5 signs your website needs work

Posted July 11th, 2014 by Nelson Tan. Filed under Website Development

1. It has been 3 or more years since the last website overhaul, so it isn’t built to accommodate new technologies including mobile, 4G, oversize desktop monitors, tablets, and Windows 8.

2. Your website isn’t responsive. If your website doesn’t adjust to fit a plethora of different sized monitors and devices you’re losing business.

3. Your website has a splash page. Splash pages had a very important role on the web during the late ’90s but it has been a long time since anyone needed to be funneled between Netscape and Internet Explorer in order to use and enjoy a website.

4. Your design looks outdated, using old-fashioned design elements such as beveled edges, poorly thought-out gradients, and animated GIFs.

5. Your site is dependent on Flash, which had its day but suffers from compatibility issues, search algorithm issues, and long load times, making Flash more troublesome than it’s worth.

Action step: Scrub your site of all signs of Flash and replace it with newer JavaScript or HTML5 interactions/animations.

Source: One Up Web Blog, 3/13/14

How would you like to get your hands on a proven strategy to make fastest 6 figure business you’ll ever create?

My friend Barry Plaskow, Dr. Amit & Rodger are going to show you their secrets LIVE and completely FREE!

The secret is this really simple step-by-step formula they’re going to share with you as a member of our community.

This is the most critical training they’ve ever created in which they’re going to show you:

* The 6-Figure Autopilot Income Formula! (step by step, no experience needed)
* How to sell HIGH TICKET, proven to convert products and keep almost ALL of the profits without even creating a product!
* How to get instant results that will blow you away.

Even you haven’t sold anything before, you need to be there.

I doubt they’ll ever do this again, so make sure to show up at least 5 minutes early as this is like to be packed!

Sign up for the webinar.

If there ever was a shortcut to getting more Google traffic, this is it: Use VIDEO (along with 2 little-known insider tricks)!

A FEW INTERESTING FACTS:

* Forrester Research has reported that “the chances of getting a page 1 listing on Google increase 53 times with video”.

* YouTube is the 2nd biggest search engine in the world, behind Google. People SEARCH for videos. YouTube gets 1 billion unique visitors each month.

* Google now shows videos BEFORE text content.

* Google often shows VIDEO THUMBNAILS next to the search listings of the pages that contain a video.

* “Videos in search results have a 41% higher click-through rate than plain-text results.” (Econsultancy.com)

HOW TO TAKE ADVANTAGE OF THIS:

1) Include video in your content. Even if you just embed a YouTube video on your site, your visitors will LIKE YOU MORE and STAY ON YOUR SITE LONGER.

2) Use the proper “schema.org markup for videos” in your site’s code.

This gives Google more info about your video content. For example, what’s the video’s title and description, how long the video is, where Google can find a thumbnail for the video etc.

Google can read TEXT just fine. But they need some HELP to figure out what VIDEOS are about. The MORE INFO Google has about the videos that are embedded on your site, THE BETTER!

3) ADD A VIDEO SITEMAP TO YOUR SITE: This is a sitemap that has links to all your videos. Google can read the sitemap, find that video content, index it, and add it to its search results much faster.

Huge sites like the New York Times get crawled several times daily.

But, if you own a smaller site, like most of us, Google can take up to 4 weeks or more to find your content and index it.

In fact, sometimes, pages with great content never get found by Google! That’s why it’s CRUCIAL that you use a video sitemap.

YOU CAN DO ALL THIS WITHOUT WORRYING ABOUT THE TECHNICAL MUMBO JUMBO!

1-Click Video Ranker

I just came across a WordPress plugin that will do ALL the techie stuff FOR you.

First of all, the plugin adds the proper “schema.org video markup” to your content, AUTOMATICALLY.

The plugin can generate the code from videos you host on your site, as well as from videos hosted on video sites like YouTube, Vimeo, or DailyMotion, that you have embedded on your WordPress site.

It even works if you just LINK to an external video (like a YouTube video).

