Do you need a personal coach?

Posted January 15th, 2015 by Nelson Tan. Filed under Internet Marketing

Let’s face it, it’s difficult to make money online. Not just because I say it. Statistics are telling us more than 97% of Internet Marketers never make a dollar online.

Why’s that?

If you would ask any successful Internet Marketer what was *THE THING* that skyrocketed their career all of them would say: having a personal coach or mentor.

Someone who shows what you need to be doing, and more important, HOW you need to be doing it.

Usually personal coaches are thousands of dollars PER HOUR, however you can have your own coach for tiny fraction of that!

When you’re all alone it’s easy to get distracted, it’s easy to keep chasing another biggest and greatest system…

It’s called shiny object syndrome.

However, when you have someone guiding you that doesn’t happen because you are accountable.

If you want to have your own personal coach who happened to be a 6-figure earner, who will work with you for 21 days and give you assignments, click here.

Would you believe that there are activities in your life and business that can make you two times…or five times…or even TEN times as productive?

In this new video, Eben Pagan explains why it’s so important to identify and do those activities (just opt in to watch it free).

In this video, you’ll learn:

> The places to work in your business that generate ten TIMES the return in growth, profit and income

> The one activity you must do that has nothing to do with business but that multiplies the productivity of the work you do IN business

> How to organize your time into “60 60 30” blocks, to maximize what you accomplish each day

> How to eliminate distractions and interruptions, so you can focus on only those activities that grow your business and make you the most money

Again, you can watch the video and get the free download PDFs he’s offering, by opting in this page.

EasyVSLDid you know that a whopping 92% of the top 50 Clickbank products have something in common?

Weight Loss, Personal Development, Internet Marketing, Financial/Investment, Offline/Local, Home & Garden…you name an industry, and regardless of any one of them, the products that are consistently delivering the highest sales conversions are all using VIDEO SALES LETTERS to sell.

Watch this free presentation from the founder of Digital Kickstart, an 8-figure-a-year digital publishing company and to see exactly how you can start seeing consistent 3-5x increasing in your conversions OVERNIGHT.

Inside this free presentation, you’ll learn:

– The ONE simple trick that 46 out of the top 50 Clickbank products are using.

– How and why the top Clickbank merchants spend 5-6 figures DAILY on advertising, knowing they will see consistent double or triple ROI each time.

– How you can copy this EXACT formula that 7 and 8-figure online businesses & entrepreneurs are using to outperform ‘old-school’ static sales pages.

– A new piece of software that will replace having to pay thousands to a professional to create these types of conversion-boosting videos.

Watch this video now. Each day that you wait to watch this, you are losing money by not leveraging this ONE simple trick that will skyrocket conversion and maximize revenue!

Many tools I’ve introduced you to in the past couple of months allow you to make a GREAT dent in Affiliate, Video, Facebook and TeeSpring Marketing.

Here’s one more trick in the book to ensure that you not only succeed, but leave your competitors behind!

Retargeting has only ever been possible if you own the site you’re selling from…so what about sites like TeeSpring and Amazon? Since you set up YOUR ad campaigns on 3rd-party sites, of course you want to be in control of making sure your ads get seen over and over again by past visitors to get hot leads and buyers to your offers FAST…

Social Spy Agent takes on the effectiveness of utilizing the spy feature that sites like Adroll and Google use, but for just a fraction of the price and you will have your ads literally follow your campaign viewers around as they browse the web until they make a conscious decision to buy!

What are the features of “Social Spy Agent”, also known as “The Ad Campaign Software on Steroids”?

1. It is NOT a WordPress plugin

2. It can be used on BOTH Mac and PC!

3. It is NOT an app, but instead a web-based software (THIS IS IMPORTANT SO YOUR CAMPAIGNS & CONTENT NEVER DISAPPEARS)

4. You will be able to actually spend LESS on your ads. Just let this software do the hard yards for you so you can see QUICK RESULTS (and SALES!)

