This has to be one of the HOTTEST WordPress plugins to launch in a LONG TIME.

It is different.
It is unique!
It even taps into the power that Spielberg and Obama are using!

Have you heard of Google Hangouts?
If yes, then I am not surprised.
It is one of the FASTEST growing systems online.
If NO, then chances are, you WILL before another month goes by.

Big-name marketers have started using hangouts as a massive way of reaching their audiences and exploding their bottom line in the process.

And now, you can tap into this power in a way that is simple, duplicatable and it WORKS!

Straight from your WordPress dashboard, capture leads like you have NEVER done before (instant asset right there), have a built-in follow-up system. And tap into the power of Google Hangouts in a way that will make you WISH you had this 6 months ago.

Making money online always follows a proven path, and if you have seen massive success stories online from online presentations (like $10,000 in 3 days as a true example), then you will know how achieveable this is.

And here is the KICKER: ONLY now, for launch, the RunClick plugin will offer UNLIMITED seats, UNLIMITED events and unlimited sites for one incredibley low fee.

After this launch special is gone, the plugin will be priced at monthly fees.

LOCK IN FOR LIFE NOW!

A Marketing Secret From David Koch by Bob Bly

Posted August 8th, 2014 by Nelson Tan. Filed under Business

I recently read a fascinating new book, “The Sons of Wichita: How the Koch Brothers Became America’s Most Powerful and Private Dynasty”.

The book is particularly of interest to me, because in the early 1980s, I worked for David Koch as advertising manager of his equipment manufacturing company Koch Engineering in NYC. It was my second job out of college after a year with Westinghouse in Baltimore.

Koch Engineering was headquartered in Wichita, Kansas, but David preferred Manhattan, so he had a small satellite office in NYC and that’s where I worked.

One day, we had a meeting to review the preliminary design of a new 40-foot trade show booth, which for us, was a big deal.

As you might expect, everyone had a different opinion. Some liked it. Some hated it. Some said it was too white. Some said it was too tall. And the room buzzed with argument.

Finally, David silenced us by asking in his powerful baritone voice, “Do you know what a moose is?” (David is six-foot-five and has an imposing physical presence.)

We were silent. Had he gone nuts? What the heck was he talking about?

A second later, he answered his own question: “A moose is a cow designed by committee.”

We all got the point and quickly approved the design in front of us, which as ad manager I was responsible for.

Today, this issue comes up all the time. If you are a marketer or business owner, should you solicit an opinion about the new billboard or magazine ad your agency has just presented a design for from everyone and his brother?

Or should you make the decision alone, or perhaps with a little feedback from one or two trusted advisors, whether your spouse or your sales manager?

Recently, a client I wrote for showed my copy to, it seemed, more people than there were on the Titanic.

I asked him why he felt the need to do so.

He said that the more opinions you get, the better, because everyone’s opinion is valid.

But is everyone’s opinion valid?

Aren’t some people more qualified to comment on a website for a CPA firm or an ad for an industrial mixer than others?

I do not play golf. Is my opinion of your new golf club ad as valid as yours, or Tiger Woods’?

Here are the people whose opinions on copy I value most: my client, who is typically the marketing person for the product, her top subject matter expert, who is typically the product manager, editor, or publisher, or maybe a design engineer or formulating chemist, and her compliance officer, who can tell us whether our copy is legal.

Beyond that, the more people you involve in the copy review process, the greater your risk of violating David Koch’s advice and creating a moose when what you want is a cow.

By the way, David has become a controversial and famous figure in the decades since I worked for him.

I can tell you that he is an extremely smart engineer and businessman. He was also a good boss and a nice guy. Bottom line: I always liked the guy.

When I went to work for him, he was running for vice president of the United States on the libertarian ticket with Ed Clark.

One of David’s product managers, MM, whom I directly reported to, told me David really didn’t want to be VP of the USA all that much. He wanted to support the libertarian party. And as a candidate, a loophole in the election law allowed him to contribute an unlimited amount of money to the campaign.

At Koch Engineering, the company was innovative in several of its B2B marketing tactics, which I will tell you about in my next essay. They don’t think of themselves as marketing guys. But they were actually pretty good at it.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

 
 
 
 
Fan Page Money MethodUnless you’ve been living under a rock I’m sure you’ve seen the cash EXPLOSION recently happening on Facebook?

I personally know a lot of guys who are making serious coin.

But the question is HOW CAN YOU MAKE MONEY WITH FACEBOOK?

Long-time marketer Michael Cheney spent 18 months holed up in his “Facebook cave” learning and applying his know-how in a marketing experiment that resulted in $175,120!

Now he has released his step-by-step, warts-and-all report that shows you where the money is on Facebook and how to get it.

Do you think you can shortcut directly to the money with his big reveal? There’s an unprecedented GOLD RUSH happening right now and like every gold rush it’s the early adopters who are making the most money. Grab your stake here.


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