The plugin also creates a really cool-looking video sitemap that notifies Google every time you add a video to your site.

That way, your video content gets indexed even faster!

You can see screenshots of the plugin, as well as download a demo from here.

If you want to get more traffic, this is one of the best ways to do it.

No need to get more links.

No need to write a ton of text.

No need to worry about Google updates.

No need to mess with any blackhat tactics that will get your site de-indexed.

No need to give a small fortune to some shady “SEO expert”.

The 1-Click Video Ranker plugin does something that Google WANTS you to do. In fact, on the plugin’s site, there’s a video from Google’s own Matt Cutts who talks about the importance
of adding the proper schema.org markup to your sites.

The price of the plugin will be going up with each sale, so make sure you get your copy now, at the lowest price.

1. Your target customers are not looking on search engines for the types of products you sell.

2. The bid prices are so costly that PPC is too expensive for your product category.

3. You do not properly manage the campaign or track its results.

Source: Entrepreneur, “Who Should Use PPC Advertising,” 3/11/14

Most people don’t buy the first time they learn of a new product.

They don’t buy the second time either.

Nor the third.

Fourth? Nope.

Surely it’s the fifth time, right? (Shakes head.) Sixth time is the charm?

The longstanding consensus is that it takes about 7 exposures to a product or service to seal the deal.

To be sure, the first announcement will likely get sales. And so will the second, third, and so on.

But…

If you want the maximum number of your existing subscribers, blog readers, and other members of your community to buy from you, then you are going to need ongoing promotion to the same set of people.

Only that can get tricky, right?

I mean, if you send out advertisement after advertisement after advertisement (times seven!), then you probably are going to get a lot of unsubscribes.

People don’t want hard pitch after hard pitch after hard pitch.

Most won’t hang around for you to continue pitching.

Yet, those seven exposures are important. So, what do you do?

You learn to create a VARIETY of promotions, that’s what.

You learn to “sell without selling”. You learn to “soft sell”. You learn to “recommend” and subtly get your product and service in front of others time after time.

Let me give you a very simple scenario…

1st Promo: Launch Mailing.
2nd Promo: Set Of Checklists.
3rd Promo: Discount or Incentive.
4th Promo: Video Training (Webinar, etc.)
5th Promo: Article.
6th Promo: Stealth mailing (freebie w/ advertisement)
7th Promo: Last Chance.

Obviously, this is just a simple example. And there are certain things you need to do with each of these promos to make them work. I just want to get you thinking about the fact that you want ongoing promotion for any specific offer.

You want to get that offer in front of people for at least seven times.

At. Least.

In fact, I can show you how to get your offer in front of people more than fifty times without duplicating the promo!

Jimmy D. Brown has just released Promo Payoff—over 375 pages of templates, training, and swipe files for getting people to BUY FROM YOU.

Here is what is included…

MODULE 1: Promo Copy Clinic
How To Get Others To Open And Read Your Promos

MODULE 2: Promo Firestarters
Swipe File Of 75 “Copy And Paste” Pieces of Promo Kindling

MODULE 3: Promo To Go
Set Of 50 “Fill-In-The-Blanks” Promo Announcements

MODULE 4: Promo Idea Lab
52 Ways To Create Special Promo Offers

There are also three incredible bonuses included AND a 150-page “fast action” bonus!

PLUS, there is a 50% discount for the first 100 people who grab a copy of Promo Payoff.

I don’t expect these 100 spots to last long, so get all the details and secure your copy.

Not always, says author Beth Erickson, who suggests that you try new markets, write whatever strikes your fancy, and if it makes you more comfortable, use a pen name when experimenting with subjects outside your primary focus.

I recommend an 80/20 ratio: 80% of your writing projects should be in familiar areas where you have skill, expertise, and knowledge. Doing so ensures you are profitable on a per-hour basis.

But 20% of your writing projects should be in new products, new markets, new venues, or new forms. This keeps you fresh and prevents you from getting bored.