5. The cost is super-low compared to the other alternatives (1-time charge)

The price for trial-and-error of ad campaigns has always been costly, and only a small percentage of any campaigns are likely to succeed. You need a way to run profitable campaigns and bring results without timely trial-and-error (and be affordable). Social Spy Agent can solve your problem of under-performance with retargeting marketing. Watch the video for a demo of the software and get it at a discount in today’s launch special!

Here’s a new video from Eben Pagan that explains the one most important key to increasing your productivity, success and profit in your business and personal life (just opt in to watch it free).

Make sure to get the PDF download, and the 1-page summary sheet download as well, and do the exercise to identify the ultra high-value “money-making activities” in your business.

In the video, Eben explains how he transformed and dramatically increased his productivity with one simple mindset and action change.

He also shares:

> How to use the little bit of willpower that you get each day to leverage UP your productivity for the long-term

> How to identify the activities in your business and work that make you the most money so you can do more of them every day (and make more profit)

> The one consideration that richest and most successful investor of all time uses to decide where to invest his attention, time and money

> The exercise that he uses to discover where he is wasting time so he can re-allocate it to doing things that create success, growth and profit

> And much, much more!

This video is about 18 minutes long, and will change the way you think about time management and productivity.

The best part is that you can watch it for free, by just opting in here.

Watch it now, and don’t forget to download the PDF exercise and summary tip sheet!

At the beginning of the year, Sonia Ricotti released her hot new e-book “Bounce Back BIG In 2015!” as part of her continual commitment to enabling thousands of people to take control of their destiny and work towards achieving their dream lifestyle.

Throughout last year, she had conducted a series of “Unsinkable” webinars in which she shared her 3-step process that will help you get through ANY tough time (or any you may go through in the future. It pays to be prepared).

By mastering those 3 steps, you CAN transform your life in ALL areas of your life (finances, relationships, health, business, career, etc).

People have said this is one of THE BEST webinars they’ve ever seen, and they are coming back to watch it over and over again!

So if you did not have the opportunity to listen to Sonia, this is your chance to get your footing right and the best mileage out of 2015 starting this January.

Register for your upcoming Unsinkable webinar scheduled for January 10th, 10am, 1pm or 5pm to master the 3 life-transforming steps.

Is Facebook A Big Waste Of Time? by Bob Bly

Posted January 8th, 2015 by Nelson Tan. Filed under Social Media

Yes, I actively dislike Facebook, so much so that I rarely go on it any more.

I have remained a marginal FB user but only because it serves 2 useful purposes in my business.

First, FB is a good forum for telling people who follow me about my news—typically a new book or an upcoming seminar or webinar.

While the rest of the world probably doesn’t give a rat’s ass what I do, a small group of my readers does and FB is a good way to spread the word, as is Twitter, my blog, and this newsletter.

Second, Facebook ads have proven effective for adding new names to the subscriber list of this newsletter. The volume isn’t huge, but the cost per name to acquire new subscribers on FB is quite affordable. As a result, I will do more FB ads in 2015.

Having said that, there’s a bunch of stuff that makes me really dislike Facebook to the point where I think of quitting it altogether (though I can never quite pull that trigger):

1. Food photos.

A surprising number of FB users regularly post photographs of what they are having for breakfast, lunch, or dinner. I have asked several why but can’t seem to get a straight answer. If you do it, why? Do you think I really care that you made a waffle this morning?

2. Religion and politics.

Two things we are taught never to discuss are religion and politics. Yet both are popular topics.

Religious people: I respect your rights to your beliefs, but I do not want them shoved into my face.

Political people: You know your strongly expressed political views will offend those on Facebook with opposite views, so why do it?

3. Bragging.

If you read me regularly, you know I am anti-bragging, I define bragging as telling someone something great that happened to you or that you did without the person asking first.

The reason I dislike bragging is that it does nothing but puff up the ego of the braggart while often making the recipient of the bragging feel less good about themselves.

For instance, if your son struggled in college, dropped out, and doesn’t know what he wants to do, and mine got straight As, it might make you feel worse about your own situation. So no good comes from bragging, even about our kids, because it’s hurtful to those less fortunate.

