Crush JVZoo leaderboards…

Posted December 1st, 2014 by Nelson Tan. Filed under Internet Marketing

JVZoo Leaderboard Crusher 2.0

I don’t have to say much about this one. If you’re an affiliate marketer, and if you want to conquer JVZoo and other marketers’ leaderboards, you can’t ignore this! If you’re a merchant tapping on JVZoo for affiliates, you can’t ignore this too!

My good friend, Henry Gold is offering his new course called “JVZoo Leaderboard Crusher 2.0” where he shows you how to exploit the power of JVZoo, become a JVZoo top seller, featured on Daily Picks, and Sell 500 copies in 48 Hours.

Download it right now!

How To Price Your Info-Products by Bob Bly

Posted November 29th, 2014 by Nelson Tan. Filed under Business

The other day subscriber KS asked me if I would sell his info-product, which is on a specific niche of freelance copywriting, to my list—you guys.

When I asked the price, KS dropped the bomb: he is charging $1,495 for his program.

Now, I wrote one of the best-selling books of all time on freelance copywriting, “Secrets of a Freelance Writer”. It’s a 358-page paperback book, and it sells for $17 in bookstores and on Amazon.

Which makes me wonder, “What would make KS’s freelance copywriting advice worth almost 88 times what mine costs?”

One answer, which I suspect might be the real one, is that it isn’t worth 88 times more than mine or even anywhere close to that…and his program is grossly overpriced.

But say you are an info-marketer and you want to sell a product for $1,495 like KS is. How can you command such a premium price?

There are several options available to you.

The first way to is to publish info in a multimedia format.

Years before the Internet, we info-marketers discovered that customers will pay more for “mixed media” info-products.

For instance, we might only be able to get $25 for a paperback book.

But print it on 8 ½ X 11″ pages, put them in a 3-ring binder, and add a couple of audio CDs and a DVD, and you can get $100 to $200 or more for essentially the same content.

Second, the narrower the topic, the more you can charge.

Dozens of infopreneurs have published and sold books on marketing priced at $10 to $29 or so.

FG sells a marketing book priced at $100. He can get that for his marketing book because it covers a narrow topic: marketing for owners of self-storage facilities.

The narrower the niche, the more specialized the topic, the more you can charge. And not many marketing advisors specialize in or even serve the self-storage niche.

Third, add a service element to the product; e.g. coaching, webinars, consulting, or other customized help for the buyer.

KS explained to me that his program is “a 15-module ‘live’ course, with a Portfolio Builder component—I’ll be working with students 1-on-1 to help them develop their writing/copywriting portfolios—and includes 6 months of personalized e-mail-based coaching along with a monthly coaching webinar.”

Yes, that’s quite a package, and considering some consultants charge $4,000 a day or more for their time, this package could actually be almost a bargain at $1,500.

One last point…

My Internet marketing JV partner Fred Gleeck says your info-product should be worth at least ten times more than the list price.

I know from the testimonials I have received for “Secrets of a Freelance Writer” that it is worth way more than $170 which is ten times the cover price. Several readers have told me they used the book to build six-figure careers and total earnings in the seven figures.

I question whether KS’s new info-product is worth fifteen grand, 10X its cover price. But maybe it is.

Question: If you are reading this and you are a writer or copywriter, let me ask you: would you pay $1,500 for a program on how to make more money as a freelancer—from KS or anyone else? If maybe, what would the seller have to offer to get you to part with that much dough?

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

PLR Firesale: Multi-Six Figures Business Empire

Posted November 28th, 2014 by Nelson Tan. Filed under MRR/PLR

End the year with a solid collection of 10 PLR packages in what is without a doubt, THE CRAZIEST PLR Firesale ever released!

Each product is in demand right now, professionally developed, laser-focused on a well-researched, hungry and evergreen IM niche, proven to sell and ready to deliver outstanding results even on small private list launches or with any kind of free or paid IM, MMO, or Home Biz traffic.

Check out these title:

* Social Media Mastery
* Instant Traffic Mastery
* LinkedIn Profit System
* Empire Avenue Profits
* Lead Magnets Volume 1
* Lead Magnets Volume 2
* List Building On Crack
* eBiz Start Up Secrets
* Top Ranking Strategies
* F-Factor Marketing

These are BEST SELLING products that generated $128,624.19 this year.

The creators are literally giving you Full PLR to the EXACT same proven business (Products + Sales Materials) that are generating leads and sales on a daily basis.