I am probably more 90/10. But I would never be 100/0, for the aforementioned risk of boredom and getting stale.

For instance, a writer whose work I admire, TB, writes exclusively about the silver market.

Yes, he’s enviably efficient, productive, good, and respected. But if I wrote about nothing but one subject 24/7, I would go out of my skull.

Source: Writing Etc., 3/12/14

Business strategist Dan Waldschmidt offers 6 suggestions for jumping off the excuse train and forging the path to your goals.

1. Don’t blame others for anything.

2. Stop working on things that just don’t matter.

3. Do not wallow in self-doubt.

4. Ask yourself, “What can I do better next time?” And then do it next time.

5. Proactively take time to do things that fuel your passion.

6. Apologize to yourself and those around you for having a bad attitude. Do this once or twice and you’ll snap out of your funk pretty fast.

A Little-Known Key To Direct Mail Success

Posted July 7th, 2014 by Nelson Tan. Filed under Business

Marketers argue over what aspect of direct mail—copy, graphics, list, or offer—is most critical. But, according to DM guru Craig Simpson, they often overlook another important factor of DM success: choosing the right direct mail format for your product and your market.

For example, if you are selling joint pain supplements, the most successful type of format for that product category is the magalog. But how can you find out the best format for your product, offer, and market?

Find the biggest direct mail company in your niche and see what they are mailing, advises Simpson. If you don’t know who the biggest is, contact a list broker and ask. In financial
publishing, for instance, the biggest direct mailer is Agora, so you should use the same formats they do.

It’s easy to get any company’s mailings: Just buy one of their products and you will soon start getting most if not all their mailings.

Media Leverage Pro

Remember the old school way of contacting customers who have recently spent on advertising through Google Ads, Facebook Ads and offering them your SEO services or products?

That’s dead in the water!

A totally new and refreshing way to target customers who have recently spent on advertising is to find ones that have recently spent on media releases.

The cool thing is most media release companies charge $297 to post a release so you can target customers who have spent at least a high sale value which you know won’t mind spending $997 or more through you.

And here’s the best part: unlike other traditional ways through Google and FB, with media release contacts you can get their direct contact e-mails, managers’ names and even phone number and the specific NICHE.

That’s right, you can find the niche of clients and target them that way.

No other old-school way ever allowed you to get so much contact information whilst being super-targeted for the niche.

Media Leverage Pro is the software that gets you all the freshest contacts at your disposal.

You can get this at the introductory price of just $37 which is 80% off the future price.

Make sure you take action now and secure your copy!

Fancy earning royalties?

Posted July 5th, 2014 by Nelson Tan. Filed under Business

Michael Jackson’s estate collects royalties every time a Beatles song plays on the radio (he bought the rights years ago).

But Paul McCartney—now a billionaire—does nothing and collects even more on the 3,000 song rights from other artists that he owns.

Even boxer George Foreman does better doing nothing than he did fighting in the ring, thanks to the $137 million royalty checks he gets for lending his name to a grill.

Royalties are almost as old as commerce itself, but still work just as well in the modern world.

With today’s technologies, it makes it even easier as an investor can keep track of exactly the amount of his royalties day or night.

It is very rare that something comes along which follows the old royalties method to the tee and which is both affordable to you and me.

Ben Shaffer is changing all of that.

In fact, when he told me about this, I could hardly believe it.

He is a well-known expert online, but yet wants to involve a group of people working together in order crowdfund a new startup and earn royalties together.

It’s an extremely credible idea and one that I am pretty sure you will want to be part of.

Learn more about it here.

My Unfair AdvantageThere’s a “Once in a Lifetime” special offer taking place that I felt compelled to share with you because this thing will blow your socks off!

Omar Martin and his wife Melinda have been running a site called “My Unfair Advantage” for years now.

This site gives members unrestricted access to all the tools and training they use to run their 7 -figure online business.

But one of the best parts is that all the members get ‘live’ weekly coaching from Omar for LIFE!