4. No proof required.

Anyone can say anything on FB, especially about their business or personal accomplishments, without having to present one iota of proof that it is true.

5. Arguing.

I contend that social media is contentious in nature: people on FB and LinkedIn Groups love to argue, and these arguments often turn nasty and personal.

It does seem that some on FB almost deliberately misinterpret or misunderstand the simplest and most innocent statements, and respond in a heated fashion. And when you correct them, they get even more vitriolic.

Others are just looking for an argument, and will use the most innocent post or comment as a jumping off point for their rant.

Perhaps some find these FB arguments stimulating, but I dislike them intensely.

For instance, once in a post I noted that it is unacceptable to use the c-word in business writing after someone had done it to me.

To my surprise, this thread generated well over 500 comments, with some shockingly defending the practice. I am still to this day saddened that any adult with an IQ over 80 thinks it is OK to use the c-word in writing.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Social Fresh StartJust about every marketer would agree with me that social media marketing is important and it works, but most of us don’t have a proper routine to executing it, especially when we have a ton of matters to take care of within the business, like e-mail marketing, copywriting, meetings etc. and each social environment demands its own unique approach for effective application.

“The crux of the problem is pretty simple,” says social media experts, Sue & Dan Worthington. “People feel they don’t have enough time for social media, and they don’t have a plan. If they don’t see it as a priority, they will not have a direction for it.”

And so they launch a brand new course for 2015 called Social Fresh Start, which will finally help you to kick start your Social Media Marketing for the year ahead.

Within the course, they teach you exactly how to formulate a social media strategy plan which will increase your social productivity, and help you manage your social media in just a few short hours per week.

You’ll know what to post, where to post, and when to post it. Most importantly you’ll know how to easily measure your results.

Social Fresh Start contains 6 comprehensive training modules, checklists, worksheets and templates for audit, postings and content strategy. This set of great quality material is of great benefit to your social media marketing execution. Check it out!

How to test-drive an info-product or course

Posted January 6th, 2015 by Nelson Tan. Filed under Other Stuff

DS, a subscriber, says that when you buy a new info-product or course, put in 20 hours following its instructions during the 30-day trial period. Then, if you find it does not work for you, request a refund.

Also I hear from a growing number of my readers who say they have bought ultra-expensive ($1,000 to $5,000 and up) info-products, only to have the seller refuse their request for refund. Carefully check the sales copy to make sure the seller offers an unconditional 30-day money-back guarantee of satisfaction.

“Unconditional” means you can return the product within the specified guarantee period for any reason, or even for no reason, without explanation and get a full product refund. A “product refund” means you get back the purchase cost of the product but not the shipping and handling charge.

Tips for writing book ads that sell

Posted January 5th, 2015 by Nelson Tan. Filed under Copywriting

1970s book marketing whiz Steve West said that you should never show a picture of the book in an ad selling the book, and if you do, sales drop off 50%. He also said to avoid using the word “book” in the copy. Instead say material, guide, manual, program, or course. He reported that editorial style ads, today known as native ads, get 5 or 6 times the response of ads that look like advertisements.

Source: Towers Club USA Newsletter

Offer multiple response options in your direct mail packages. Give them the URL to a landing page specific to the offer, a phone number to our call center, a fax number to fax back the completed order form. And yes, have a paper response device such as an order form or business reply card. If the form requires confidential information, like a credit card number, also include a business reply envelope.

Source: Talon Newsletter, 12/14, p.1.

[Free Book] Bounce Back BIG In 2015!

Posted January 3rd, 2015 by Nelson Tan. Filed under Personal Development

Bounce Back BIG in 2015!

I have the most incredible free gift for you today. If I could have magically created the most life-changing gift you could receive this year, this would be it! Wow!

It’s a BRAND NEW, “hot off the press” e-book that is a must-read if you want 2015 to be your biggest and best year EVER!

It’s from my good friend, “Bounce Back” expert and #1 bestselling author, Sonia Ricotti.

Sonia’s phenomenal trainings, programs and webinars have helped millions of people around the world create extraordinary lives beyond their wildest dreams.