Claim your collection + 3 Fast Action Bonuses ASAP!


Every BIG guy uses membership site…and you should too!

It’s the most powerful way to brand yourself, host your info-products, use it to hold content, etc.

And as you’ll see, with a membership site you can create multiple streams of passive income faster, easier and with long-term continuity than ever.

But let’s be honest. Building them is a pain…

Even the latest and greatest WordPress themes are CLUNKY.

But this brand new membership theme called AmazeTheme is coming out to solve it.

AmazeTheme is super flexible, fully responsive and loaded with tons of amazing features. It’s fully customisable: theme color, header layout, menu style, archive variations, etc…you CAN change and customise them!

Let’s take a look at the features:

– Fully responsive
– Top floating bar
– Retina ready
– Font icons ready (retina ready icons)
– Products/banners slider
– Custom login page
– Extra content (above and below content)
– Custom logo
– Custom favicon
– Custom header & footer script
– Pre-made color schema
– Unlimited color options
– Custom body background (color or image)
– Custom text link color
– Custom CSS and Javascript feature
– Sidebar position options: left or right
– Social media profiles
– Multiple header variations
– Multiple archive variations
– Dropdown menus
– Boxed and wide layout
– Multiple menu variations
– Works with ANY other membership plugins
– Flat and modern design
– Translation feature
– Typography settings
– Protected page and post settings
– Opt-in form design ready: vertical and horizontal layout plus customisable design
– Full width page template
– Menus with icons
– Backup, restore and import theme settings
– and many more…

WOW that’s great! And it’s not limited to membership sites; you can use it to build a professional blog.

AmazeTheme is designed to make your blog and membership site look attractive. It’s going to make other webmasters and bloggers go green with ENVY!

Fabulous fan pages don’t have to be so hard!

Posted November 26th, 2014 by Nelson Tan. Filed under Social Media


How would you like to instantly become a Facebook marketing guru?

If you thought you could never figure it all out, think again!

If you’re not tapping into the BILLION-PLUS people on Facebook, you’re missing out on hundreds (if not thousands) of happy customers, successful partnerships, and profitable opportunities.

So imagine owning a Facebook marketing system so powerful, that the top Internet marketers will be asking YOU what your secret is.

You probably don’t think this is possible. But I’m going to tell you it is because my buddies Stuart Frank and Tom Murray have already done all the hard work for you.

The result of 2 years of serious development and testing, FanBoom is the most comprehensive Facebook marketing software out there.

It’s jam-packed with these powerful features:

* Viral competitions
* Lead magnets
* Countdown timers
* Facebook stores
* Fully customized pages

…all in one slick, easy-to-use package.

And better yet, no coding required. No SSL. No developers. And it works on mobiles too!

Even a total novice can create powerful, viral Facebook apps with a few clicks.

And it’s all done via the familiar WordPress-based interface you already know and love.

FanBoom is already helping thousands of savvy Internet marketers, business owners and entrepreneurs to get the most out of Facebook every day.

And now you’ve got the chance to join them for a fraction of the normal price with a LIFETIME license…

This special deal is only open for 1 week, then the price will leap back up. In fact, this is the final chance to grab a LIFETIME FanBoom license before subscription billing kicks in. So act fast!

Facebook List Building Supremacy

Are You Looking For The Fastest Way To Get To $100 Per Day, $200 Per Day, Or Even More?

Sounds like too much hype? Wait until you see this!

Ron Candy has put together a product showing step-by-step how he has created a full-time income from creating simple information products with PLR and is revealing his exact steps to success with his latest product launch, Facebook List Building Supremacy.

You see, with Facebook List Building Supremacy, not only do you get the product in the ‘raw’, you get step-by-step training on how to make the product your own! It’s really almost 2 products in one and could EASILY be launched separately!

Let’s face it, Facebook marketing is hot, and the information is timely, so what better product to create and offer training on how to best utilize than Facebook List Building Supremacy.

Take a look at some of the topics covered inside the Facebook List Building Supremacy course:

• Why Facebook?
• Facebook Advertising 101
• Sweepstakes Promotions
• Trivia Promotion
• Facebook Contests
• Defining goals
• Creating a compelling offer
• What do you need to prepare before you create your offer
• Creating the landing page
• Creating the Facebook Advertising campaign
• Creating the tracking pixel

And remember, Ron gives you over-the-shoulder step-by-step training on “How To Make PLR Your Own”. It’s there as an added bonus, making this a “must see” product!

