What many aspiring info-marketers do not realize is that their expensive info-products compete with inexpensive used paperbound or e-books on the same topic. These books are sold on Amazon, many for just a few bucks a copy.

If you don’t believe me, search the topic of the info-product you want to produce on Amazon.

More than likely there will be a dozen or more books on the same topic.

Now, you might be planning to make your info-product expensive, maybe by adding to the PDF document some audio, video, or even some webinars or ‘live’ coaching calls.

But there’s a threefold challenge you face when selling non-fiction on how-to topics.

The first is that the available books are often much better written, more professionally produced, and contain more detailed information on the topic than info-products sold by entrepreneurs on the Internet.

If you are producing an info-product, order some books on the topic on Amazon. You may be shocked to discover them to be much meatier and easier to read than what you are producing.

For instance, a used 200-page trade paperback contains 80,000 words vs. only 15,000 words for a 50-page PDF e-book.

Second, you probably want to sell your info-product for a hefty price tag.

But there are used books your prospects can buy on Amazon that are 200 to 300 pages and cost as little as a dollar vs. the $39 to $390 or more you are charging for your info-product.

Third, not everyone realizes this, but if you are solicited to buy an expensive info product from a guru, you probably can learn much of the same information free by going to his online archive of his newsletters and articles.

So how can you hope to develop and sell an info-product for $50 to $299 or more when substantial books on the same topic sell used on Amazon for a buck? Here are 6 solutions:

1. Narrow the focus. If there are books on how to start and run a dog-walking business, create an information product just on how to market dog-walking services online.

2. People will in fact pay more for multimedia products than books, so have multiple components in your info-product: e-book, audio CD, DVD, online members’ forum, webinars, a membership site, and so on.

3. Incorporate into your info-product techniques, strategies, case studies, model documents, ideas, and methods not found in conventional books on the topic.

4. Buy a bunch of used books on your topic. If a good one is out of print, contact the author and see if he will sell you the electronic rights. Then scan the book and turn it into an e-book.

5. Or buy the remainder stock of the physical book from the publisher to house and sell those.

6. For options #4 and #5, add some of your articles or writings to the manuscript so it goes beyond the out-of-print paperbound book. Otherwise customers may feel ripped off paying you $29 for the same content they can get on Amazon for $1.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Top marketers have been waiting years for a webinar solution.

Finally that solution is here.

And that’s WebinarJam—The Game Changer for Webinars.

If you’ve been tired of GoToWebinar’s high price, low attendee limits, and lack of marketing tools, there’s finally a solution.

WebinarJam

Now your webinars will have:

* Unlimited attendees
* Unlimited Webinars
* No software to install
* Instant replay pages and follow-up e-mails

And much, much more…

WebinarJam has replaced the ridiculously high cost of GoToWebinar ($499 per month) by providing a more advanced, easy to use, front-end technology that plugs right into Google’s API for Hangouts on Air.

Click here to see it in action and get access to a limited one-time pay offer.

Law Of Attraction: The N.I.C.E. Technique

Do you know what the oldest and most powerful force in the universe is?

It’s the law of attraction.

There’s a problem with the law of attraction.

Many people simply don’t know how to use it so they think it doesn’t work.

My trusted colleague and law of attraction expert Dr. Steve G. Jones realized this is a big problem that many people encounter when using the law of attraction so he was determined to create a solution to this problem.

And he did.

He created a simple technique that anyone can use to get fast results with the law of attraction.

It contains 4 easy steps that will transform your life.

It’s called the N.I.C.E. technique and it was designed specifically to enhance your results with the law of attraction in the shortest possible time!

Try the N.I.C.E. Technique and start getting the results you want.

Would you believe the picture you see below made $31,396?

Get Paid Taking Pictures

Wow…some ‘visionaries’ saw a pie in the sky when others didn’t!

Discover how to make money by uploading pictures from your smartphone.

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This Is Weird But True by Bob Bly

Posted April 7th, 2015 by Nelson Tan. Filed under Copywriting

A situation I run into from time to time is a client who doesn’t want me to use the word “free” because they feel it is somehow low class, sleazy, inappropriate, or dated.

“We want to convey a higher class image,” they will explain.

They then ask me, “Wouldn’t it be better to say ‘complimentary’ instead of ‘free’?”

After all, they implore me, “complimentary” says free but without using the declasse word “free”.

To put this issue to rest once and for all, listen carefully…

“Free” is one of the two most persuasive words in the English language. (The other is “you”.)

You should use free as much as you can, as often as you can.

And you should always say free, never the snootier “complimentary”.

Everybody understands free and responds to it.

Some people actually think “complimentary” means “giving a compliment”.