Learn once and for all how to overcome the challenges life has thrown at you, and quickly and easily bounce back bigger and brighter than ever before.

In “Bounce Back BIG In 2015!”, Sonia gives you her crash course to achieving the life you love and deserve.

In this breakthrough new e-book you’ll learn:

  • The easiest and fastest way to manifest miracles into your life
  • The #1 most critical and important thing you must do first that will turbo-charge your results in 2015
  • How to reprogram and re-wire your brain to manifest massive success, wealth, peace and happiness
  • How to easily let go of the pain, suffering, stress and anxiety and move forward with confidence, peace, joy and ease
  • How to create the blueprint for YOUR dream life—the one you love and really deserve!

And lots more!

Sonia is giving this special e-book away for a very limited time, so make sure you get your hands on it now while you can.

Does Hype In Copy Work? by Bob Bly

Posted January 2nd, 2015 by Nelson Tan. Filed under Copywriting

“I know that as copywriters we are taught to hype the product, but I don’t want to go overboard. I feel there must be a middle ground somewhere, but I’m struggling to find it.”

This is an extremely difficult question to answer, and I hesitate to tackle it. But let me try…

First, there is no such thing as hype-free copy. Copy, unlike a magazine or newspaper article, is not objective. You are selling a product. Therefore, your copy is not even-handed; you are always hyping the advantages of your product, making it look better than competing products even if they are in fact pretty much the same.

A newspaper reporter, by comparison, has no vested interest in proving a point either way. His role is to be objective. As copywriters, we are not objective; we are advocates for our product, just as a lawyer is an advocate for his client. Both lawyers and copywriters want their clients to win!

Second, the degree of hype depends on the product category. Some products have to be sold and sold hard. Three that come to mind are nutritional supplements, stock market newsletters, and educational programs in small business and entrepreneurship, e.g., how to get rich on eBay. There is a ton of competition in all three fields. They do not sell themselves; they have to be sold.

Third, there are must-have products and nice-to-have products. For me, size EEE shoes are must-have, because regular size doesn’t fit. A Lexus is a nice-to-have product; a Prius will get you there just as quickly and reliably.

Fourth, the market. Business opportunity seekers, for instance, are used to hype and in fact expect, even relish it: they like positive promises that motivate them to succeed. Engineers (I am one) respond negatively to hype and want copy that is accurate, clear, and highly technical, though the product benefits must stand out.

Can you overdo hype? Yes, as in this site.

However, when in doubt, err on the side of a little too much hype rather than being too dull, laid back, and conservative, or as TP describes it, writing “in a boring, drab manner”. David Ogilvy famously said, “You cannot bore the consumer into buying your product.”

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Finally! YOU can crack Google.

Posted January 1st, 2015 by Nelson Tan. Filed under Search Engine Strategies

IFTTT Backlink Commando

Google is a wild beast! Cracking the first page has almost become impossible.

With all the updates and new linking strategies it can take an infinite amount of time to get more than one site into the top 10.

You HAVE TO have the right tools.

IFTTT Backlink Commando is just that tool to condense your workload into seconds of work and still hit the front page!

Just imagine being able to do all this, starting right now:

– Secure multiple listings on the first page for any keyword you want
– Drive floods of laser-targeted, hungry buyers directly to your site
– Generate instant authority, trust and confidence with the search engines
– Launch high-impact, fully-automated SEO campaigns instantly

And so much more!

No more slaving away at SEO to get even close to the first page, most of the time falling well short and/or giving up before you come anywhere close.

IFTTT Backlink Commando is available right now at almost 70% OFF. Click here to see it in action.

Subscriber GP writes: “Bob, it isn’t honest for you to teach how to succeed in Internet marketing because you had unfair advantages.”

He cites as my unfair advantages two factors. First, when I started my info-marketing business in 2004, I owned a ton of content that I could readily turn into info-products.

Second, I already had an e-newsletter, which I used to promote my freelance copywriting business, and it had thousands of subscribers.

What GP and others miss is this: everyone entering any field has some strengths and weaknesses.

You have to acknowledge what yours are, play to your strengths, and overcome or work around your weaknesses.