This offer is currently on a dime sale and the price I expect to increase very fast.

Social Marketing Graphics

How much do you spend on designers for your social media campaign?

And how long do you have to wait for it to be delivered to you?

What if you could stop outsourcing now and get all you need in a huge social graphics bundle?

If you are an offline business owner, this is perfect for you!

What Maghfur has created here is fantastic!

He provides a complete set of graphics templates for your social media campaign.

It contains graphical templates for Facebook covers, Twitter covers, Youtube channel covers, Google+ covers, flyers, business cards, and special gift banner ads.

With these graphics you can do social media branding for your business, or offer a social media makeover to offline clients as a service and easily make HUGE profits out of it!

You are offered an early-bird discount price, but only available for 3 days only!

Don’t miss the follow-up One-Time Offer…you can get more social media graphics for more different niches.

* Social Marketing Graphics *

Image Plugin

People say that a picture is worth a thousand words, and that is true. I mean, the statistics are right—blog posts with at least one image have 62% more chance of being shared than those without.

This Image Plugin is completely free, is simple to use and provides you a way to search for unlimited royalty-free images. Download it today!

About once a week I get an e-mail with a subject line or first sentence that begins: “My new book” and then announces publication of the writer’s new book.

Here’s a tip: “My new book” may be the weakest phrase ever used in online copy.

The reason is twofold. First, the phrase begins with “my”, and the reader cares about himself, not you.

Second, the third word in the phrase is “book” and almost no one cares about your new book.

Reason: There are so many books in print today, the very word “book” is a turn-off, signaling a subject of no interest to anyone save the writer.

Back in the day, when we used full-page print ads and direct mail packages to sell books, we used the word “book” in the copy as little as possible because it creates an immediate boredom factor.

Substitutes include “material”, “guide”, “manual”, “program”, “course” and “instructions”.

You can say “book” one or two times in your copy, and alternate with the other terms above.

But if you are selling the book for money, do not use “book” in the headline or lead (if you are giving the book away as a lead magnet, then saying “book” up front is OK).

Another pet peeve of mine is that I hate it when well-meaning readers and fans send me their new book in the mail without asking me if it’s OK to do so.

I already have too much to read and the shelves in the bookcases in my office are already filled with reference materials for various writing projects.

Here’s the other horrible thing about the boom in self-publishing triggered by Amazon and Kindle today: it has caused an out-of-control proliferation of really bad books.

I know that sounds cruel, but as you know, I always give you the unvarnished truth.

And the vast majority of self-published books people send me should just not have been published in the first place.

When people take piano lessons, they are content to play for their own pleasure, and feel no compulsion to rent halls and give concerts, in part because they know they don’t play on a professional level.

But writers are not content to write for their own pleasure. They feel compelled to publish their writing and have it read by other people, hence the popularity of blogs, Facebook, and Kindle.

I have come to the realization that the books I write are not really that important, though some people do tell me they have been helped by them, and for that I am glad.

But I am not writing “Remembrance of Things Past” and most other people aren’t either.

We live in a world where print in general and books in particular play a much smaller role in society than they did a century ago.

Best to remember that writing a book today is a small thing and not terribly important to anyone other than the author—you.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

STOP paying outrageous prices to your graphics guy…

FORGET about waiting days, weeks or even months in pure frustration to get your graphics delivered…

Now you can do graphics YOURSELF!

Lucas Adamski just released his brand-new video course called Instant Photoshop Guru.

It’s a huge, premium 240+ HD video course teaching how to learn Photoshop in just 7 days…

…PLUS, it shows the secrets how to create:

* Professional Header Graphics
* Fantastic Banner Graphics
* Exceptional Logo Graphics
* Amazing Ecover Graphics
* Facebook Cover Graphics
* Eye-popping Postcard Graphics
* Full Minisite Graphics

…in 30 minutes or less!

Even if you’re not a technical, creative, or artsy person…

Even if you get lost in Microsoft Paint and can’t draw a straight line…

You’ll be able to master Photoshop in 7 days or less using “secret shortcuts” and “copy-and-paste” templates.

Despite what you may think, I would never say that traditional publishing is inherently superior to self-publishing.

What I do say is that I personally prefer traditional publishing to self-publishing both as an author and a reader for several reasons.

First, when a book is published by a mainstream publishing house, it has been vetted.

That means in most cases, at least one entity—a publishing house—thought it was good enough to pay money for it. Not so for self-published books.