The great, late 20th century copywriter Bill Jayme believed you could never say free too much or too often.

“If something is free, say it seven ways till Sunday,” he famously advised.

Some grammarians complain that we copywriters are redundant when we write “free gift” because all gifts are free.

Yet in a split test of “free gift” vs. “gift”, the free gift pulled a greater response. Apparently, it helps to remind and reassure people that your gift is free.

If your argument against using “free” is that you market to a sophisticated audience and so using “free” would be talking down to them, let me disabuse you of this notion.

JH, a friend of mine who worked in a medical ad agency, specialized in creating mailings inviting doctors to a free symposia.

One day he found a pocket calendar he could buy wholesale for a dollar. He then did an A/B split test where “A” was the invitation only and “B” also offered the pocket calendar as a free bonus for attending.

The “B” test cell with the free calendar offer out-pulled the “A” test cell without the premium sixfold.

Online, take pains to not abuse the meaning of “free” or use it inappropriately.

For instance, many marketers say you can get a “free 30-day trial” of their product…but to do that, you pay with your credit card up front. Therefore it’s only free if you return the product for refund.

The proper way to phrase this is a “risk-free” offer. Any time you say “free offer” and then ask for the customer’s credit card, you instantly lose credibility.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

VideoPages is a software that lets you build INCREDIBLE video landing pages…and it’s built to put your videos front-and-centre.

The templates are all built around making your videos look amazing. Everything is optimized to make sure your page loads fast and smooth.

And that’s not all it has going for it:

– It’s completely hosted. No WordPress, so no huge security holes

– It’s incredibly flexible. The drag-and-drop editor lets you change absolutely anything, and that means…

– You can build virtually any page you can imagine

– There’s a HUGE variety of built-in tools. Countdown timers, opt-in forms, social sharing and more

– Every page is automatically mobile-responsive. Whatever device people are using to watch your videos, you know they’ll look great

– Everything is done in the in-line editor. Want to change some text? Just write it directly on the page

– NO CODING. EVER.

– Amazingly easy to use. I had my first page up inside 5 minutes of logging in to my account.

Here’s the deal.

VideoPages is a one-time investment.

And right now, it’s an incredibly small one for everything it does.

But this discount is only lasting for a few days.

And this is something you REALLY want to have in your arsenal.

Check it out in action here.

The death of print is exaggerated.

Posted April 6th, 2015 by Nelson Tan. Filed under Business

“We know what you’re thinking: print is dead, while digital is growing more and more every day,” says digital strategist Shannon McCoy. “This is simply not the case. With more and more companies abandoning traditional forms of mass communication, it is easier to stand out and reach your target, whether young or old, with tangible promotions like direct mail.”

According to a survey by Greenhat, B2B marketers on average spend 28% of their budget on digital marketing and 21% on traditional offline marketing. So print is hardly dead, accounting for one dollar out of every five spent on marketing.

Source: Today@Targetmarketing, 3/2/15; CMO, 3/5/15

 
 
 
 
The TruthMarketing and advertising has changed in the last few years. In this new economy, all the power is in the consumer’s hand. The one thing that hasn’t changed though, is human nature.

So if you’re currently struggling, what do you do? You can do the same sh*t and expect a different result or you can do something different!

You need a clear road map to get your business either off the ground or more profitable, one that’s more sustainable and profitable in the long term.

The Truth” is that map–a step-by-step, no-frills book and course, including proven methods, tools, done for you templates and other bonuses to build your business to whatever level you want to to be.

John Mulry has set up the pricing for his course as a dime sale. It starts at $7, but the price goes up slightly with every purchase.

Help the visitor make a decision to convert in your copy. Address a common problem the visitor may have, how your call-to-action can solve it, and why they should feel confident in buying from you or giving you their e-mail address.

If possible, include testimonials from real people. Split-test your call-to-action, different colors, and page layouts, especially placement of the reply form on the page.

Source: Pinpointe white paper, “Conversion-Optimized Landing Pages”

The IM Wealth Builders have just released their highly anticipated Covert Commissions—a plug-&-play system for earning massive affiliate commissions on autopilot.

I know that sounds too good to be true…But I’ve seen the system they have created—it’s
the real deal, and I can’t wait to start using it and make a ton of extra affiliate commissions.

They have completely eliminated the learning curve and done 99% of the work for you.

In fact they have built us all a money-making machine. I’m not kidding here…

And it’s one of the most insane things I have seen in all my years of Internet marketing.

* You don’t have to sell anything

* You don’t need to learn HTML or any other techie stuff

* You don’t need to have your own website autoresponder, domain etc.

All you have to do is send some traffic to a squeeze page, sit back and count the affiliate commissions ticking in.

If you can cut and paste, you have what it takes to make money with the Covert Commissions system.