Omar & Melinda have TONS of success stories under their belts and I’m being VERY sincere when I say that you simply could not be in better hands!

This membership used to cost $1497 BUT they are cutting it down for $1000 less.

Better grab hold of this badass offer now.

WP Mega Pack

WordPress is great right?

Right up until you discover just how expensive it can be to get hold of a professional-looking theme or plugin! Then it’s a case of “OUCH”!

* That premium theme/plugin you want is too expensive

* You don’t know how reliable the theme or plugin will be

* You get hogtied by oppressive usage restrictions, which means you’re charged for additional usage rights and simple updates

Wouldn’t it be amazing if you could get your hands on hundreds of the best themes and plugins, all organized specifically for bloggers who develop niche sites, and all for less than what you’d expect to pay for a single premium theme?

Check out this Mega Pack of Pro WP Themes & Plugins all bundled together at a ridiculous price for you…

Google has done it again…

Posted July 2nd, 2014 by Nelson Tan. Filed under Search Engine Strategies

SEO Pro School

Every other month, it seems that Google are changing their rules.

The penguins and the pandas keep messing up our website rankings and it feels like we have absolutely no control over where we are placed in search results.

It seems that the only REAL way to get customers to your website is to pay for Google AdWords, which can send costs sky high. Or (even worse) some people are resorting to black hat SEO techniques such as link farms which risks their site getting banned from the search engines.

Well, here’s the good news. My buddy, Martin has discovered that there is a way to beat Google at their own game.

He has spent the last few years putting together a system that allows you to get your website to the first page of Google in less than a month.

Not only that, his techniques have proven to withstand all the crippling Google updates along the way.

Go here to get the full details.

Brand New Facebook PLR!

Posted July 1st, 2014 by Nelson Tan. Filed under MRR/PLR

Facebook Ads Made Easy

Hello there, are you there on Facebook?

Of course, who isn’t! Almost everyone is there! Right?

So, just give it a thought: If you could use Facebook Ads for marketing of any product or service, how much business you can get?

Isn’t it great?

I am not sure about you but for me as a marketer, YES IT IS!

And this is the reason which made my friend Dr. Amit Pareek create this
“FB Ads Business in A Box” with Full Resell Rights.

Facebook Ads Made Easy” is a complete step-by-step course on:

* How to grow business using FB ads
* How to make Money by FB Ads
* What’s working today & the latest FB ads strategies
* How to do the things step-by-step in the correct way

And it comes with video training for visual learners.

The course is developed in-house by Dr. Amit Pareek and his team so this is not just a copy-and-paste job. By the end of this course, you will know how to use Facebook ads to promote your business and services, even do it for your clients, apart from reselling the course for 100% profit.

Don’t waste time and grab it now on a dime sale today!

The Saddest Marketing Advice Ever by Bob Bly

Posted July 1st, 2014 by Nelson Tan. Filed under Business

Subscriber BH writes: “The saddest marketing advice I ever got was when I was a marketing director at a major insurance company.

“My boss told me, ‘BH, your problem is you want the advertising to be effective. The company just wants to love it and be involved.

“‘We try to make it effective, but in the end, if everyone loves it, it is successful for the department and nothing else matters. That gets us more money and more chances to get to the effective stuff.’”

Similarly, Miles, the evil owner of an ad agency on the old TV show 30-Something, told his copywriter Michael (and I am paraphrasing): “The TV commercial isn’t supposed to sell the product. A few ads in a trade magazine will do that. It is supposed to make the client feel happy when all his friends tell him how much they like the commercial.”

You may laugh at these extreme examples, but in fact, most of us are guilty of this crime at one point or another: creating and approving a marketing campaign because we like it…and liking it because it is funny, creative, clever, entertaining, or aesthetically pleasing.

Look, I like funny things. I can appreciate creativity. Louis CK is my favorite comic, and he is clever and entertaining. I like Whistler’s Mother because it is aesthetically pleasing.

But those are not the goals of marketing. The only goal should be selling.