For instance, I tell aspiring info-marketers today not to sell Internet or other marketing advice, because the niche is overcrowded, highly competitive, and increasingly filled with a sickening degree of hype.

Also, if you are just starting out online, why do you think you are qualified to teach others how to make money selling on the Internet when you have yet to do so yourself?

So you have a choice: pick a niche that excites you and preferably one that you have some knowledge or experience in and also one that has a decent market online but is not clogged with competitors.

In my case, all my years and experience were 100% in marketing. It was what I knew and had a reputation for. So I had no choice but to make marketing my niche.

If I were starting completely from scratch today, without being so invested in marketing, I might choose a different niche. So my marketing experience was both my strength and my drawback—hardly an “unfair advantage.”

As for my newsletter, I published it strictly for copywriting clients and prospects, and sold no products. So when I started promoting my new info-products to my list, a lot of subscribers bought, but a lot protested. Again, my established newsletter was both a strength and a drawback.

I have to admit that all the content I had written and owned the rights to was a big advantage. I gave a bunch of articles I had written for Writer’s Digest magazine on freelancing writing to a graphic designer. For $75 and about 10 minutes work on my part to e-mail the files to him, I had my first product, which has generated $44,166 in sales to date, most of which was profit.

The icing on the cake: Writer’s Digest had already paid me $7,500 for the articles! So my total revenue for the articles is over 50 grand so far.

All the time I am approached by people who want to sell info-products online but ignore their strengths. Examples include a nutritionist and a lawyer, who wanted to sell marketing information instead of health and legal information respectively.

Take advantage of who you are: your background, experiences, education, and knowledge. They are a valuable asset that make you unique. Why throw that away to go into a field where everyone is basically selling the same thing and you have no specific advantage? Madness, I say.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Soichiro Honda

Posted December 31st, 2014 by Nelson Tan. Filed under Personal Development

 
 
 
 
Soichiro HondaIn 1938 Mr Honda was a broke student who had only one dream. To design a piston ring that he would sell to Toyota. He would go to school and then work at his idea at night, covered up to his elbows in grease. After years of spending time, effort and money when he thought it was perfect, he took it to Toyota and they rejected it. He was ridiculed by friends, teachers and family for designing such a stupid gadget that nobody would want.

Instead of giving up, he spent another 2 years making the design even better and then Toyota finally bought it.

Happy ending right? Wrong.

Mr Honda needed to build a factory to build the piston rings and needed concrete, but Japan was getting ready for WW2 and so none was available. You’d think he would quit, but not Mr Honda, he actually went and found a new way to manufacture concrete! He built his factory and was finally able to produce his piston rings.

If you thinks the story ends there you’d be dead wrong. Look what happens next…

During the war, the United States bombed his factory. Instead of feeling defeated, Mr Honda told his employees to “Quickly run outside and gather the fuel cans that the American planes are dropping, we need these raw materials for our manufacturing process!” These were materials they could not get anywhere in Japan (Mr Honda found an opportunity even after being bombed!). Mr Honda took anything life gave him and found a positive use for it. After his factory had been bombed, to make matters worse, an earthquake hit Mr Honda’s factory and leveled it totally. What a stroke of bad luck.

Now Mr Honda had no money, no permanent place to live and couldn’t even afford the gas to go to the grocers to buy food for his family.

Mr Honda made a very powerful decision. He asked himself, “How else can I feed my family?” Mr Honda wanted a better lifestyle for himself and his family, he was not going to just settle like so many others do. Having no money and very few resources, he asked himself another question, “How can I use the things I already have to get to where I want to be?”

Mr Honda, thinking like this and looking for whatever he had, one day found a motor, a small motor that would be used to drive a lawnmower. This is when he got the idea of hooking it up to his bicycle. In that moment, the world’s first motorized Honda bike was created. He rode it everywhere and his friends and neighbours saw him and asked him to make them one. Pretty soon Mr Honda had created so many bikes, he had run out of motors, so he decided to build a factory. But…Yes there’s a big BUT, Japan was torn apart economically by winds of change and he had no money.