And I haven’t even mentioned the bonuses yet—check out the page today for all the details!

If you hate dealing with snarky comments and negative comments on social media, Vivian Wagner has a great solution: outsource responding to comments to someone else!

“To really get the most out of social media, you might consider hiring a social media manager to stay on top of interacting with the public,” says Vivian. “If you do go this route, make sure to set a clear, consistent policy about commenting and responding to comments, so your social media person is on the same page as you.”

Having someone to manage your social media presence is perhaps one of the best ways to keep negative comments from ruining your day. Just make sure to check in now and then to see what comments are being made and what helpful information they’re revealing.

“If you’re not chiming in, when relevant, to customer feedback online, you could be hurting your business’s image; it’s time to get involved and speak up,” says Wagner.

BMA Smart Brief, 223/2/15

List Building DominationHossein Rafiee started off just like you, failing and wasting money for YEARS until he discovered how successful list building really fits together.

Finally, he has crafted a personal blueprint which he can roll out anytime he wants to build a huge list and grow it.

We’re talking about 5k to 10k lists each month without paying a dime on traffic, all using this simple blueprint.

It doesn’t matter if you want to build your list in Health niche, Insurance niche, or Internet Marketing. This blueprint is universal and will teach you exactly how to go from ZERO to 10,000.

If you are actually serious about changing your life and building a real business, then you need to get List Building Domination.

According to a survey of 3,494 managers and engineers who purchase machinery, materials, or tooling, the majority do not consider social media an effective business tool. Not coincidentally in my opinion, 60% of those surveyed are over 50. Their preferred sources for finding product information: trade magazines and websites. And they look for products and services at least once a week.

Source: 2014 Gardner Research, “Media Usage in Manufacturing”

LeadProfit Mantra

How does building a super cool, highly profitable list while banking up to $400 a day sounds to you?

Yeah, that’s what I thought :)

Everybody and their Grannys know that building a profitable list is the way to create a sustainable online income…

But the problem is that there’s so much junk info about list building that it’s beyond crazy.

My buddy Ankit Mehta pulls in a very cool $400 paydays regularly like clockwork using his
7-STEP SUPER SIMPLE System called LeadProfit Mantra.

Today you can grab your copy for a huge 80% Launch Discount.

Click here to see $200-$400 every day in your Paypal!

Make $16,770 In 7 Days!

Posted April 2nd, 2015 by Nelson Tan. Filed under Internet Marketing

Clicking Profits System

One of my Internet marketing friend, Gerald just revealed his little-known system that made him $16,770 in just 7 days…

And the craziest part is, he did it without a list and without paying a single cent for traffic!

Using this formula, he also got 4th placing on one leaderboard for one of of Internet Marketing’s biggest launch!

Now this is mind-blowing!

Get your copy of Clicking Profits System before he closes down his website soon.

The Best Traffic Source of 2015!

Posted April 1st, 2015 by Nelson Tan. Filed under Traffic Generation

Targeted Traffic Blueprint

If you look back, how much money would you say you spent on traffic that doesn’t convert this year?

How long are you going to keep spending money on poor quality traffic? No offense of course…

The reason why you fail to earn enough money is because you are spending too much money and time searching for traffic sources that provide ZERO results.

I’m sure that if you had a really valuable course in your hands that shows you Step By Step how to get Super Targeted and High Quality Traffic, you could crush it this year, build a big responsive list on any niche and earn the income you are looking for!

Targeted Traffic Blueprint” by Alex Langidis and Vanessa Zac that shows how they’ve generated 378+ Super Targeted clicks and 191+ High-Quality Leads in just 2 days using ONLY $5…

This traffic source’s value is HUGE and this is Why:

– Works on any Niche!
– You can start with only $5 budget!
– Instant Results!
– Super Targeted Visitors (you can’t find more targeted visitors at this cost anywhere else)
– High Quality & High Converting Leads
– Super Easy & Fast process
– No one is talking about this

And much much more…

I’m so EXCITED about this product, cause it really gives you exactly what it promises!

If you’re really serious building a huge list with responsive and high converting subscribers, then this is the ideal first step.

Not only does it work, at only $4.95 it’s the tiniest investment you can make and still have a realistic expectation of results.

This is a dime sale which means that the price will rise after every sale. So grab your copy as soon as you can!

Marketing Mastermind lifetime membership

Posted March 31st, 2015 by Nelson Tan. Filed under Product Creation

Marketing Mastermind

The lifestyle marketers, the guys who make enough to live however they want…make MOST of their income by creating and launching products.

How would YOU like to create AND launch your own product?

My buddy Brett Ingram cuts through the clutter and noise in Internet marketing to show you how to get it done in the most straightforward way possible.