Second, traditional publishing is more selective.

A book published by a mainstream publisher has been approved by a committee or board of experienced book editors and marketers.

With self-publishing, there is zero selectivity: anyone on the planet can self-publish whatever they want, whenever they want.

Third, traditionally published books have been edited by professional editors.

Editing is quality control for written communications.

The vast majority of self-published books have not had an editor (separate from the author), and it is apparent in the lack of quality.

Tip: If you are going to self-publish your book, hire a freelance editor. You can find one at the Editorial Freelancers Association.

Fourth, traditionally published books have the edge in marketing, PR, and sales.

I have met many book reviewers for newspapers who will only review books by ‘real’ publishers and dismiss out of hand self-published books—wrongly, in my opinion, but that’s what they do.

The major publishers have sales reps that get books into bookstores vs. the self-publisher has no such sales force.

Traditional publishers admittedly do little marketing for the majority of the titles they put out, but the overwhelming majority of self-publishers have marketing budgets approaching zero.

There have been many self-publishing success stories throughout the years, but they provide only anecdotal proof that self-publishers can succeed.

I suspect—though I cannot prove—that there are thousands of Kindle e-books on Amazon produced by their authors that have sold less than 100 copies each.

Fifth, in traditional publishing, authors have traditionally been paid an advance of four or five figures before they have even written the book.

And we get a royalty on every book sold after the advance is paid back through book sales.

In self-publishing a paperbound book, authors traditionally plunked down thousands of dollars to print a couple of thousand copies of a book that might not sell five copies.

Admittedly, some of this is changing: Thanks to print-on-demand (POD), your self-published paperback can be printed one copy at a time, eliminating a large cash outlay up front.

As for advances, most mainstream publishers still pay them, but they are shrinking. And a small but growing number of traditional publishers are morphing into semi-vanity presses.

Some pay a flat fee and no royalty. Others require authors to buy 5,000 copies of their own book, essentially funding the venture out of their own pockets.

But, while it still exists even in a bastardized form, for me, I want my books published by a real publisher.

Yes, I’m prejudiced in favor of the traditional book publishing model, which is rapidly eroding. But it’s what I grew up with in my book writing career and it’s what I will stick with in my old age until it—and I—fade away.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

The Value Of Making Up Your Mind by Bob Bly

Posted November 21st, 2014 by Nelson Tan. Filed under Business

One of the most unappreciated and valuable business skills you can possess is the ability to make quick decisions, and the smaller the decision, the quicker you should make it.

The longer you agonize over decisions, the more likely it becomes that you will never make them at all, and so you won’t move forward and progress toward your goal.

As the saying goes: money loves speed. Successful people are able to make quick decisions and take action swiftly.

Those who agonize over every little move rarely get much done, make much money, or accomplish more than a tiny fraction of their goals and dreams.

I see this often in my online info-marketing business.

Recently, GP sent me a long, dense e-mail ask me all sort of questions about one of my e-books—a book that sells for the princely sum of $29.

When I answered GP’s questions, he said he would think it over and let me know as if I’d be sitting there holding my breath.

GP could not pull the trigger on a $29 investment that could show him how to be much more successful in the business he wanted to get into, in this case online marketing.

This is particularly pitiful for two reasons. First, GP probably spent more than $29 on dinner when he ate out with his friends at TGIs that Friday night.

Second, he would risk nothing to examine the book, because it is sold with a 3-month money-back guarantee: If he didn’t find it valuable, and he let me know within 90 days, he would get a full refund. And—get this—he could still keep the book free!

And yet, despite that, he couldn’t pull the trigger.

If GP agonizes over the decision to look at an e-book risk-free for 90 days, how is he going to make really important and bigger decisions?

Too many people I hear from are held back by “analysis paralysis”.

It’s like me vs. my wife.

If I need a pair of brown shoes, I go online and the first pair I see that I like and are my size, I buy.

She, on the other hand, goes to the biggest shoe store in the area. If she likes the first pair she sees, she will then look at every other pair in the store to make sure there is not something she likes better.

Busy and successful people don’t spend hours making minor decisions, because they have other things to do and the decisions are just not that difficult or important.

They just aren’t.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

CPA Marketing Made Easy

Dr. Amit Pareek is back with another awesome PLR package called “CPA Marketing Made Easy“. With full resell rights, you can also sell the same package and keep 100% profit in your pocket!