Not wanting to give up and saying, “There’s no way,” Mr Honda came up with a great idea. He decided to write letters to all the bicycle owners in Japan, telling them that he had thought of a solution for getting Japan moving again and help people get to where they need to go cheaply. Then he asked them for an investment. Of the 18,000 shop owners who he wrote to, 3000 gave him money. He then went on to build the factory and manufacture his first shipment. Now you’d think he’s a success right? Nope.

The bike was too bulky and very few people bought. Again, instead of giving up, Mr Honda stripped the bike down to bear essentials, making it lighter and smaller and he named it the “CUB” and now finally this creation became an “overnight success” winning the Emperor’s Award. Everyone looked at him and was thinking how “lucky” he was to have come up with such a great idea. Little did they know that luck had nothing to do with it unless you count bad luck, then luck had lots to do with it, but Mr Honda’s perseverance is what finally paid off. Today Mr Honda’s company, The Honda Corporation is one of the most successful in the world and outsells every car in America except Toyota.

The Lesson: Mr Honda came up against problem after problem, but he never let his problems or even uncontrollable circumstances get in his way. He decided that there is always a way to succeed if you’re committed enough.

I hope you enjoyed reading this, but more importantly, I hope you gained something from it. Feel free to post your thoughts.

FB Groups Poster

FB Groups Poster is one of the rare software that I rate as a definite must-have. It is the no. 1 software for posting to Facebook groups with over 7000 copies sold within the first year of release!

It can store the log in details of multiple Facebook accounts, so you don’t have to remember your log in details each time. It can also remember the details of all of your ad campaigns which is also really cool. After logging in you can:

* Join groups
* Gather groups
* Post to groups
* Remove groups
* Post bump
* Disable notifications
* Add groups to a list
* Get groups membership data

You can also ‘spin’ or alternate your text and photos as it posts from group to group. FB Groups Poster posts up to 6000 groups and there are multiple settings for how many groups you wish to post to, how often, and when and how long you want the poster to take a break for.

More importantly, you can set the number of minutes as interval between each ad posting so your campaign does not raise a red flag for bulk posting, and you can get this clever, reliable, high quality poster for a one-time-only price of $49. It is worth every cent and comes with my total recommendation! Happy posting guys.

Why e-mail marketing still works

Posted December 30th, 2014 by Nelson Tan. Filed under E-Mail Marketing

E-mail gives you the advantage of familiarity. When subscribers regularly see your company name in their inbox—even if they don’t open every e-mail you send—they become acquainted with you and your company on a more personal level that cannot be attained with other forms of marketing.

Since your subscribers have opted in, giving you permission to market to them, your message may not be as easily overlooked or disregarded as a banner ad, for example. But if their eyes do happen to land on one of your banner ads…well, there’s that familiarity again.

Source: www.business2community.com, 10/6/14

Elite Kindle Covers

Running out of ideas for designing the best e-cover graphic for your Kindle book?

Lacking the design talent to start from scratch and come up with a Kindle cover in 24 hours?

Not to worry. My favourite designer, Maghfur Amin, has released his new edition of Kindle/Book Cover graphics package called “ELITE Kindle Covers“.

ELITE Kindle Covers is filled with tons of high quality Kindle/Book cover designs and templates that will help you create better-looking covers to get more conversions instantly.

For under $20 you will get 40+ stunning Kindle covers AND 40+ complementary Facebook cover templates.

You’ll also get FREE Developer License to this product, so you can use it for your clients.

For me personally, that’s really a no-brainer! Own it today.

10 things you should know about your target market

Posted December 29th, 2014 by Nelson Tan. Filed under Research

1 – Job role and responsibilities.
2 – Company: industry, size.
3 – Education, experience, hobbies.
4 – Marital and family status.
5 – Gender and age range.
6 – Joint household income.
7 – Key personality traits and mannerisms.
8 – Geographic (urban, suburban, rural; region, state).
9 – Job identifiers (e.g., hours worked per week).
10 – Biggest challenge to achieving success.

Source: Pinpoint whitepaper, “Buyer Persona Kit”


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