Get your lifetime Marketing Mastermind membership for a one-time investment today!

Do you struggle with getting traffic?

Posted March 30th, 2015 by Nelson Tan. Filed under Joint Venture

My good friend Reed Floren has just released his training course on how to collaborate with JV partners and affiliates to get traffic, subscribers and sales.

Inside Reed’s new course you’ll find 1-hour plus long training which is actually an excerpt from one of his $997 coaching programs for a FRACTION of the price.

You will learn:

What are Joint Ventures (JVs)
Why JV?
Developing a Success Mindset
Difference between affiliates/JVs
3 main types of JVs
How to get JV partners to promote
Places to promote your product to get potential JVs
Your JV list/contacts
What do JV partners look for
How to find JV partners
How to build relationships with JVs (this is a relationship business)
The power of reciprocation
How to persuade them to promote you
How to motivate them to continue promoting you
What does a successful JV sign-up page look like?
How to communicate with JV partners

And a lot more.

Plus you’ll also receive:

1-on-1 Business Accelerator Session (15 Minutes)
LIVE Webinar #1– Now That I Have JV Partners What Next?
LIVE Webinar #2 – How to do $5-$6 FIGURES A Month
How to Get Traffic with JVs PowerPoint presentation
Mindmap
Checklist/Cheatsheet
Transcript
Customer-Only Facebook Group
Successful Product Creator Case Study Roundtable Discussion
How to Do 5 & 6-Figure Launches Roundtable Discussion

Grab your copy now!

Where should I ship your review copy?

Posted March 29th, 2015 by Nelson Tan. Filed under Internet Marketing

Dotcom Secrets

Russell Brunson just launched his new book called “DotCom Secrets: The Underground Playbook For Growing Your Company Online…

And I got you a FREE copy (you only cover shipping).

Let him know where to ship it. It’s a real hard book!

 
 
 
 
Why You Need These 4 Essential Headline Writing TipsWhen you’re running short of time, you instinctively scan instead of read an article. What do you scan? Significant pictures and keywords that capture your attention. Where are the keywords usually located? In the headline, of course. If the headline interests you, you will naturally feed your curiosity by reading the article further, and then it seems like you have some time to afford after all.

It has been said that the headline constitutes 80% of the first impression of a piece of content, therefore it is a critical element of written communication. Some marketers have a mistaken idea that headlines are restricted to advertising copy. No, headlines pervade everywhere including landing pages, social media posts and blog posts. In fact, the following 3 reasons are why we must adopt a “headline first” mentality in everything we write:

1) Readers are always short of time (I believe this is not a baseless presumption).
2) Readers must get interested before they read further.
3) Writers must not lose sight of what readers are looking out for.

Famous copywriters are known to earn millions out of writing words, or as business guru Rich Schefren said, “selling electrons.” But marketing through written communication (like copywriting) is an age-old skill that will always be in demand. For marketers who want to reach out to a wider audience, learning to write compelling, attention-grabbing headlines is a good starting point.

Today, you have 4 tips to writing a powerful headline.

1. Use Trigger Words (e.g. what, why, how, when)

Trigger words promise the reader that he or she should learn something after reading your article. Rather than your headline simply making a statement, trigger words make it sound more persuasive.

2. Use Numbers

It is no secret that the most successful headlines use numbers in order to sound specific, like “7 Tips To Lose Body Fat Fast!”

Numbers are a copywriter’s best friend, and they work like a charm.

3. Use Interesting Adjectives

Here are some examples:

Incredible
Fun
Free
Absolute
Best
Essential
Easy
Funny
Odd

Adjectives are what I call “sentence enhancers”. They add flavours to the written word so readers can feel good or have positive visualization of what is being said to them in their mind.

4. Create A Curiosity Gap

Peter Koechley, the co-founder of Upworthy, one of the most visited editorials on the Internet, says, “Tell people enough to get them interested but not so much they don’t need to click. Our goal is to create an itch you need to scratch.”

While you shouldn’t reveal too much in your headline, you have to include enough information that intrigues the reader to begin with, so find that balance.

Here’s a simple headline-writing formula:

Number + Trigger word + Adjective + Keyword(s)

For instance, if you were to write an article on “eating bananas”, you could phrase it as “Why You Should Eat Bananas”, or take it a step further and make it: “14 Unbelievable Reasons Why You Should Eat Bananas”.

Apply the formula and you get: Why You Need These X Essential Headline Writing Tips.

We practice what we preach.

So overpromise your readers with your powerful headlines, just remember to deliver too.

Nelson Tan is an Inbound Marketing consultant at iSmart Communications, an integrated marketing communications agency serving the Asia-Pacific region.


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