Some marketing communications work in whole or even in part because they are funny, creative, clever, entertaining, or eye-catching.

Many more work for other reasons that have nothing to do with the above and possess none of these attributes.

In fact, veteran direct mail marketers know that “ugly” design often outsells beautifully produced, slick, glossy mailings.

A good judge of marketing only evaluates marketing by whether it will sell. “If it doesn’t sell, it isn’t creative,” said David Ogilvy.

Conversely, a good judge of marketing must overcome his human impulse to favor things that are funny, creative, clever, entertaining, or pretty…and in fact, must ignore these preferences in evaluating and approving marketing.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Responding to a recent article I published on branding vs. direct marketing, the great direct marketer Drayton Bird e-mailed me the following: “My friend the late Professor Andrew Ehrenberg knew more than anyone I know about what makes a brand. Ogilvy said Andrew had the finest mind in marketing.

“Professor Ehrenberg concluded that the strongest brands are generally the ones with the most customers.

“And how do the customers come about? Somebody sells to them.”

So branding is built through selling. And no one knows more about selling in print or online than direct marketers.

So we are the real brand builders, thank you, not general ad agencies, branding agencies, or social media consultants!

According to Drayton, there are several things Dr. Ehrenberg found out about branding after about 30 years of research with his colleagues:

1. Strong brands are, on average, the ones that have the most customers.

2. A strong brand can charge higher prices.

3. People will stay with a strong brand longer.

4. People are less likely to stray when a strong brand puts prices up.

5. People forgive a strong brand its mistakes.

Adds Drayton: “The truth is, Bob, that marketing is a business that likes to think it is a profession, but is actually less of a discipline than plumbing: full of drivel about magnetic this, magic that, NLP the others. All tripe.”

This short video shows why you can ignore 95% of the marketing drivel from ad agency and branding types that Drayton is referring to.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

2 Week Product LaunchEvery so often a new product comes along that literally shakes the Internet marketing world. Well, it is happening again…for “2 Week Product Launch“. This new product by Clarke Hanna has created more of a groundswell than anything. I suppose it all makes sense, since Clarke is often hidden away in the background, pulling the strings on these huge launches.

In any case, I urge you to take a look at what Clarke is doing…the momentum he has built is just plain crazy. He has put together a complete home study course detailing ALL of his best Internet marketing methods presented in 10 step-by-step Videos, a 30-page e-book, daily checklist, mindmap, tools and resources.

It very simply maps out all the steps to take, from product idea to creation, setting up your sales pages, creating autopresponders, to finding JV partners and retargeting.

This course will effectively teach Internet marketers and web entrepreneurs of all skill levels, from those who are literally just beginning to learn IM to experienced marketers who want to launch their own products.

I highly suggest you take a look at his course and do it quickly because Clarke has a long history of making limited offers, and then pulling those offers down.

One of the best ways to monetize your traffic is by promoting relevant products on sites that you know your traffic will trust.

And, there’s not many sites that have a bigger trust factor than eBay. It’s been around forever (20+ years) and is still the 2nd biggest online marketplace, second only to Amazon.

Regardless of your niche, there are products listed every single day on eBay that your visitors will love. What’s more, is that eBay has a partner network (affiliate program) that allows you to promote any product on eBay and get paid when your traffic buys through your link.

Now, normally it’s been a bit of a pain to promote products through eBay’s partner network.

It can take a lot of time to set up promotions, especially when you want to promote multiple products. And, because eBay is an auction site, you constantly have to monitor the products you are promoting and swap them out when they have sold or the listing expires.

Fortunately, there is a way to avoid these headaches and make promoting eBay products a breeze.

Fellow marketer and creator of EasyAzon as just released an effective WordPress plugin called EasyBay Pro, quite simply a safe, “low barrier to entry” way to generate eBay commissions from your traffic.