– Step-by-Step Training on CPA Marketing
– 100% Unique & has Latest Content on the Topic
– Hot and Evergreen Niche
– Comes with High-Converting Sales Copies, Sales Pages & Killer Graphics
– Also Get Attractive Bonuses

All you have to do is:

1. Download it
2. Slightly customize it
3. Upload it
4. Send some traffic to it
5. Keep 100% of the profits (including your new buyers list)

Here’s exactly what you’ll get inside!

Module #1: High Quality Training Guide (Valued at $720)
Module #2: Cheat Sheet (Valued at $20)
Module #3: Mind Map (Valued at $40)
Module #4: Top Resources Report (Valued at $20)
Module #5: High Converting Sales Copy (Valued at $320)
Module #6: 6 Professional Minisites (Valued at $160)
Module #7: Doodle Style Sales Video (Valued at $320)
Module #8: Swipe Emails for Affiliates (Valued at $20)
Module #9: Complete Set of Animated Banners (Valued at $160)
Module #10: Complete Set of Professional Graphics (Valued at $240)

Sell unlimited copies for life! Build your list by offering it as a gift or offer it as a bonus to other products. Do almost anything you want with it!

Don’t waste time and grab it now on a dime sale today!

The more popular the keyword, the more cost-per-click (CPC) it’s going to have. So it’s very important to do your keyword research before you start selecting your keywords as you’re setting up your campaign. The lite version of KeywordSpy is free, but you can also upgrade to the full version and see more results and have more capabilities for a monthly fee. Google used to have its Keyword External Tool, which has since morphed into Google AdWords Keyword Planner. You need a Gmail account to access this free tool. Either of these tools will allow you to enter keywords or keyword phrases and then view popularity (actual search results), as well as what the average CPCs are. This is important for your keyword selection and bidding.

You can also type in your ‘core’ or focus keywords and get additional ad group/keyword ideas. To help refine your search terms, you can also choose broad match, broad match modifier, phrase match, exact match, and negative match.

Source: Wendy Montes de Oca, Target Marketing, 7/29/14

P1 Video MagnetHere is how it goes (usually):

1. You pick a keyword that you think can drive serious traffic to your site.

2. You get a domain and hosting and you build your website around your keyword.

3. You write a bunch of SEO content pieces to make sure Google can rank your site for targeted keyword (or you spend ton of money by outsourcing it).

And all of this takes you about a week in the best-case scenario…or a few weeks, if you don’t know technology or you have a limited budget.

But let me ask you a question: does completion of your website guarantee that you will make MONEY?

The answer is NO!

In most cases it turns out to be a complete waste of time, which you can’t get back, not to mention the other opportunities that you lost because you were busy building that site.

Now, the good news is that with what I am about to reveal to you…

You don’t need to invest weeks in website building (it takes just 5 minutes or less).

You don’t need to get an MBA in SEO to make sure you are targeting the right keywords (goodbye to long and boring training webinars).

And you don’t need to write content for Google…

It all can be done with just a few click.

You can literally take 900 keywords and turn them to laser-targeted and unique content pages with just a few clicks.

There is nothing like this out there, so make sure to watch this short video.

Facebook + TeeSpring = $12,938

Posted November 19th, 2014 by Nelson Tan. Filed under Teespring

T Shirt Titan

Did you see this yet?

It’s the easiest way to sell t-shirts on Facebook!

You can make $30 by selling just ONE t-shirt…

People are doing this daily, so why wait another minute?

This guy Chris…He sold over $10k of t-shirts in 30 days…

And he AUTOMATED pretty much the whole thing!

You gotta see this software that makes the system work.

In this video, he explains how TeeSpring works and gives you a 20-minute demo of all his software.

But, personally, I think it’s pretty self-explanatory really:

1. Facebook is the most profitable opportunity in 2014.
2. You can make $10-30 each time someone buys your T-Shirts
3. T Shirt Titan is the only system for this. Oh, and it’s automated :)

Some quick Q&As on what T-Shirt Titan is all about:


Q: What is T Shirt Titan?
A: It’s THE system on how to profit by selling t-shirts on Facebook.

Q: What’s included with Titan?
A: 4 software tools, 8 hours of training & 1 single PDF document. Everything is there on one page.

Q: Does the software work on Mac & PC?
A: Yes. You access all 4 software from your browser. It will even work on tablets & smartphones!

Q: Why should I buy now?
A: Very soon, the price will increase. It’s possible that the offer may even be pulled.

Q: Will I get another chance to buy if I miss out?
A: Perhaps. But it will likely cost more to get everything on offer today.


