When it comes to making six figures as an independent copywriter, there are two options you can choose from.
Option A, which is my primary activity and produces a six-figure annual income, is that of being a traditional freelance copywriter.
This entails writing copy, usually on a project basis, for many different clients selling a variety of products and services.
Option B, which I also make six figures from, is to write copy for your own products.
Some copywriters do one or the other, while other writers do both.
Ted Nicholas, for instance, has had huge success writing copy to sell his own products but also has written winning promotions for many clients.
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The reason is simple: Getting clients aside, there are two primary copywriting skills. One is the ability to write persuasive copy; the other is the ability to quickly learn and understand a variety of markets and products.
When you are a pure “Option B” copywriter, you may be a great persuasive writer. But, you are writing only about products you created and are therefore familiar with.
Therefore, you do not gain experience in writing for products and markets other than your own. And you do not learn how to quickly study and understand different products and communicate their benefits to unfamiliar audiences.
As a result, as an “Option B” practitioner, you are in a sense an incomplete copywriter. You only possess half the skills needed to succeed as a traditional freelance copywriter, should you ever want or need to do so.
As an “Option A” or traditional copywriter, I am constantly asked to write about new products and to new markets