Here’s a rundown of just a few of the features of EasyBay Pro:

* Works with any location where eBay does business, which is great if you have international traffic

* Dynamic Product Listings – EasyBay Pro auto-updates products that have expired and replaces them with new ones. This means you won’t have to waste time keeping track of products that you’re promoting

* Insert As Many Listings As You Want At A Single Time – With EasyBay Pro you can promote as many products as you’d like and your affiliate links are automatically coded for you

* Real-Time Scarcity On Your Listings – EasyBay Pro has a built-in countdown timer that updates in real time for each product you promote to increase clickthroughs and conversions

Check out EasyBay Pro and start making monetizing your site with eBay!

Wow, what happened to Solo Ads?

Posted June 24th, 2014 by Nelson Tan. Filed under E-Mail Marketing

Over the past year or so a lot of people have been talking about the “decline in Solo Ads”…

Many people have even claimed that Solo Ads are dead…

The truth is, the situation HAS changed a lot but there’s something you can do about it…

And there’s also a way to make a killing through all the changes!

Click here to watch the groundbreaking video.

Here’s what you’re going to learn in this video:

- How to build your list FAST without adding crappy email addresses that just suck money right out of your pocket

- The fastest way on Earth to increase people buying from you WITHOUT resorting to ridiculous hype or shady tactics

- A little-known secret for easily increasing your return-on-investment WITHOUT pissing people off or doing something illegal (like spam!)

- You’ll also discover what you absolutely MUST avoid when it comes to e-mail marketing

Whether you’re a seasoned expert in buying Solo Ads or you’re just interested in getting traffic, you need to find out what is killing e-mail overall (not just Solo Ads)…

And you wouldn’t expect it!

So because I know you’re using e-mail, you have to learn this critical information.

And then once you do, you’ll get a HUGE advantage on the competition who doesn’t know that they’re shooting themselves in the foot everyday without knowing it!

Check out this groundbreaking video now.

Starting A New Business

Posted June 24th, 2014 by Nelson Tan. Filed under Business

There are many reasons why people branch out on their own. Whether it’s because they want to be their own boss or have come up with a fantastic new business concept, there are a number of things to think about first.

Starting a business takes a huge amount of planning, a lot of commitment and plenty of motivation. Some of the very first considerations are as follows:

What will the business specialize in?

Most businesses start with an idea. In order to advance beyond a vague concept however, it will be necessary to develop it into something realistic and marketable. This may take a significant amount of research. There is support available to help entrepreneurs to develop their business concepts. For example, the National Enterprise Network can connect new enterprises with local services.

Where will it operate from?

This will depend upon the type of business and the number of partners or employees involved. It may be necessary to find a suitable business premise, but some startups begin in the founder’s home. This significantly reduces the initial financial outlay but does require very careful thought. For example, is a home office the right sort of space to meet with prospective or current clients? Many business startups begin life from home and graduate to an office space once the business is established. A good compromise is to find a meeting room city, or to hire a day office for face-to-face contact with clients.

How many employees will be needed to make the concept work?

Again the answer to this question will be dependent upon the type and size of the business. However, even sole traders are likely to need to work closely with other partners, suppliers and distributors. It will be important to develop a close relationship with these people and they must be trustworthy and reliable. Write a list of potential partners and suppliers and take some time to get to know them and the level of service they can offer.

Will there need to be financial support in place?

Constructing a solid business plan will help with answering this question. While some new business ideas will require considerable financial investment, others may rely on almost none at all. Either way it will be important to have a good advisor when it comes to the financial side of the business. Complex issues, such as those involving tax and business legislation may require enlisting the help of a solicitor or accountant. There are organisations on hand who can offer further advice, such as Gov.UK, the Association of Chartered Accountants (ACCA) and the Federation of Small Business.

How long until the business becomes profitable?

It goes without saying that all startups will have different measures of profitability. In terms of a time frame, the rule of thumb says that the first year will see an entrepreneur reinvest any profit back into the company, the second year may see them drawing a small salary and the third and subsequent years will see this salary steadily increasing. The reality will actually reflect a number of other factors, such as initial startup costs, the economic outlook and of course, the success of the products or services being offered.


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