Click here to take advantage of the massive discount. You’ll get instant access to everything within under a minute.

You must act now.

This is a LIMITED opportunity with a LIMITED time window.

Good luck!

Best colors to use on your landing pages

Posted November 19th, 2014 by Nelson Tan. Filed under Website Development

On my sales pages the type is black with blue and red used as second color, mainly in heads and subheads, for emphasis. My webmaster also uses brown, gray, green, and sometimes orange as a background color for the screen surrounding the sales copy; the copy itself is on white.

According to marketing guru Debbie Allen, associations for these colors are as follows:

Black: seriousness, authority, power, and boldness
Blue: trustworthiness, success, security, authority, seriousness, and professionalism
Red: excitement, strength, love, passion, impulse, action, adventure, aggressiveness
White: purity, cleanliness, devotion, simplicity
Orange: celebration, fun, youth, affordability, excitement
Green: health, freedom, freshness, healing, and nature
Brown: earth, nature, simplicity, richness, and helpfulness
Gray: authority, professionalism, earnestness, and practicality

Note: I was surprised not to see green associated with wealth and money. It made sense to see orange associated with affordability, as fliers for sales and discounts are often printed in orange.

Source: Debbie Allen newsletter, 7/15/14

ClickBank UniversityYou and I are so lucky.

We live in a world where others have mapped out a route to generating wealth on the Internet, and all WE have to do is follow in their footsteps.

Imagine knowing exactly how the power users on ClickBank generate income.

ClickBank has already created over 1000 millionaires. Yep. 1000. That’s INSANE!

Now it’s your turn.

What if you could clearly SEE every step you need to take to build a ClickBank-powered business for pennies on the dollar?

Now it’s finally possible. Why?

Straight from the horse’s mouth, ClickBank has designed and launched its first ever product, a training program that unveils the secrets behind their most successful merchants and super affiliates…

A training program that harnesses the kind of intel you ONLY get from a company that’s already paid out over $3 BILLION in affiliate commissions.

There’s no need to figure this all out for yourself.

Follow a time-proven path to success on ClickBank with a roadmap created for you BY ClickBank!

It’s the nearest thing to “fool proof” I’ve ever seen. Take a look at ClickBank University.

Ideal length for whitepapers

Posted November 18th, 2014 by Nelson Tan. Filed under Content Publishing

Whitepaper guru Gordon Graham says the sweet spot for whitepapers is 6 to 8 pages of content. Add a front cover, contents page, and about the company and you’re up to a total document of 10 or 11 pages. But what about those who say that readers want much shorter white papers today?

“Many marketing people today want to achieve the impact of a great whitepaper, without making the investment to develop one, and without asking their prospects to deal with a substantial document,” says Gordon. “But I don’t believe there’s any shortcut.” Graham says that anything with less than 4-5 solid pages of content is hard to call a “whitepaper” because there just isn’t the space to develop much of an argument. He adds, “The trouble with a 2-3 pager is that it almost always becomes a brochure or data sheet, without much capacity for reframing an issue, redrawing a market space, or helping a business person understand an issue, solve a problem, or make a decision.

“To me that’s the real definition of a whitepaper. So I’d say for sure, cut the flab and make your whitepapers as concise as possible. But don’t think 3 pages is going to do the same job as 6 or 8.”

AudelloAudio marketing is not dead yet. Far from it, do you know there are tons of podcast distribution networks that can give you instant access to literally millions of subscribers?

People are waiting to listen to what you have to offer!

Now you have Audello, a complete software and platform for podcast and audio marketing.

This software gives you the possibility to instantly create podcast and audio content and upload them to podcast distribution networks to get the most possible number of their audience, so that you can build huge e-mail lists and then turn your e-mail subscribers into buyers by promoting to them your CPA, affiliate or in-house offers.

The podcast market is growing fast because it has a certain flexibility advantage over video: podcasts can be watched or listened anywhere including your phone, computer, or even your car because they can stream easily and therefore are easily accessible which makes it great for podcasters to tap into a massive, targeted group.

The operational and technological aspects of podcasting are what challenge most people, but Audello is designed to make the creation and publishing of podcasts and tracking podcast performance very easy for novices.

No matter what niche you are in, Audello can literally transform your business by tapping into a huge pool of prospects who are ready to lend you their ears. Don’t miss out on your new-found marketplace! Click here to discover how much more powerful Audello is. I can’t say enough of its features and benefits!

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